‘The Voice’ and ‘The Bachelor: The Women Tell All’ Top Key Demos on Monday

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1. “This TV show is, I think, the greatest TV show I’ve ever seen.” — Howard Stern on 2/29/16 about “Gotham” from watching the current batch of episodes.

2. From NBC:

   NBC SWEEPS 6 OF 6 MONDAY HALF-HOURS IN 18-49, LED BY “THE VOICE,” THE NIGHT’S #1 SHOW BY A +45% MARGIN

   “BLINDSPOT” WINS THE 10 P.M. HOUR BY +64% AMONG ABC, CBS & NBC, IS THE #1 SCRIPTED SHOW OF THE NIGHT, MAINTAINS 100% OF ITS 1.8 FOR LAST WEEK’S MID-SEASON RETURN

   LAST NIGHT’S “BLINDSPOT” IS ESTIMATED TO GROW TO A 3.8 IN L+7+ALT. PLATFORMS, “VOICE” TO A 4.4

   Monday Primetime Results:

   NBC ranks #1 for Monday night among the Big 4 networks in adults 18-49 and total viewers, with “The Voice” and “Blindspot” leading six of six half-hours among ABC, CBS, NBC and Fox in 18-49. Starting with the 8:30 half-hour Sunday night, NBC has now led 11 consecutive primetime half-hours among the Big 4 networks in adults 18-49.

   Estimates After 7 Days of Time-Shifting and Alt-Platform Viewing:

   · “The Voice,” 4.4 rating in 18-49, 16.55 million viewers overall.

   · “Blindspot,” 3.8 in 18-49, 12.54 million.

   “The Voice” (3.2/10 in 18-49, 13.3 million viewers overall from 8-10:01 p.m. ET):

   · Is the #1 program of the night on the Big 4 in adults 18-49 by a +45% margin (3.2 vs. 2.2 for the #2 show, ABC’s “Bachelor”).

   · Retains 94% of last week’s premiere in 18-49 (3.2 vs. 3.4) and grows in total viewers (13.349 vs. 13.332 million).

   · Grows +14% versus what the Monday “Voice” was averaging at the end of its prior cycle in 18-49 (3.2 vs. 2.8 for the final four Monday “Voice 9” telecasts last fall) and +9% in total viewers (13.349 million vs. 12.284 million).

   · Will add substantial viewership via time-shifting and VOD – season to date, Monday’s “Voice” has grown by +24% going from L+SD to L+7 in 18-49 rating (from a 3.12 to a 3.88) and more than 2.2 million viewers overall (12.0 million to 14.3 million).

   “Blindspot” (1.8/6 in 18-49, 6.7 million viewers overall from 10:01-11 p.m. ET):

   · Wins the hour among ABC, CBS and NBC in every key measure.

   · Takes the slot among those nets by a +64% margin in adults 18-49 (1.8 vs. 1.1 for ABC’s #2 “Castle”).

   · Retains 100% of last week’s 1.8 for the show’s mid-season return in 18-49.

   · Is the #1 scripted show of the night on ABC, CBS, NBC and Fox in adults 18-49.

   · Will grow dramatically via time-shifting and VOD viewership:

   o L+7: “Blindspot” has increased by +78% this season in 18-49 rating (from a 2.33 to a 4.14) and more than 5.5 million viewers overall (8.3 million to 13.9 million) going from L+SD to L+7. “Blindspot” is the #1 series on the Big 4 this season in viewership gains going from L+SD to L+7 (+5.533 million).

   o L+3: Last week’s “Blindspot” grew by +64% going from “live plus same day” to “live plus three day” ratings in 18-49 (1.79 to 2.93) and by more than 3.6 million viewers overall (6.8 million to 10.5 million). “Blindspot” delivered Monday’s biggest L+3 lifts in 18-49 rating (+1.14) and total viewers (+3.6 million).

   · Upscale: “Blindspot” is generating a strong upscale audience, indexing at a 126 among adults 18-49 living in home with $100K+ incomes (“most current,” including L+3).

   In Late-Night Metered Markets Monday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.4/6 with an encore telecast; “Late Show with Stephen Colbert,” 1.9/5; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/5 with an encore; “Late Show,” 0.5/3; and “Jimmy Kimmel Live,” 0.5/3.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.2/4 in metered-market households with an encore) beat CBS’s first-run “Late Late Show” (1.0/4). In the 25 markets with Local People Meters, “Late Night” (0.5/4 in 18-49 with an encore) topped “Late Late Show” (0.2/2).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

   For the Week:

   · NBC has won the primetime ratings week of Feb. 29-March 6 in adults 18-49, with the Monday and Tuesday premieres of “The Voice 10” ranking #1 and 2 for the week among primetime telecasts on the Big 4 networks.

   · NBC has now won 16 of 24 weeks so far this season in 18-49 (L+SD), while the other networks have combined to take the other eight. According to “live plus same day” results from Nielsen Media Research for the week of Feb. 29-March 6, NBC averaged a 1.5 rating, 5 share in adults 18-49 and 6.4 million viewers overall for the week.

   · NBC ranked #1 or tied for #1 for the week in every key demographic – adults, men and women 18-34, 18-49 and 25-54.

   · Joining the two “Voice” premieres in the week’s top 25 primetime programs on ABC, CBS, NBC and Fox were Monday’s “Blindspot” (tied for #13), Wednesday’s “Law & Order: SVU” (tied for #18), Wednesday’s “Chicago P.D.” (tied for #20), NBC News’ Super Tuesday election coverage (tied for #20) and Sunday’s “Dateline NBC” (tied for #25). Rankings excluding sports pre- and post-game shows.

   · “The Voice” also ranked #1-2 among the week’s Big 4 programs in adults, men and women 25-54; men and women 18-49; and kids 2-11, while also finishing #1 in teens 12-17.

   · Season to date, NBC is running within 0.2 of a rating point of #1 behind Super Bowl- and Grammy-boosted CBS in adults 18-49 and is tied for #1 among the Big 4 networks in adults 18-34 and women 18-34.

   · NBC’s total-viewer average of 8.561 million is the network’s highest at this point in a season without a Super Bowl or Olympic boost since 2007-08 (8.576 million).

   WEEKLY AVERAGES
   Average rating, share and audience in each category

   ADULTS 18-49

   NBC 1.5/5, 1.9 million

   CBS 1.2/4, 1.6 million

   ABC 1.2/4, 1.6 million

   Fox 1.1/4, 1.3 million

   CW 0.4/1, 0.5 million

   Each rating point equals 1.27 million viewers

   ADULTS 25-54

   NBC 2.0/6, 2.4 million

   CBS 1.8/5, 2.2 million

   ABC 1.5/4, 1.8 million

   Fox 1.4/4, 1.6 million

   CW 0.5/1, 0.6 million

   Each rating point equals 1.20 million viewers

   TOTAL VIEWERS

   CBS 2.6/7, 7.7 million

   NBC 2.1/6, 6.4 million

   ABC 1.5/4, 4.4 million

   Fox 1.2/3, 3.6 million

   CW 0.4/1, 1.2 million

   Each rating point equals 2.95 million viewers

   SEASON TO DATE
   Average rating, share and audience in each category

   ADULTS 18-49

   CBS 2.5/8, 3.2 million

   NBC 2.3/8, 3.0 million

   Fox 2.1/7, 2.6 million

   ABC 1.9/6, 2.4 million

   CW 0.8/3, 1.0 million

   Each rating point equals 1.27 million viewers

   ADULTS 25-54

   CBS 3.3/9, 3.9 million

   NBC 3.0/8, 3.5 million

   Fox 2.5.7, 2.9 million

   ABC 2.3/6, 2.7 million

   CW 0.9/2, 1.0 million

   Each rating point equals 1.20 million viewers

   TOTAL VIEWERS

   CBS 3.9/11, 11.6 million

   NBC 2.9/8, 8.6 million

   ABC 2.3/6, 6.8 million

   Fox 2.1/6, 6.3 million

   CW 0.7/2, 2.0 million

   Each rating point equals 2.95 million viewers

   NOTE: Monday primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated. Season-to-date ratings are “most current” – “live plus seven day” except for the two most recent weeks, which are “live plus same day.”

3. This may be the stupidest question ever, but when you see that Ion beats the CW in viewers and ties in the demo…aren’t the fees to show the Criminal Minds repeats cheaper than producing JTV and CEG?

   • Not a stupid question, Louis. It probably is cheaper to show Criminal Minds, but CW will spin it that because they own both of their Monday shows, they’ll get more bang for their buck.

     • And now that you say that about owning them, I bet they would also spin that they are making money on them in other markets, although I have no idea if they have even been sold to other markets.

       • Of course. Spin is what they do best. After all, Bob Greenblatt recently said he didn’t need viewers to make money.

         And the press didn’t demand that he demonstrate how on the spot…

         I guess it’s called being polite, which is a good thing. 🙂

   • It’s A LOT cheaper. And the reason why I keep pointing out that CW is losing oodles of money.

     • My wallet says otherwise, thanks to baby bro Pedo. Love that guy!

4. From ABC:

   ABC Monday Prime (8-11pm – 6.9 million and 1.8/6 in AD18-49): Against NBC’s The Voice and Blindspot, ABC finished a strong 2nd on Monday in Adults 18-49 (1.8/6), beating Fox by 29% (1.4/4) and CBS by 50% (1.2/4). The Net once again ranked #1 on the night with Adults 18-34 and Women 18-34.

   · ABC’s The Bachelor: The Women Tell All was Monday’s #1 TV program in Adults 18-34 and #2 in Adults 18-49 (behind only The Voice). In fact, The Bachelor was Monday’s #1 TV series for the 10th week running in Adults 18-34 and Women 18-34, beating NBC’s The Voice by 11% and 29%, respectively

   The Bachelor: The Women Tell All (8-10pm – 7.5 million and 2.2/7 in AD18-49): Opposite NBC’s The Voice from 8-10pm, ABC’s The Bachelor earned 2nd in Total Viewers (7.5 million) and Adults 18-49 (2.2/7) while winning its 2-hour slot with Adults 18-34 and Women 18-34.

   · The Bachelor Emerges as a Top Show with Upscale Viewers: Among Adults 18-49 in Homes with $100K+ Annual Income (4.96 rating), ABC’s The Bachelor ranks as the #4 broadcast entertainment series this season (behind only The Big Bang Theory, Modern Family and The X-Files, respectively) and is #1 among unscripted series.

   Castle (10-11pm – 5.7 million and 1.1/4 in AD18-49): At 10pm, ABC’s Castle grew 8% week to week in Total Viewers (5.7 million vs. 5.3 million) and held even with Adults 18-49 (1.1/4), drawing its biggest overall audience in 4 weeks – since 2/8/16. L+3 Playback for Last Week: Last Monday’s telecast of Castle surged to a 1.7 rating among Adults 18-49 in the L+3 numbers (from a 1.1 in L+SD), growing 6% over the prior week (1.6 rating) to match its highest L+3 rating of 2016.

5. Monday 3/07/2016 Final Nationals: NBC’s ‘The Voice’ and Fox’s ‘Gotham’ Each Grow http://programminginsider.com/?p=6097

6. Lucifer is holding its own after Gotham. I really enjoy the show clever and witty writing!

7. Once again we see CW clobbered by the Hispanic networks and be Ion…

   Mark Pedowitz must get a raise. He deserves it. It takes talent to achieve that kind of result with a nationwide network. No idea why Tribune is unhappy…

   Blindspot continues to show what a flop it is, squandering badly its lead-in. And Mr. Greenblatt bought more (of course!!)

   Gotham also continues to fail to impress, but I’m also counting on a renewal.

   I mean where else is FOX going to find 4 million viewers. 4 whole million!!! Beat the CW!!! I mean guys, if this isn’t renewal numbers I don’t know what is… 😉