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Saturday Final Nationals: 5.6 Million Tune In to the Three Cable News Networks for Super Saturday Election Coverage

NBC was Saturday night’s top network in total viewers (4.28 million), adults 18-49 (0.8 rating/3 share) and adults 25-54 (1.2/4).

For the 2016 U.S. Presidential races, a combined 5.6 million viewers watched Super Saturday primary and caucus results coverage on the three cable news networks in prime time. With an average of 2.67 million viewers from 8-11 p.m., Fox News Channel drew the most eyeballs over CNN (1.84 million) and MSNBC (1.09 million). In the advertiser-coveted adults 25-54 demographic for news, however, CNN led the cable news networks with 644,000; FNC had 567,000 and MSNBC 250,000.

Each of these three networks saw more than +100 percent growth from their regular Saturday night averages. MSNBC grew the most in viewers, increasing +158 percent, while FNC was up the most in adults 25-54 (+179 percent).

Also on cable, with an average of 3.174 million total viewers (and a 1.94 household rating), ESPN’s telecast of “North Carolina at Duke” was the most-watched college basketball game of the 2015-16 season to-date across all networks (including broadcast).

More ratings, sub-demos and cable information to come in next update. Refresh this page again soon…

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Programming Insider Saturday, March 5, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1730 0.5/2 0.6/2 0.6/2
8:00 NBA Saturday Countdown 0.9/2 1417 0.2/1 0.3/1 0.4/1
8:32 NBA Saturday Primetime: Houston Rockets @ Chicago Bulls (thru 11:17) 1.2/2 1867 0.5/3 0.6/2 0.7/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3852 0.3/2 0.6/2 0.9/3
8:00 Crimetime Saturday: NCIS: New Orleans (r) 2.1/4 3405 0.4/3 0.5/2 0.6/2
9:00 48 Hours (r) 2.1/4 3217 0.3/1 0.5/2 0.7/3
10:00 48 Hours 3.3/7 4934 0.4/2 0.8/3 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.8/5 4278 0.4/2 0.8/3 1.2/4
8:00 Dateline Mystery 3.3/6 4953 0.4/2 0.8/3 1.3/4
10:00 Saturday Night Live (r) 1.9/4 2929 0.4/2 0.8/3 1.1/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.8/2 1280 0.3/1 0.3/1 0.4/1
8:00 Rosewood (r) 0.8/2 1301 0.3/1 0.3/1 0.4/1
9:00 Lucifer (r) 0.8/1 1259 0.2/1 0.3/1 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 1052 0.3/1
5:55 Futbol Mexicano America vs. Monarcas (s) 0.7/2 1385 0.6/3
8:00 Latination (s) 0.6/1 1003 0.3/1
10:00 Sal y Pimienta 0.7/1 1149 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7:00 XRC 0.2/0 315 0.1/0
7:25 Futbol Mexicano Queretaro vs. Guadalajara (thru 9:30) 0.3/1 610 0.3/1

Sub-Demo Breakdowns – Saturday 3/05/16

“NBA Countdown” (ABC)
Women 18-34: 0.2/1
Men 18-34: 0.3/2
Women 18-49: 0.3/1
Men 18-49: 0.4/2

“NBA Saturday Primetime: Houston Rockets @ Chicago Bulls” (ABC)
Women 18-34: 0.3/1
Men 18-34: 0.8/4
Women 18-49: 0.4/2
Men 18-49: 0.8/3

“48 Hours” (CBS)
Women 18-34: 0.4/2
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.7/3

“Dateline Mystery” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.9/4
Men 18-49: 0.7/3

Cable Rankings – Saturday 3/05/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, March 5:


  1. “College Basketball: North Carolina @ Duke” (ESPN, 6:30-8:37 p.m., 1.94 household rating): 3.174 million viewers (1.01 adults 18-49 rating)

  2. “America’s Election Headquarters-Super Saturday” (Fox News Channel, 9-10 p.m., 1.76 household rating): 2.798 (0.32)

  3. “America’s Election Headquarters-Super Saturday” (Fox News Channel, 10-11 p.m., 1.78 household rating): 2.784 (0.33)

  4. “America’s Election Headquarters-Super Saturday” (Fox News Channel, 8-9 p.m., 1.57 household rating): 2.431 (0.30)

  5. Movie: “Ratatouille” (2007) (Disney Channel, 8-10 p.m.): 2.364 (0.65)

  6. “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.256 (0.73)

  7. “The Big Bang Theory” (TBS, 10:30-11 p.m.): 2.251 (0.76)

  8. “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.187 (0.73)

  9. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.183 (0.71)

  10. “The Big Bang Theory” (TBS, 8:30-9 p.m.): 2.099 (0.65)

  11. “America’s Choice 2016-Super Saturday” (CNN, 10-11 p.m., 1.36 household rating): 2.075 (0.48)

  12. “America’s Choice 2016-Super Saturday” (CNN, 9-10 p.m., 1.26 household rating): 1.844 (0.43)

  13. “UFC 196 Prelims” (FS1, 8:00-10:00 p.m., 0.90 household rating): 1.843 million viewers (0.85 adults 18-49 rating)

  14. “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.799 (0.56)

  15. Movie: “Spy” (2015) (HBO, 8-10 p.m.): 1.698 (0.58)

  16. “America’s Choice 2016-Super Saturday” (CNN, 8-9 p.m., 1.13 household rating): 1.603 (0.39)

  17. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.593 (0.70)

  18. “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.572 (0.30)

  19. “College Basketball: Louisville @ Virginia” (ESPN, 8:37-10:32 p.m., 0.97 household rating): 1.554 million viewers (0.49 adults 18-49 rating)

  20. “Kirby Buckets” (Disney Channel, 10-10:30 p.m.): 1.496 (0.40)


  • “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30-9 p.m.): 1.440 (0.23)

  • “Game Shakers” (Nickelodeon, 8-8:30 p.m.): 1.408 (0.23)

  • “Mythbusters” (Discovery, 8-9 p.m.): 1.233 (0.49)

  • “Mythbusters” (Discovery, 9-10 p.m.): 1.169 (0.51)

  • “The Place for Politics-Super Saturday” (MSNBC, 9-11 p.m., 0.78 household rating): 1.137 (0.16)

  • “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 1.071 (0.18)

  • “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.939 (0.26)

  • “I’d Kill For You” (ID, 10-11 p.m.): 0.905 (0.27)

  • “Boxing After Dark: Pre-fight” (HBO, 10:01-10:11 p.m., 0.48 household rating): 0.811 million viewers (0.29 adults 18-49 rating)

  • “SportsCenter” (ESPN, 10:32 p.m.-midnight, 0.52 household rating): 0.800 (0.32)

  • “Boxing After Dark: Ali vs. Vargas” (HBO, 10:11-10:46 p.m., 0.43 household rating): 0.726 million viewers (0.25 adults 18-49 rating)

  • “Ghost Adventures” (Travel, 9-10 p.m.): 0.696 (0.31)

  • “Boxing After Dark: Post-Fight” (HBO, 10:46-11:10 p.m., 0.42 household rating): 0.682 million viewers (0.25 adults 18-49 rating)

  • “Black Sails” (Starz, 9:02-10:00 p.m.): 0.658 (0.20)

  • “Kimbo/Dada/Gracie/Shamrock” (Spike, 9-11 p.m.): 0.549 (0.19)

  • “Futbol Mexicano: Monterrey vs. Tigres” (Univision Deportes, 7:55-10:00 p.m., 0.28 household rating): 0.505 (0.24)

  • “Sesame Street” (HBO, 9:00-9:26 a.m.): 0.094 (0.04)


For the entire week of February 29-March 6, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -2 percent in total viewership (1.083 million vs. 1.107 million) and down -3 percent among Adults 18-49 (628,000 vs. 646,000) from one week earlier; the network is also down -11 percent in total viewership (1.083 million vs. 1.221 million) and down -12 percent among Adults 18-49 (628,000 vs. 713,000) from the same week one year ago (March 2-8, 2015). (programminginsider.com)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.43 731 0.25
8:30 King of the Hill (r) 0.37 552 0.21
9:00 King of the Hill (r) 0.51 768 0.30
9:30 The Cleveland Show (r) 0.69 1046 0.45
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.87 1398 0.61
10:30 American Dad (r) 1.01 1593 0.70
11:00 Family Guy (r) 1882 0.84
11:30 Family Guy (r) 1980 0.89

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, MARCH 5, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1442 0.65 828
12:30a Dimension W 1172 0.56 706
1:00a Parasyte: The Maxim 1000 0.47 598
1:30a Samurai Champloo 932 0.45 568
ProgrammingInsider.com
2:00a Naruto: Shippuden 879 0.43 543
2:30a One Piece 792 0.40 506
3:00a Kill La Kill (r) 726 0.35 443






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 740 0.34
4:00a The Cleveland Show (r) 763 0.34
ProgrammingInsider.com
4:30a American Dad (r) 788 0.36
5:00a King of the Hill (r) 714 0.37
5:30a King of the Hill (r) 691 0.31

Source: Live+Same Day data, Nielsen Media Research

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