Will the Deluge of Scripted Shows Kill ‘Peak TV’?

From Campaign US: The year kicked off with a daytime TV pairing straight out of 1997: Katie Couric co-hosted NBC’s “Today” with Matt Lauer last week while Savannah Guthrie is on maternity leave. As you might remember, Couric was “America’s Sweetheart” when she joined the veteran morning franchise in 1989 as a political reporter, and she was just the face NBC needed when Jane Pauley’s replacement, Deborah Norville, went on maternity leave (and, ultimately, was not asked back). Ten years after her departure, there she is again, moonlighting from her current position as Global Anchor of Yahoo News.

Say what you want about the rise of digital, but I predict that more people will see Couric this week on “Today” than in an entire season of her Yahoo show. For more, click here