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Monday Final Nationals: ‘Supergirl’ Soars in CW Debut

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NBC was able to emerge victorious as Monday’s most-watched network with an average of 9.68 million in prime time, thanks to “The Voice”.

ESPN still won the night among all key demos with Tampa Bay-Carolina on “Monday Night Football” (5.59 household rating, 9.057 million viewers) but lost the viewer crown as sports fans were also tuning into the baseball playoffs in action on two cable networks (TBS and FS1); the nightcap game being the evening’s top highlight: the 13-inning classic NLDS Game 3 Cubs-Giants (2.46 household rating, 4.097 million viewers) on FS1 from 9:29 p.m.-2:47 a.m. ET.

The CW has a new hit in “Supergirl”, the superhero drama imported from parent network CBS. The show’s second season premiere telecast provided multi-year highs for a Monday night on the netlet: their most watched show in its 8 p.m. time period in nearly 8 years (GOSSIP GIRL on 12/1/08), the best rating in adults 18-49 (1.1/4) in nearly 6 years (90210 on 12/6/10), and its highest rating in adults 18-34 (0.9/4) in almost 5 years (11/21/11).
 
“Supergirl” was also The CW’s highest rated show ever in its time period in males 18-49 (1.2/4).
 
Compared to the same week last season (10/12/15, series premiere of CRAZY EX-GIRLFRIEND), “Supergirl” more than tripled the performance in total viewers and all key demos.

For mobile users, you may scroll this table horizontally.

































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, October 10, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.5/9 8396 0.9/4 1.3/4 1.7/5
8:00 Dancing with the Stars 249 94 6.8/11 10428 1.2/5 1.6/5 2.1/6
10:01 Conviction 248 93 2.9/5 4229 0.5/2 0.8/3 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.1/9 8353 1.0/4 1.9/6 2.8/8
8:00 Big Bang Theory 254 94 8.5/14 14411 1.9/8 3.4/12 4.9/14
8:31 Kevin Can Wait 254 94 5.2/8 8702 1.1/5 2.1/7 3.0/8
9:00 2 Broke Girls (p) 254 94 3.9/6 6364 0.9/3 1.7/5 2.5/6
10:00 Scorpion 254 94 4.4/8 7045 0.7/3 1.3/5 1.9/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.9/10 9675 1.6/7 2.4/8 3.2/9
8:00 The Voice 244 94 6.9/11 11369 1.9/8 2.9/9 3.8/10
10:01 Timeless 244 94 3.9/7 6201 0.9/4 1.4/5 1.9/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 2.2/4 3540 0.8/3 1.1/3 1.3/4
8:00 Gotham 255 94 2.1/3 3417 0.8/4 1.1/4 1.3/4
9:01 Lucifer 255 94 2.3/4 3667 0.8/3 1.0/3 1.3/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.1/2 1913 0.5/2 0.7/2 0.8/2
8:00 Supergirl (p) 247 91 1.8/3 3063 0.9/4 1.1/4 1.2/3
9:00 No Tomorrow (r) 247 91 0.5/1 762 0.1/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1714 0.6/2
7:00 Sal y Pimienta: Rise Up-Una Voz (s) 0.8/1 1279 0.4/2
8:00 Despertar Contigo 0.8/1 1342 0.5/2
9:00 Tres Veces Ana 1.1/2 2032 0.7/2
10:00 El Color de la Pasión 1.0/2 1768 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 418 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 309 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 658 0.3/1
9:00 Velvet 0.2/0 319 0.1/0
10:00 El Príncipe 0.2/0 276 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1795 0.7/2
7:00 Caso Cerrado: Edición Estelar 1.0/2 1725 0.5/2
8:00 Silvana Sin Lana 0.9/1 1504 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1806 0.7/2
10:00 Señora Acero 3: La Coyote 1.1/2 2075 0.9/3

Sub-Demo Breakdowns – Monday 10/10/16

“Dancing with the Stars” (ABC)
Women 18-34: 1.6/6
Men 18-34: 0.8/3
Women 18-49: 2.3/7
Men 18-49: 0.9/3

“Conviction” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.5/2

“Big Bang Theory” (CBS)
Women 18-34: 2.0/8
Men 18-34: 1.8/8
Women 18-49: 3.7/13
Men 18-49: 3.1/12

“Kevin Can Wait” (CBS)
Women 18-34: 1.3/5
Men 18-34: 0.9/4
Women 18-49: 2.3/7
Men 18-49: 1.9/6

“2 Broke Girls” (CBS)
Women 18-34: 1.1/4
Men 18-34: 0.7/3
Women 18-49: 2.0/6
Men 18-49: 1.4/4

“Scorpion” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.2/4

“The Voice” (NBC)
Women 18-34: 2.5/10
Men 18-34: 1.4/6
Women 18-49: 3.6/11
Men 18-49: 2.2/7

“Timeless” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.7/3
Women 18-49: 1.6/5
Men 18-49: 1.2/4

“Gotham” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/4
Women 18-49: 1.0/3
Men 18-49: 1.2/4

“Lucifer” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.8/3
Women 18-49: 1.1/3
Men 18-49: 1.0/3

“Supergirl” (CW)
Women 18-34: 0.9/4
Men 18-34: 0.9/4
Women 18-49: 1.0/3
Men 18-49: 1.2/4

“Love and Hip-Hop Hollywood” (VH1)
Women 18-34: 1.83
Men 18-34: 0.74
Women 18-49: 1.66
Men 18-49: 0.72

“Black Ink Chicago” (VH1)
Women 18-34: 1.38
Men 18-34: 0.57
Women 18-49: 1.25
Men 18-49: 0.55

“Teen Mom” (MTV)
Women 18-34: 1.23
Men 18-34: 0.36
Women 18-49: 1.01
Men 18-49: 0.30

“Mary & Jane” (MTV)
Women 18-34: 0.33
Men 18-34: 0.12
Women 18-49: 0.26
Men 18-49: 0.09

“Full Frontal with Samantha Bee” (TBS)
Women 18-34: 0.30
Men 18-34: 0.36
Women 18-49: 0.30
Men 18-49: 0.36

“Monday Night Football: Tampa Bay @ Carolina” (ESPN)
5.59 household rating
9.057 million viewers
Women 18-34: 1.69
Men 18-34: 3.71
Women 18-49: 2.06
Men 18-49: 4.62

“MLB National League Division Series Game 3: Chicago Cubs @ San Francisco” (FS1)
2.46 household rating
4.097 million viewers
Women 18-34: 0.68
Men 18-34: 1.45
Women 18-49: 0.86
Men 18-49: 1.73

“WWE Raw” (USA, 8pm)
1.70 household rating
2.790 million viewers
Women 18-34: 0.63
Men 18-34: 0.99
Women 18-49: 0.74
Men 18-49: 1.10

“WWE Raw” (USA, 9pm)
1.69 household rating
2.876 million viewers
Women 18-34: 0.62
Men 18-34: 1.19
Women 18-49: 0.73
Men 18-49: 1.23

“WWE Raw” (USA, 10pm)
1.61 household rating
2.610 million viewers
Women 18-34: 0.58
Men 18-34: 1.17
Women 18-49: 0.68
Men 18-49: 1.19

Cable Rankings – Monday 10/10/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, October 10:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
101 94 KILLING OF JONBENET A&E 9:00 PM 123 430 0.11
52 32 KING OF THE HILL ADSM 9:00 PM 30 817 0.30
44 23 CLEVELAND SHOW ADSM 9:30 PM 30 949 0.35
25 13 AMERICAN DAD ADSM 10:00 PM 30 1331 0.54
23 11 BOB’S BURGERS ADSM 10:30 PM 30 1377 0.57
89 82 AMC MOVIE: 2012 (2009) AMC 7:00 PM 210 507 0.15
94 69 REAL HOUSEWIVES OF OC BRAVO 8:00 PM 60 478 0.17
13 9 REAL HOUSEWIVES OF OC BRAVO 9:00 PM 61 1844 0.70
72 49 YOURS, MINE OR OURS BRAVO 10:01 PM 30 621 0.21
18 22 ANDERSON COOPER 360 CNN 8:00 PM 60 1658 0.37
17 19 ANDERSON COOPER 360 CNN 9:00 PM 60 1731 0.39
20 25 CNN TONIGHT CNN 10:00 PM 60 1531 0.34
99 45 SOUTH PARK CMDY 10:00 PM 30 444 0.22
60 40 FAST N LOUD DISC 8:00 PM 60 748 0.25
22 12 FAST N LOUD DISC 9:00 PM 62 1473 0.55
57 34 SACRED STEEL BIKES DISC 10:02 PM 61 757 0.27
27 39 SWAP DSNY 7:00 PM 100 1233 0.25
37 59 BUNKD DSNY 8:40 PM 30 1089 0.19
30 57 LIV AND MADDIE DSNY 9:10 PM 25 1206 0.19
34 66 WALK THE PRANK DSNY 9:35 PM 25 1134 0.17
40 89 MY BABYSITTERS (SERIES) DSNY 10:00 PM 30 989 0.12
48 99 K.C. UNDERCOVER DSNY 10:30 PM 30 908 0.10
65 64 SHERIFF CALLIES WILD WEST DISJR 8:00 PM 25 707 0.17
71 85 SO MUCH YOU CAN DO DISJR 8:25 PM 5 623 0.14
68 83 KATE & MIM-MIM DISJR 8:30 PM 25 641 0.15
75 88 LION GUARD:RETURN OF ROAR DISJR 8:55 PM 50 605 0.13
89 93 PJ MASKS DISJR 9:45 PM 25 507 0.11
85 90 SOFIA THE FIRST DISJR 10:10 PM 25 532 0.12
105 103 SOFIA THE FIRST DISJR 10:35 PM 25 426 0.09
28 14 MONDAY NIGHT COUNTDOWN: N/A ESPN 6:00 PM 135 1228 0.52
1 1 NFL REGULAR SEASON: TAMPA BAY / CAROLINA ESPN 8:15 PM 200 9057 3.33
35 17 CAKE WARS FOOD 8:00 PM 60 1109 0.39
26 16 HALLOWEEN BAKING CHAMP 2 FOOD 9:00 PM 60 1283 0.47
38 18 CHOPPED FOOD 10:00 PM 60 1015 0.39
4 28 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3531 0.32
7 36 THE KELLY FILE FOXNC 9:00 PM 60 2754 0.26
9 29 HANNITY FOXNC 10:00 PM 60 2592 0.31
93 100 MLB NLDS PRE GAME: GM3: CHICAGO CUBS / SAN FRANCISCO FS1 9:00 PM 29 482 0.10
2 2 MLB NL DIVISION SERIES: CHICAGO CUBS / SAN FRANCISCO 3 FS1 9:29 PM 318 4097 1.29
67 53 FX MOVIE PRIME: JACK RYAN: SHADOW RECRUIT FX 8:00 PM 120 673 0.20
95 75 FX MOVIE PRIME: JACK RYAN: SHADOW RECRUIT FX 10:00 PM 120 472 0.16
107 55 THE SIMPSONS FXX 9:00 PM 30 421 0.19
88 63 THE MIDDLE HALL 10:00 PM 30 509 0.18
87 73 THE MIDDLE HALL 10:30 PM 30 513 0.16
41 58 AMERICAN PICKERS HIST 8:00 PM 60 968 0.19
19 31 AMERICAN PICKERS HIST 9:00 PM 63 1588 0.30
62 81 LONE STAR RESTORATION HIST 10:03 PM 60 739 0.15
103 97 FORENSIC FILES HLN 10:30 PM 30 429 0.11
43 50 HOUSE HUNTERS HGTV 8:00 PM 30 963 0.21
48 52 HOUSE HUNTERS INTERNATIONAL HGTV 8:30 PM 30 908 0.20
55 61 MASTERS OF FLIP HGTV 9:00 PM 60 762 0.18
29 44 HUNTING VINTAGE HGTV 10:00 PM 30 1213 0.23
31 51 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1176 0.21
77 80 EVIL STEPMOTHERS ID 8:00 PM 60 572 0.15
76 71 KILLER CLERGY ID 9:00 PM 60 602 0.16
53 43 MIND OF A MURDERER ID 10:00 PM 60 809 0.23
20 21 DIVISION SERIES GAME: 2016 NLDS WAS AT LAD GM 3 MLBN 4:09 PM 252 1531 0.38
104 96 MLBT DIVISION POSTGAME: WAS AT LAD GM 3 POSTGAME MLBN 8:21 PM 73 427 0.11
14 37 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 1834 0.25
10 24 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2369 0.34
12 42 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 2011 0.24
32 10 TEEN MOM SSN 6 MTV 9:00 PM 62 1161 0.66
101 101 LIVE FREE: DOWN & DIRTY NGC 8:00 PM 60 430 0.10
98 104 LIVE FREE: DOWN & DIRTY NGC 9:00 PM 60 448 0.09
74 92 LIVE FREE COMPILATION NGC 10:00 PM 60 612 0.11
56 72 SHIMMER AND SHINE NKJR 8:00 PM 30 760 0.16
64 68 SHIMMER AND SHINE NKJR 8:30 PM 30 719 0.17
54 65 PEPPA PIG NKJR 9:00 PM 30 766 0.17
61 70 PEPPA PIG NKJR 9:30 PM 30 740 0.16
66 84 TEAM UMIZOOMI NKJR 10:00 PM 24 689 0.14
69 91 TEAM UMIZOOMI NKJR 10:24 PM 24 640 0.11
78 98 WALLYKAZAM! NKJR 10:48 PM 24 571 0.10
39 38 FULL HOUSE NAN 9:00 PM 30 990 0.25
50 41 FULL HOUSE NAN 9:30 PM 30 905 0.25
46 30 FULL HOUSE NAN 10:00 PM 30 923 0.30
47 27 FULL HOUSE NAN 10:30 PM 30 915 0.32
16 33 HENRY DANGER NICK 8:00 PM 30 1735 0.29
24 48 HENRY DANGER NICK 8:30 PM 30 1353 0.22
91 78 COPS SPIKE 8:00 PM 30 502 0.15
82 74 COPS (O) SPIKE 8:30 PM 30 554 0.16
78 60 COPS SPIKE 9:00 PM 30 571 0.18
84 77 COPS SPIKE 9:30 PM 30 533 0.15
83 79 COPS SPIKE 10:00 PM 30 536 0.15
80 62 COPS SPIKE 10:30 PM 30 562 0.18
96 67 SYFY MOVIE: RESIDENT EVIL: AFTERLIFE SYFY 9:00 PM 120 470 0.17
3 4 MLB DIVISION SERIES: ALDS GAME 3: INDIANS / RED SOX TBS 6:00 PM 238 4018 1.11
33 20 INSIDE THE MLB TBS 9:58 PM 32 1147 0.38
41 26 FULL FRONTAL W/ SAM BEE TBS 10:30 PM 31 968 0.33
45 35 REGULAR SHOW TOON 8:00 PM 30 930 0.26
51 47 STEVEN UNIVERSE TOON 8:30 PM 30 848 0.22
58 56 TOO CLOSE TO HOME TLC 9:00 PM 61 756 0.19
97 86 90 DAY FIANCE: HAPPILY EVER AFTER TLC 10:01 PM 60 468 0.14
100 54 TNT BIG PICTURE MOVIES: HORRIBLE BOSSES TNT 8:00 PM 120 436 0.20
81 46 TNT BIG PICTURE MOVIES: BLENDED TNT 10:00 PM 150 559 0.22
70 105 ANDY GRIFFITH SHOW TVL 7:36 PM 36 637 0.08
92 107 ANDY GRIFFITH SHOW TVL 8:12 PM 36 496 0.06
86 106 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 520 0.07
73 95 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 613 0.11
63 87 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 728 0.13
58 76 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 756 0.16
6 7 WWE RAW USA 8:00 PM 60 2790 0.92
5 5 WWE RAW USA 9:00 PM 60 2876 0.98
8 6 WWE RAW USA 10:00 PM 75 2610 0.93
11 3 LOVE & HIP HOP HOLLYWOOD 3 VH1 8:00 PM 60 2368 1.19
15 8 BLACK INK CREW CHICAGO 2 VH1 9:00 PM 60 1741 0.90
36 15 LOVE & HIP HOP HOLLYWOOD 3 VH1 10:00 PM 60 1092 0.52
105 102 CSI MIAMI WETV 10:00 PM 60 426 0.09

Source: Live+Same Day data, Nielsen Media Research

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26 Comments

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  2. A show with 3 million viewers has never been and will never be a “hit” (well maybe if the population shrinks to 40 million people!).

    Once again, the word loses all meaning when it’s applied to a big flop like Supergirl.

    Reply

    • So all CW shows is worse flops then. Your whole mindset makes zero sense. You come off like a troll in all your comments here

      Reply

      • I guess it had been too long since we had name-calling here.

        What a shame. 🙁

        Just because someone says something you disagree with doesn’t mean they’re trolling, person-who-never-posted-here-before-and-now-insults-me… 😉

        Yes. ALL shows on CW ARE flops.

        CW NEVER had any hit.

        Sorry for the screaming… 😉

        It’s sad, but they’ve been that awful at picking shows.

        The expression is “good for the CW”, and “good for the CW” means “bad”.

        Reply

          • As Einstein once said, it doesn’t matter if a thousand experts disagree with me. It only takes one to prove me wrong.

            A lot of fans take offense at calling the CW flops flops because they like comic-books and want more comic-book shows (given how awful they are I don’t really understand but that’s how it is).

            CW has been for years trying to re-define its viewership levels as “good for CW”, making us forget that they are a major free-to-air network with 99% reach.

            If you look objectively at their ratings, all their shows have flopped. No exception.

            The fact you like one or more of them doesn’t change that sad statistic.

            Reply

            • The problem with your mindset is how you determine what is a flop. A flop is a show or movie that falls below expectations. The CW shows are getting their expected ratings. It was never expected to be a CBS and it never will be.

              Reply

              • The problem with your mindset is that you declare a show a hit if you set the expectation that it’ll fail. 😉

                Sorry, couldn’t resist the wording. 🙂

                But seriously, the CW is a major, free-over-the-air broadcast network.

                There is no objective reason it should have different expectations than the other free-to-air networks.

                It has roughly the same reach and has existed for years now.

                The reason all its shows flop is because they’re bad.

                Now you’d be right to say that even if they put on a good show, it’d probably have trouble doing well because for those viewers who even know CW still exists, their reputation as a provider of quality programming is completely shot.

                Then again, it’s never happened so far in the whole history of the network.

                But that is why I (and HelloLarry who shared my opinion) was saying that they need to can the whole network and re-brand if they want to continue.

                At this point the very name “CW” carries negative equity.

                Reply

                • Bad according to whom? Most the CW shows get high marks from the critics.
                  The Rotten Tomatoes scores for Supergirl, 98% positive. Arrow 97%, Flash 94%, Supernatural, 92%, Jane the Virgin 100%, Crazy Ex-Girlfriend 98%.
                  Now compare that to some shows on CBS with high 18-49 ratings and high viewership. Bull 24%, Kevin Can Wait 30%, Man With a Plan 21%, 2 Broke Girls 0%, The Odd Couple 24%.
                  Basically CBS can put on any old crap and people eat that up. Because for some reason the name CBS seems to denote quality?

                  Reply

                  • Bad according to the viewers.

                    They could watch the shows, but choose not to.

                    It’s not because they’ve been blown away by the quality.

                    What you just demonstrated is that critics wouldn’t know a good, well-made show if they saw one…

                    Or perhaps they hate good shows – they certainly seem to love ratings-losers and hate anything successful…

                    The name CBS does denote quality for viewers (to a certain degree which is still more than any other network).

                    NBC used to denote quality back when. Now it’s Nothing But Crap when it comes to scripted shows sadly.

                    CW never had anything good and its reputation is so shot, many people don’t even remember it exists.

                    Reply

              • Spindae over on spoilertv is completely not thinking regarding SG. Saving face is this idiot for real, SG is finally giving them good ratings on mondays where they have struggled for years. Its such a tough timeslot for the CW with so many shows, NFL, WWE, Voice, DWTS, Kevin ect. Even the rating it got in ep 4 is 100% increase from last year. And this fool is taking about probably giving it short season renewal. Does this moron even know it will have 42 episodes under its belt after this season it will get full season renewals, also it was freakin halloween, SG is a family show so of course it dropped on that day. Hell Flash will drop next year when it will be against Halloween. Arrow dropped in s1 when it faced Halloween. Spindae, Ezio, CGS are clowns, they have absolutely no idea what they are babbling about, SG will last a long time. Thats for sure. Richard Dower is also insanely pathetic his views are insane. It was freakin HALLOWEEN. Every CW show that has faced it went down even Arrow in s1

                Reply

                • You don’t seem to realize that ALL CW shows are flops.

                  They ALL have bad ratings.

                  Sorry to emphasize, but I find it amazing that there are still people outside the CW PR Department that seem to think any of their shows gets good ratings.

                  CW has been renewing flops for years and years, so getting renewed by CW is meaningless when it comes to evaluate commercial success (but so sweet for the producers lining their pockets making bad shows!!)

                  Reply

                  • The CW shows make Warner Bros. over $1 billion dollars a year. That’s almost as much as their superhero movies. You have no clue what a flop is.

                    Reply

                    • Do tell where you’re getting those hilarious figures from… 😉

                      Because if a flotilla of flops made so much money for Warner, imagine what a single hit like Big Bang would make!!!

                      I do know what a flop is: it’s a show with no viewers.

                      That’s what CW has a whole network of…

  5. Supergirl made a nice transition to CW. Demos are not far off from what it was doing on CBS at the end of last season. Should be more than enough to be profitable for CW. Given how the major networks often dip below a 1.0 demo these days, anytime the CW can get near or above a 1.0 is a good thing.

    Reply

    • First a 1.0 rating in ANY demo is bad. I’ll remind all of us (except TerrenceMoss 🙂 ) that it means 1% of your target audience…

      Second, they don’t get paid for that anyway.

      Third, I don’t see how they’ll make money with a show that’s getting awful ratings.

      It’s not like the other, higher-rated networks are rolling in the dough (as we can plainly see with the lack of marketing Dollars to launch new shows and the lack of enough product to replace flops).

      “Good for the CW” = bad. 😉

      Reply

      • Warner Bros. makes its money by selling syndication packages. The only purpose of the CW is it gives them a place to generate enough 1st run episodes to have a sell-able syndication package that they wouldn’t have with the broadcast networks. They lose money airing the shows, but overall is it profitable for them. So ratings are irrelevant.

        Reply

        • That’s not really true.

          While the syndication arm will generate money, it will be very little as it is selling shows people didn’t want to watch when they were brad new.

          The overall result of the network’s losses and the tiny syndication (and foreign sales) revenue will be a negative.

          Some network executives have been saying they don’t need they don’t need anyone to ever watch their shows to make money.

          It is evidently ridiculous.

          When you make TV shows, you sell pairs of eyes. Even in syndication where, you may not know it, a lot of the sales are in barter (ie. the stations get the shows for free or very little and the syndicator keeps commercial time), you desperately need viewers to make money.

          Reply

  6. Live+3 vs. Live+SD data for Monday 10/10/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Dancing/Stars ………… 1.62 … 1.90
    Conviction ……………… 0.78 … 1.17
    Big Bang Theory ……… 3.44 … 5.03
    Kevin Can Wait ……….. 2.11 … 2.72
    2 Broke Girls …………… 1.71 … 2.13
    Scorpion ………………… 1.33 … 1.99
    The Voice ……………….. 2.93 … 3.52
    Timeless ………………… 1.43 … 2.23
    Gotham …………………. 1.09 … 1.63
    Lucifer …………………… 1.05 … 1.72
    Supergirl ………………… 1.09 … 1.48
    No Tomorrow-r ……….. 0.21 … 0.24

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Dancing/Stars ………. 10429 .. 11745
    Conviction ……………… 4229 … 5960
    Big Bang Theory …… 14412 .. 18581
    Kevin Can Wait ………. 8703 .. 10371
    2 Broke Girls ………….. 6365 … 7460
    Scorpion ……………….. 7046 … 9641
    The Voice …………….. 11369 .. 13207
    Timeless ………………… 6201 … 9298
    Gotham …………………. 3418 … 4735
    Lucifer …………………… 3667 … 5605
    Supergirl ………………… 3063 … 4142
    No Tomorrow-r …………. 762 …. 852

    Reply

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