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Wednesday Final Nationals: ‘Arrow’ on CW Shoots to Two-Year High as Part of ‘Heroes vs. Aliens’ Crossover

Dolly Parton Strikes Ratings Gold Again with NBC's 'Christmas of Many Colors: Circle of Love'

Fox again led all of Wednesday night’s key demos but thanks to holiday specials, NBC led this prime time in total viewers with an average of 11.22 million. A rainy night in New York City didn’t dampen the “Christmas in Rockefeller Center” special (10.5 million) which, in viewership, was up 30 percent from 12/02/15 (8.071 million) and up 10 percent from 12/03/14 (9.516 million).

Dolly Parton’s Christmas of Many Colors: Circle of Love” (11.58 million), the sequel to the hit holiday TV film of 2015 “Dolly Parton’s Coat of Many Colors,” was the night’s most-watched telecast and projects to be this holiday season’s top special.

The CW’s “Arrow” (3.55 million viewers) continued the success of the four-part, four-night ‘Heroes vs. Aliens’ crossover, following ‘Supergirl’ on Nov. 28 and ‘The Flash’ on Nov. 29, delivering its best live-plus-same day telecast in total audience since Dec. 3, 2014 (3.92 million).

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Wednesday, November 30, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 3.5/6 5679 0.9/4 1.6/6 2.1/6
8:00 The Goldbergs 249 94 3.6/6 5955 0.9/4 1.7/6 2.2/7
8:30 Speechless 249 94 3.1/5 4975 0.8/4 1.5/5 2.0/6
9:00 Modern Family 249 94 4.2/7 6814 1.2/5 2.2/8 2.8/8
9:31 black-ish 249 94 3.3/6 5372 0.9/4 1.7/6 2.3/6
10:00 Designated Survivor 249 94 3.5/6 5454 0.6/3 1.3/4 1.7/5
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.6/8 7405 0.8/4 1.5/5 2.0/6
8:00 Survivor: Millennials vs. Gen X 255 94 5.3/9 8855 1.1/5 1.9/7 2.7/8
9:00 Criminal Minds 254 94 4.7/8 7439 0.9/4 1.4/5 2.0/5
10:00 Code Black 255 94 3.9/7 5922 0.6/3 1.0/4 1.5/4
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.8/12 11217 1.0/5 1.7/6 2.4/7
8:00 Christmas in Rockefeller Center (s) 244 94 6.4/11 10502 1.1/5 1.7/6 2.3/7
9:00 Movie Dolly Parton’s Christmas of Many Colors (s) 246 94 7.0/12 11575 1.0/4 1.7/6 2.5/7
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 4.5/8 7133 1.6/7 2.2/8 2.7/8
8:00 Lethal Weapon 254 94 4.1/7 6427 1.1/5 1.6/6 2.1/6
9:00 Empire 254 94 4.9/8 7840 2.2/10 2.9/10 3.3/9
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-10 Network Average 1.3/2 2279 0.7/3 0.8/3 0.9/3
8:00 Arrow 247 91 2.0/3 3548 1.1/5 1.3/5 1.4/4
9:00 Frequency 247 91 0.6/1 966 0.2/1 0.3/1 0.3/1
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.1/2 1953 0.7/2
7:00 La Rosa de Guadalupe 1.0/2 1786 0.7/3
8:00 Despertar Contigo 0.8/1 1555 0.5/2
9:00 Vino el Amor 1.3/2 2274 0.8/3
10:03 El Color de la Pasión 1.2/2 2017 0.7/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 521 0.2/1
7:00 Qué Pobres Tan Ricos 0.2/0 376 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.5/1 918 0.4/1
9:00 La Viuda Negra 0.2/0 422 0.2/1
10:00 Bloque de Búsqueda 0.1/0 224 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1743 0.7/2
7:00 Caso Cerrado: Edición Estelar 1.0/2 1591 0.4/2
8:00 Silvana Sin Lana 0.8/1 1339 0.5/2
9:00 La Doña 1.0/2 1648 0.7/2
10:00 Señora Acero 3: La Coyote 1.2/2 2243 1.0/4

Sub-Demo Breakdowns – Wednesday 11/30/16

The Goldbergs” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.9/4
Women 18-49: 1.9/7
Men 18-49: 1.6/6

Speechless” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.7/6
Men 18-49: 1.3/5

Modern Family” (ABC)
Women 18-34: 1.3/5
Men 18-34: 1.2/6
Women 18-49: 2.5/8
Men 18-49: 2.0/7

black-ish” (ABC)
Women 18-34: 1.0/4
Men 18-34: 0.9/4
Women 18-49: 1.9/6
Men 18-49: 1.5/5

Designated Survivor” (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 1.2/5

Survivor: Millennials vs. Gen X” (CBS)
Women 18-34: 1.2/5
Men 18-34: 1.0/5
Women 18-49: 2.2/7
Men 18-49: 1.6/6

Criminal Minds” (CBS)
Women 18-34: 1.0/4
Men 18-34: 0.7/3
Women 18-49: 1.8/6
Men 18-49: 1.1/4

Code Black” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/2
Women 18-49: 1.3/4
Men 18-49: 0.8/3

Christmas in Rockefeller Center” (NBC)
Women 18-34: 1.3/5
Men 18-34: 0.9/5
Women 18-49: 2.1/7
Men 18-49: 1.4/5

Dolly Parton’s Christmas of Many Colors: Circle of Love” (NBC)
Women 18-34: 1.1/5
Men 18-34: 0.8/4
Women 18-49: 2.1/7
Men 18-49: 1.4/5

Lethal Weapon” (Fox)
Women 18-34: 1.2/5
Men 18-34: 0.9/4
Women 18-49: 1.8/6
Men 18-49: 1.5/6

Empire” (Fox)
Women 18-34: 3.0/12
Men 18-34: 1.5/7
Women 18-49: 3.7/12
Men 18-49: 2.0/7

Arrow” (CW)
Women 18-34: 0.9/4
Men 18-34: 1.3/6
Women 18-49: 1.0/3
Men 18-49: 1.5/6

Frequency” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.3/1

Queen Sugar” (OWN)
1.24 household rating
1.912 million viewers
Women 18-34: 0.58
Men 18-34: 0.16
Women 18-49: 0.83
Men 18-49: 0.27

South Park” (Comedy Central)
0.86 household rating
1.448 million viewers
Women 18-34: 0.42
Men 18-34: 1.65
Women 18-49: 0.37
Men 18-49: 1.21

Legends” (Comedy Central)
0.30 household rating
0.447 million viewers
Women 18-34: 0.13
Men 18-34: 0.47
Women 18-49: 0.12
Men 18-49: 0.34

The Real World: Bad Blood” (MTV)
0.27 household rating
0.402 million viewers
Women 18-34: 0.39
Men 18-34: 0.19
Women 18-49: 0.33
Men 18-49: 0.17

Vikings” (History, 9 p.m.)
1.46 household rating
2.407 million viewers
Women 18-34: 0.40
Men 18-34: 0.50
Women 18-49: 0.61
Men 18-49: 0.81

Duck Dynasty” (A&E)
0.65 household rating
1.051 million viewers
Women 18-34: 0.38
Men 18-34: 0.33
Women 18-49: 0.36
Men 18-49: 0.39

Going Si-Ral” (A&E)
0.44 household rating
0.720 million viewers
Women 18-34: 0.22
Men 18-34: 0.16
Women 18-49: 0.23
Men 18-49: 0.34

Wahlburgers” (A&E, 10:01)
0.38 household rating
0.647 million viewers
Women 18-34: 0.20
Men 18-34: 0.16
Women 18-49: 0.26
Men 18-49: 0.26

Younger” (TV Land)
0.48 household rating
0.655 million viewers
Women 18-34: 0.13
Men 18-34: 0.05
Women 18-49: 0.29
Men 18-49: 0.11

Total Divas” (E!)
0.38 household rating
0.595 million viewers
Women 18-34: 0.38
Men 18-34: 0.12
Women 18-49: 0.37
Men 18-49: 0.18

Incorporated” (USA)
0.39 household rating
0.586 million viewers
Women 18-34: 0.22
Men 18-34: 0.16
Women 18-49: 0.23
Men 18-49: 0.17

Ultimate Fighter” (FS1)
0.25 household rating
0.386 million viewers
Women 18-34: 0.09
Men 18-34: 0.13
Women 18-49: 0.11
Men 18-49: 0.23

College Basketball: Purdue vs. Louisville” (ESPN, 7:15-9:18 p.m.)
0.75 household rating
1.112 million viewers
Women 18-34: 0.13
Men 18-34: 0.42
Women 18-49: 0.19
Men 18-49: 0.46

College Basketball: North Carolina vs. Indiana” (ESPN, 9:18-11:29 p.m.)
1.30 household rating
1.972 million viewers
Women 18-34: 0.30
Men 18-34: 0.88
Women 18-49: 0.39
Men 18-49: 0.97

Liga MX: Leon vs. Tigres” (UDN, 9:00-11:30 p.m.)
0.44 household rating
0.852 million viewers
Women 18-34: 0.26
Men 18-34: 0.35
Women 18-49: 0.26
Men 18-49: 0.52

Source: Live+Same Day data, Nielsen Media Research

Written by Douglas Pucci

Douglas Pucci (a.k.a. “Son of the Bronx”) has worked with Mr. Berman for more than a decade. A Bronx native, NYU graduate and once-intern for VH1's "Pop Up Video," Pucci went on to design, build and maintain websites for various non-profit organizations in his hometown of New York City. He also contributes to the sports website Awful Announcing.

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    • Still dead last after a big promo push…

      I’m sorry but I don’t see cause for jubilation at CW.

  1. Live+3 vs. Live+SD data for Wednesday 11/30/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    Goldbergs ………………. 1.73 … 2.25
    Speechless …………….. 1.53 … 1.95
    Modern Family ………… 2.25 … 3.38
    black-ish ………………… 1.73 … 2.34
    Designated Survivor …. 1.26 … 2.49
    Survivor ………………….. 1.92 … 2.45
    Criminal Minds ………… 1.45 … 2.24
    Code Black …………….. 1.02 … 1.58
    Xmas/Rock Center …… 1.72 … 1.79
    Xmas of Many Colors .. 1.73 … 2.06
    Lethal Weapon ………… 1.61 … 2.24
    Empire ……………………. 2.88 … 4.03
    Arrow ……………………… 1.28 … 1.79
    Frequency ……………….. 0.29 … 0.43

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    Goldbergs ………………. 5956 … 7202
    Speechless …………….. 4976 … 6183
    Modern Family ………… 6815 … 9686
    black-ish ………………… 5373 … 7075
    Designated Survivor … 5456 .. 10344
    Survivor …………………. 8857 .. 10535
    Criminal Minds ……….. 7441 .. 10231
    Code Black …………….. 5923 … 8806
    Xmas/Rock Center … 10502 .. 10860
    Xmas/Many Colors … 11575 .. 13311
    Lethal Weapon ……….. 6427 … 8505
    Empire ………………….. 7840 … 10448
    Arrow …………………….. 3548 … 4784
    Frequency ……………….. 966 … 1444