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Thursday Final Nationals: NFL Preseason Hall of Fame Game on NBC Third-Lowest Rated Broadcast TV Telecast in 19 Years

NBC dominated Thursday night with the return of NFL preseason action. The Arizona Cardinals vs. Dallas Cowboys in the “2017 Pro Football Hall of Fame Game” from Canton, Ohio delivered a 5.0 Household rating. Disregarding the NFL Network telecasts in 2007 and 2012, this was the third-lowest rated Hall of Fame Game since 1998. Only Washington-Indianapolis from 2008 (4.7) and Buffalo-Tennessee from 2009 (4.9) — both on NBC — rated lower within that span. With 8.25 million viewers, it was the least-watched Hall of Fame Game on a broadcast network since the aforementioned 2009 Buffalo-Tennessee game (7.9 million).



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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, August 3, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2390 0.3/2 0.5/2 0.8/3
8:00 Boy Band 261 92 1.5/3 2312 0.4/2 0.5/2 0.7/2
9:00 Battle of the Network Stars 254 92 1.6/3 2531 0.3/2 0.6/2 0.9/3
10:00 The Gong Show 254 92 1.5/3 2328 0.3/2 0.6/2 0.8/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4812 0.7/4 1.1/5 1.4/5
8:00 Big Bang Theory (r) 254 93 3.9/8 6194 0.6/4 1.0/5 1.5/6
8:31 Kevin Can Wait (r) 254 93 2.9/6 4589 0.5/3 0.9/4 1.3/5
9:00 Big Brother 19 254 93 3.8/7 6415 1.4/8 1.9/8 2.3/8
10:00 Zoo 254 93 1.7/3 2602 0.3/2 0.4/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.9/10 8177 1.8/10 2.5/11 2.9/11
8:00 NFL Preseason Pre-Game (s) 243 93 4.3/9 7064 1.2/8 1.8/9 2.2/10
8:11 NFL Preseason Hall of Fame Game: Arizona vs. Dallas (s) (thru 11:04) 243 93 5.0/10 8247 1.8/11 2.5/11 3.0/11
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.6/3 2493 0.5/3 0.7/3 0.9/3
8:00 Beat Shazam 258 92 1.7/3 2702 0.5/3 0.8/4 1.0/4
9:00 Love Connection 258 92 1.5/3 2284 0.4/2 0.6/2 0.8/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.9/2 1459 0.3/2 0.4/2 0.5/2
8:00 Penn & Teller: Fool Us 250 90 1.0/2 1636 0.3/2 0.4/2 0.5/2
9:00 Whose Line Is It Anyway? 250 90 0.8/2 1332 0.3/2 0.4/2 0.4/1
9:30 Whose Line Is It Anyway? (r) 250 90 0.7/1 1232 0.3/1 0.3/1 0.4/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1876 0.6/3
7:00 La Rosa de Guadalupe 1.0/2 1916 0.6/3
8:00 Jose de Egipto 1.3/3 2368 0.7/3
9:00 La Doble Vida de Estela Carrillo 1.0/2 1749 0.6/2
10:00 La Doble Vida de Estela Carrillo 0.8/2 1511 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 383 0.1/1
7:00 La Candidata 0.1/0 173 0.0/0
8:00 Totalmente Diva 0.2/0 346 0.1/1
9:00 Totalmente Diva 0.2/0 407 0.2/1
10:00 Rosario Tijeras 0.2/0 396 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.9/2 1496 0.6/3 0.6/3
8:00 Jenni Rivera: Mariposa de Barrio (preliminary) 0.7/1 1233 0.4/2 0.4/2
9:00 Sin Senos Sí Hay Paraíso (preliminary) 0.9/2 1590 0.6/3 0.7/3
10:00 El Señor de Los Cielos V (preliminary) 0.9/2 1664 0.7/4 0.7/3

Sub-Demo Breakdowns – Thursday 8/03/17


“Boy Band” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.3/1

“Battle of the Network Stars” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“The Gong Show” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Big Brother 19” (CBS)
Women 18-34: 1.8/9
Men 18-34: 1.0/6
Women 18-49: 2.4/9
Men 18-49: 1.5/7

“Zoo” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“NFL Preseason Pre-Game” (NBC)
Women 18-34: 1.0/6
Men 18-34: 1.4/11
Women 18-49: 1.5/7
Men 18-49: 2.1/12

“Hall of Fame Game: Arizona Cardinals vs. Dallas Cowboys” (NBC)
Women 18-34: 1.4/7
Men 18-34: 2.2/14
Women 18-49: 2.0/8
Men 18-49: 3.1/15

“Beat Shazam” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/3
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“Love Connection” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Penn & Teller: Fool Us” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.4/2

“Whose Line Is It Anyway?” (CW, 9:00)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/1
Men 18-49: 0.4/2

“Queen of the South” (USA)
0.70 household rating
1.015 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.23
Women 18-49: 0.41
Men 18-49: 0.22

“Nashville” (CMT)
0.52 household rating
0.744 million viewers
0.15 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.07
Women 18-49: 0.20
Men 18-49: 0.10

“The Guest Book” (TBS, 10:00)
0.87 household rating
1.325 million viewers
0.45 adults 18-49 rating
Women 18-34: 0.29
Men 18-34: 0.27
Women 18-49: 0.41
Men 18-49: 0.49

“The Guest Book” (TBS, 10:27)
0.66 household rating
0.972 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.25
Men 18-34: 0.23
Women 18-49: 0.33
Men 18-49: 0.34



Cable Rankings – Thursday 8/03/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 3:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
64 96 THE FIRST 48 A&E 8:00 PM 60 576 0.14
35 30 THE FIRST 48 A&E 9:00 PM 61 902 0.28
52 47 FIRST 48 AC A&E 10:01 PM 62 735 0.24
60 42 KING OF THE HILL ADSM 8:00 PM 30 632 0.25
54 23 AMERICAN DAD ADSM 8:30 PM 30 700 0.30
44 11 CLEVELAND SHOW ADSM 9:00 PM 30 789 0.35
31 5 AMERICAN DAD ADSM 9:30 PM 30 963 0.46
24 3 BOB’S BURGERS ADSM 10:00 PM 30 1051 0.53
19 1 BOB’S BURGERS ADSM 10:30 PM 30 1222 0.60
47 39 AMC MOVIE: SWEET HOME ALABAMA AMC 7:00 PM 150 762 0.26
45 30 AMC MOVIE: TWISTER AMC 9:30 PM 150 788 0.28
79 89 MILLION DOLLAR LISTING NY BRAVO 8:00 PM 60 460 0.15
33 18 MILLION DOLLAR LISTING NY BRAVO 9:00 PM 60 940 0.31
85 68 SHAHS OF SUNSET BRAVO 10:00 PM 60 429 0.18
97 68 SOUTH PARK CMDY 8:00 PM 30 315 0.18
93 60 SOUTH PARK CMDY 8:30 PM 30 341 0.19
98 82 TOSH.O CMDY 9:00 PM 30 310 0.16
96 75 TOSH.O CMDY 9:30 PM 30 316 0.17
92 60 TOSH.O CMDY 10:00 PM 30 344 0.19
88 82 TOSH.O CMDY 10:30 PM 30 356 0.16
51 89 NASHVILLE CMT 9:00 PM 61 744 0.15
81 82 SHARK TANK CNBC 9:00 PM 60 453 0.16
83 82 SHARK TANK CNBC 10:00 PM 60 443 0.16
17 26 ANDERSON COOPER 360 CNN 8:00 PM 60 1284 0.29
18 30 ANDERSON COOPER 360 CNN 9:00 PM 60 1254 0.28
14 36 CNN TONIGHT CNN 10:00 PM 60 1345 0.27
48 42 NAKED AND AFRAID DISC 8:00 PM 60 759 0.25
26 16 NAKED AND AFRAID DISC 9:00 PM 60 1015 0.32
77 60 DARKNESS DISC 10:00 PM 60 466 0.19
56 75 PJ MASKS DISJR 8:00 PM 25 684 0.17
39 96 STUCK IN THE MIDDLE DSNY 8:00 PM 30 859 0.14
39 82 K.C. UNDERCOVER DSNY 10:00 PM 30 859 0.16
29 60 K.C. UNDERCOVER DSNY 10:30 PM 30 989 0.19
55 60 BOTCHED E! 9:00 PM 60 689 0.19
100 89 BASKETBALL TOURNAMENT FINALS: OVERSEAS ELITE VS. TEAM CHALLENGE ALS (0.19 HH, 0.17 A18-34) ESPN 7:00 PM 139 295 0.15
70 68 USA SOCCER WOMEN – TOURNAMENT OF NATIONS: JAPAN @ UNITED STATES (0.30 HH, 0.14 A18-34) ESPN2 10:00 PM 135 538 0.18
58 52 CHOPPED GRILL MASTERS FOOD 8:00 PM 60 657 0.22
43 39 CHOPPED FOOD 9:00 PM 60 805 0.26
20 9 BEAT BOBBY FLAY FOOD 10:00 PM 30 1124 0.36
32 18 BEAT BOBBY FLAY FOOD 10:30 PM 30 959 0.31
1 13 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2758 0.33
4 23 THE FIVE FOXNC 9:00 PM 60 2423 0.30
5 42 HANNITY FOXNC 10:00 PM 60 2376 0.25
63 52 BIG SCREEN MOVIE: HOCUS POCUS FRFM 6:40 PM 130 579 0.22
69 57 BIG SCREEN MOVIE: THE ADDAMS FAMILY FRFM 8:50 PM 130 545 0.20
72 54 FX MOVIE PRIME: PAUL BLART: MALL COP 2 FX 8:00 PM 120 520 0.21
75 57 FX MOVIE PRIME: PAUL BLART: MALL COP 2 FX 10:00 PM 120 486 0.20
99 96 THE SIMPSONS FXX 9:30 PM 30 306 0.14
91 75 THE SIMPSONS FXX 10:00 PM 30 347 0.17
95 68 THE SIMPSONS FXX 10:30 PM 30 330 0.18
66 89 THE MIDDLE HALL 10:30 PM 30 557 0.15
80 75 CENTRAL INTELLIGENCE HBO 8:00 PM 108 457 0.17
38 54 FLIP OR FLOP HGTV 8:00 PM 30 887 0.21
21 42 FLIP OR FLOP HGTV 8:30 PM 30 1099 0.25
11 18 FLIP OR FLOP ATLANTA HGTV 9:00 PM 30 1469 0.31
16 30 FLIP OR FLOP HGTV 9:30 PM 30 1318 0.28
10 23 HOUSE HUNTERS FAMILY HGTV 10:00 PM 30 1624 0.30
9 13 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1726 0.33
8 26 MOUNTAIN MEN HIST 9:00 PM 63 1871 0.29
12 12 ALONE HIST 10:03 PM 60 1459 0.34
59 89 MURDER AMONG FRIENDS ID 8:00 PM 60 656 0.15
46 75 MURDER AMONG FRIENDS ID 9:00 PM 60 770 0.17
28 39 BAD BLOOD ID 10:00 PM 60 997 0.26
37 42 MAFS (LIF) REUNION LIF 8:00 PM 60 895 0.25
6 48 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 2047 0.23
2 16 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2542 0.32
3 30 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2534 0.28
94 82 NICK CANNON WILDN OUT S8B MTV 8:30 PM 30 336 0.16
89 75 MTV2 WILD N OUT MTV 9:00 PM 30 351 0.17
86 60 NICK CANNON WILD N OUT S9 MTV 9:30 PM 30 404 0.19
78 48 NICK CANNON WILD N OUT S9 MTV 10:00 PM 30 462 0.23
76 48 NICK CANNON WILD N OUT S9 MTV 10:30 PM 30 475 0.23
22 9 TEENAGE MUTANT NINJA TURTLES (2014) NAN 8:00 PM 150 1079 0.36
74 68 NASHVILLE NAN 10:30 PM 60 487 0.18
67 89 BUBBLE GUPPIES NKJR 8:30 PM 30 554 0.15
62 96 PAW PATROL NKJR 10:24 PM 24 583 0.14
61 60 SYFY ORIGINAL MOVIE: TOXIC SHARK SYFY 8:00 PM 120 622 0.19
57 60 SYFY ORIGINAL MOVIE: PLANET OF THE SHARKS SYFY 10:00 PM 120 663 0.19
53 26 SEINFELD TBS 8:00 PM 30 728 0.29
41 18 SEINFELD TBS 8:30 PM 30 825 0.31
13 6 THE BIG BANG THEORY TBS 9:00 PM 30 1425 0.45
7 2 THE BIG BANG THEORY TBS 9:30 PM 30 1887 0.59
15 6 THE GUEST BOOK TBS 10:00 PM 27 1325 0.45
30 13 THE GUEST BOOK TBS 10:27 PM 30 972 0.33
68 96 MY 600-LB LIFE TLC 8:00 PM 60 552 0.14
48 54 MY 600-LB LIFE TLC 9:00 PM 122 759 0.21
84 82 TNT BIG PICTURE MOVIES: BLADE II TNT 8:00 PM 121 432 0.16
82 68 TNT BIG PICTURE MOVIES: BLADE: TRINITY TNT 10:01 PM 121 452 0.18
90 75 IMPRACTICAL JOKERS TRU 8:00 PM 30 348 0.17
87 57 IMPRACTICAL JOKERS TRU 8:30 PM 30 401 0.20
73 36 IMPRACTICAL JOKERS TRU 9:00 PM 30 516 0.27
65 30 IMPRACTICAL JOKERS TRU 9:30 PM 30 566 0.28
25 4 IMPRACTICAL JOKERS TRU 10:00 PM 30 1016 0.51
50 8 IJ: AFTER PARTY TRU 10:30 PM 30 758 0.38
42 89 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 819 0.15
34 68 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 916 0.18
36 36 LAW & ORDER: SVU USA 8:00 PM 60 901 0.27
23 26 LAW & ORDER: SVU USA 9:00 PM 60 1066 0.29
26 18 QUEEN OF THE SOUTH USA 10:00 PM 60 1015 0.31
70 48 GROWING UP HIP HOP WETV 9:00 PM 60 538 0.23

Source: Live+Same Day data, Nielsen Media Research

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