To cut to the chase, Shopify is one of the best e-commerce platforms in the world. A platform that is termed as the best e-commerce builder and is empowering more than 1000,000 businesses worldwide right from e-commerce giants to small and medium scale businesses. (Source)
As far as the printing industry is concerned, whether you have a t-shirt selling business or a custom-print product selling business, whether you have a B2B model or a B2C model, with more than 1200+ apps and ready to use plug-ins, Shopify has empowered the printing industry and has helped businesses make the most out of the platform. To help you understand why Shopify is preferred and favored by online print shops, we have listed down the features and capabilities of Shopify that make online print business easy, affordable and scalable.
7 Features and Capabilities of Shopify that makes it a favored e-commerce platform for the Printers:
1) User-friendly Platform:
All you need to open your store is a system, internet and data connection! Shopify has made it so simple for businesses to establish their business that you do not require any technical expertise to launch and operate your web-to-print Shopify store. The majority of features that you see are basically drag and drop features and all you need to do is have a vision of what you want your store to look like. Also, for customized platforms that have special needs and wish to introduce custom product offerings to their customers, the majority of custom product designer service providers are compatible with Shopify and you can easily get desired integrations and store customizations.
2) Clean and beautiful themes:
One of the most adored features of Shopify is its clean and beautiful collection of store themes. Whether you wish to target an open market or you wish to target a niche segment, you can always find a ready-to-use theme that can align with your store vision. Apart from that, if you are planning to integrate Shopify product designer; you can also ask the custom product design solution provider to align their UI with that of the Shopify theme to provide seamless experiences to your customers.
Few of the best brands across the globe that are known for their Print-on-demand stores are present on Shopify! Due to its capabilities of providing product customizations to the end-users and with no actual need for inventory, print-on-demand is one of the most adopted business models in online print stores. Thus, Shopify provides all the essential features and customizations to empower their customers with the print-on-demand business model. Right from customized shipping to printing options to capabilities of building unique features to target a niche, Shopify enables businesses to get it all.
4) Seamless integrations:
Right from web-to-print solutions to Mailchimp to Facebook product integrations, Shopify has a huge inventory of apps and plug-ins that a business could need to establish marketing omnipresence. Apart from that, whether you wish to employ personalized experiences or automated follow-up and social media integrations, with Shopify, you can do it all and that too at least possible cost, time and effort.
Shopify is known to be the most preferred platform for conventional businesses and start-ups that are transitioning from brick and mortar business model to online business or brick and click business model. But, not only does Shopify make online transitioning easy and seamless, but it also empowers businesses to easily scale their business as they grow in the market. Right from custom product uploads to shipping hours updates to site load handling, everything can be scaled easily.
6) Mobile friendly UI:
Shopify is not just mobile responsive but it’s a mobile-friendly platform. Right from beautiful mobile features with unlimited color options to feature integrations such as wishlist, sticky and mega menus, advanced shopping cart options, newsletter popup and others, Shopify has it all! And do you know the best part? These features are built-in and are included for free when you create the online print store.
7) Faster go-to-market:
Time is money and in the printing business, where the industry often witnesses changes in market trends and customer expectations, the online e-commerce platform must enable them with faster go-to-market capabilities. With most of its in-built features and capabilities and plug-ins that are ready-to-use, Shopify boasts of its faster go-to-market capabilities and thus, printers often prefer Shopify for it.
When we talk about e-commerce platforms, there are many service providers in the market. But, to ensure that your business thrives in the market and you can gain a competitive edge in your industry, it is essential that you choose an e-commerce platform that is ideal, scalable and that aligns with your business goals, budget and customer expectations and because of such requirements, printers across the globe prefer Shopify as their ideal e-commerce platform.