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Warriors-Thunder Classic on ABC Draws Largest Audience for a Non-Christmas NBA Regular Season Telecast in 3 Years

Saturday Final Nationals

The Feb. 27 edition of ABC’s “NBA Saturday Primetime” – the Golden State Warriors defeated the Oklahoma City Thunder 121-118 in overtime – averaged 5.322 million total viewers making it the most-watched non-Christmas NBA regular-season telecast on any network since Feb. 10, 2013 (Los Angeles Lakers at Miami Heat on ABC: 6.47 million), according to Nielsen. The telecast peaked with 8.065 million total viewers from 11:15-11:30 p.m. ET. The game generated a 3.2 U.S. household rating.

The Warriors-Thunder instant classic also propelled ABC to win the night across all key Male and People demos, including males 18-34, males 18-49, males 25-54, adults 18-34, adults 18-49 and adults 25-54. NBA Saturday Primetime on ABC has won the night across key demos in all four of the franchise’s telecasts.

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Programming Insider Saturday, February 27, 2016
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/5 4276 1.5/8 1.6/6 1.6/5
8:00 NBA Saturday Countdown 1.3/3 1973 0.4/2 0.5/2 0.6/2
8:33 NBA Saturday Primetime: Golden State Warriors @ Oklahoma City Thunder (thru 11:31) 3.2/6 5322 1.9/9 2.0/8 2.0/7
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.5/7 5362 0.4/2 0.7/3 1.0/3
8:00 Crimetime Saturday: NCIS: New Orleans (r) 2.9/6 4514 0.3/2 0.5/2 0.8/3
9:00 Crimetime Saturday: NCIS (r) 3.7/7 5798 0.4/2 0.7/3 1.0/3
10:00 48 Hours 3.9/8 5773 0.4/2 0.8/3 1.2/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1698 0.5/3 0.6/2 0.6/2
8:00 NHL Pre Game (s) 1.2/2 1906 0.3/2 0.5/2 0.6/2
8:15 NHL Hockey Detroit Red Wings vs. Colorado Avalanche (s) (thru 11:03) 1.0/2 1698 0.5/3 0.6/2 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.8/1 1120 0.2/1 0.3/1 0.3/1
8:00 Rosewood (r) 0.8/1 1107 0.2/1 0.3/1 0.3/1
9:01 Lucifer (r) 0.8/1 1134 0.2/1 0.3/1 0.3/1
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.7/1 1130 0.4/1
5:55 Futbol Mexicano Cruz Azul vs. Monterrey (s) 0.6/1 998 0.5/2
8:00 Cronicas de Sabado 0.6/1 1114 0.4/2
10:00 Sal y Pimienta 0.7/1 1164 0.4/1









Programming Insider Half-Hour Breakdowns
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.6/5 4276 1.5/8 1.6/6 1.6/5
8:00 NBA Saturday Countdown 1.3/3 1923 0.4/2 0.5/2 0.6/2
8:30 NBA Saturday Countdown 1.6/3 2477 0.6/4 0.8/3 0.9/3
8:33 NBA Saturday Primetime: GS @ OKC 2.2/4 3492 1.1/6 1.2/5 1.3/4
9:00 NBA Saturday Primetime: GS @ OKC 2.7/5 4325 1.5/8 1.6/6 1.6/5
9:30 NBA Saturday Primetime: GS @ OKC 2.7/5 4441 1.6/8 1.7/6 1.7/5
10:00 NBA Saturday Primetime: GS @ OKC 3.3/6 5404 2.0/10 2.1/8 2.1/6
10:30 NBA Saturday Primetime: GS @ OKC 3.7/7 6172 2.3/11 2.4/9 2.4/8

Sub-Demo Breakdowns – Saturday 2/27/16

NBA Countdown” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.5/3
Women 18-49: 0.4/2
Men 18-49: 0.7/3

NBA Saturday Primetime: Golden State Warriors @ Oklahoma City Thunder” (ABC)
Women 18-34: 1.3/6
Men 18-34: 2.5/13
Women 18-49: 1.4/5
Men 18-49: 2.6/10

48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

NHL Pre Game” (NBC)
Women 18-34: 0.3/2
Men 18-34: 0.4/2
Women 18-49: 0.4/2
Men 18-49: 0.5/3

NHL Hockey: Detroit Red Wings vs. Colorado Avalanche” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.7/4
Women 18-49: 0.4/2
Men 18-49: 0.8/3

Cable Rankings – Saturday 2/27/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, February 27:


  1. Movie: “Monsters University” (2013) (Disney Channel, 8:10-10 p.m.): 3.156 million viewers (0.87 adults 18-49 rating)

  2. Movie: “San Andreas” (2015) (HBO, 8-9:54 p.m.): 2.820 (0.97)

  3. “The Big Bang Theory” (TBS, 10:30-11 p.m.): 2.543 (0.82)

  4. “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.532 (0.77)

  5. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.428 (0.72)
  6. “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.288 (0.68)

  7. “The Big Bang Theory” (TBS, 8:30-9 p.m.): 2.241 (0.67)

  8. “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.942 (0.57)

  9. College Basketball: North Carolina @ Virginia” (ESPN, 6:30-8:34 p.m., 1.26 household rating): 1.859 million viewers (0.53 adults 18-49 rating)

  10. “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.642 (0.30)
  11. “Property Brothers” (HGTV, 9-10 p.m.): 1.627 (0.40)

  12. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.610 (0.69)

  13. “Lab Rats” (Disney Channel, 10-10:30 p.m.): 1.573 (0.38)

  14. “American Pickers” (History, 8-9 p.m.): 1.567 (0.30)

  15. “Property Brothers” (HGTV, 8-9 p.m.): 1.550 (0.43)
  16. “American Pickers” (History, 9-10 p.m.): 1.484 (0.29)

  17. “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30-9 p.m.): 1.484 (0.25)

  18. “Game Shakers” (Nickelodeon, 8-8:30 p.m.): 1.443 (0.24)

  19. Movie: “Suicide Note” (2016) (Lifetime, 8-10:02 p.m.): 1.357 (0.43)

  20. Movie: “Daters’ Handbook” (Hallmark, 9-11 p.m.): 1.329 (0.16)


  • “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 8-9 p.m., 0.82 household rating): 1.289 million viewers (0.21 adults 18-49 rating)

  • “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 9-10 p.m., 0.85 household rating): 1.276 million viewers (0.21 adults 18-49 rating)

  • “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 1.194 (0.24)

  • “Pitbulls and Parolees” (Animal Planet, 10:02-11:03 p.m.): 1.166 (0.33)

  • “100 Things to Do Before High School” (Nickelodeon, 9-9:30 p.m.): 1.166 (0.21)

  • “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 10-10:33 p.m., 0.78 household rating): 1.140 million viewers (0.20 adults 18-49 rating)

  • “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.972 (0.22)

  • “Pitbulls and Parolees Recap” (Animal Planet, 9:01-10:02 p.m.): 0.927 (0.26)

  • “I’d Kill For You” (ID, 10-11 p.m.): 0.913 (0.26)

  • World Championship Boxing: Crawford vs. Lundy” (HBO, 10:13-10:52 p.m., 0.54 household rating): 0.886 (0.31)

  • World Championship Boxing: Crawford vs. Lundy” (HBO, 10:00-10:13 p.m., 0.50 household rating): 0.844 (0.30)

  • World Championship Boxing: Crawford vs. Lundy” (HBO, 10:52-11:12 p.m., 0.52 household rating): 0.843 (0.31)

  • “Mythbusters” (Discovery, 8-9 p.m.): 0.834 (0.36)

  • College Basketball: Florida @ LSU” (ESPN, 8:34-10:51 p.m., 0.55 household rating): 0.801 million viewers (0.25 adults 18-49 rating)

  • “Ghost Adventures” (Travel, 9-10 p.m.): 0.773 (0.28)

  • SportsCenter” (ESPN, 10:51 p.m.-midnight, 0.48 household rating): 0.756 (0.30)

  • Futbol Mexicano: Tigres vs. America” (Univision Deportes, 7:55-9:55 p.m., 0.37 household rating): 0.724 (0.39)

  • “Black Sails” (Starz, 9:01-9:53 p.m.): 0.603 (0.17)

  • “Outrageous Acts of Science” (Science, 9:01-10:01 p.m.): 0.486 (0.15)

  • Futbol Mexicano: Toluca vs. Pachuca” (Univision Deportes, 9:55 p.m.-midnight, 0.18 household rating): 0.385 (0.19)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.129 (0.07)


For the entire week of February 22-28, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in total viewership (1.107 million vs. 1.062 million) and up +3 percent among Adults 18-49 (646,000 vs. 629,000) from one week earlier; the network is also down -9 percent in total viewership (1.107 million vs. 1.217 million) and down -7 percent among Adults 18-49 (646,000 vs. 697,000) from the same week one year ago (February 23-March 1, 2015). (programminginsider.com)









Adult Swim PROGRAM HH Viewers
(000)
A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.45 720 0.26
8:30 King of the Hill (r) 0.40 664 0.26
9:00 King of the Hill (r) 0.50 790 0.30
9:30 The Cleveland Show (r) 0.59 983 0.41
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.77 1314 0.56
10:30 American Dad (r) 0.95 1610 0.69
11:00 Family Guy (r) 2006 0.84
11:30 Family Guy (r) 2151 0.93

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, FEBRUARY 27, 2016








Adult Swim PROGRAM Viewers
(000)
A1849
rating
A1849
(000)
12:00a Dragon Ball Z Kai 1567 0.71 901
12:30a Dimension W 1367 0.59 754
1:00a Parasyte: The Maxim 1196 0.53 674
1:30a Samurai Champloo 1124 0.50 628
ProgrammingInsider.com
2:00a Naruto: Shippuden 1006 0.44 561
2:30a One Piece 946 0.41 524
3:00a Kill La Kill (r) 832 0.37 472






Adult Swim PROGRAM Viewers
(000)
A1849
rating
3:30a The Cleveland Show (r) 719 0.33
4:00a The Cleveland Show (r) 728 0.34
ProgrammingInsider.com
4:30a American Dad (r) 819 0.39
5:00a King of the Hill (r) 758 0.37
5:30a King of the Hill (r) 741 0.37

Source: Live+Same Day data, Nielsen Media Research

18 Comments

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  1. Visitors requesting ratings are only allowed a MAXIMUM of TWO shows per query. You cannot make additional requests until the prior ones you had made are addressed.

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  2. Thank you for providing the link for this post. Could I please have the numbers for Beowulf (Esquire), & ‘Autopsy’ (Reelz)? Theres a couple more, but I’ll do those later. Thanks again for all of your help. I will keep trying everything I can.

    • Beowulf (Esquire, 2/27 10:00-11:00 p.m.) 159,000 viewers; 0.06 adults 18-49 rating

      Autopsy (Reelz, 2/27 9:00-10:00 p.m.) 193,000 viewers; 0.0; adults 18-49 rating

      Keep trying to rectify this issue, Ryan. The PI wants your site visits!

      • Hey, thanks for the data. It appears that this is a Verizon Internet problem, so I’ve emailed them and I’ll update you on what happens. In the meantime, could I please have ‘Copycat Killers’ (Reelz), and ‘The Lineup’ (Fuse)?

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