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O’Reilly Sheds Advertisers, but are They a Factor in His ‘Vacation’ Plans?

Bill O'Reilly Heads on a Two Week Vacation Amid Scandal

From Campaign US:  Another day, another scandal at Fox News.

I am talking, of course, about Bill O’Reilly, and the news last week that he and his employer have paid $13 million to five women who accused him of sexual harassment or verbal abuse.

Since the New York Times broke the news, more than half the sponsors for “The O’Reilly Factor” have pulled their spots, according to Kantar Media. What does that mean in real dollar terms? O’Reilly’s hour brought in an estimated $119 million in ad revenue during the first nine months of 2016. And what’s left now are the direct-response marketers and other small-budget brands that normally do not align with a series as high profile as “The O’Reilly Factor.” The natural assumption is it could be soon curtains for O’Reilly—an assumption bolstered Tuesday night by the news that the embattled host was taking a “vacation” that many observers assumed would be permanent. For more, click here

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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