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Respectable Overnight Sampling for ‘American Housewife’ on ABC

Mixed Results, However, for Two-Hour ABC Tuesday Sitcom Block

[socialpoll id=”2393506″]

TUESDAY, OCTOBER 11, 2016

Household Rating/Share
CBS: 7.9/13, NBC: 6.2/10, ABC: 3.1/ 5, Fox and CW: 1.3/ 2 each

Percent Change from the Year-Ago Evening:
ABC and NBC: +24 each, CBS: + 5, CW: -24, Fox: -35
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-Winners:
“NCIS” (CBS), “The Voice” (NBC), “Bull” (CBS), “This Is Us” (NBC)

-Honorable Mention:
“The Middle” (ABC), “The Flash” (CW), “NCIS: New Orleans” (CBS), “Chicago Fire” (NBC)

-Respectable Sampling:
“American Housewife” (ABC)

-Losers (excluding repeats):
“Brooklyn Nine-Nine” (Fox), “New Girl” (Fox), “No Tomorrow” (CW), “Scream Queens” (Fox), “The Real O’Neals” (ABC), Marvel’s Agents of SHIELD” (ABC)

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Note: The overnight analysis will return tomorrow. TO anyone observing Yom Kippur, have an Easy Fast.

What follows are the household overnight results by half-hour:

8:00 p.m.
ABC – “The Middle” (season premiere): 4.7/ 8 (#3)
CBS – “NCIS”: 9.2/15 (#1)
NBC – “The Voice”: 6.8/11 (#2)
Fox – “Brooklyn Nine-Nine”: 1.5/ 3 (#5)
CW – “The Flash”: 2.1/ 3 (#4)

8:30 p.m.
ABC – “American Housewife” (series premiere): 4.5/ 7 (#3)
CBS – “NCIS”: 9.3/15 (#1)
NBC – “The Voice”: 7.5/12 (#2)
Fox – “New Girl”: 1.4/ 2 (#5)
CW – “The Flash”: 2.0/ 3 (#4)

9:00 p.m.
ABC – “Fresh Off the Boat” (season premiere): 3.3/ 5 (#3)
CBS – “Bull”: 8.2/13 (#1)
NBC – “This Is Us”: 6.8/11 (#2)
Fox – “Scream Queens”: 1.1/ 2 (#4)
CW – “No Tomorrow: 0.7/ 1 (#5)

9:30 p.m.
ABC – “The Real O’Neals” (season premiere): 2.5/ 4 (#3)
CBS – “Bull”: 8.1/13 (#1)
NBC – “This Is Us”: 6.4/10 (#2)
Fox – “Scream Queens”: 1.1/ 2 (#4)
CW – “No Tomorrow: 0.5/ 1 (#5)

10:00 p.m.
ABC – “Marvel’s Agents of SHIELD”: 1.9/ 3 (#3)
CBS – “NCIS: New Orleans”: 6.3/11 (#1)
NBC – “Chicago Fire” (season premiere): 5.1/ 9 (#2)

10:30 p.m.
ABC – “Marvel’s Agents of SHIELD”: 1.8/ 3 (#3)
CBS – “NCIS: New Orleans”: 6.0/11 (#1)
NBC – “Chicago Fire” (season premiere): 4.8/ 9 (#2)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. I am surprised American Housewife held the lead-in from The Middle. Did not think it was very good.

    • I had to DVR it so haven’t seen it yet, but the reviews have been pretty scathing. I wonder if it drops more than the norm next week.
      I want to like it because I like Katy Mixon.

      • My guess is the typical 10 to 20% erosion in week two. But it was really bad. I mean, did we need to see Diedrich Bader sitting on the toilet (in front of his younger daughter) and have a vomit scene in the pilot?

        • Wow. I think I had read that that happened but had forgotten. I will still watch it tonight and hope for the best. I need some new sitcoms. Kevin Can Wait is holding my attention for the moment but not loving it. Modern Family is starting to fade for me, as is Big Bang.

    • Disagree with you Marc. Being a guy and not usually a network comedy viewer, I had “American Housewife” on cause I had was channel surfing before “This is Us”.. Gotta say I loved it! I thought American Housewife was funny and weirdly different (reminded me of the old “Malcolm in the Middle” show from ages ago). I’ve set my DVR to start recording it from now on. Way to go ABC!

      • There were some funny moments, but did we need to see Diedrich Bader on the bowl with his young daughter walking in on him? Ugh…

  2. Looks like TIU will be okay at 9PM. I think NBC needs to program more female centric dramas after the Voice (like TIU.) They seem to hold The Voice audience better than shows like Blindspot and Blacklist did.