NBC dominated Thursday night with its simulcast of Dallas Cowboys’ victory over the Minnesota Vikings (the Cowboys’ 11th consecutive win this NFL season) on NFL Network’s “Thursday Night Football.” With the involvement of this year’s successful Cowboys on this night, the “TNF” franchise experienced its most-watched game ever at a combined 21.76 million viewers across both NBC and NFL Network.
The CW’s four-part, four-night ‘Heroes vs. Aliens’ crossover was a ratings boon to all its participating programs, ‘Supergirl’, ‘The Flash’ and ‘Arrow’. The conclusion to the stunt week on “Legends of Tomorrow” (3.39 million viewers, 1.2 adults 18-49 rating) gave this series its most-watched telecast in viewership to-date and its best adults 18-49 delivery since the series premiere from Jan. 21, 2016 (according to live-plus-same data).
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| * AFF = Number of affiliates (stations) airing the program | ||||||||
| * CVG = percent of coverage in U.S. | ||||||||
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Thursday, December 1, 2016 | |||||||
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|---|---|
| 8-11 | Network Average | 3.2/6 | 5212 | 0.7/3 | 1.2/4 | 1.6/5 | ||
| 8:00 | A Charlie Brown Christmas (rs) | 249 | 94 | 3.7/6 | 6392 | 0.9/4 | 1.5/5 | 2.1/6 |
| 9:00 | Great American Baking Show (p) | 249 | 94 | 3.0/5 | 4622 | 0.6/3 | 1.0/4 | 1.4/4 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 4.7/8 | 7405 | 0.8/3 | 1.5/5 | 2.2/6 | ||
| 8:00 | Big Bang Theory | 255 | 94 | 8.8/15 | 14538 | 1.8/8 | 3.1/11 | 4.5/14 |
| 8:30 | The Great Indoors | 255 | 94 | 4.3/7 | 6833 | 0.7/3 | 1.3/5 | 2.1/6 |
| 9:01 | Mom | 255 | 94 | 4.6/8 | 7011 | 0.7/3 | 1.3/4 | 2.1/6 |
| 9:30 | Life in Pieces | 255 | 94 | 4.0/7 | 6275 | 0.7/3 | 1.2/4 | 1.9/5 |
| 10:00 | Pure Genius | 255 | 94 | 3.2/6 | 4760 | 0.4/2 | 0.8/3 | 1.2/3 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 11.7/20 | 19850 | 6.1/21 | 7.3/22 | |||
| 7:58 | NBC+NFLN Thursday Night Pre-Game | 245 | 94 | 5.6/10 | 9102 | 1.7/9 | 2.4/10 | 3.1/11 |
| 8:18 | NBC+NFLN Thursday Night Pre-Kick | 245 | 94 | 7.4/13 | 12230 | 2.5/13 | 3.4/13 | 4.2/14 |
| 8:27 | NBC+NFLN Thursday Night Football Dallas @ Minnesota (thru 11:33) | 245 | 94 | 12.8/22 | 21760 | 5.2/23 | 6.8/24 | 8.2/24 |
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PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-10 | Network Average | 1.9/3 | 2744 | 0.5/2 | 0.7/2 | 0.9/3 | ||
| 8:00 | Rosewood | 254 | 94 | 2.1/4 | 3112 | 0.5/2 | 0.7/3 | 1.0/3 |
| 8:59 | Pitch | 254 | 94 | 1.6/3 | 2387 | 0.5/2 | 0.7/2 | 0.8/2 |
 |
PROGRAM | AFF* | CVG* (PCT) |
HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 8-11 | Network Average | 1.6/3 | 2612 | 0.8/3 | 0.9/3 | 1.0/3 | ||
| 8:00 | D.C.’s Legends of Tomorrow | 247 | 91 | 2.0/3 | 3394 | 1.0/5 | 1.2/4 | 1.3/4 |
| 9:01 | Supernatural | 247 | 91 | 1.1/2 | 1804 | 0.6/2 | 0.6/2 | 0.8/2 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 1.1/2 | 1856 | 0.7/2 | ||||
| 7:00 | La Rosa de Guadalupe | 1890 | 0.7/3 | |||||
| 8:00 | Despertar Contigo | 1630 | 0.5/2 | |||||
| 9:00 | Vino el Amor | 2127 | 0.7/2 | |||||
| 10:03 | El Color de la Pasión | 1795 | 0.7/2 | |||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 0.3/0 | 550 | 0.2/1 | ||||
| 7:00 | Qué Pobres Tan Ricos | 274 | 0.1/0 | |||||
| 8:00 | Moisés y Los Diez Mandamientos | 894 | 0.3/1 | |||||
| 9:00 | La Viuda Negra | 492 | 0.2/1 | |||||
| 10:00 | Bloque de Búsqueda | 0.1/0 | 294 | 0.1/0 | ||||
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
||
| 8-11 | Network Average | 1.0/2 | 1790 | 0.7/2 | ||||
| 7:00 | Caso Cerrado: Edición Estelar | 1619 | 0.4/2 | |||||
| 8:00 | Silvana Sin Lana | 1388 | 0.5/2 | |||||
| 9:00 | La Doña | 1728 | 0.7/2 | |||||
| 10:00 | Señora Acero 3: La Coyote | 2254 | 1.0/3 | |||||
Sub-Demo Breakdowns – Thursday 12/01/16
“A Charlie Brown Christmas” (ABC)
Women 18-34: 1.1/5
Men 18-34: 0.6/3
Women 18-49: 1.9/7
Men 18-49: 1.2/4
“The Great American Baking Show” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.4/2
Women 18-49: 1.4/5
Men 18-49: 0.7/2
“The Big Bang Theory” (CBS)
Women 18-34: 2.1/9
Men 18-34: 1.5/7
Women 18-49: 3.4/12
Men 18-49: 2.8/11
“The Great Indoors” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.6/3
Women 18-49: 1.5/5
Men 18-49: 1.2/4
“Mom” (CBS)
Women 18-34: 0.9/3
Men 18-34: 0.5/2
Women 18-49: 1.5/5
Men 18-49: 1.1/4
“Life in Pieces” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.4/5
Men 18-49: 1.1/4
“Pure Genius” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 1.0/3
Men 18-49: 0.7/2
“Thursday Night Pre-Game” (NBC+NFL Network, 7:58)
Women 18-34: 1.3/6
Men 18-34: 2.2/12
Women 18-49: 1.8/7
Men 18-49: 3.1/14
“Thursday Night Pre-Game” (NFL Network, 7:58)
1.04 household rating
1.674 million viewers
Women 18-34: 0.28
Men 18-34: 0.62
Women 18-49: 0.28
Men 18-49: 0.91
“Thursday Night Pre-Kick” (NBC+NFL Network)
Women 18-34: 1.8/9
Men 18-34: 3.2/17
Women 18-49: 2.4/9
Men 18-49: 4.4/18
“Thursday Night Pre-Kick” (NFL Network)
1.46 household rating
2.419 million viewers
Women 18-34: 0.39
Men 18-34: 0.92
Women 18-49: 0.44
Men 18-49: 1.31
“Thursday Night Football: Dallas @ Minnesota” (NBC+NFL Network)
Women 18-34: 3.8/16
Men 18-34: 6.6/30
Women 18-49: 4.9/17
Men 18-49: 8.7/30
“Thursday Night Football: Dallas @ Minnesota” (NFL Network)
2.70 household rating
4.486 million viewers
Women 18-34: 0.82
Men 18-34: 1.76
Women 18-49: 1.02
Men 18-49: 2.40
“Rosewood” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2
“Pitch” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.5/2
“D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.8/3
Men 18-34: 1.3/6
Women 18-49: 0.9/3
Men 18-49: 1.4/5
“Supernatural” (CW)
Women 18-34: 0.6/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.6/2
“Project Runway” (Lifetime)
1.31 household rating
1.792 million viewers
Women 18-34: 0.51
Men 18-34: 0.10
Women 18-49: 0.74
Men 18-49: 0.19
“Falling Water” (USA)
0.38 household rating
0.511 million viewers
Women 18-34: 0.19
Men 18-34: 0.10
Women 18-49: 0.19
Men 18-49: 0.11
“NBA Regular Season: L.A. Clippers @ Cleveland” (TNT, 8:14-10:51)
0.70 household rating
1.048 million viewers
Women 18-34: 0.25
Men 18-34: 0.70
Women 18-49: 0.24
Men 18-49: 0.63
“NBA Regular Season: Houston @ Golden State” (TNT, 10:51 p.m.-2:09 a.m.)
1.05 household rating
1.584 million viewers
Women 18-34: 0.39
Men 18-34: 1.29
Women 18-49: 0.35
Men 18-49: 1.06
“Liga MX Semifinal: Necaxa vs. América” (UDN, 9:31 p.m.-12:00 a.m.)
0.56 household rating
1.114 million viewers
Women 18-34: 0.34
Men 18-34: 0.58
Women 18-49: 0.35
Men 18-49: 0.75
Source: Live+Same Day data, Nielsen Media Research
