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Over 31-Million Viewers for the First Monday of the 2016 Rio Olympics

Results Include Network, Cable and Digital

NBC is reporting an 18.1 household rating and 31.5 million viewers for primetime coverage of the 2016 Rio Olympics on Monday, August 8. These results are based on NBC Olympics’ new Total Audience Delivery report – which measures broader Rio Olympics consumption by calculating average minute viewing across broadcast, cable and digital. Comparably, the opening Monday night of the 2012 London Olympics – which had no simultaneous live streaming and no competing primetime Olympic cable coverage – posted an 18.0 national rating with an average of 31.6 million viewers.

“One of the indicators of changing viewer habits, especially with these Olympics, is that our digital consumption has more than tripled from London in each of the first three days of full competition,” said NBC Sports Group chairman Mark Lazarus. “We’ve also been pleasantly surprised that our multi-platform strategy is paying big dividends.”

After four days, the NBC-only average primetime viewership (27.3 million viewers) and household rating (14.8) are up over ABC, CBS and Fox combined by 285 percent and 202 percent, respectively. Comparably, this is the second-largest Summer Games advantage on record (behind only the London Olympics), according to national data from Nielsen.

Among Adults 18-49, NBC’s four-night 8.0 primetime rating in the demographic tops the other broadcast networks combined (1.4 on ABC, CBS and FOX) by 471 percent – the largest advantage in the first four days of any Olympics.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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