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Thursday Final Nationals: ‘Big Bang Theory’ on CBS Reaches 10-Month High in Total Viewers

The Seattle Seahawks and NBC both dominated Thursday night with NFL Network’s “Thursday Night Football.” Seattle’s 24-3 victory over the Los Angeles Rams on NBC and NFL Network combined to register a 8.8 household rating/16 share, 14.65 million viewers and a 4.3/16 rating/share among adults 18-49.

The arrival of Howard and Bernadette’s baby on “The Big Bang Theory” (CBS) was not only the most-watched telecast of the evening (15.96 million) but gave the hit sitcom its top telecast in live-plus-same-day viewers since Feb. 11, 2016.

Sub-Demo Breakdowns – Thursday 12/15/16

Disney’s Prep and Landing” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.7/3

Disney’s Prep and Landing: Naughty vs. Nice” (ABC)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.0/4
Men 18-49: 0.6/2

The Great American Baking Show” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 1.1/4
Men 18-49: 0.5/2

What Would You Do?” (ABC)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2

The Big Bang Theory” (CBS)
Women 18-34: 2.1/9
Men 18-34: 1.7/9
Women 18-49: 3.8/14
Men 18-49: 3.0/12

The Great Indoors” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.7/4
Women 18-49: 1.8/6
Men 18-49: 1.5/6

Mom” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.5/3
Women 18-49: 1.8/6
Men 18-49: 1.1/4

Life in Pieces” (CBS)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.6/5
Men 18-49: 1.1/4

Pure Genius” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.3/2
Women 18-49: 1.0/4
Men 18-49: 0.7/3

Thursday Night Pre-Game” (NBC+NFL Network, 7:30)
Women 18-34: 0.7/4
Men 18-34: 1.0/6
Women 18-49: 1.0/4
Men 18-49: 1.4/7

Thursday Night Pre-Game” (NBC+NFL Network, 7:59)
Women 18-34: 1.0/5
Men 18-34: 1.5/9
Women 18-49: 1.4/5
Men 18-49: 2.2/10

Thursday Night Pre-Game” (NFL Network, 7:59)
0.78 household rating
1.169 million viewers
0.44 adults 18-49 rating
Women 18-34: 0.20
Men 18-34: 0.52
Women 18-49: 0.23
Men 18-49: 0.66

Thursday Night Pre-Kick” (NBC+NFL Network)
Women 18-34: 1.4/7
Men 18-34: 2.1/12
Women 18-49: 1.8/7
Men 18-49: 3.0/13

Thursday Night Pre-Kick” (NFL Network)
1.17 household rating
1.790 million viewers
0.67 adults 18-49 rating
Women 18-34: 0.40
Men 18-34: 0.88
Women 18-49: 0.49
Men 18-49: 1.16

Thursday Night Football: Los Angeles @ Seattle” (NBC+NFL Network)
Women 18-34: 2.5/11
Men 18-34: 3.9/20
Women 18-49: 3.1/11
Men 18-49: 5.6/21

Thursday Night Football: Los Angeles @ Seattle” (NFL Network)
1.81 household rating
2.957 million viewers
1.19 adults 18-49 rating
Women 18-34: 0.55
Men 18-34: 1.19
Women 18-49: 0.69
Men 18-49: 1.69

iHeartRadio Jingle Ball 2016” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

Project Runway” (Lifetime)
1.23 household rating
1.733 million viewers
0.40 adults 18-49 rating
Women 18-34: 0.36
Men 18-34: 0.17
Women 18-49: 0.58
Men 18-49: 0.22

NBA Regular Season: Chicago @ Milwaukee” (TNT, 8:14-10:50 p.m.)
0.62 household rating
0.922 million viewers
0.36 adults 18-49 rating
Women 18-34: 0.15
Men 18-34: 0.61
Women 18-49: 0.19
Men 18-49: 0.53

NBA Regular Season: New York @ Golden State” (TNT, 10:50 p.m.-1:13 a.m.)
0.94 household rating
1.427 million viewers
0.59 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.94
Women 18-49: 0.33
Men 18-49: 0.85

Women’s College Volleyball: NCAA Tournament: Texas vs. Nebraska” (ESPN, 9:50-11:38 p.m.)
0.33 household rating
0.545 million viewers
0.21 adults 18-49 rating
Women 18-34: 0.22
Men 18-34: 0.20
Women 18-49: 0.19
Men 18-49: 0.23

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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13 Comments

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      • No way…CBS will absolutely keep this going. At this point, it could end up being the longest running live action comedy in the history of television.

        • Totally agree. The actors are in the catbird seat as CBS will buy the show at a loss if it has to and Warner needs it so its syndication arm can make money.

    • Oh, did Nashville bomb? I have a good friend who loves that show so was happy CMT bought it. I hope it survives just for her sake.

      • Nashville (CMT, 12/15 9:00-10:01 p.m.)
        – 422,000 viewers
        – 0.11 adults 18-49 rating

        Nashville (Nick at Nite, 12/15 11:00 p.m-midnight)
        – 644,000 viewers
        – 0.20 adults 18-49 rating

        Nashville (TV Land, 12/15 10:00-11:00 p.m.)
        – 403,000 viewers
        – 0.08 adults 18-49 rating

        Nashville (MTV, 12/15 9:00-10:00 p.m.)
        – 180,000 viewers
        – 0.06 adults 18-49 rating

        Nashville (VH1, 12/15 10:00-11:00 p.m.)
        – 93,000 viewers
        – 0.04 adults 18-49 rating

          • And you have to recall that this isn’t directly comparable with one airing on a single network.

            I wasn’t aware they were doing a simulcast.

            Can’t imagine why those networks would do it? (or are they all owned by the same group?) Regardless, it’s a lot of air time for very little result.

  1. Live+3 vs. Live+SD data for Thursday 12/15/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Prep & Landing ……….. 0.84 … 0.99
    Prep-Naughty/Nice ….. 0.82 … 1.01
    Great Amer Baking ….. 0.81 … 1.03
    What Would You Do? .. 0.71 … 0.79
    Big Bang Theory ……… 3.40 … 4.97
    Great Indoors ………….. 1.62 … 1.88
    Mom ………………………. 1.47 … 1.83
    Life in Pieces …………… 1.33 … 1.87
    Pure Genius …………….. 0.88 … 1.23
    TNF Pre Game-1 ………. 1.21 … 1.21
    TNF Pre Game-2 ………. 1.76 … 1.76
    TNF Pre Kick ……………. 2.41 … 2.42
    NFL: LA/SEA ……………. 4.33 … 4.35
    Hell’s Kitchen-r …………. 0.62 … 0.64
    Rosewood-r ……………… 0.47 … 0.50
    iHeartRadio Jingle Ball . 0.38 … 0.39
    Whose Line-r ……………. 0.28 … 0.31


    PROGRAMMINGINSIDER.COM


    Total Viewers (000)
    …………………………….. L+SD … L+3
    Prep & Landing ………. 3805 … 4282
    Prep-Naughty/Nice …. 3290 … 3807
    Great Amer Baking …. 3661 … 4420
    What Would You Do? . 2972 … 3241
    Big Bang Theory …… 15958 .. 20193
    Great Indoors …………. 8115 … 8794
    Mom ……………………… 8234 … 9572
    Life in Pieces ………….. 6936 … 8477
    Pure Genius ……………. 5505 … 7332
    TNF Pre Game-1 …….. 5157 … 5165
    TNF Pre Game-2 …….. 6790 … 6793
    TNF Pre Kick ………….. 9010 … 9056
    NFL: LA/SEA ………… 14653 .. 14739
    Hell’s Kitchen-r ……….. 2075 … 2134
    Rosewood-r ……………. 1794 … 1897
    iHeartRadio Jingle …… 1109 … 1152
    Whose Line-r …………….. 871 …. 954