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Go Viral or Get Off Late Night

How Larry Wilmore's resistance to social media spelled the end for his Comedy Central show

From Campaign US: The late-night landscape lost one of its talk show occupants this week. “The Nightly Show with Larry Wilmore,” on Comedy Central, will exit on Thursday, replaced by Chris Hardwick game show “@Midnight” until a permanent replacement is found.

Naturally, the unceremonious cancellation of Larry Wilmore is a reflection — in large part — of the waning Nielsen ratings. The talker struggled with the smaller lead-in support from Trevor Noah, who replaced Jon Stewart as host on “The Daily Show.” Just 695,000 viewers were tuning in each night, on average, this season, which year-to-year is a loss of 25%, according to Nielsen. Lead-in “The Daily Show” has slipped by 37% (1.87 to 1.17 million). And both shows, perhaps, have suffered from the arrivals of higher-profile late-night hosts Stephen Colbert and James Corden on CBS and Jimmy Fallon and Seth Meyers on NBC. For more at Campaign US, click here

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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