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Thursday Final Nationals: NFL Preseason Hall of Fame Game on NBC Third-Lowest Rated Broadcast TV Telecast in 19 Years

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NBC dominated Thursday night with the return of NFL preseason action. The Arizona Cardinals vs. Dallas Cowboys in the “2017 Pro Football Hall of Fame Game” from Canton, Ohio delivered a 5.0 Household rating. Disregarding the NFL Network telecasts in 2007 and 2012, this was the third-lowest rated Hall of Fame Game since 1998. Only Washington-Indianapolis from 2008 (4.7) and Buffalo-Tennessee from 2009 (4.9) — both on NBC — rated lower within that span. With 8.25 million viewers, it was the least-watched Hall of Fame Game on a broadcast network since the aforementioned 2009 Buffalo-Tennessee game (7.9 million).



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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Thursday, August 3, 2017
ABC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.6/3 2390 0.3/2 0.5/2 0.8/3
8:00 Boy Band 261 92 1.5/3 2312 0.4/2 0.5/2 0.7/2
9:00 Battle of the Network Stars 254 92 1.6/3 2531 0.3/2 0.6/2 0.9/3
10:00 The Gong Show 254 92 1.5/3 2328 0.3/2 0.6/2 0.8/3
CBS PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/6 4812 0.7/4 1.1/5 1.4/5
8:00 Big Bang Theory (r) 254 93 3.9/8 6194 0.6/4 1.0/5 1.5/6
8:31 Kevin Can Wait (r) 254 93 2.9/6 4589 0.5/3 0.9/4 1.3/5
9:00 Big Brother 19 254 93 3.8/7 6415 1.4/8 1.9/8 2.3/8
10:00 Zoo 254 93 1.7/3 2602 0.3/2 0.4/2 0.6/2
NBC PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 4.9/10 8177 1.8/10 2.5/11 2.9/11
8:00 NFL Preseason Pre-Game (s) 243 93 4.3/9 7064 1.2/8 1.8/9 2.2/10
8:11 NFL Preseason Hall of Fame Game: Arizona vs. Dallas (s) (thru 11:04) 243 93 5.0/10 8247 1.8/11 2.5/11 3.0/11
Fox PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.6/3 2493 0.5/3 0.7/3 0.9/3
8:00 Beat Shazam 258 92 1.7/3 2702 0.5/3 0.8/4 1.0/4
9:00 Love Connection 258 92 1.5/3 2284 0.4/2 0.6/2 0.8/3
CW PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.9/2 1459 0.3/2 0.4/2 0.5/2
8:00 Penn & Teller: Fool Us 250 90 1.0/2 1636 0.3/2 0.4/2 0.5/2
9:00 Whose Line Is It Anyway? 250 90 0.8/2 1332 0.3/2 0.4/2 0.4/1
9:30 Whose Line Is It Anyway? (r) 250 90 0.7/1 1232 0.3/1 0.3/1 0.4/1
Univision PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.1/2 1876 0.6/3
7:00 La Rosa de Guadalupe 1.0/2 1916 0.6/3
8:00 Jose de Egipto 1.3/3 2368 0.7/3
9:00 La Doble Vida de Estela Carrillo 1.0/2 1749 0.6/2
10:00 La Doble Vida de Estela Carrillo 0.8/2 1511 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 383 0.1/1
7:00 La Candidata 0.1/0 173 0.0/0
8:00 Totalmente Diva 0.2/0 346 0.1/1
9:00 Totalmente Diva 0.2/0 407 0.2/1
10:00 Rosario Tijeras 0.2/0 396 0.1/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average (preliminary) 0.9/2 1496 0.6/3 0.6/3
8:00 Jenni Rivera: Mariposa de Barrio (preliminary) 0.7/1 1233 0.4/2 0.4/2
9:00 Sin Senos Sí Hay Paraíso (preliminary) 0.9/2 1590 0.6/3 0.7/3
10:00 El Señor de Los Cielos V (preliminary) 0.9/2 1664 0.7/4 0.7/3

Sub-Demo Breakdowns – Thursday 8/03/17


“Boy Band” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.3/1

“Battle of the Network Stars” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“The Gong Show” (ABC)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Big Brother 19” (CBS)
Women 18-34: 1.8/9
Men 18-34: 1.0/6
Women 18-49: 2.4/9
Men 18-49: 1.5/7

“Zoo” (CBS)
Women 18-34: 0.3/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.4/2

“NFL Preseason Pre-Game” (NBC)
Women 18-34: 1.0/6
Men 18-34: 1.4/11
Women 18-49: 1.5/7
Men 18-49: 2.1/12

“Hall of Fame Game: Arizona Cardinals vs. Dallas Cowboys” (NBC)
Women 18-34: 1.4/7
Men 18-34: 2.2/14
Women 18-49: 2.0/8
Men 18-49: 3.1/15

“Beat Shazam” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/3
Women 18-49: 0.9/4
Men 18-49: 0.6/3

“Love Connection” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Penn & Teller: Fool Us” (CW)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.4/2

“Whose Line Is It Anyway?” (CW, 9:00)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/1
Men 18-49: 0.4/2

“Queen of the South” (USA)
0.70 household rating
1.015 million viewers
0.31 adults 18-49 rating
Women 18-34: 0.26
Men 18-34: 0.23
Women 18-49: 0.41
Men 18-49: 0.22

“Nashville” (CMT)
0.52 household rating
0.744 million viewers
0.15 adults 18-49 rating
Women 18-34: 0.13
Men 18-34: 0.07
Women 18-49: 0.20
Men 18-49: 0.10

“The Guest Book” (TBS, 10:00)
0.87 household rating
1.325 million viewers
0.45 adults 18-49 rating
Women 18-34: 0.29
Men 18-34: 0.27
Women 18-49: 0.41
Men 18-49: 0.49

“The Guest Book” (TBS, 10:27)
0.66 household rating
0.972 million viewers
0.33 adults 18-49 rating
Women 18-34: 0.25
Men 18-34: 0.23
Women 18-49: 0.33
Men 18-49: 0.34



Cable Rankings – Thursday 8/03/17
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Thursday, August 3:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
64 96 THE FIRST 48 A&E 8:00 PM 60 576 0.14
35 30 THE FIRST 48 A&E 9:00 PM 61 902 0.28
52 47 FIRST 48 AC A&E 10:01 PM 62 735 0.24
60 42 KING OF THE HILL ADSM 8:00 PM 30 632 0.25
54 23 AMERICAN DAD ADSM 8:30 PM 30 700 0.30
44 11 CLEVELAND SHOW ADSM 9:00 PM 30 789 0.35
31 5 AMERICAN DAD ADSM 9:30 PM 30 963 0.46
24 3 BOB’S BURGERS ADSM 10:00 PM 30 1051 0.53
19 1 BOB’S BURGERS ADSM 10:30 PM 30 1222 0.60
47 39 AMC MOVIE: SWEET HOME ALABAMA AMC 7:00 PM 150 762 0.26
45 30 AMC MOVIE: TWISTER AMC 9:30 PM 150 788 0.28
79 89 MILLION DOLLAR LISTING NY BRAVO 8:00 PM 60 460 0.15
33 18 MILLION DOLLAR LISTING NY BRAVO 9:00 PM 60 940 0.31
85 68 SHAHS OF SUNSET BRAVO 10:00 PM 60 429 0.18
97 68 SOUTH PARK CMDY 8:00 PM 30 315 0.18
93 60 SOUTH PARK CMDY 8:30 PM 30 341 0.19
98 82 TOSH.O CMDY 9:00 PM 30 310 0.16
96 75 TOSH.O CMDY 9:30 PM 30 316 0.17
92 60 TOSH.O CMDY 10:00 PM 30 344 0.19
88 82 TOSH.O CMDY 10:30 PM 30 356 0.16
51 89 NASHVILLE CMT 9:00 PM 61 744 0.15
81 82 SHARK TANK CNBC 9:00 PM 60 453 0.16
83 82 SHARK TANK CNBC 10:00 PM 60 443 0.16
17 26 ANDERSON COOPER 360 CNN 8:00 PM 60 1284 0.29
18 30 ANDERSON COOPER 360 CNN 9:00 PM 60 1254 0.28
14 36 CNN TONIGHT CNN 10:00 PM 60 1345 0.27
48 42 NAKED AND AFRAID DISC 8:00 PM 60 759 0.25
26 16 NAKED AND AFRAID DISC 9:00 PM 60 1015 0.32
77 60 DARKNESS DISC 10:00 PM 60 466 0.19
56 75 PJ MASKS DISJR 8:00 PM 25 684 0.17
39 96 STUCK IN THE MIDDLE DSNY 8:00 PM 30 859 0.14
39 82 K.C. UNDERCOVER DSNY 10:00 PM 30 859 0.16
29 60 K.C. UNDERCOVER DSNY 10:30 PM 30 989 0.19
55 60 BOTCHED E! 9:00 PM 60 689 0.19
100 89 BASKETBALL TOURNAMENT FINALS: OVERSEAS ELITE VS. TEAM CHALLENGE ALS (0.19 HH, 0.17 A18-34) ESPN 7:00 PM 139 295 0.15
70 68 USA SOCCER WOMEN – TOURNAMENT OF NATIONS: JAPAN @ UNITED STATES (0.30 HH, 0.14 A18-34) ESPN2 10:00 PM 135 538 0.18
58 52 CHOPPED GRILL MASTERS FOOD 8:00 PM 60 657 0.22
43 39 CHOPPED FOOD 9:00 PM 60 805 0.26
20 9 BEAT BOBBY FLAY FOOD 10:00 PM 30 1124 0.36
32 18 BEAT BOBBY FLAY FOOD 10:30 PM 30 959 0.31
1 13 TUCKER CARLSON TONIGHT FOXNC 8:00 PM 60 2758 0.33
4 23 THE FIVE FOXNC 9:00 PM 60 2423 0.30
5 42 HANNITY FOXNC 10:00 PM 60 2376 0.25
63 52 BIG SCREEN MOVIE: HOCUS POCUS FRFM 6:40 PM 130 579 0.22
69 57 BIG SCREEN MOVIE: THE ADDAMS FAMILY FRFM 8:50 PM 130 545 0.20
72 54 FX MOVIE PRIME: PAUL BLART: MALL COP 2 FX 8:00 PM 120 520 0.21
75 57 FX MOVIE PRIME: PAUL BLART: MALL COP 2 FX 10:00 PM 120 486 0.20
99 96 THE SIMPSONS FXX 9:30 PM 30 306 0.14
91 75 THE SIMPSONS FXX 10:00 PM 30 347 0.17
95 68 THE SIMPSONS FXX 10:30 PM 30 330 0.18
66 89 THE MIDDLE HALL 10:30 PM 30 557 0.15
80 75 CENTRAL INTELLIGENCE HBO 8:00 PM 108 457 0.17
38 54 FLIP OR FLOP HGTV 8:00 PM 30 887 0.21
21 42 FLIP OR FLOP HGTV 8:30 PM 30 1099 0.25
11 18 FLIP OR FLOP ATLANTA HGTV 9:00 PM 30 1469 0.31
16 30 FLIP OR FLOP HGTV 9:30 PM 30 1318 0.28
10 23 HOUSE HUNTERS FAMILY HGTV 10:00 PM 30 1624 0.30
9 13 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1726 0.33
8 26 MOUNTAIN MEN HIST 9:00 PM 63 1871 0.29
12 12 ALONE HIST 10:03 PM 60 1459 0.34
59 89 MURDER AMONG FRIENDS ID 8:00 PM 60 656 0.15
46 75 MURDER AMONG FRIENDS ID 9:00 PM 60 770 0.17
28 39 BAD BLOOD ID 10:00 PM 60 997 0.26
37 42 MAFS (LIF) REUNION LIF 8:00 PM 60 895 0.25
6 48 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 2047 0.23
2 16 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 2542 0.32
3 30 LAST WORD W/ L. O’DONNELL MSNBC 10:00 PM 60 2534 0.28
94 82 NICK CANNON WILDN OUT S8B MTV 8:30 PM 30 336 0.16
89 75 MTV2 WILD N OUT MTV 9:00 PM 30 351 0.17
86 60 NICK CANNON WILD N OUT S9 MTV 9:30 PM 30 404 0.19
78 48 NICK CANNON WILD N OUT S9 MTV 10:00 PM 30 462 0.23
76 48 NICK CANNON WILD N OUT S9 MTV 10:30 PM 30 475 0.23
22 9 TEENAGE MUTANT NINJA TURTLES (2014) NAN 8:00 PM 150 1079 0.36
74 68 NASHVILLE NAN 10:30 PM 60 487 0.18
67 89 BUBBLE GUPPIES NKJR 8:30 PM 30 554 0.15
62 96 PAW PATROL NKJR 10:24 PM 24 583 0.14
61 60 SYFY ORIGINAL MOVIE: TOXIC SHARK SYFY 8:00 PM 120 622 0.19
57 60 SYFY ORIGINAL MOVIE: PLANET OF THE SHARKS SYFY 10:00 PM 120 663 0.19
53 26 SEINFELD TBS 8:00 PM 30 728 0.29
41 18 SEINFELD TBS 8:30 PM 30 825 0.31
13 6 THE BIG BANG THEORY TBS 9:00 PM 30 1425 0.45
7 2 THE BIG BANG THEORY TBS 9:30 PM 30 1887 0.59
15 6 THE GUEST BOOK TBS 10:00 PM 27 1325 0.45
30 13 THE GUEST BOOK TBS 10:27 PM 30 972 0.33
68 96 MY 600-LB LIFE TLC 8:00 PM 60 552 0.14
48 54 MY 600-LB LIFE TLC 9:00 PM 122 759 0.21
84 82 TNT BIG PICTURE MOVIES: BLADE II TNT 8:00 PM 121 432 0.16
82 68 TNT BIG PICTURE MOVIES: BLADE: TRINITY TNT 10:01 PM 121 452 0.18
90 75 IMPRACTICAL JOKERS TRU 8:00 PM 30 348 0.17
87 57 IMPRACTICAL JOKERS TRU 8:30 PM 30 401 0.20
73 36 IMPRACTICAL JOKERS TRU 9:00 PM 30 516 0.27
65 30 IMPRACTICAL JOKERS TRU 9:30 PM 30 566 0.28
25 4 IMPRACTICAL JOKERS TRU 10:00 PM 30 1016 0.51
50 8 IJ: AFTER PARTY TRU 10:30 PM 30 758 0.38
42 89 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 819 0.15
34 68 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 916 0.18
36 36 LAW & ORDER: SVU USA 8:00 PM 60 901 0.27
23 26 LAW & ORDER: SVU USA 9:00 PM 60 1066 0.29
26 18 QUEEN OF THE SOUTH USA 10:00 PM 60 1015 0.31
70 48 GROWING UP HIP HOP WETV 9:00 PM 60 538 0.23

Source: Live+Same Day data, Nielsen Media Research

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Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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  2. Looks like a season high for Whose Line. If I recall, Hooten and the Lady did alright on Monday too. Good swap.