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‘American Grit’ Left at the Starting Gate on Fox

NBC's Revamped Thursday Disappoints

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THURSDAY, APRIL 14, 2016

Household Rating/Share
ABC: 5.4 rating/9 share, CBS: 4.2/ 7, NBC: 3.2/ 5, Fox: 2.2/ 4, CW: 1.1/ 2

Percent Change from the Year-Ago Week:
NBC and CW: +10 each, ABC: + 4, Fox: -21, CBS: -31

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Ratings Breakdown:
With “The Big Bang Theory” on CBS in repeats, ABC led the Thursday overnights with a 29 percent advantage in households. The alphabet network featured two episodes of “Grey’s Anatomy” (8 p.m.: #1, 6.3 rating/10 share; 9 p.m.: #1, 6.0/10) and recent entry “The Catch” (#1: 3.7/ 6 at 10 p.m.), which slipped from “Grey’s Anatomy” by a significant 38 percent. One year earlier, “American Crime” scored a similar 3.4/ 6. At present, the prognosis for a second season of “The Catch” is really 50-50.

In series-premiere news, Fox reality/competition “American Grit” was DOA at a distant 1.5/ 2 in the household overnights at 9 p.m. Comparably, this was 37 percent below short-lived detective drama “Backstrom” on the year-ago evening (2.2/ 4 on 4/15/14). And it slipped by 48 percent from the return of lead-in “Bones” (#3: 2.9/ 5 at 8 p.m.). Considering most new shows drop 10 to 20 percent in week two, I am even wondering if “American Grit” will make it past next week. Don’t count on it.

In time period premiere news, “Strong” did not live up to its title on NBC, with a distant fourth-place 2.2/ 3 at 8 p.m. Comparably, this was on par with the 2.1/ 3 in the overnights for the two-hour preview out of “The Voice” on Wednesday, and that translated into just 3.33 million viewers and a 0.9 rating/3 share in adults 18-49, based on the Live + Same Day data

Next on NBC was reliable “The Blacklist” at a 4.8/ 8 at 9 p.m. (#3), which built by 118 percent, followed by the Thursday 10 p.m. time period debut of drama “Game of Silence” at a third-place 2.7/ 5. Comparably, this was 40 percent below the 4.5/ 7 for the Tuesday 10 p.m. preview this week, also out of “The Voice.” And that 4.5 rating in the overnights translated into 6.41 million viewers and a 1.4/ 5 in adults 18-49, based on the Live + Same Day data. Overnight retention for “Game of Silence” out of the 9:30 p.m. portion of “The Blacklist” (4.9/ 8), meanwhile, was only 55 percent.

Elsewhere, the encore installment of “The Big Bang Theory” topped the night on CBS with a 6.0/10 (#2) in the 8 p.m. half-hour. And that led into “The Odd Couple” at a 4.6/ 8 (#2) at 8:30 p.m., which slipped by 23 percent, followed by “Mom” (#2: 5.1/ 8), “2 Broke Girls” (#3: 4.2/ 7) and recently introduced “Rush Hour” (#2: 2.8/ 5) at 10 p.m. What CBS needs to think about is whether or not “The Odd Couple” can eventually stand on its own. Personally, I don’t think it can.

The CW capped off the night at typical overnight levels for “D.C.’s Legends of Tomorrow” (#5: 1.5/ 2) and “The 100” (#5: 0.8/ 1).

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. Random thoughts:
    1) Nielsen viewers are not at all into athletic competitions.
    2) If this double shot of “Grey’s Anatomy” was meant to give “The Catch” some extra eyes, I don’t think it worked. Still, I’m leaning on the positive side of the fence because ABC has gaping holes elsewhere.
    3) At least following a “Big Bang” repeat improved “The Odd Couple”‘s retention rate. At the other end of the lineup, the best “Rush Hour” can hope for is to play out its episode order without getting pulled or moved to Saturday. It can also be thankful 88 episodes appears to no longer be necessary to sell reruns now that Netflix added “Battle Creek.”
    3a) Speaking of CBS, what happened to the movie that was supposed to air this Saturday? Mom was looking forward to it.

      • Marc, my understanding is the network got cold feet when they found a school like the one featured in the movie had had some unsavory charges filed against it in the past. The school was a boy choir school. Even though the movie did not use the name of an actual school the resemblance was too much for CBS.

    • According to Hallmark, “While the movie and actors were not intended to depict any particular individual, organization or institution, Hallmark was recently made aware of serious allegations of misconduct made many years ago at a school similar to the one depicted in the movie. After careful consideration, it was decided that the movie will not air on CBS, Hallmark Channel or Hallmark Movies & Mysteries.”

  2. Wow, no mention of the HUGE SURPRISE on The Blacklist? This was major…and not any hint that it was coming. Its a very good show, and of course viewers will continue to watch but I question to what extent?