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26.5 Million Viewers for 2016 Rio Olympics on Second Sunday

NBC More Than Triples the Competition Combined in Adults 18-49

What follows are the fast affiliate results for Sunday, August 14 broken out by network and by each half-hour:

-Total Viewers:
NBC: 26.50 million, ABC: 4.39, CBS: 4.02, Fox: 1.15

-Adults 18-49:
NBC: 7.8 rating/27 share, ABC: 0.9/ 3, CBS: 0.8/ 3, Fox: 0.5/ 2

———-

7:00 p.m.
ABC – America’s Funniest Home Videos (R)
Viewers: 3.93 million (#3), A18-49: 0.7/ 3 (#2t)

CBS – 60 Minutes
Viewers: 6.20 million (#2), A18-49: 0.7/ 3 (#2t)

NBC – Rio Olympics 2016
Viewers: 17.01 million (#1), A18-49: 4.6/19 (#1)

Fox – Bob’s Burgers (R)
Viewers: 1.09 million (#4), A18-49: 0.4/ 2 (#4)

———-

7:30 p.m.

ABC – America’s Funniest Home Videos (R)
Viewers: 4.11 million (#3), A18-49: 0.8/ 3 (#2t)

CBS – 60 Minutes
Viewers: 6.06 million (#2), A18-49: 0.8/ 3 (#2t)

NBC – Rio Olympics 2016
Viewers: 20.87 million (#1), A18-49: 5.9/23 (#1)

Fox – The Simpsons (R)
Viewers: 1.11 million (#4), A18-49: 0.5/ 2 (#4)

———-

8:00 p.m.
ABC – Celebrity Family Feud
Viewers: 5.28 million (#3), A18-49: 1.1/ 4 (#3)

CBS – Big Brother
Viewers: 6.08 million (#1), A18-49: 1.9/ 7 (#2)

NBC – Rio Olympics 2016
Viewers: 26.67 million (#1), A18-49: 7.6/27 (#1)

Fox – The Simpsons (R)
Viewers: 1.34 million (#4), A18-49: 0.5/ 2 (#3)

———-

8:30 p.m.

ABC – Celebrity Family Feud
Viewers: 5.69 million (#2), A18-49: 1.1/ 4 (#3)

CBS – Big Brother
Viewers: 5.34 million (#2), A18-49: 1.7/ 6 (#2)

NBC – Rio Olympics 2016
Viewers: 27.90 million (#1), A18-49: 8.1/27 (#1)

Fox – Brooklyn Nine-Nine (R)
Viewers: 1.03 million (#4), A18-49: 0.4/ 1 (#4)

———-

9:00 p.m.

ABC – The $100,000 Pyramid
Viewers: 4.51 million (#2), A18-49: 0.9/ 3 (#2)

CBS – Madam Secretary (R)
Viewers: 2.46 million (#3), A18-49: 0.4/ 1 (#4)

NBC – Rio Olympics 2016
Viewers: 32.65 million (#1), A18-49: 9.8/31 (#1)

Fox – Family Guy (R)
Viewers: 1.30 million (#4), A18-49: 0.6/ 2 (#3)

———-

9:30 p.m.

ABC – The $100,000 Pyramid
Viewers: 4.46 million (#2), A18-49: 0.9/ 3 (#2)

CBS – Madam Secretary (R)
Viewers: 2.32 million (#3), A18-49: 0.3/ 1 (#4)

NBC – Rio Olympics 2016
Viewers: 30.59 million (#1), A18-49: 9.2/29 (#1)

Fox – The Last Man of Earth (R)
Viewers: 1.03 million (#4), A18-49: 0.4/ 1 (#3)

———-

10:00 p.m.

ABC – The Match Game
Viewers: 3.68 million (#2), A18-49: 0.9/ 3 (#2)

CBS – Braiundead
Viewers: 1.84 million (#3), A18-49: 0.3/ 1 (#3)

NBC – Rio Olympics 2016
Viewers: 28.79 million (#1), A18-49: 8.6/28 (#1)

———

10:30 p.m.

ABC – The Match Game
Viewers: 3.48 million (#2), A18-49: 0.7/ 2 (#2)

CBS – Braiundead
Viewers: 1.82 million (#3), A18-49: 0.3/ 1 (#3)

NBC – Rio Olympics 2016
Viewers: 27.52 million (#1), A18-49: 8.3/29 (#1)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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    • You and me both are wondering the exact same thing. They have idiots that run the show over there. ABC could’ve easily used these on a special night instead of rerun programming after the Olympics are over.

        • Yeah that too, they could’ve saved these for the new season during dead nights to keep their ratings up on those nights.

  1. Color me a bit shocked that Sunday’s ratings were this high without swimming and Michael Phelps but it looks like track & field helped carry the night and it proves that if the sport has a major set of stars competing it can thrive still as the third best drawing sport of the Olympics. Usain Bolt is a unique draw to NBC’s audience because he’s not an American athlete but he’s easily been the second best individual draw of the Olympics around the world since 2008 after Phelps. This kind of proves that NBC shouldn’t fear getting behind athletes from other countries. I think Canada has some really great young athletes coming up right now that they can focus on when the Americans aren’t medaling. They tend to focus more on the athletes from other countries in track & field because the US has been struggling in the sport for more than a decade now. I think with that strategy they could get even bigger ratings than they’re getting now as Usain Bolt just proved last night.

    Gymnastics hasn’t been airing in the golden timeslots during these games because it hasn’t been live and swimming along with track & field have been live so they’ve had the prime slots. So Gymnastics although still drawing extremely well has done a bit lower despite Simone and the Final Five’s success because the slots have been less favorable and I think the men team airing before the girls took some of that audience away at 10pm. Probably not a good strategy on NBC’s part they should’ve had the girls air right after track & field and the men at 10:30pm. Tonight will be interesting to see if gymnastics can keep the ratings touching to almost 30 million viewers which will be way up from last Monday. I expect to see a week-to-week improvement on Monday.

      • It’s possible as they did air in better slots on the west coast and I think NBC cared more about swimming on the east coast during these games since they were live this year. Everything that airs from 10pm-12am during these games will draw big on the west coast this year. West coast viewers who normally would see gymnastics in the earlier hours benefited from seeing gymnastics in much better slots for them this year.

        I do expect in Tokyo in 2020 that the slots will be similar to the way they had them in 2008 and 2012 when everything is on tape delay that year so you’ll see gymnastics likely in the 9pm and 10pm hours and 6pm and 7pm hours on the west coast. Swimming probably takes less priority next time around if there’s no Phelps but they still have Katie Ledecky and rising stars Simone Manuel and Penny Oleksiak. 2024 if it’s in Los Angeles will be just like this year but I wonder with the home turf if NBC can get everything live that year.

          • Me too it’s time the games comeback to America. Plus it’s perfect as that’s the 40th anniversary of the 1984 games and Los Angeles has a new football stadium coming 2019 and enough facilities to host the event successfully.