NBC and ABC shared leadership on this Saturday evening. “Dateline Mystery” helped make NBC Saturday’s most watched network with an average of 4.19 million total viewers.
“NBA Saturday Primetime” featuring the Cleveland Cavaliers’ decisive 117-103 victory over the San Antonio Spurs helped ABC win Saturday night across several key demos — adults 18-34, adults 18-49, males 18-34, males 18-49 — for the second consecutive week of the new sports series. The broadcast peaked with 3.974 million viewers from 10:30-10:45 p.m.
Additionally, Saturday’s broadcast was also the second-most watched and second-highest rated NBA regular-season game of the season across ESPN networks (non-Christmas).
In the San Antonio market, the broadcast delivered a 13.7 rating, making it the highest-rated regular-season NBA game on ABC since 2011 (non-Christmas). In the Cleveland market, the broadcast posted a 17.7 rating, making it the second-highest rated regular-season NBA game on ABC since 2009 (non-Christmas).
ABC bested Fox’s “UFC Fight Night” head-to-head. Compared to the year-ago UFC evening (Jan. 24, 2015), Fox was down 12 percent in total viewers (2.685 million vs. 3.049 million) and down 19 percent among adults 18-49 (1.249 million vs. 1.545 million).
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Saturday, January 30, 2016 | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 8-11 | Network Average | 1.9/4 | 3030 | 0.9/5 | 1.0/4 | 1.1/4 |
| 8:00 | NBA Saturday Countdown | 1.2/2 | 1773 | 0.3/2 | 0.5/2 | 0.6/2 |
| 8:33 | NBA Saturday Primetime: San Antonio @ Cleveland (thru 11:01) | 2.1/4 | 3316 | 1.1/5 | 1.2/4 | 1.2/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.2/4 | 3352 | 0.3/2 | 0.6/2 | 0.9/3 |
| 8:00 | 48 Hours (r) | 1.8/3 | 2845 | 0.3/1 | 0.5/2 | 0.7/2 |
| 9:00 | Crimetime Saturday: Criminal Minds (r) | 1.9/3 | 2891 | 0.3/2 | 0.5/2 | 0.8/2 |
| 10:00 | 48 Hours | 2.9/6 | 4321 | 0.4/2 | 0.8/3 | 1.2/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 2.8/5 | 4186 | 0.4/2 | 0.8/3 | 1.2/4 |
| 8:00 | Dateline Mystery | 3.1/6 | 4749 | 0.5/2 | 0.9/3 | 1.2/4 |
| 10:00 | Saturday Night Live (r) | 2.0/4 | 3060 | 0.4/2 | 0.7/3 | 1.0/3 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 1.6/3 | 2685 | 0.8/4 | 1.0/4 | 1.2/4 |
| 8:00 | UFC Fight Night: Anthony Johnson vs. Ryan Bader, Josh Barnett vs. Ben Rothwell (thru 10:04) | 1.6/3 | 2685 | 0.8/4 | 1.0/4 | 1.2/4 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 0.7/1 | 1245 | 0.4/1 | ||
| 5:55 | Futbol Mexicano Cruz Azul vs. Jaguares (s) | 0.5/1 | 943 | 0.4/2 | ||
| 8:00 | Cronicas de Sabado | 0.7/1 | 1207 | 0.4/1 | ||
| 10:00 | Sal y Pimienta | 0.8/2 | 1322 | 0.4/2 | ||
Sub-Demo Breakdowns – Saturday 1/30/16
“NBA Countdown” (ABC)
Women 18-34: 0.3/1
Men 18-34: 0.4/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2
“NBA Saturday Primetime: San Antonio @ Cleveland” (ABC)
Women 18-34: 0.7/3
Men 18-34: 1.4/7
Women 18-49: 0.8/3
Men 18-49: 1.5/6
“48 Hours” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.3/1
Women 18-49: 1.1/4
Men 18-49: 0.6/2
“Dateline Mystery” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.7/3
“UFC Fight Night: Anthony Johnson vs. Ryan Bader, Josh Barnett vs. Ben Rothwell” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.9/4
Women 18-49: 0.7/3
Men 18-49: 1.2/5
Cable Rankings – Saturday 1/30/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, January 30:
- “College Basketball: Kentucky @ Kansas” (ESPN, 7:06-9:42 p.m., 1.80 household rating): 2.984 million (0.87 adults 18-49 rating)
- Movie: “Dater’s Handbook” (2016) (Hallmark, 9-11 p.m.): 1.991 (0.31)
- Movie: “Beverly Hills Chihuahua” (2008) (Disney Channel, 8-9:40 p.m.): 1.835 (0.34)
- “Game Shakers” (Nickelodeon, 8-8:30 p.m.): 1.804 (0.29)
- Movie: “Lila & Eve” (2015) (Lifetime, 8-10:02 p.m.): 1.789 (0.45)
- “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30-9 p.m.): 1.714 (0.25)
- Movie: “The Heat” (2013) (FX, 8-10:30 p.m.): 1.712 (0.57)
- “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.707 (0.38)
- “American Dad” (Adult Swim, 10:30-11 p.m.): 1.638 (0.75)
- “Property Brothers” (HGTV, 9-10 p.m.): 1.614 (0.42)
- “2016 Screen Actors Guild Awards” (TNT, 8-10:05 p.m., 1.05 household rating): 1.608 (0.41)
- “Property Brothers” (HGTV, 8-9 p.m.): 1.595 (0.38)
- “100 Things to Do Before High School” (Nickelodeon, 9-9:30 p.m.): 1.571 (0.26)
- “American Pickers” (History, 8-9 p.m.): 1.411 (0.25)
- “Liv and Maddie” (Disney Channel, 9:40-10:05 p.m.): 1.403 (0.28)
- “American Pickers” (History, 9-10 p.m.): 1.382 (0.28)
- “Cops” (Spike, 8-8:30 p.m.): 1.359 (0.44)
- “History of the Eagles” (CNN, 8-11:55 p.m.): 1.347 (0.23)
- “Steven Avery: Innocent or Guilty?” (ID, 9-10 p.m.): 1.339 (0.38)
- “Thundermans” (Nickelodeon, 9:30-10 p.m.): 1.325 (0.22)
- “The Cleveland Show” (Adult Swim, 9:30-10 p.m.): 1.324 (0.58)
- “I’d Kill For You” (ID, 10-11 p.m.): 1.277 (0.33)
- “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 1.129 (0.19)
- “X Games” (ESPN, 9:42-11:18 p.m., 0.62 household rating): 1.092 (0.46)
- “2016 Screen Actors Guild Awards” (TBS, 8-10:05 p.m., 0.71 household rating): 1.051 (0.27)
- “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.987 (0.30)
- “Mythbusters” (Discovery, 8-9:01 p.m.): 0.951 (0.33)
- “Pitbulls and Parolees” (Animal Planet, 10-11 p.m.): 0.950 (0.25)
- “NHL All-Star Superskills Competition” (NBCSN, 7-9:31 p.m.): 0.870 (0.39)
- “Yankee Jungle” (Animal Planet, 9-10 p.m.): 0.839 (0.18)
- “Ghost Adventures” (Travel, 9-10 p.m.): 0.814 (0.35)
- “Black Sails” (Starz, 9:02-9:57 p.m.): 0.759 (0.23)
- “World Championship Boxing: Mikhaylenko vs. Mayfield” (HBO, 10-10:39 p.m., 0.45 household rating): 0.701 (0.24)
- “NHL Live Special” (NBCSN, 9:31-10 p.m., 0.26 household rating): 0.426 (0.19)
- “Futbol Mexicano: Tigres vs. Leon” (UDN, 7:59-10:02 p.m., 0.21 household rating): 0.366 (0.18)
- “Beowulf” (Esquire, 10 p.m.): 0.199 (0.04)
For the entire week of January 25-31, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is up +2 percent in total viewership (1.076 million vs. 1.058 million) and up +3 percent among Adults 18-49 (652,000 vs. 630,000) from one week earlier; the network is also down -8 percent in total viewership (1.076 million vs. 1.167 million) and down -1 percent among Adults 18-49 (652,000 vs. 655,000) from the same week one year ago (January 26-February 1, 2015). (programminginsider.com)
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PROGRAM | HH | Viewers (000) |
A18-49 rating |
|---|---|---|---|---|
| 8:00 | Dragon Ball Z Kai (r) | 0.46 | 746 | 0.29 |
| 8:30 | King of the Hill (r) | 0.46 | 730 | 0.32 |
| 9:00 | King of the Hill (r) | 0.49 | 728 | 0.32 |
| 9:30 | The Cleveland Show (r) | 0.64 | 981 | 0.41 |
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| 10:00 | The Cleveland Show (r) | 0.85 | 1324 | 0.58 |
| 10:30 | American Dad (r) | 1.07 | 1638 | 0.75 |
| 11:00 | Family Guy (r) | 2091 | 0.96 | |
| 11:30 | Family Guy (r) | 2005 | 0.92 | |
TOONAMI – SATURDAY, JANUARY 30, 2016
|
PROGRAM | Viewers (000) |
A1849 rating |
A1849 (000) |
|---|---|---|---|---|
| 12:00a | Dragon Ball Z Kai | 1389 | 0.66 | 831 |
| 12:30a | Akame Ga Kill | 1116 | 0.53 | 675 |
| 1:00a | Parasyte | 987 | 0.47 | 590 |
| 1:30a | Samurai Champloo | 881 | 0.43 | 551 |
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| 2:00a | Naruto: Shippuden | 866 | 0.42 | 533 |
| 2:30a | One Piece | 805 | 0.40 | 501 |
| 3:00a | Kill La Kill (r) | 706 | 0.35 | 439 |
|
PROGRAM | Viewers (000) |
A1849 rating |
|---|---|---|---|
| 3:30a | The Cleveland Show (r) | 694 | 0.35 |
| 4:00a | The Cleveland Show (r) | 710 | 0.36 |
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| 4:30a | American Dad (r) | 728 | 0.37 |
| 5:00a | King of the Hill (r) | 744 | 0.36 |
| 5:30a | King of the Hill (r) | 737 | 0.33 |
Source: Live+Same Day data, Nielsen Media Research
