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Thursday Final Nationals: ‘Pasión y Poder’ Finale Boosts Univision

First Round of NFL Draft on ESPN and NFL Network Falls Slightly from Previous Year

CBS was the most-watched network in prime time on Thursday with an average of 7.67 million viewers. ESPN dominated in all key demographics due to its telecast of the “2016 NFL Draft” first round; from 8-11:45 p.m., its demo ratings were a 2.65 for adults 18-49, a 2.55 for adults 18-34 and a 2.77 for adults 25-54.

NFLDraft2016-JaredGoff

The NFL Draft on both ESPN and NFL Network combined for an average of 8.24 million total viewers and 4.53 million adults 18-49 — a slight decline of 7 percent (in total viewers) and 9 percent (in adults 18-49) from the first round of the 2015 NFL Draft on Apr. 30, 2015 (8.84 million viewers; 4.95 million adults 18-49).

Univision’s No. 1 telenovela of 2016 to-date, “Pasión y Poder” (Passion and Power), rose in the ratings for its grand finale. It reached 5.2 million total viewers who tuned in to all or part of the three-hour broadcast. The telecast averaged 3.1 million total viewers, 1.5 million adults 18-49 and 746,000 adults 18-34, putting Univision ahead of CBS, NBC and Fox among adults 18-34 in prime time. Univision also outperformed NBC and Fox among adults 18-49 on this night.

Additionally, the finale of “Pasión y Poder:”

· Delivered more adults 18-49 than the entire original line-up on FOX (“Bones” and “American Grit”) as well as the first-run episodes of ABC’s “The Catch,” CBS’ “Rush Hour” and NBC’s “Strong” and “Game of Silence.”

· Was the fourth most-watched program on broadcast television with more young Adult 18-34 viewers than the entire original line-ups on NBC (“Strong,” “The Blacklist” and “Game of Silence”) and FOX (“Bones” and “American Grit”) as well as first-run episodes of ABC’s “The Catch” and CBS’ “The Odd Couple,” “Mom,” “2 Broke Girls” and “Rush Hour.”

In its full-run, “Pasión y Poder” averaged 2.3 million Total Viewers 2+, 1.1 million Adults 18-49 and 491,000 young Adults 18-34.

Source: Univision, Nielsen, NPM, Thursday (04/28/2016) 8pm-11pm, Univision’s “Pasión y Poder” telecast based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audiences (short term and long term visitors included). Live+Same Day.

LOCAL HIGHLIGHTS

The “Pasión y Poder” finale made Univision the No. 1 broadcast station in the 8 p.m. to 11 p.m. (EST/PST) time period among:

Total Viewers 2+ in Los Angeles and Houston
Adults 18-49 in Los Angeles, Houston, Dallas, San Francisco and Phoenix
Young Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, San Francisco and Phoenix

The “Pasión y Poder” finale was the No. 1 program of the day among:

Adults 18-49 in Los Angeles
Young Adults 18-34 in Los Angeles and San Francisco

The “Pasión y Poder” finale had higher viewership than ABC, CBS and NBC stations combined during the 8 p.m. to 11 p.m. (EST/PST) time period among:

Adults 18-49 in Los Angeles
Young Adults 18-34 in Los Angeles, San Francisco and Phoenix

For mobile users, you may scroll this table horizontally.





























Programming Insider Thursday, April 28, 2016
ABC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.4/8 6245 1.1/5 1.5/5 2.0/6
8:00 Grey’s Anatomy 5.5/10 7907 1.6/7 2.0/7 2.4/7
9:00 Scandal 4.4/7 6254 1.2/5 1.6/5 2.1/6
10:00 The Catch 3.2/6 4575 0.6/3 1.0/3 1.3/4
CBS PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.8/8 7667 0.9/4 1.7/6 2.5/7
8:00 Big Bang Theory 8.7/15 14129 1.8/8 3.4/13 4.8/15
8:31 The Odd Couple 5.1/9 8161 0.9/4 1.7/6 2.5/7
9:01 Mom 5.2/9 8270 0.8/4 1.7/6 2.6/7
9:30 2 Broke Girls 4.3/7 6614 0.9/4 1.6/5 2.4/6
10:00 Rush Hour 2.8/5 4316 0.5/2 0.9/3 1.2/4
NBC PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 2.7/5 4166 0.5/2 0.9/3 1.2/3
8:00 Strong 1.8/3 2655 0.4/2 0.7/2 0.9/3
9:00 The Blacklist 4.2/7 6704 0.8/3 1.2/4 1.8/5
10:00 Game of Silence 2.1/4 3078 0.4/2 0.6/2 0.9/3
FOX PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 2.0/3 3239 0.6/3 0.8/3 1.0/3
8:00 Bones 2.8/5 4382 0.6/3 0.8/3 1.2/4
9:00 American Grit 1.3/2 2097 0.6/2 0.7/2 0.8/2
CW PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.1/2 1563 0.4/2 0.6/2 0.7/2
8:00 DC’s Legends of Tomorrow 1.2/2 1858 0.5/2 0.7/3 0.8/2
9:00 The 100 0.9/1 1269 0.4/2 0.4/1 0.6/2
UNI PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.7/3 3142 1.2/4
7:00 Sueño de Amor 0.8/2 1449 0.5/2
8:00 Pasion y Poder (thru 11:00) 1.7/3 3142 1.2/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 572 0.3/1
7:00 Sal y Pimienta 0.2/0 305 0.1/1
8:00 La Rosa de Guadalupe 0.2/0 448 0.2/1
9:00 Lady La Vendedora de Rosas 0.3/1 696 0.3/1
10:02 La Viuda Negra 0.3/1 570 0.3/1

Sub-Demo Breakdowns – Thursday 4/28/16

Grey’s Anatomy” (ABC)
Women 18-34: 2.4/10
Men 18-34: 0.9/4
Women 18-49: 2.9/10
Men 18-49: 1.1/4

Scandal” (ABC)
Women 18-34: 1.5/6
Men 18-34: 0.8/3
Women 18-49: 2.2/7
Men 18-49: 1.0/3

The Catch” (ABC)
Women 18-34: 0.8/3
Men 18-34: 0.3/2
Women 18-49: 1.3/4
Men 18-49: 0.6/2

The Big Bang Theory” (CBS)
Women 18-34: 2.1/9
Men 18-34: 1.6/8
Women 18-49: 3.8/14
Men 18-49: 2.9/11

The Odd Couple” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 2.0/7
Men 18-49: 1.3/5

Mom” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 2.2/7
Men 18-49: 1.3/4

2 Broke Girls” (CBS)
Women 18-34: 1.1/4
Men 18-34: 0.7/3
Women 18-49: 2.0/6
Men 18-49: 1.3/4

Rush Hour” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 1.0/3
Men 18-49: 0.7/3

Strong” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.6/2

The Blacklist” (NBC)
Women 18-34: 0.9/4
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.1/4

Game of Silence” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.3/1
Women 18-49: 0.8/3
Men 18-49: 0.5/2

Bones” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.0/4
Men 18-49: 0.7/3

American Grit” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.5/2
Women 18-49: 0.7/2
Men 18-49: 0.7/2

D.C.’s Legends of Tomorrow” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.6/3
Women 18-49: 0.6/2
Men 18-49: 0.8/3

The 100” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.4/2
Women 18-49: 0.4/1
Men 18-49: 0.5/2

Archer” (FX)
Women 18-34: 0.21
Men 18-34: 0.45
Women 18-49: 0.22
Men 18-49: 0.47

60 Days In” (A&E)
Women 18-34: 0.83
Men 18-34: 0.57
Women 18-49: 0.89
Men 18-49: 0.71

Cable Rankings – Thursday 4/28/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, April 28:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
58 THE FIRST 48 A&E 8:00 PM 60 760 0.3
54 60 DAYS IN AC A&E 9:00 PM 60 779 0.3
10 60 DAYS IN A&E 10:00 PM 63 1599 0.8
39 KING OF THE HILL ADSM 8:00 PM 30 890 0.3
36 BOB’S BURGERS ADSM 8:30 PM 30 937 0.4
26 BOB’S BURGERS ADSM 9:00 PM 30 1175 0.5
24 CLEVELAND SHOW ADSM 9:30 PM 30 1189 0.5
19 AMERICAN DAD ADSM 10:00 PM 30 1413 0.6
12 AMERICAN DAD ADSM 10:30 PM 30 1545 0.7
62 THROWBACK THURSDAY: TWISTER AMC 10:00 PM 150 728 0.2
95 RIVER MONSTERS: JEREMY’S FAVORITE CATCHES APL 8:00 PM 61 567 0.2
92 RIVER MONSTERS: MONSTER CHAT WITH JEREMY WADE APL 9:01 PM 63 577 0.2
83 RIVER MONSTERS SPECIAL APL 10:04 PM 61 624 0.3
44 MILLION DOLLAR LISTING NY BRAVO 9:00 PM 62 825 0.3
53 INSIDE AMY SCHUMER CMDY 10:00 PM 30 785 0.4
41 ANDERSON COOPER 360 CNN 8:00 PM 60 864 0.1
64 EIGHTIES CNN 9:00 PM 60 721 0.2
63 CNN TONIGHT CNN 10:00 PM 60 722 0.1
59 NAKED AND AFRAID DISC 8:00 PM 60 745 0.2
45 NAKED AND AFRAID DISC 9:00 PM 60 820 0.2
42 NAKED AND AFRAID DISC 10:00 PM 60 855 0.2
50 PJ MASKS DISJR 8:00 PM 25 806 0.2
71 MILES FROM TOMORROWLAND DISJR 8:30 PM 25 677 0.1
82 MICKEY MOUSE CLUBHOUSE DISJR 9:00 PM 25 627 0.1
84 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 620 0.1
85 GOLDIE & BEAR DISJR 10:00 PM 25 618 0.2
74 DOC MCSTUFFINS DISJR 10:30 PM 25 656 0.2
21 DESCENDANTS DSNY 8:00 PM 125 1326 0.3
25 BUNKD DSNY 10:05 PM 25 1187 0.2
29 STUCK IN THE MIDDLE DSNY 10:30 PM 30 1074 0.1
1 NFL DRAFT: FIRST ROUND (3.95 HH) ESPN 8:00 PM 225 6289 2.7
47 CHOPPED CHAMPIONS FOOD 8:00 PM 60 814 0.3
31 CHOPPED FOOD 9:00 PM 60 1017 0.3
33 BEAT BOBBY FLAY FOOD 10:00 PM 30 1004 0.3
38 BEAT BOBBY FLAY FOOD 10:30 PM 30 912 0.3
2 THE O’REILLY FACTOR FOXNC 8:00 PM 60 2989 0.2
3 THE KELLY FILE FOXNC 9:00 PM 60 2381 0.2
7 HANNITY FOXNC 10:00 PM 60 1935 0.2
86 FX MOVIE PRIME: JUST GO WITH IT FX 7:29 PM 151 610 0.3
72 ARCHER FX 10:00 PM 31 676 0.3
100 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 543 0.1
94 FAMILY FEUD (HARVEY) GSN 9:00 PM 30 574 0.1
93 FAMILY FEUD (HARVEY) GSN 9:30 PM 30 575 0.1
108 FAMILY FEUD (HARVEY) GSN 10:00 PM 30 485 0.1
104 FAMILY FEUD (HARVEY) GSN 10:30 PM 30 525 0.1
79 JURASSIC WORLD HBO 8:00 PM 124 636 0.2
22 FLIP OR FLOP HGTV 8:00 PM 30 1249 0.3
17 FLIP OR FLOP HGTV 8:30 PM 30 1448 0.4
15 FLIP OR FLOP HGTV 9:00 PM 30 1477 0.4
18 FLIP OR FLOP HGTV 9:30 PM 30 1432 0.3
8 HOUSE HUNTERS HGTV 10:00 PM 30 1680 0.3
11 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1562 0.3
46 ALONE AC HIST 8:00 PM 60 816 0.3
14 ALONE HIST 9:00 PM 63 1507 0.5
34 AMERICAN PICKERS HIST 10:03 PM 60 975 0.2
81 48 HOURS ON ID ID 8:00 PM 60 630 0.1
37 MOTIVES & MURDERS: CRACKING THE CASE ID 9:00 PM 60 914 0.2
40 HOUSE OF HORRORS: KIDNAPPED ID 10:00 PM 30 884 0.2
48 HOUSE OF HORRORS: KIDNAPPED ID 10:30 PM 30 811 0.2
101 PRAS: SOCIAL THREAD LIF 8:00 PM 60 541 0.2
16 PROJECT RUNWAY ALL STARS LIF 9:00 PM 92 1463 0.4
55 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 778 0.1
28 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1094 0.2
35 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 45 963 0.1
57 DONALD TRUMP RALLY IN COSTA MESA, CA MSNBC 10:45 PM 31 763 0.1
111 REAL WORLD GO BIG GO HOME MTV 10:00 PM 61 468 0.3
52 NICK AT NITE MOVIE: LEGALLY BLONDE NAN 8:00 PM 120 793 0.2
66 FULL HOUSE NAN 10:00 PM 30 717 0.3
65 FULL HOUSE NAN 10:30 PM 30 718 0.3
13 NHL SEMI FINALS GAME 1: PIT/WSH (0.88 HH) NBCSN 8:01 PM 212 1520 0.6
5 NFL DRAFT: 2016 NFL DRAFT – DAY 1 (1.24 HH) NFLN 8:00 PM 222 2039 0.9
73 LIFE BELOW ZERO NGC 8:00 PM 60 657 0.1
20 LIFE BELOW ZERO NGC 9:00 PM 60 1382 0.2
80 PRIMAL SURVIVOR NGC 10:00 PM 60 634 0.1
98 PEPPA PIG NKJR 9:00 PM 30 554 0.2
96 PEPPA PIG NKJR 9:30 PM 30 566 0.2
109 20/20 ON OWN OWN 10:00 PM 60 474 0.1
91 SPIKE TV MOVIE: THE EXPENDABLES 2 SPIKE 6:30 PM 150 584 0.2
113 LIP SYNC BATTLE SPIKE 9:30 PM 30 459 0.2
48 LIP SYNC BATTLE SPIKE 10:00 PM 32 811 0.3
102 LIP SYNC BATTLE SPIKE 10:32 PM 30 534 0.2
77 SYFY MOVIE: THE MUMMY SYFY 7:30 PM 150 651 0.2
61 SYFY MOVIE: THE MUMMY RETURNS SYFY 10:00 PM 180 732 0.3
86 2 BROKE GIRLS TBS 8:00 PM 30 610 0.2
51 2 BROKE GIRLS TBS 8:30 PM 30 797 0.3
23 BIG BANG THEORY TBS 9:00 PM 30 1243 0.5
9 BIG BANG THEORY TBS 9:30 PM 30 1626 0.6
30 2 BROKE GIRLS TBS 10:00 PM 30 1033 0.4
43 2 BROKE GIRLS TBS 10:30 PM 30 853 0.4
74 MY 600 LB. LIFE TLC 8:00 PM 60 656 0.2
68 EXTREME WEIGHT LOSS TLC 9:00 PM 120 701 0.2
32 NBA PLAYOFFS PRE-GAME SHOW (0.72 HH) TNT 8:00 PM 9 1013 0.3
6 NBA PLAYOFFS GAME 6: ATL/BOS (1.30 HH) TNT 8:09 PM 160 1944 0.7
27 INSIDE THE NBA PLAYOFFS (0.81 HH) TNT 10:49 PM 44 1144 0.5
88 MYSTERIES AT THE MUSEUM TRAV 9:00 PM 60 604 0.1
97 MYSTERIES AT THE MUSEUM TRAV 10:00 PM 60 556 0.1
70 IMPRACTICAL JOKERS TRU 10:00 PM 30 683 0.3
67 ANDY GRIFFITH SHOW TVL 7:36 PM 36 711 0.1
99 EVERYBODY LOVES RAYMOND TVL 8:12 PM 36 553 0.1
89 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 597 0.1
78 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 641 0.1
69 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 699 0.1
60 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 741 0.1
4 WWE SMACKDOWN USA 8:00 PM 120 2109 0.6
56 MODERN FAMILY USA 10:00 PM 30 777 0.3
76 MODERN FAMILY USA 10:30 PM 30 653 0.2
90 MARY MARY WETV 9:00 PM 60 591 0.2

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • In preliminary data: Premios Billboard de la Musica Latina (Telemundo, 4/28 8-11 p.m.) 2.383 million viewers; 0.9/3 adults 18-49; 0.7/3 adults 18-49

  1. @SonOfTheBronx
    Hey, do you happen to have Bones’ Live+3 demo and viewer numbers for Thursday? Thanks!

    • Animation Domination (FXX, 4/28 12:00-1:03 a.m.) 112,000 viewers; 0.04 adults 18-49 rating

      Animation Domination (FXX, 4/28 1:03-2:06 a.m.) 83,000 viewers; 0.03 adults 18-49 rating

      Fluffy Breaks Even (Fuse, 4/28 11:00-11:30 p.m.) 15,000 viewers; 0.00 adults 18-49 rating