A few years ago, we would go to the cinema to see a movie or put on a certain brand garment thanks to advertising and word of mouth. The oral transmission of trends (“I liked it a lot, it’s amazing”) convinced us or not to take the step. Although this practice is still in force […]
Instagram is one of the most used social media platforms, accrediting to the amazing graphics which has the tendency to captivate the attention of the audience. The daily user count has increased significantly, while the monthly active user count has been on the spike ever since Instagram was launched. So, this clearly means that Instagram […]
Since the fledgling days of rudimentary cat videos, social media has brought us countless societal gems, participatory games, community challenges, and even calls to action. Through various platforms, otherwise timid individuals found their voice, niche hobbies found communities of like-minded enthusiasts, and millions of individuals looking for a quick release from a stressful day found […]
Social media, the name signifies everything. The fastest-growing social platform of the world. It has spread its name to almost all the countries of the world. People from the furthest corners of the word are connected today through social media platforms. More the digitalization is progressing, the more the influences of social media in a […]
Twitter remains one of the most popular social platforms for business promotion. That is because it shows very fine results in that matter. But promotion on this network can be tricky, if you don’t understand how it works. Becoming popular on the platform is not an easy task, because everything works as one complex here. […]
Sentiment Analysis is a tool utilized in text mining. Therefore, Twitter Sentiment Analysis means that it’s a tool to analyze mined text on Twitter. However, what is it and how does it work? Sentiment Analysis is in another way called Opinion Mining, it is a tool that works to understand whether the overall text is […]
Many years ago, digital advertising was nothing more than a banner ad placed on a website. The scenario has changed today; the internet is accessible everywhere, and the use of technology has changed the pattern of advertising. The Indian digital advertising industry is expected to grow at a rate of 32% to reach Rs.14,281 cr […]
