The Feb. 27 edition of ABC’s “NBA Saturday Primetime” – the Golden State Warriors defeated the Oklahoma City Thunder 121-118 in overtime – averaged 5.322 million total viewers making it the most-watched non-Christmas NBA regular-season telecast on any network since Feb. 10, 2013 (Los Angeles Lakers at Miami Heat on ABC: 6.47 million), according to Nielsen. The telecast peaked with 8.065 million total viewers from 11:15-11:30 p.m. ET. The game generated a 3.2 U.S. household rating.
The Warriors-Thunder instant classic also propelled ABC to win the night across all key Male and People demos, including males 18-34, males 18-49, males 25-54, adults 18-34, adults 18-49 and adults 25-54. NBA Saturday Primetime on ABC has won the night across key demos in all four of the franchise’s telecasts.
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Saturday, February 27, 2016 | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
---|---|---|---|---|---|---|
8-11 | Network Average | 2.6/5 | 4276 | 1.5/8 | 1.6/6 | 1.6/5 |
8:00 | NBA Saturday Countdown | 1.3/3 | 1973 | 0.4/2 | 0.5/2 | 0.6/2 |
8:33 | NBA Saturday Primetime: Golden State Warriors @ Oklahoma City Thunder (thru 11:31) | 3.2/6 | 5322 | 1.9/9 | 2.0/8 | 2.0/7 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 3.5/7 | 5362 | 0.4/2 | 0.7/3 | 1.0/3 |
8:00 | Crimetime Saturday: NCIS: New Orleans (r) | 2.9/6 | 4514 | 0.3/2 | 0.5/2 | 0.8/3 |
9:00 | Crimetime Saturday: NCIS (r) | 3.7/7 | 5798 | 0.4/2 | 0.7/3 | 1.0/3 |
10:00 | 48 Hours | 3.9/8 | 5773 | 0.4/2 | 0.8/3 | 1.2/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 1.0/2 | 1698 | 0.5/3 | 0.6/2 | 0.6/2 |
8:00 | NHL Pre Game (s) | 1.2/2 | 1906 | 0.3/2 | 0.5/2 | 0.6/2 |
8:15 | NHL Hockey Detroit Red Wings vs. Colorado Avalanche (s) (thru 11:03) | 1.0/2 | 1698 | 0.5/3 | 0.6/2 | 0.6/2 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 0.8/1 | 1120 | 0.2/1 | 0.3/1 | 0.3/1 |
8:00 | Rosewood (r) | 0.8/1 | 1107 | 0.2/1 | 0.3/1 | 0.3/1 |
9:01 | Lucifer (r) | 0.8/1 | 1134 | 0.2/1 | 0.3/1 | 0.3/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
8-11 | Network Average | 0.7/1 | 1130 | 0.4/1 | ||
5:55 | Futbol Mexicano Cruz Azul vs. Monterrey (s) | 0.6/1 | 998 | 0.5/2 | ||
8:00 | Cronicas de Sabado | 0.6/1 | 1114 | 0.4/2 | ||
10:00 | Sal y Pimienta | 0.7/1 | 1164 | 0.4/1 |
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Half-Hour Breakdowns | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
---|---|---|---|---|---|---|
8-11 | Network Average | 2.6/5 | 4276 | 1.5/8 | 1.6/6 | 1.6/5 |
8:00 | NBA Saturday Countdown | 1.3/3 | 1923 | 0.4/2 | 0.5/2 | 0.6/2 |
8:30 | NBA Saturday Countdown | 1.6/3 | 2477 | 0.6/4 | 0.8/3 | 0.9/3 |
8:33 | NBA Saturday Primetime: GS @ OKC | 2.2/4 | 3492 | 1.1/6 | 1.2/5 | 1.3/4 |
9:00 | NBA Saturday Primetime: GS @ OKC | 2.7/5 | 4325 | 1.5/8 | 1.6/6 | 1.6/5 |
9:30 | NBA Saturday Primetime: GS @ OKC | 2.7/5 | 4441 | 1.6/8 | 1.7/6 | 1.7/5 |
10:00 | NBA Saturday Primetime: GS @ OKC | 3.3/6 | 5404 | 2.0/10 | 2.1/8 | 2.1/6 |
10:30 | NBA Saturday Primetime: GS @ OKC | 3.7/7 | 6172 | 2.3/11 | 2.4/9 | 2.4/8 |
Sub-Demo Breakdowns – Saturday 2/27/16
“NBA Countdown” (ABC)
Women 18-34: 0.3/2
Men 18-34: 0.5/3
Women 18-49: 0.4/2
Men 18-49: 0.7/3
“NBA Saturday Primetime: Golden State Warriors @ Oklahoma City Thunder” (ABC)
Women 18-34: 1.3/6
Men 18-34: 2.5/13
Women 18-49: 1.4/5
Men 18-49: 2.6/10
“48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2
“NHL Pre Game” (NBC)
Women 18-34: 0.3/2
Men 18-34: 0.4/2
Women 18-49: 0.4/2
Men 18-49: 0.5/3
“NHL Hockey: Detroit Red Wings vs. Colorado Avalanche” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.7/4
Women 18-49: 0.4/2
Men 18-49: 0.8/3
Cable Rankings – Saturday 2/27/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, February 27:
- Movie: “Monsters University” (2013) (Disney Channel, 8:10-10 p.m.): 3.156 million viewers (0.87 adults 18-49 rating)
- Movie: “San Andreas” (2015) (HBO, 8-9:54 p.m.): 2.820 (0.97)
- “The Big Bang Theory” (TBS, 10:30-11 p.m.): 2.543 (0.82)
- “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.532 (0.77)
- “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.428 (0.72)
- “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.288 (0.68)
- “The Big Bang Theory” (TBS, 8:30-9 p.m.): 2.241 (0.67)
- “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.942 (0.57)
- “College Basketball: North Carolina @ Virginia” (ESPN, 6:30-8:34 p.m., 1.26 household rating): 1.859 million viewers (0.53 adults 18-49 rating)
- “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.642 (0.30)
- “Property Brothers” (HGTV, 9-10 p.m.): 1.627 (0.40)
- “American Dad” (Adult Swim, 10:30-11 p.m.): 1.610 (0.69)
- “Lab Rats” (Disney Channel, 10-10:30 p.m.): 1.573 (0.38)
- “American Pickers” (History, 8-9 p.m.): 1.567 (0.30)
- “Property Brothers” (HGTV, 8-9 p.m.): 1.550 (0.43)
- “American Pickers” (History, 9-10 p.m.): 1.484 (0.29)
- “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30-9 p.m.): 1.484 (0.25)
- “Game Shakers” (Nickelodeon, 8-8:30 p.m.): 1.443 (0.24)
- Movie: “Suicide Note” (2016) (Lifetime, 8-10:02 p.m.): 1.357 (0.43)
- Movie: “Daters’ Handbook” (Hallmark, 9-11 p.m.): 1.329 (0.16)
- “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 8-9 p.m., 0.82 household rating): 1.289 million viewers (0.21 adults 18-49 rating)
- “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 9-10 p.m., 0.85 household rating): 1.276 million viewers (0.21 adults 18-49 rating)
- “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 1.194 (0.24)
- “Pitbulls and Parolees” (Animal Planet, 10:02-11:03 p.m.): 1.166 (0.33)
- “100 Things to Do Before High School” (Nickelodeon, 9-9:30 p.m.): 1.166 (0.21)
- “America’s Choice 2016-South Carolina Democratic Primary” (CNN, 10-10:33 p.m., 0.78 household rating): 1.140 million viewers (0.20 adults 18-49 rating)
- “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.972 (0.22)
- “Pitbulls and Parolees Recap” (Animal Planet, 9:01-10:02 p.m.): 0.927 (0.26)
- “I’d Kill For You” (ID, 10-11 p.m.): 0.913 (0.26)
- “World Championship Boxing: Crawford vs. Lundy” (HBO, 10:13-10:52 p.m., 0.54 household rating): 0.886 (0.31)
- “World Championship Boxing: Crawford vs. Lundy” (HBO, 10:00-10:13 p.m., 0.50 household rating): 0.844 (0.30)
- “World Championship Boxing: Crawford vs. Lundy” (HBO, 10:52-11:12 p.m., 0.52 household rating): 0.843 (0.31)
- “Mythbusters” (Discovery, 8-9 p.m.): 0.834 (0.36)
- “College Basketball: Florida @ LSU” (ESPN, 8:34-10:51 p.m., 0.55 household rating): 0.801 million viewers (0.25 adults 18-49 rating)
- “Ghost Adventures” (Travel, 9-10 p.m.): 0.773 (0.28)
- “SportsCenter” (ESPN, 10:51 p.m.-midnight, 0.48 household rating): 0.756 (0.30)
- “Futbol Mexicano: Tigres vs. America” (Univision Deportes, 7:55-9:55 p.m., 0.37 household rating): 0.724 (0.39)
- “Black Sails” (Starz, 9:01-9:53 p.m.): 0.603 (0.17)
- “Outrageous Acts of Science” (Science, 9:01-10:01 p.m.): 0.486 (0.15)
- “Futbol Mexicano: Toluca vs. Pachuca” (Univision Deportes, 9:55 p.m.-midnight, 0.18 household rating): 0.385 (0.19)
- “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.129 (0.07)
For the entire week of February 22-28, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +4 percent in total viewership (1.107 million vs. 1.062 million) and up +3 percent among Adults 18-49 (646,000 vs. 629,000) from one week earlier; the network is also down -9 percent in total viewership (1.107 million vs. 1.217 million) and down -7 percent among Adults 18-49 (646,000 vs. 697,000) from the same week one year ago (February 23-March 1, 2015). (programminginsider.com)
TOONAMI – SATURDAY, FEBRUARY 27, 2016
Source: Live+Same Day data, Nielsen Media Research