O’Reilly Sheds Advertisers, but are They a Factor in His ‘Vacation’ Plans?

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From Campaign US:  Another day, another scandal at Fox News.

I am talking, of course, about Bill O’Reilly, and the news last week that he and his employer have paid $13 million to five women who accused him of sexual harassment or verbal abuse.

Since the New York Times broke the news, more than half the sponsors for “The O’Reilly Factor” have pulled their spots, according to Kantar Media. What does that mean in real dollar terms? O’Reilly’s hour brought in an estimated $119 million in ad revenue during the first nine months of 2016. And what’s left now are the direct-response marketers and other small-budget brands that normally do not align with a series as high profile as “The O’Reilly Factor.” The natural assumption is it could be soon curtains for O’Reilly—an assumption bolstered Tuesday night by the news that the embattled host was taking a “vacation” that many observers assumed would be permanent. For more, click here