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Creating a visually appealing website may seem like a complicated task. There are a few basic principles that must be followed in order to create a visual appeal that people will want to revisit. Don’t use distracting animations, skimp on photography, and avoid designing your pages for a large monitor. In addition, you should avoid creating your pages using an overly-simple visual hierarchy.
Avoid distracting animations
Animated graphics are increasingly common on websites, and can be an effective way to draw a reader’s attention or highlight a specific page feature. However, if your website redesign is too busy with animations, it may detract from the content, slowing down the browsing experience for your visitors. This could lead to increased bounce rates and lower rankings on search engines, so be sure to use only a few effective animations.
Try to avoid overly bright images. Though these may be eye-catching, they will quickly lose your viewers’ patience and make them turn away from your website. For example, while a dancing monkey may be entertaining at first, it will quickly become irritating if it keeps interrupting their experience. Try to avoid these kinds of animations, especially if you are building a website for a business.
Avoid skimping on photography
While it is easy to get carried away with fancy graphics and images on your website, it is crucial to not skimp on photography. While beautiful images are a must-have for any website, skimping on photography will actually harm the performance of your website. High-quality photos can take up a lot of bandwidth, and you don’t want your visitors waiting. Make sure your photographer optimizes images to avoid this problem.
The foundation of any visually appealing website is solid design, with a conscious color scheme. Different colors evoke different emotions and trigger different responses, so it is important to keep your brand’s colors consistent across your website. For design inspiration, try using a tool like Canva’s Color Wheel. Good photography adds instant visual appeal to your website. A well-composed, well-lit photograph will instantly capture the viewer’s attention and inspire trust.
Avoid designing pages for a large monitor size
To make your website visually appealing, you should not design your pages with a large monitor resolution in mind. More than 60% of all monitors are set to a resolution of 1024×768 pixels, and only about 17% of users are using a display resolution of 800×600 pixels. The best solution is to use liquid layouts and make your page stretch to fit the user’s window size.
Avoid skipping on visual hierarchy
One way to improve the usability of your website is to employ a visual hierarchy. This design strategy focuses on placing elements in order of importance. It helps your visitors understand what you have to offer. Without a visual hierarchy, your website could be too confusing to use. However, if you use this design strategy correctly, your website will be much more appealing. Listed below are some ways you can use visual hierarchy to improve the usability of your website.
The use of visual hierarchy is important for any website design. It adds functionality and beauty to your website, and it guides the human eye from element to element. It acts like an invisible computer pointer, helping to prevent clutter and visual fatigue. A good design will be organized and use a visual hierarchy. Incorporate visual hierarchy into your website design and you’ll be on your way to making it look great!
Avoid skimping on consistency
When designing a website, you want to focus on the visuals. Consistency in the look of your website is critical to its usability and visitor experience. The overall look should be consistent across all pages. For example, you might use a different layout for your landing page than you would for your other pages. Using consistent color schemes and layouts will make the overall look of your site look more professional, and visitors will feel more comfortable using it.