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Thursday Final Nationals: NFL Preseason Hall of Fame Game on NBC Third-Lowest Rated Broadcast TV Telecast in 19 Years

by Douglas Pucci August 4, 2017, 7:20 pm 2 Comments

NBC dominated Thursday night with the return of NFL preseason action. The Arizona Cardinals vs. Dallas Cowboys in the “2017 Pro Football Hall of Fame Game” from Canton, Ohio delivered a 5.0 Household rating. Disregarding the NFL Network telecasts in 2007 and 2012, this was the third-lowest rated Hall of Fame Game since 1998. Only Washington-Indianapolis from 2008 (4.7) and Buffalo-Tennessee from 2009 (4.9) — both on NBC — rated lower within that span. With 8.25 million viewers, it was the least-watched Hall of Fame Game on a broadcast network since the aforementioned 2009 Buffalo-Tennessee game (7.9 million).

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	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
	Thursday, August 3, 2017
8-11	Network Average			1.6/3	2390	0.3/2	0.5/2	0.8/3
8:00	Boy Band	261	92	1.5/3	2312	0.4/2	0.5/2	0.7/2
9:00	Battle of the Network Stars	254	92	1.6/3	2531	0.3/2	0.6/2	0.9/3
10:00	The Gong Show	254	92	1.5/3	2328	0.3/2	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			3.0/6	4812	0.7/4	1.1/5	1.4/5
8:00	Big Bang Theory (r)	254	93	3.9/8	6194	0.6/4	1.0/5	1.5/6
8:31	Kevin Can Wait (r)	254	93	2.9/6	4589	0.5/3	0.9/4	1.3/5
9:00	Big Brother 19	254	93	3.8/7	6415	1.4/8	1.9/8	2.3/8
10:00	Zoo	254	93	1.7/3	2602	0.3/2	0.4/2	0.6/2
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			4.9/10	8177	1.8/10	2.5/11	2.9/11
8:00	NFL Preseason Pre-Game (s)	243	93	4.3/9	7064	1.2/8	1.8/9	2.2/10
8:11	NFL Preseason Hall of Fame Game: Arizona vs. Dallas (s) (thru 11:04)	243	93	5.0/10	8247	1.8/11	2.5/11	3.0/11
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			1.6/3	2493	0.5/3	0.7/3	0.9/3
8:00	Beat Shazam	258	92	1.7/3	2702	0.5/3	0.8/4	1.0/4
9:00	Love Connection	258	92	1.5/3	2284	0.4/2	0.6/2	0.8/3
	PROGRAM	AFF*	CVG* (PCT)	HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-10	Network Average			0.9/2	1459	0.3/2	0.4/2	0.5/2
8:00	Penn & Teller: Fool Us	250	90	1.0/2	1636	0.3/2	0.4/2	0.5/2
9:00	Whose Line Is It Anyway?	250	90	0.8/2	1332	0.3/2	0.4/2	0.4/1
9:30	Whose Line Is It Anyway? (r)	250	90	0.7/1	1232	0.3/1	0.3/1	0.4/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			1.1/2	1876		0.6/3
7:00	La Rosa de Guadalupe			1.0/2	1916		0.6/3
8:00	Jose de Egipto			1.3/3	2368		0.7/3
9:00	La Doble Vida de Estela Carrillo			1.0/2	1749		0.6/2
10:00	La Doble Vida de Estela Carrillo			0.8/2	1511		0.5/2
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average			0.2/0	383		0.1/1
7:00	La Candidata			0.1/0	173		0.0/0
8:00	Totalmente Diva			0.2/0	346		0.1/1
9:00	Totalmente Diva			0.2/0	407		0.2/1
10:00	Rosario Tijeras			0.2/0	396		0.1/1
	PROGRAM			HH/Share	Viewers (000)	Adults 18-34	Adults 18-49	Adults 25-54
8-11	Network Average (preliminary)			0.9/2	1496	0.6/3	0.6/3
8:00	Jenni Rivera: Mariposa de Barrio (preliminary)			0.7/1	1233	0.4/2	0.4/2
9:00	Sin Senos Sí Hay Paraíso (preliminary)			0.9/2	1590	0.6/3	0.7/3
10:00	El Señor de Los Cielos V (preliminary)			0.9/2	1664	0.7/4	0.7/3

Sub-Demo Breakdowns – Thursday 8/03/17 

“Boy Band” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.3/1

“Battle of the Network Stars” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“The Gong Show” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Big Brother 19” (CBS)
Women 18-34: 1.8/9
Men 18-34: 1.0/6
Women 18-49: 2.4/9
Men 18-49: 1.5/7

“Zoo” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“NFL Preseason Pre-Game” (NBC)
Women 18-34: 1.0/6
Men 18-34: 1.4/11
Women 18-49: 1.5/7
Men 18-49: 2.1/12

“Hall of Fame Game: Arizona Cardinals vs. Dallas Cowboys” (NBC)
Women 18-34: 1.4/7
Men 18-34: 2.2/14
Women 18-49: 2.0/8
Men 18-49: 3.1/15

“Beat Shazam” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/3
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“Love Connection” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Penn & Teller: Fool Us” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.4/2

“Whose Line Is It Anyway?” (CW, 9:00)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/1
Men 18-49: 0.4/2

“Queen of the South” (USA)
0.70 household rating
1.015 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.23
Women 18-49: 0.41
Men 18-49: 0.22

“Nashville” (CMT)
0.52 household rating
0.744 million viewers
0.15 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.07
Women 18-49: 0.20
Men 18-49: 0.10

“The Guest Book” (TBS, 10:00)
0.87 household rating
1.325 million viewers
0.45 adults 18-49 rating
Women 18-34: 0.29
Men 18-34: 0.27
Women 18-49: 0.41
Men 18-49: 0.49

“The Guest Book” (TBS, 10:27)
0.66 household rating
0.972 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.25
Men 18-34: 0.23
Women 18-49: 0.33
Men 18-49: 0.34

 Cable Rankings – Thursday 8/03/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 3:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.*	D-No.*	Program	Net	Start	Dur	Vwrs*	A1849
64	96	THE FIRST 48	A&E	8:00 PM	60	576	0.14
35	30	THE FIRST 48	A&E	9:00 PM	61	902	0.28
52	47	FIRST 48 AC	A&E	10:01 PM	62	735	0.24
60	42	KING OF THE HILL	ADSM	8:00 PM	30	632	0.25
54	23	AMERICAN DAD	ADSM	8:30 PM	30	700	0.30
44	11	CLEVELAND SHOW	ADSM	9:00 PM	30	789	0.35
31	5	AMERICAN DAD	ADSM	9:30 PM	30	963	0.46
24	3	BOB’S BURGERS	ADSM	10:00 PM	30	1051	0.53
19	1	BOB’S BURGERS	ADSM	10:30 PM	30	1222	0.60
47	39	AMC MOVIE: SWEET HOME ALABAMA	AMC	7:00 PM	150	762	0.26
45	30	AMC MOVIE: TWISTER	AMC	9:30 PM	150	788	0.28
79	89	MILLION DOLLAR LISTING NY	BRAVO	8:00 PM	60	460	0.15
33	18	MILLION DOLLAR LISTING NY	BRAVO	9:00 PM	60	940	0.31
85	68	SHAHS OF SUNSET	BRAVO	10:00 PM	60	429	0.18
97	68	SOUTH PARK	CMDY	8:00 PM	30	315	0.18
93	60	SOUTH PARK	CMDY	8:30 PM	30	341	0.19
98	82	TOSH.O	CMDY	9:00 PM	30	310	0.16
96	75	TOSH.O	CMDY	9:30 PM	30	316	0.17
92	60	TOSH.O	CMDY	10:00 PM	30	344	0.19
88	82	TOSH.O	CMDY	10:30 PM	30	356	0.16
51	89	NASHVILLE	CMT	9:00 PM	61	744	0.15
81	82	SHARK TANK	CNBC	9:00 PM	60	453	0.16
83	82	SHARK TANK	CNBC	10:00 PM	60	443	0.16
17	26	ANDERSON COOPER 360	CNN	8:00 PM	60	1284	0.29
18	30	ANDERSON COOPER 360	CNN	9:00 PM	60	1254	0.28
14	36	CNN TONIGHT	CNN	10:00 PM	60	1345	0.27
48	42	NAKED AND AFRAID	DISC	8:00 PM	60	759	0.25
26	16	NAKED AND AFRAID	DISC	9:00 PM	60	1015	0.32
77	60	DARKNESS	DISC	10:00 PM	60	466	0.19
56	75	PJ MASKS	DISJR	8:00 PM	25	684	0.17
39	96	STUCK IN THE MIDDLE	DSNY	8:00 PM	30	859	0.14
39	82	K.C. UNDERCOVER	DSNY	10:00 PM	30	859	0.16
29	60	K.C. UNDERCOVER	DSNY	10:30 PM	30	989	0.19
55	60	BOTCHED	E!	9:00 PM	60	689	0.19
100	89	BASKETBALL TOURNAMENT FINALS: OVERSEAS ELITE VS. TEAM CHALLENGE ALS (0.19 HH, 0.17 A18-34)	ESPN	7:00 PM	139	295	0.15
70	68	USA SOCCER WOMEN – TOURNAMENT OF NATIONS: JAPAN @ UNITED STATES (0.30 HH, 0.14 A18-34)	ESPN2	10:00 PM	135	538	0.18
58	52	CHOPPED GRILL MASTERS	FOOD	8:00 PM	60	657	0.22
43	39	CHOPPED	FOOD	9:00 PM	60	805	0.26
20	9	BEAT BOBBY FLAY	FOOD	10:00 PM	30	1124	0.36
32	18	BEAT BOBBY FLAY	FOOD	10:30 PM	30	959	0.31
1	13	TUCKER CARLSON TONIGHT	FOXNC	8:00 PM	60	2758	0.33
4	23	THE FIVE	FOXNC	9:00 PM	60	2423	0.30
5	42	HANNITY	FOXNC	10:00 PM	60	2376	0.25
63	52	BIG SCREEN MOVIE: HOCUS POCUS	FRFM	6:40 PM	130	579	0.22
69	57	BIG SCREEN MOVIE: THE ADDAMS FAMILY	FRFM	8:50 PM	130	545	0.20
72	54	FX MOVIE PRIME: PAUL BLART: MALL COP 2	FX	8:00 PM	120	520	0.21
75	57	FX MOVIE PRIME: PAUL BLART: MALL COP 2	FX	10:00 PM	120	486	0.20
99	96	THE SIMPSONS	FXX	9:30 PM	30	306	0.14
91	75	THE SIMPSONS	FXX	10:00 PM	30	347	0.17
95	68	THE SIMPSONS	FXX	10:30 PM	30	330	0.18
66	89	THE MIDDLE	HALL	10:30 PM	30	557	0.15
80	75	CENTRAL INTELLIGENCE	HBO	8:00 PM	108	457	0.17
38	54	FLIP OR FLOP	HGTV	8:00 PM	30	887	0.21
21	42	FLIP OR FLOP	HGTV	8:30 PM	30	1099	0.25
11	18	FLIP OR FLOP ATLANTA	HGTV	9:00 PM	30	1469	0.31
16	30	FLIP OR FLOP	HGTV	9:30 PM	30	1318	0.28
10	23	HOUSE HUNTERS FAMILY	HGTV	10:00 PM	30	1624	0.30
9	13	HOUSE HUNTERS INTERNATIONAL	HGTV	10:30 PM	30	1726	0.33
8	26	MOUNTAIN MEN	HIST	9:00 PM	63	1871	0.29
12	12	ALONE	HIST	10:03 PM	60	1459	0.34
59	89	MURDER AMONG FRIENDS	ID	8:00 PM	60	656	0.15
46	75	MURDER AMONG FRIENDS	ID	9:00 PM	60	770	0.17
28	39	BAD BLOOD	ID	10:00 PM	60	997	0.26
37	42	MAFS (LIF) REUNION	LIF	8:00 PM	60	895	0.25
6	48	ALL IN W/ CHRIS HAYES	MSNBC	8:00 PM	60	2047	0.23
2	16	RACHEL MADDOW SHOW	MSNBC	9:00 PM	60	2542	0.32
3	30	LAST WORD W/ L. O’DONNELL	MSNBC	10:00 PM	60	2534	0.28
94	82	NICK CANNON WILDN OUT S8B	MTV	8:30 PM	30	336	0.16
89	75	MTV2 WILD N OUT	MTV	9:00 PM	30	351	0.17
86	60	NICK CANNON WILD N OUT S9	MTV	9:30 PM	30	404	0.19
78	48	NICK CANNON WILD N OUT S9	MTV	10:00 PM	30	462	0.23
76	48	NICK CANNON WILD N OUT S9	MTV	10:30 PM	30	475	0.23
22	9	TEENAGE MUTANT NINJA TURTLES (2014)	NAN	8:00 PM	150	1079	0.36
74	68	NASHVILLE	NAN	10:30 PM	60	487	0.18
67	89	BUBBLE GUPPIES	NKJR	8:30 PM	30	554	0.15
62	96	PAW PATROL	NKJR	10:24 PM	24	583	0.14
61	60	SYFY ORIGINAL MOVIE: TOXIC SHARK	SYFY	8:00 PM	120	622	0.19
57	60	SYFY ORIGINAL MOVIE: PLANET OF THE SHARKS	SYFY	10:00 PM	120	663	0.19
53	26	SEINFELD	TBS	8:00 PM	30	728	0.29
41	18	SEINFELD	TBS	8:30 PM	30	825	0.31
13	6	THE BIG BANG THEORY	TBS	9:00 PM	30	1425	0.45
7	2	THE BIG BANG THEORY	TBS	9:30 PM	30	1887	0.59
15	6	THE GUEST BOOK	TBS	10:00 PM	27	1325	0.45
30	13	THE GUEST BOOK	TBS	10:27 PM	30	972	0.33
68	96	MY 600-LB LIFE	TLC	8:00 PM	60	552	0.14
48	54	MY 600-LB LIFE	TLC	9:00 PM	122	759	0.21
84	82	TNT BIG PICTURE MOVIES: BLADE II	TNT	8:00 PM	121	432	0.16
82	68	TNT BIG PICTURE MOVIES: BLADE: TRINITY	TNT	10:01 PM	121	452	0.18
90	75	IMPRACTICAL JOKERS	TRU	8:00 PM	30	348	0.17
87	57	IMPRACTICAL JOKERS	TRU	8:30 PM	30	401	0.20
73	36	IMPRACTICAL JOKERS	TRU	9:00 PM	30	516	0.27
65	30	IMPRACTICAL JOKERS	TRU	9:30 PM	30	566	0.28
25	4	IMPRACTICAL JOKERS	TRU	10:00 PM	30	1016	0.51
50	8	IJ: AFTER PARTY	TRU	10:30 PM	30	758	0.38
42	89	EVERYBODY LOVES RAYMOND	TVL	10:00 PM	30	819	0.15
34	68	EVERYBODY LOVES RAYMOND	TVL	10:30 PM	30	916	0.18
36	36	LAW & ORDER: SVU	USA	8:00 PM	60	901	0.27
23	26	LAW & ORDER: SVU	USA	9:00 PM	60	1066	0.29
26	18	QUEEN OF THE SOUTH	USA	10:00 PM	60	1015	0.31
70	48	GROWING UP HIP HOP	WETV	9:00 PM	60	538	0.23

Source: Live+Same Day data, Nielsen Media Research

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