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Saturday Final Nationals: Packers-Cardinals Overtime Contest on NBC Delivers Highest-Rated Saturday Primetime NFL Divisional Playoff Ever

The Arizona Cardinals’ dramatic 26-20 overtime victory against the Green Bay Packers in Saturday night’s NFC Divisional Playoff game on NBC (Women 18-34: 6.6/27; Men 18-34: 10.6/42; Women 18-49: 7.9/26; Men 18-49: 13.4/42) ranked as the highest-rated Saturday primetime Divisional game ever, according to Nielsen. The NFL introduced primetime Saturday Divisional Playoff games in the 2001 season.

In addition, NBC’s Packers-Cardinals NFC Divisional Playoff telecast (8:16-11:41 p.m. ET) averaged 33.7 million viewers to rank as the second-most watched Saturday primetime Divisional ever (34.2 million viewers for Broncos-Patriots game on CBS; Jan. 14, 2012).

The household rating and viewership for Packers-Cardinals both are +9 percent over the year-ago primetime Saturday NFC Divisional Playoff (17.2/29 and 31.0 million viewers for Panthers-Seahawks on Fox).

Viewership peaked at 38.7 million (21.8/40 rating) for the game’s dramatic conclusion from 11:15-11:41pm ET, featuring Green Bay quarterback Aaron Rodgers’ Hail Mary to tie the score on the final play of regulation, and the thrilling 75-yard catch-and-run by Arizona receiver Larry Fitzgerald on the first play from scrimmage in overtime to set up his game-winning, five-yard TD catch two plays later.

For its two January 2016 playoff games, NBC averaged 34.5 million viewers, a 19.8/37 household rating, and a 10.6 rating in the coveted Adult 18-49 demographic – records for NBC in all three metrics since acquiring the Sunday Night Football package in 2006, and up +11 percent, +11 percent and +8 percent respectively from January 2015 (31.2 million viewers, 17.9/32 HH rating, 9.8 Adult 18-49 rating).

DIGITAL: NBC Sports Live Extra’s presentation of Packers-Cardinals totaled 23.7 million live streaming minutes – Live Extra’s best ever for a non-Olympic authenticated event. In addition, the 23.7 million minutes streamed is Live Extra’s most streamed NFL postseason game ever (excluding Super Bowls) and is up 74% from last year’s NBC Saturday Divisional Playoff game (13.6 million live minutes for Ravens-Patriots).

Top 10 Metered Markets for Packers-Cardinals on 1/16/2016:

1. Milwaukee, 48.0/71
2. Phoenix, 37.9/60
3. Minneapolis, 30.8/52
4. Seattle, 29.6/49
5. Las Vegas, 27.8/42
6. Albuquerque, 27.7/43
6. Denver, 27.7/49
8. Norfolk, 25.3/38
9. Buffalo, 24.5/37
10. New Orleans, 24.0/36

For mobile users, you may scroll this table horizontally.



















Saturday, January 16, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1312 0.2/1 0.3/1 0.4/1
8:00 Movie: The Social Network (2011) 0.9/2 1367 0.2/1 0.3/1 0.4/1
10:30 Fresh Off the Boat (r) 0.7/2 1035 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.3/6 5212 0.9/3 1.2/4 1.5/4
7:55 AFC Divisional Post Game (s) 7.9/14 13715 3.9/16 4.2/15 5.0/15
8:16 Crimetime Saturday: NCIS: New Orleans (r) 3.3/6 5296 0.8/3 1.2/4 1.5/4
9:16 Crimetime Saturday: Criminal Minds (r) 2.7/5 4244 0.6/2 0.8/3 1.1/3
10:16 48 Hours (r) (thru 11:16) 2.8/5 4172 0.5/2 0.8/3 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 17.6/31 31635 8.0/32 9.8/32 11.7/32
8:07 NFC Divisional Playoff Pre-Kick (s) 12.3/22 21811 5.0/22 6.3/22 7.7/23
8:16 NFC Divisional Playoff: Green Bay @ Arizona (thru 11:41) 18.8/33 33732 8.6/34 10.6/34 12.6/35
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.7/1 1149 0.2/1 0.3/1 0.4/1
8:00 Hell’s Kitchen (r) 0.7/1 1195 0.3/1 0.3/1 0.5/1
9:00 Second Chance (r) 0.7/1 1104 0.3/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/1 1553 0.6/2
5:55 Futbol Mexicano: Cruz Azul vs. Guadalajara (thru 8:00) 0.7/1 1191 0.5/2
8:00 Cronicas de Sabado 0.8/1 1510 0.5/2
10:00 Sal y Pimienta 0.9/2 1639 0.6/2

Cable Rankings – Saturday 1/16/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, January 16:


  1. Movie: “The Incredibles” (2004) (Disney Channel, 8 p.m.): 2.778 million (0.68 adults 18-49 rating)

  2. Movie: “Love on the Sidelines” (2016) (Hallmark, 9 p.m.): 2.395 (0.36)

  3. Movie: “Red 2” (2013) (TNT, 8 p.m.): 2.235 (0.56)

  4. “The Big Bang Theory” (TBS, 10 p.m.): 2.185 (0.78)

  5. “The Big Bang Theory” (TBS, 10:30 p.m.): 2.109 (0.74)

  6. “The Big Bang Theory” (TBS, 9:30 p.m.): 2.001 (0.64)

  7. “The Big Bang Theory” (TBS, 9 p.m.): 1.679 (0.51)

  8. “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30 p.m.): 1.639 (0.28)

  9. “Game Shakers” (Nickelodeon, 8 p.m.): 1.579 (0.27)

  10. “Lab Rats” (Disney Channel, 10:05 p.m.): 1.489 (0.28)

  11. “American Dad” (Adult Swim, 10:30 p.m.): 1.434 (0.62)

  12. Movie: “The Wrong Car” (Lifetime, 8 p.m.): 1.411 (0.34)

  13. “Property Brothers” (HGTV, 9 p.m.): 1.367 (0.31)

  14. “Property Brothers” (HGTV, 8 p.m.): 1.332 (0.31)

  15. “The Big Bang Theory” (TBS, 8:30 p.m.): 1.294 (0.41)

  16. Movie: “Red 2” (2013) (TNT, 10:30 p.m.): 1.270 (0.42)

  17. “100 Things to Do Before High School” (Nickelodeon, 9 p.m.): 1.290 (0.20)

  18. “The Cleveland Show” (Adult Swim, 10 p.m.): 1.249 (0.52)

  19. “Lab Rats” (Disney Channel, 10:30 p.m.): 1.220 (0.22)

  20. “House Hunters Renovation” (HGTV, 10 p.m.): 1.205 (0.26)


  • “Futbol Mexicano: Tigres vs. Monarcas” (UDN, 7:54-10:00 p.m., 0.19 household rating): 0.375 (0.17)

  • “Monster Energy Supercross: San Diego” (FS1, 10:00 p.m.-12:55 a.m., 0.13 household rating): 0.256 (0.14)


For the entire week of January 11-17, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +1 percent in total viewership (1.043 million vs. 1.029 million) and up +3 percent among Adults 18-49 (640,000 vs. 622,000) from one week earlier; the network is also down -6 percent in total viewership (1.043 million vs. 1.111 million) and about even among Adults 18-49 (640,000 vs. 642,000) from the same week one year ago (January 12-18, 2015). (programminginsider.com)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.34 597 0.19
8:30 King of the Hill (r) 0.33 522 0.19
9:00 King of the Hill (r) 0.46 767 0.31
9:30 The Cleveland Show (r) 0.58 884 0.37
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.76 1249 0.52
10:30 American Dad (r) 0.90 1434 0.62
11:00 Family Guy (r) 1729 0.80
11:30 Family Guy (r) 1891 0.86

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TOONAMI – SATURDAY, JANUARY 16, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1449 0.68 867
12:30a Akame Ga Kill 1063 0.47 596
1:00a Parasyte 886 0.40 507
1:30a Samurai Champloo 788 0.37 468
ProgrammingInsider.com
2:00a Naruto: Shippuden 729 0.33 420
2:30a One Piece 645 0.29 368
3:00a Kill La Kill (r) 633 0.31 398






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 673 0.36
4:00a The Cleveland Show (r) 693 0.37
ProgrammingInsider.com
4:30a American Dad (r) 733 0.38
5:00a King of the Hill (r) 687 0.35
5:30a King of the Hill (r) 686 0.35

Source: Live+Same Day data, Nielsen Media Research

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