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Thursday Overnights: Dallas Cowboys NFL Victory Lifts NBC

CBS' 'Big Brother' is the Top-Rated Entertainment Telecast

THURSDAY, AUGUST 3, 2017

Household Rating/Share
NBC: 5.5/10, CBS: 3.2/ 6, Fox: 1.9/ 3, ABC: 1.7/ 3, CW: 0.9/ 3

-Percent Change from the Year-Ago Evening:

NBC: +104, CW: +50, Fox: +36, CBS: – 3, ABC: -32

-Ratings Breakdown:
NFL Football, the Dallas Cowboys at the Arizona Cardinals, put NBC well above the competition on this first Thursday in August. The competition averaged a 5.4 rating/10 share in the household overnights from 8:15-11 p.m. ET (including the pre-game).

Tops among the entertainment-themed entries was “Big Brother” on CBS (which I was in the studio audience for) with a 4.1/ 7 in the 9 p.m. hour. Comparably, that was eight percent above the 3.8/ 7 on the year-ago evening, which was wasted on lead-out “Zoo” (#2: 1.8/ 3).

ABC was in all originals, but the combination of “Boy Band” (#4: 1.7/ 3), “Battle of the Network Stars” (#3: 1.9/ 3) and “The Gong Show” (#3: 1.6/ 3) could not compete. On Fox, “Beat Shazam,” which is confirmed to return in season two, scored a 2.0/ 4 (#3) in the overnights into a 1.7/ 3 for the modest revival of “Love Connection “ (#4: 1.7/ 3 at 9 p.m.), hosted by Andy Cohen.

Also original was The CW’s “Penn & Teller: Fool Us” (#5: 1.1/ 2) and a 9 p.m. edition of “Whose Line is it Anyway?” (#5: 0.8/ 1).

What follows is the breakdown by half-hour for Thursday, August 3:

8:00 p.m.
ABC – “Boy Band”: 1.9/ 4 (#4)
CBS – “The Big Bang Theory” (R): 4.8/ 8 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.3/10 (#1)
Fox – “Beat Shazam”: 2.0/ 4 (#3)
CW – “Penn & Teller: Fool Us”: 1.1/ 2 (#5)

8:30 p.m.
ABC – “Boy Band”: 1.5/ 3 (#4)
CBS – “Kevin Can Wait” (R): 3.1/ 6 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.6/10 (#1)
Fox – “Beat Shazam”: 2.1/ 4 (#3)
CW – “Penn & Teller: Fool Us”: 1.1/ 2 (#5)

9:00 p.m.
ABC – “Battle of the Network Stars”: 1.9/ 3 (#3)
CBS – “Big Brother”: 4.2/ 7 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.8/11 (#1)
Fox – “Love Connection”: 1.7/ 3 (#4)
CW – “Whose Line is it Anyway?”: 0.8/ 1 (#5)

9:30 p.m.
ABC – “Battle of the Network Stars”: 1.9/ 3 (#3)
CBS – “Big Brother”: 4.0/ 7 (#1)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.4/10 (#1)
Fox – “Love Connection”: 1.7/ 3 (#4)
CW – “Whose Line is it Anyway?” (R): 0.7/ 1 (#5)

10:00 p.m.
ABC – “The Gong Show”: 1.7/ 3 (#3)
CBS – “Zoo”: 1.9/ 3 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.5/10 (#1)

10:30 p.m.
ABC – “The Gong Show”: 1.5/ 3 (#3)
CBS – “Zoo”: 1.8/ 3 (#2)
NBC – NFL Football: Dallas Cowboys at Arizona Cardinals: 5.3/10 (#1)

Source: Nielsen Media Research

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Written by Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of weekly column “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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