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Soft Results for ‘How to Get Away With Murder’ Season-Ender on ABC

New Shonda Rhimes Drama 'The Catch' to Debut in the Thursday 10 P.M. Hour Next Week

What follows are the fast affiliate results for Thursday, March 17 broken out by network and by each half-hour. Keep in mind that these ratings are time period based.

-Total Viewers:
Fox: 8.12 million, ABC: 6.62, CBS: 4.16, ABC: 3.50, CW: 1.08

-Adults 18-49:
ABC and Fox: 1.7 rating/6 share, CBS: 1.3/ 5, NBC: 0.7/ 2, CW: 0.3/ 1

———-

8:00 p.m.

ABC – Grey’s Anatomy
Viewers: 7.78 million (#1), A18-49: 2.1/ 8 (#1)

CBS – NCAA Basketball Tournament
Viewers: 4.39 million (#3), A18-49: 1.3/ 5 (#2)

NBC – You, Me and the Apocalypse
Viewers: 3.11 million (#4), A18-49: 0.6/ 2 (#4)

Fox – American Idol
Viewers: 7.60 million (#2), A18-49: 1.5/ 6 (#2)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.36 million (#5), A18-49: 0.4/ 2 (#5)

———-

8:30 p.m.

ABC – Grey’s Anatomy
Viewers: 7.99 million (#2), A18-49: 2.2/ 8 (#1)

CBS – NCAA Basketball Tournament
Viewers: 3.86 million (#3), A18-49: 1.1/ 4 (#2)

NBC – You, Me and the Apocalypse
Viewers: 2.46 million (#4), A18-49: 0.5/ 2 (#4)

Fox – American Idol
Viewers: 8.21 million (#1), A18-49: 1.6/ 6 (#2)

CW – D.C.’s Legends of Tomorrow (R)
Viewers: 1.24 million (#5), A18-49: 0.4/ 1 (#5)

———-

9:00 p.m.

ABC – Scandal
Viewers: 6.47 million (#2), A18-49: 1.6/ 6 (#1t)

CBS – NCAA Basketball Tournament
Viewers: 4.24 million (#3), A18-49: 1.3/ 5 (#3)

NBC – The Blacklist (R)
Viewers: 2.71 million (#4), A18-49: 0.5/ 2 (#4)

Fox – American Idol
Viewers: 8.10 million (#4), A18-49: 1.6/ 6 (#1t)

CW – The 100 (R)
Viewers: 918,000 (#5), A18-49: 0.3/ 1 (#5)

———-

9:30 p.m.

ABC – Scandal
Viewers: 6.55 million (#2), A18-49: 1.6/ 5 (#2)

CBS – NCAA Basketball Tournament
Viewers: 3.96 million (#3), A18-49: 1.3/ 4 (#3)

NBC – The Blacklist (R)
Viewers: 2.70 million (#4), A18-49: 0.5/ 2 (#4)

Fox – American Idol
Viewers: 8.57 million (#4), A18-49: 1.8/ 6 (#1t)

CW – The 100 (R)
Viewers: 783,000 (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – How to Get Away With Murder (season finale)
Viewers: 5.66 million (#1), A18-49: 1.5/ 5 (#1)

CBS – NCAA Basketball Tournament
Viewers: 4.50 million (#3), A18-49: 1.4/ 5 (#2)

NBC – Shades of Blue
Viewers: 4.86 million (#2), A18-49: 0.9/ 3 (#3)

———

10:30 p.m.

ABC – How to Get Away With Murder (season finale)
Viewers: 5.29 million (#1), A18-49: 1.4/ 5 (#1)

CBS – NCAA Basketball Tournament
Viewers: 4.03 million (#3), A18-49: 1.3/ 5 (#2)

NBC – Shades of Blue
Viewers: 5.17 million (#2), A18-49: 1.0/ 4 (#3)

Source: Nielsen Media Research

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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  1. FROM NBC

    SHADES OF BLUE” BUILDS BY +100% ON ITS LEAD-IN TO MAINTAIN 100% WEEK TO WEEK IN 18-49 & HIT A FOUR-WEEK HIGH IN TOTAL VIEWERS, DESPITE LAST NIGHT’S NCAA COMPETITION ON FOUR NETS

    “SHADES” MATCHES NBC’S CLOSEST FINISH EVER BEHIND AN ORIGINAL “HOW TO GET AWAY WITH MURDER,” FINISHING WITHIN 0.4 OF THE “HTGAWM” FINALE IN 18-49

    “SHADES” GROWS HALF-HOUR TO HALF-HOUR BY +11% IN ADULTS 18-49, +19% IN WOMEN 25-54, DESPITE THE 10 P.M. HOUR

    “YOU, ME AND THE APOCALYPSE” EQUALS ITS 18-49 HIGH SINCE FEB. 11, JUMPS +25% IN TOTAL VIEWERS TO A FIVE-WEEK HIGH

    LAST NIGHT’S “SHADES” IS ESTIMATED TO GROW TO A 2.3 RATING IN L+7+ALT. PLATFORMS

    Thursday Primetime Results:

    “Shades of Blue” (1.0/3 in 18-49, 5.0 million viewers overall from 10-11 p.m. ET):

    · Builds on its lead-in by +100% in 18-49 (1.0 vs. 0.5) and by +86% in total viewers (5.0 million vs. 2.7 million).

    · Maintains 100% week to week in 18-49 (1.0 vs. 1.0) and grows in total viewers by +3% (5.016 million vs. 4.859 million).

    · Hits a four-week high in total viewers (best since Feb. 18, 5.3 million).

    · Equals NBC’s closest finish ever behind an original “How to Get Away With Murder” in adults 18-49 (within 0.4, 1.0 vs. 1.4, matching 0.4 deficits for “Shades” on Feb. 18, March 3 and March 10), finishes within 460,000 viewers of the “HTGAWM” season finale (5.015 million vs. 5.478 million).

    · Facing competition that included NCAA Basketball coverage on four networks and with an encore lead-in last night, continues to maintain its most recent 18-49 rating to benefit from a first-run “Blindspot” lead-in (1.0 following “Blindspot’s” 1.3 on Feb. 25).

    · Despite the 10 p.m. hour, grows from half-hour to half-hour by +11% in adults 18-49 (0.9 to 1.0), +8% in adults 25-54 (1.3 to 1.4) and +19% in women 25-54 (1.6 to 1.9).

    · These numbers will increase dramatically with time-shifting and viewing on alternate platforms:

    o L+7: “Shades of Blue” has grown by +93% in adult 18-49 rating going from L+SD to L+7 (1.27 to 2.45) and 4.3 million persons in total viewers (6.2 million vs. 10.5 million).

    o Last week’s “Shades of Blue” added more than 800,000 full-episode views (P2+) in seven days on NBC.com and Hulu (824,983)).

    An encore telecast of “The Blacklist” averaged a 0.5/2 in 18-49 and 2.7 million viewers overall from 9-10 p.m. ET.

    “You, Me and the Apocalypse” (0.6/2 in 18-49, 2.8 million viewers overall from 8-9 p.m. ET):

    · Grows by 0.1 of a rating point or +20% week to week in 18-49 (0.6 vs. 0.5) and is up +25% in total viewers (2.787 million vs. 2.224 million).

    · Matches its highest 18-49 rating since Feb. 11 (0.8) and hits a five-week high in total viewers (2.967 million on Feb. 11).

    · Will add substantial viewership via time-shifting and alternate platforms — “Apocalypse” has increased by +31% this season in 18-49 rating (from a 0.81 to a 1.06) and 808,000 viewers overall (3.3 million to 4.1 million) going from L+SD to L+7.

    · Last week’s episode added more than 200,000 full-episode views (P2+) in seven days on NBC.com and Hulu (207,978).

    · Upscale: “Apocalypse” is capturing a strong upscale audience, indexing at a 117 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

    In Late-Night Metered Markets Thursday Night:

    · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.6/7; “Late Show with Stephen Colbert,” 1.2/4, delayed by an NCAA overrun; and ABC’s “Jimmy Kimmel Live,” 2.1/5.

    · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4; “Late Show,” 0.4/2, delayed by an NCAA overrun; and “Jimmy Kimmel Live,” 0.6/3.

    · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.4/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

    · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/4 in metered-market households) beat CBS’s “Late Late Show” (0.8/3 with an encore delayed by an NCAA overrun). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) topped “Late Late Show” (0.2/2 with an encore delayed by an NCAA overrun).

    · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

  2. FROM ABC

    ABC Thursday Prime (8-11pm – 6.6 million and 1.7/6 in AD18-49): With its TGIT lineup, including the season finale of How to Get Away with Murder, ABC ranked #1 on Thursday in Live + Same Day Adults 18-49 (1.7/6 – tie).

    · Posting big playback lifts for its TGIT dramas in the Live + 3 Day numbers, ABC will straight out win Thursday for the 2nd week in a row in Adults 18-49 and finish as the night’s top entertainment network for the 6th-consecutive week with Nielsen’s release of that data on Tuesday. Last week, ABC’s primetime Adult 18-49 rating jumped 1.2 points from L+SD to L+3, putting it 12% ahead of runner-up CBS and 26% ahead of Fox, after trailing each net by 1-tenth in the L+SD ratings. Airing its second season finale on the night, How to Get Away with Murder continues to deliver record-setting playback lifts, as the ABC sophomore drama just posted its biggest-ever L+7 increase yet among Adults 18-49 with a +107% jump over its L+SD rating (w/o 2/22/16). It was the series’ 3rd straight week of triple-digit playback growth in L+7.

    Please Note: With the combination of St. Patrick’s Day and the first Thursday of Daylight Saving Time, overall Adult 18-49 TV Usage was down -3% week to week during prime (28.0 vs. 28.9) with the biggest drop coming in the 8 o’clock hour (-6%).

    Live + Same Day:

    · ABC delivered Thursday’s Top 3 dramas for the 6th week running in Adults 18-49 with Grey’s (2.1/7), Scandal (1.6/5) and How to Get Away with Murder (1.4/5). In addition, Grey’s was the #1 TV show overall on Thursday in Adults 18-49.

    · At 8pm, ABC’s Grey’s Anatomy built week to week in Total Viewers (+5% – 7.9 million vs. 7.5 million) and held even in Adults 18-49 (2.1/8 vs. 2.1/7), drawing its biggest audience since its mid-season return 5 weeks ago – since 2/11/16.

    · At 9pm, ABC’s Scandal was up for its 2nd telecast in Total Viewers (+8% – 6.5 million vs. 6.0 million) and even with its week-ago Fast Affiliate Adult 18-49 rating (1.6/5) which adjusted up 1-tenth in the Nationals, pulling in its largest audience since its mid-season return – since 2/11/16.

    · In its second season finale at 10pm, ABC’s How to Get Away with Murder grew for the 2nd week in Total Viewers (+15% – 5.5 million vs. 4.8 million) and was even in Adults 18-49 (1.4/5) earning its most watched telecast overall since its mid-season return – since 2/11/16. The #1 series on Thursday at 10pm for the 6th week in a row in Adults 18-49, ABC’s How to Get Away with Murder beat out NBC’s Shades of Blue by 40% (1.4/5 vs. 1.0/3). Editors please note: Next Thursday (on 3/24/16), ABC will debut The Catch in the 10pm hour.

  3. As bad as those SOB ratings look — and they’re not great — there’s something to be said for a 10PM show doubling its lead-in, even a repeat lead-in. With the exception of Blue Bloods, does ANY show at 10PM gain audience from its 9:30 lead-in?

    • The Chicagos do it on NBC all the time Chicago Fire has been growing out of Chicago Med most of the season and there’s been times this season when Chicago PD grows out of SVU.

      • Ah yes, Chicago Fire. Forgot about that one. As for CPD, I don’t think it’s grown out of SVU except when they do crossover eps, correct? But still, yeah, the Chicagos do well for NBC.

        • I can’t remember for sure but I think one of the last two it did grow out of SVU, it was when Chicago PD hit a series-high. The Chicagos have become real valuable to NBC’s turnaround here and dethroning CBS as the king of the 10pm hour.

          • I realize you’re a Chicagos fan, but there is no “dethroning”, just a mad race to the bottom, sadly.

    • There is something to say: NBC should cancel its whole Thursday and start again… 😉

      I saying it jokingly, but I do mean it.

  4. Amazing how low-rated that Blacklist re-run was…

    Of course I assume that NBC is already looking for ways to justify the inevitable renewal of super-mega-hit You, Me and the Apocalypse… 😉

    As for ABC, not much is made of the collapse of that never-highly-rated lineup, but a lot more should.