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Over 28-Million Viewers on NBC in Prime for First Monday of Rio Olympics

NBC More Than Triples the Competition Combined

What follows are the fast affiliate results for Monday, August 8 broken out by network and by each half-hour:

Usage level for 8-11 p.m.:
household rating: 59.0
adults 18-49: 29.7

Preliminary nationals for NBC on Monday, July 30, 2012 (London Olympics)
Viewers: 31.428 million
Adults 18-49: 10.5 rating/28 share

-Total Viewers:
NBC: 28.76 million, ABC: 3.71, CBS: 3.22, Fox: 1.30, CW: 1.06

-Adults 18-49:
NBC: 8.6 rating/29 share, ABC: 1.1/ 4, CBS: 0.6/ 2, Fox: 0.4/ 1, CW: 0.3/ 1


8:00 p.m.

Usage level:
household rating: 56.7
adults 18-49: 26.3

ABC – Bachelor in Paradise
Viewers: 4.73 million (#2), A18-49: 1.3/ 5 (#2)

CBS – Mom (R)
Viewers: 3.81 million (#3), A18-49: 0.6/ 2 (#3)

NBC – Rio Olympics 2016: Diving
Viewers: 21.31 million (#1), A18-49: 5.8/22 (#1)

Fox – So You Think You Can Dance
Viewers: 1.59 million (#4), A18-49: 0.4/ 2 (#4)

CW – Supergirl (R)
Viewers: 1.06 million (#5), A18-49: 0.3/ 1 (#5)


8:30 p.m.

Usage level:
household rating: 59.4
adults 18-49: 28.7

ABC – Bachelor in Paradise
Viewers: 4.53 million (#2), A18-49: 1.4/ 5 (#2)

CBS – 2 Broke Girls (R)
Viewers: 3.07 million (#3), A18-49: 0.6/ 2 (#3)

NBC – Rio Olympics 2016: Diving
Viewers: 26.61 million (#1), A18-49: 7.6/27 (#1)

Fox – So You Think You Can Dance
Viewers: 1.525 million (#4), A18-49: 0.4/ 1 (#4)

CW – Supergirl (R)
Viewers: 1.09 million (#5), A18-49: 0.3/ 1 (#5)


9:00 p.m.

Usage level:
household rating: 60.9
adults 18-49: 30.6

ABC – Bachelor in Paradise
Viewers: 4.40 million (#2), A18-49: 1.4/ 4 (#2)

CBS – Mom (R)
Viewers: 3.41 million (#3), A18-49: 0.7/ 2 (#3)

NBC – Rio Olympics 2016: Swimming
Viewers: 30.81 million (#1), A18-49: 9.0/30 (#1)

Fox – So You Think You Can Dance
Viewers: 1.21 million (#4), A18-49: 0.4/ 1 (#4)

CW – Supergirl (R)
Viewers: 1.03 million (#5), A18-49: 0.3/ 1 (#5)


9:30 p.m.

Usage level:
household rating: 61.5
adults 18-49: 31.7

ABC – Bachelor in Paradise
Viewers: 4.39 million (#2), A18-49: 1.4/ 4 (#2)

CBS – The Odd Couple (R)
Viewers: 3.02 million (#3), A18-49: 0.6/ 2 (#3)

NBC – Rio Olympics 2016: Swimming
Viewers: 32.30 million (#1), A18-49: 9.7/31 (#1)

Fox – So You Think You Can Dance
Viewers: 1.15 million (#4), A18-49: 0.3/ 1 (#4t)

CW – Supergirl (R)
Viewers: 1.05 million (#5), A18-49: 0.3/ 1 (#4t)


10:00 p.m.

Usage level:
household rating: 59.7
adults 18-49: 31.3

ABC – Mistresses
Viewers: 2.15 million (#3), A18-49: 0.6/ 2 (#2)

CBS – Scorpion (R)
Viewers: 2.96 million (#2), A18-49: 0.5/ 2 (#3)

NBC – Rio Olympics 2016: Swimming
Viewers: 32.85 million (#1), A18-49: 10.1/31 (#1)


10:30 p.m.

Usage level:
household rating: 55.8
adults 18-49: 29.6

ABC – Mistresses
Viewers: 2.04 million (#3), A18-49: 0.5/ 2 (#2t)

CBS – Scorpion (R)
Viewers: 3.06 million (#2), A18-49: 0.5/ 2 (#2t)

NBC – Rio Olympics 2016: Swimming
Viewers: 28.68 million (#1), A18-49: 9.0/30 (#1)

Source: Nielsen Media Research


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    NBC Olympics Monday Overnight Notes

    NBC is expected to release first Total Audience Delivery (TAD) report this afternoon to measure broaderconsumption of Rio Games – broadcast + cable + digital/other

    NBC’s Monday night Olympics, with 6 U.S. swimming medals, posted a Rio-best 19.2/31 overnight – tripling other broadcast nets combined (6.2)

    More Olympics Primetime — Live primetime Rio Olympics coverage posted 1.19 overnight on NBCSN and .58 on Bravo

    NBC’s Mon. primetime 10.3 rating among Adults 18-49 is nearly 5 times greater than other broadcast nets combined (2.2)

    NBC Olympics digital platforms had best day ever for 3rd consecutive day, with 13.4 million unique users on Monday (up +45% from ‘12)

    NBC Olympics’ 627 million live streaming minutes through Monday is the best ever at this point in the Olympics, and up +254% from the same point in London 2012.

    Top local markets for NBC Olympics Monday night: Salt Lake 23.5/42; Denver 22.7/41; Kansas City 22.1/36; Minny 21.7/37; Richmond 20.8/32

    Locals for NBC Olympics Monday night (#6-10): Austin 20.4/35; Indy 20.4/34; Washington, DC 20.4/37; Columbus 19.7/33; West Palm 19.7/31

      • It’s gotta be as the percentage increases from London 2012 are large right now. That’s a lot of people streaming that coverage and cable coverage is looking stronger this year too as I’ve noticed NBCSN’s numbers being way up from London 2012.

        • Hopefully, this is still a profitable venture for NBC. The IOC is already starting to have troubles getting realistic cities to bid for the Olympics. If they lose what has to be a huge income stream such as U.S. television rights, that is going to hurt as much.

          • I heard this was still a profitable for NBC or mainly Comcast who handles these rights. They won’t have to worry for a while about the U.S. television rights at least until the next decade because this deal doesn’t expire until 2032, they’ll probably work on the next contract in the mid-2020s or late-2020s. A key in this could be Los Angeles getting the games in 2024 as that’ll be a huge year for the U.S. and the IOC. I think the IOC needs to make sure those games are in LA in 2024 because this could comeback to bite them if them put them in another city like it almost did with these games skipping over Chicago for Rio.

            I was watching the Real Sports episode on HBO a couple of weeks ago exposing the IOC and stuff and they brought up how they’re running out of cities to bid for these games so I do wonder what happens with that going into the 2030s. They may need to change certain things by that point on getting more cities to bid back in. Like we might see more cities who already had the games like Beijing whose getting them again for the Winter games in 2022 probably bid again. London was almost going to host these games if Rio wasn’t ready about a year ago from what I remember. I could see London hosting them again at some point.

            • I wonder if NBC is really “profitable” with the olympics or if it is using Hollywood math.

              For executives, it’s a no-brainer (looking forward to the mainstream press screaming its satisfaction about NBC’s imaginary “comeback” yet again) but is it really bringing in more cash than it cost..?

              • I don’t think Comcast profits off of it because they pay way too much to get the games but the revenue has been up since they added in more hours of coverage all over cable and streaming but still not enough for Comcast to profit off of it.

                • I was wrong (for now) about the coverage, at least as far as the Wall Street Journal doing a story on the bad ratings.

                  NBC (with ratings down 15%) hilariously claimed it was their “most financially successful ever”!!! They dare say anything!

                  The article said the cable coverage was the equivalent of 2% better (making it 13% worse instead of 15%).

                  Not sure how they counted that.

                  The cable coverage does open up more sources of revenue of course, but that was true 4 years ago too.

                  I do agree with you that given the trend in over-paying for sports just so the executives can hide behind nice ratings averages one more quarter, there is little reason to think Comcast will profit.

                  I have been very disappointed by Comcast’s handling of NBCU. They made all the right noises when they bought it, only to reverse immediately, hire “experienced” executives (experienced in failing!) and follow the tried-and-true method that led NBC and Universal where they were under GE.

  2. After a couple of down nights the Olympics are starting trend in a much better direction these past couple of nights and just like the night before I’m a bit shocked they were this high although Phelps and the rest of the swimmers were in action there was no women’s gymnastics and these numbers were very close to Sunday. Really good results for NBC right now as they’re way out ahead of Sydney 2000 and Athens 2004 so they’re falling right in the middle between those two games and Beijing 2008 and London 2012.

    Tonight is typically one of the Summer Olympics biggest nights in primetime that first Tuesday of the games as you have the huge team event for women’s gymnastics and after their huge display on Sunday interest is starting to draw near Fierce 5 levels of 4 years ago then its medal night for Phelps and Ledecky. So between tonight and this coming Thursday these could be the highest rated nights of the entire games. Must See TV tonight on NBC!

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