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Over 27-Million Viewers for The 2016 Rio Olympics Opening Ceremony on NBC in Primetime

Peak Half-Hour -- 9:00 p.m. -- Rose to 30-Million Viewers

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What follows are the fast affiliate results for Friday, August 5 broken out by network and by each half-hour:

-Total Viewers:
NBC: 27.26 million, CBS: 3.73, ABC: 2.99, Fox: 1.32, CW: 847,000

-Adults 18-49:

NBC: 7.7 rating/31 share, ABC: 0.6/ 2, CBS: 0.5/ 2, Fox: 0.4/ 2, CW: 0.2/ 1

———-

8:00 p.m.
ABC – Shark Tank (R)
Viewers: 2.97 million (#3), A18-49: 0.6/ 3 (#2)

CBS – NCIS: Los Angeles (R)
Viewers: 3.56 million (#2), A18-49: 0.5/ 2 (#3)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 25.75 million (#1), A18-49: 6.9/31 (#1)

Fox – MasterChef (R)
Viewers: 1.23 million (#4), A18-49: 0.4/ 2 (#4)

CW – Masters of Illusion (R)
Viewers: 850,000 (#5), A18-49: 0.2/ 1 (#5)

———-

8:30 p.m.

ABC – Shark Tank (R)
Viewers: 2.91 million (#3), A18-49: 0.6/ 3 (#2)

CBS – NCIS: Los Angeles (R)
Viewers: 3.57 million (#2), A18-49: 0.5/ 2 (#3)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 28.76 million (#1), A18-49: 8.0/33 (#1)

Fox – MasterChef (R)
Viewers: 1.29 million (#4), A18-49: 0.4/ 2 (#4)

CW – Masters of Illusion (R)
Viewers: 768,000 (#5), A18-49: 0.2/ 1 (#5)

———-

9:00 p.m.

ABC – What Would You Do?
Viewers: 2.64 million (#3), A18-49: 0.6/ 2 (#2)

CBS – Hawaii Five-O (R)
Viewers: 3.55 million (#2), A18-49: 0.5/ 2 (#3t)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 28.79 million (#1), A18-49: 8.1/32 (#1)

Fox – MasterChef (R)
Viewers: 1.33 million (#4), A18-49: 0.5/ 2 (#3t)

CW – Penn & Teller: Fool Us (R)
Viewers: 899,000 (#5), A18-49: 0.2/ 1 (#5)

———-

9:30 p.m.

ABC – What Would You Do?
Viewers: 2.72 million (#3), A18-49: 0.6/ 2 (#2)

CBS – Hawaii Five-O (R)
Viewers: 3.54 million (#2), A18-49: 0.5/ 2 (#3t)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 29.95 million (#1), A18-49: 8.4/32 (#1)

Fox – MasterChef (R)
Viewers: 1.43 million (#4), A18-49: 0.5/ 2 (#3t)

CW – Penn & Teller: Fool Us (R)
Viewers: 870,000 (#5), A18-49: 0.2/ 1 (#5)

———-

10:00 p.m.

ABC – 20/20
Viewers: 3.24 million (#3), A18-49: 0.6/ 2 (#2)

CBS – Blue Bloods (R)
Viewers: 3.94 million (#2), A18-49: 0.5/ 2 (#3)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 27.63 million (#1), A18-49: 8.0/30 (#1)

———

10:30 p.m.

ABC – 20/20
Viewers: 3.45 million (#3), A18-49: 0.6/ 2 (#2t)

CBS – Blue Bloods (R)
Viewers: 4.29 million (#2), A18-49: 0.6/ 2 (#2t)

NBC – Rio Olympics 2016: Opening Ceremony
Viewers: 22.68 million (#1), A18-49: 6.7/26 (#1)

Source: Nielsen Media Research

6 Comments

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  1. Although down from the past few Opening Ceremonies getting almost 30 million viewers and a 8.0 in the demo on a Friday night in the summer is still a great feat especially now in days with the continued decline of viewers watching live broadcast television. To be honest amidst all of the negative press coming out about these games especially in America this could’ve easily scored a lot lower.

    As far as the quality of the Opening Ceremonies I thought they were decent nothing spectacular and there were a few strong and low points. Considering the budget they were on they still put on a decent show. It really depends on your own tastes with these ceremonies because you will always get differences of opinions. Like for me people are always annoyingly calling Beijing the best which I think was way overrated, it was great but not the best in my opinion. I think Vancouver 2010, London 2012, and Russia 2014 were just as good if not better. I really liked Vancouver and London the best so far out of these.

    Honestly I’m so glad the opening ceremonies are finally over because we can finally turn our attention away from all of the distractions and hoopla over the political agendas and negative press right on the actual games and the athletes participating in them like it’s supposed to be. That’s why with everything I know about how dirty the IOC is I can still take major pleasure in watching these games and look forward to them. It doesn’t hurt that this summer has been abysmal when it comes to television options so this gives me something to watch all day and all night for the next 2 weeks.

    If there’s one thing I think I’m going to take away from these games is this the actual crowds in Brazil have been fantastic so far and crowds seem larger at so many events than in the past few games. They’re really into the action too so hopefully Brazil gets some credit for having great crowds at these games.

    • Gotta admit I am one who does put Beijing’s 2008 ceremony at the top of the list. The coordination, synchronicity and precision to how the Chinese pulled that ceremony off was top-notch. Tough to top that spectacle.

      The biggest drawback of the telecast last night was NBC’s overindulgence of advertisements. Every 6-7 minutes they took a commercial break! If you can get it available, the BBC and CBC versions of these Ceremonies are the best — each televise them sans commercials.

      • I do understand why people like Beijing the best but for me I’m just like can Vancouver, London, or Russia get some love too they did a better a job in my opinion. I thought Beijing used the budget to their advantage but I don’t particularly judge these ceremonies based on the spectacle aspect because I was just rewatching both the Montreal 1976 and Los Angeles 1984 opening ceremonies a couple of weeks ago and they were much more different. They were actually held during daytime hours on a Saturday afternoon.

        If you ask me Beijing kind of ruined the opening ceremonies because they turned them into a spectacle and then when countries like Rio do them they get no credit for showing the cultural aspect of their country because everybody’s looking for all of that glitz and glamour of the big overproduction of the ceremonies.

        I don’t care about the complaints of the commercials either because it is a business for NBC they pay a lot for these games and they have to make that money back someway. It seems like people always find something to complain about with these television broadcasts. The commercial complaints just make people like spoiled brats or naive idiots. Commercials are apart of sports the only sport I can think of that doesn’t get interrupted really is soccer. The Super Bowl is actually known for its commercials and they cut in every 3-4 mins of that game. A football that takes 3 hours to complete on a regular Sunday afternoon takes more than 4 hours to complete with no overtime at the Super Bowl.

        If people really want to see the non-commercial versions of these games on BBC or CBC then go move to Canada or London. LOL!

        • Most understand the commercials are there to help bring the Games free to TV, but it’s the way they were delivered — it should not have been every 6 minutes during the dancing and artistry of the Ceremony. It broke the flow and enjoyment of that first hour. The times to slot in many ads were during the parade of nations.

          • I’ll agree with that I thought that NBC Sports should’ve been more smarter with the times they decided to take a break like you make a great point that it breaks up the flow as it bothered me as well. I think what NBC should start doing is allowing the cultural aspect of the ceremony to run commercial-free maybe finding a major sponsor or two to pay for that part of the show and then when parade of nations starts you can start taking your excessive breaks there because that’s the longest part of the show.