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‘Aquarius’ Return Fizzles on NBC

Tennessee Titans at Oakland Raiders on Preseason Football Lead CBS to Low-Rated Saturday Victory

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FAST AFFILIATE RATING RESULTS

What follows are the fast affiliate results for Saturday, August 27 broken out by network and by each half-hour.

-Total Viewers:
CBS: 4.28 million, ANC: 2.45, Fox: 2.22, NBC: 2.17

-Adults 18-49:
CBS: 1.0 rating/4 share, Fox: 0.8/ 4, ABC: 0.5/ 2, NBC: 0.4/ 2

———-

8:00 p.m.
ABC – Last Man Standing (R)
Viewers: 2.51 million (#3), A18-49: 0.5/ 2 (#3t)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 4.70 million (#1), A18-49: 1.1/ 5 (#1)

NBC – America’s Got Talent (R)
Viewers: 2.80 million (#2), A18-49: 0.5/ 3 (#3t)

Fox – UFC Fight Night
Viewers: 2.12 million (#4), A18-49: 0.8/ 2 (#2)

———-

8:30 p.m.

ABC – Dr. Ken (R)
Viewers: 2.11 million (#4), A18-49: 0.4/ 2 (#4)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 4.58 million (#1), A18-49: 1.1/ 5 (#1)

NBC – America’s Got Talent (R)
Viewers: 2.86 million (#2), A18-49: 0.6/ 3 (#3)

Fox – UFC Fight Night
Viewers: 2.25 million (#3), A18-49: 0.8/ 4 (#2)

———-

9:00 p.m.

ABC – Boston EMS
Viewers: 2.45 million (#2), A18-49: 0.5/ 2 (#3t)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 4.54 million (#1), A18-49: 1.1/ 5 (#1)

NBC – Aquarius (return)
Viewers: 2.20 million (#4), A18-49: 0.5/ 2 (#3t)

Fox – UFC Fight Night
Viewers: 2.31 million (#3), A18-49: 0.9/ 4 (#2)

———-

9:30 p.m.

ABC – Boston EMS
Viewers: 2.45 million (#2), A18-49: 0.5/ 2 (#3t)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 3.94 million (#1), A18-49: 1.0/ 4 (#1)

NBC – Aquarius (return)
Viewers: 1.99 million (#4), A18-49: 0.4/ 2 (#4)

Fox – UFC Fight Night
Viewers: 2.21 million (#3), A18-49: 0.8/ 3 (#2)

———-

10:00 p.m.

ABC – Boston EMS (season or series finale)
Viewers: 2.54 million (#2), A18-49: 0.5/ 2 (#2)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 4.07 million (#1), A18-49: 1.0/ 4 (#1)

NBC – Aquarius
Viewers: 1.61 million (#3), A18-49: 0.3/ 1 (#3)

———

10:30 p.m.

ABC – Boston EMS (season or series finale)
Viewers: 2.63 million (#2), A18-49: 0.4/ 2 (#2)

CBS – NFL Football (Tennessee Titans at Oakland Raiders)
Viewers: 3.86 million (#1), A18-49: 0.9/ 4 (#1)

NBC – Aquarius
Viewers: 1.59 million (#3), A18-49: 0.3/ 1 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    In Late-Night Metered-Market Averages for Saturday Night:

    ·
    An encore telecast of “Saturday
    Night Live,” with host Jonah Hill and musical guest Future, averaged a
    2.2 rating, 6 share in household results from the 56 markets metered by
    Nielsen Media Research and a 0.9/5 in adults 18-49
    in the 25 markets with local people meters.

    ·
    With its first telecast in four weeks, “Saturday Night Live” equaled its
    highest 18-49 rating in the metered markets since June 25 (1.0/5 with host Matthew McConaughey and musical guest Adele)

    ·
    The Aug. 27 “SNL” equaled the show’s August 2015 average in 18-49 in the local people meters (0.9 vs. 0.9 for August 2015).

    ·
    Note that “SNL” adds significant viewership via time-shifting, with originals this past season
    growing by +49% going from L+SD to L+7 in adults 18-49 (1.83 to 2.72) and
    +2.090 million persons in total viewers (6.051 million to 8.141 million).

    Saturday Primetime Ratings:

    Note there were multiple local preemptions last night for NFL pre-season football on most networks, so Saturday fast-affiliate results are
    subject to significant revision. As these preliminary numbers stand…

    A rebroadcast of “America’s Got Talent” (0.5/3 in 18-49, 2.8 million viewers overall from 8-9 p.m. ET):

    ·
    Is currently up versus the show’s previous Saturday encore by 0.1 of a point in 18-49 (0.5 vs. 0.4 at 8 p.m. on July 30) and +7% in total viewers (2.832 million vs. 2.652 million).

    “Aquarius” (0.4/2 in 18-49, 2.1 million viewers overall from 9-10 p.m. ET):

    ·
    Is currently matching its season high in 18-49, pending updates.

    ·
    Is currently reporting the show’s highest 18-49 and total-viewer results to date for a Saturday telecast.

    ·
    Will increase substantially via time-shifting and VOD – “Aquarius” has
    increased by +35% this summer in 18-49 rating (from a 0.40 to a 0.54) and
    695,000 viewers overall (1.8 million to 2.5 million) going from L+SD to L+7 Nielsens.

    A second telecast of “Aquarius” (0.3/1 in 18-49, 1.6 million viewers overall from 10-11 p.m. ET):

    ·
    Is currently equaling the show’s second-highest 18-49 rating to date for a Saturday episode, pending updates, and generating its second-biggest total-viewer average for a Saturday telecast, behind only last night’s 9 p.m. edition.

    NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

  2. Yikes at Aquarius.

    Marc, is there anything at all the major networks could do to bring viewers back to Saturday evenings?

    • Aquarius was a massive flop last year and there was exactly zero rationale for bringing it back.

      It was 100% predictable it would flop again. And I did last year.

      To bring viewers back on Saturdays is the same as on every day: good programming. It’s as simple as that.

      And how to get good programming? First thing to do is stop hiring the same people that have kept making flops for the past 15 years (the Rob Thomas, Seth MacFarlane, Josh Schwartz, J.J. Abrams,Greg Berlanti types).

      On Saturdays, programming original programming would of course be the first step.