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You’ve put in the hard work. You’ve planned, rehearsed, and recorded your webinar. The only thing left is to hit “publish” and sit back and watch the registrants roll in, right?
Not quite. There’s still some work left to ensure that your pre-recorded webinar is successful. So, here’s a checklist of what to prepare for your pre-recorded webinars so it will go off without a hitch.
Do Pre-Webinar Preparation
Like hosting live webinars, pre-recorded webinars effectively engage your audience or showcase your offerings in your field. That said, hosting a pre-recorded live webinar successfully requires careful preparatory work.
To guarantee that everything runs well on event day, it’s essential to do some pre-webinar preparation, including:
- Select a reliable hosting platform. Ensure that the platform has everything you need for the actual webinar. Also, it should include an audio system for hosting and any slides or graphics you’ll display.
- Practice before hosting the live webinar. Practicing will help ensure you’re comfortable with the webinar software features. Plus, it will help you familiarize yourself with the presentation’s content.
- Create a backup recording of your webinar ahead of time. Not only will this serve as a helpful reference in case anything goes wrong during the live event. Yet, it can also help draw attention after the webinar if you post it online or distribute it via email.
Well, pre-webinar preparation may take some time. But with enough planning, hosting successful pre-recorded webinars can be well worth it.
Create the Webinar Registration Page
Creating the registration page for a webinar is a great way to get your live audience excited to tune in. On this page, you should include all the vital information they need to know, such as:
- Detailed information on pre-recorded webinars and live webinars
- Details of the scheduled webinar
- Prerequisites or pre-coursework (if applicable)
Aside from that, you can also encourage webinar attendees to invite their friends or colleagues. But ensure the registration process is simple to sign up for a minimal hassle. Also, make it easy for them to access any webinar recording of past webinars or follow-up materials.
Build a Landing Page
A well-crafted landing page can help increase audience engagement. And more importantly, it generates qualified leads and converts them into audience members.
To build a good landing page, you’ll need to have the following interactive features:
- Effective design and elements. When hosting webinars, including pre-recorded videos, polls/surveys, quizzes, video clips, and more.
- Live events. During live presentations, add some Q&A sessions to know if your audience responds well.
- Call-to-action (CTA). Your CTA should be persuasive to encourage visitors to take the next step.
Also, testing different layouts and designs can help create a high-quality page that resonates with your audience.
Make a Compelling Pre-Recorded Webinar Content
Hosting a successful webinar requires more than just pre-recorded content. As the webinar host, you must ensure that your content is compelling. Plus, it should be engaging enough to keep viewers involved in your future webinars.
To do this, it’s essential to focus on the following:
- Creating clear objectives for the presentation
- Building your presentation around an exciting story or theme
- Providing visuals such as images and videos to keep people’s attention
- Giving online courses or pre-record material
Besides that, ensure that viewers remain engaged by providing a Q&A forum at the end. Or perhaps, ask for real-time feedback from attendees mid-session.
Document a Professional Recorded Webinar
Taping a professional webinar is easier than ever these days. With pre-recorded webinars, you can create a single recording that you can show to an audience anytime. Yet, your pre-recorded webinars should go exactly as written, ensuring nothing is missing.
Plus, you can create automated webinars. Doing so will give you the option of an automated presentation.
And when it’s time to record, you have to—
- Ensure necessary equipment is set up correctly, such as microphones and cameras.
- Check your audio settings beforehand and adjust them if needed.
- Practice the presentation ahead so you don’t miss any crucial points or have any problems with timing.
- Introduce yourself briefly, then jump into the content you’ve prepared for your participants.
- Once recording has begun, take your time to present clearly in a friendly yet professional manner.
- Always aim for clarity in your voice so viewers can understand what you said— don’t be afraid to slow down or pause if needed.
Edit and Publish Your Webinar Recordings
In pre-recorded webinars, editing and publishing the recording is an essential part of the process. And to ensure that your viewers have a positive webinar experience, do the following editing and publishing tips:
- Review the recordings for any mistakes or issues with quality.
- Add audio or visuals to supplement or enhance the content in the recording.
- Once you have edited your pre-recorded webinar to your satisfaction, upload the video on different platforms.
- Embed the recorded webinar on your website or send a link via email.