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Politics and Plain Old Fun Resonate at the Oscars

From Shareablee: The Twitter boards, of course, went wild at that very end of the lengthy 89th Annual Academy Awards telecast on Sunday when…egads…the wrong film was announced as the Best Picture winner. But one particular tweet, perhaps, that exemplified the mood of note during the live telecast was…

Ready to watch #Oscars2017, or as it’s known in some circles, The Donald Trump Piñata Party. Whack that piñata hard, Hollywood. Real hard.

— Ana Navarro (@ananavarro) February 27, 2017

One tweet far less serious in tone, and another theme, was a result of engaged couple Gary and Vicky from the Hollywood tour bus that Jimmy Kimmel interrupted the awards with.
[email protected]
THE REAL WINNERS of tonight! Gary and Vicky #Oscars2017 #Oscars

In an analysis of the Academy Awards by Shareablee of social actions across Facebook, Twitter and Instagram from Oscars Sunday to the next day, one notable winner this year, Viola Davis as Best Supporting Actress for Fences, finished third overall in total actions amongst the various nominees (in all categories) with 554,052 based on her five social actions. Instagram accounted for 52% of that social activity.

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Written by Marc Berman

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Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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