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Post-Super Bowl shows pull in extra viewers, but few keep them

Stephen Colbert and James Corden are Unlikely to Benefit After the Big Night

FROM CAMPAIGN US: One of the most interesting scheduling decisions networks make every season is choosing which show will follow the Super Bowl. This Sunday, that honor (or burden, perhaps) has been given to CBS’ newest late-night host, Stephen Colbert and “The Late Show.” This is the first time that the Eye Net is giving a late night talk show the post-Super Bowl spot, which nearly guarantees strong viewership. And Stephen Colbert lead-out “The Late Late Show with James Corden” will also likely fare well, at least on this one night.

Naturally, CBS is hoping to ignite interest in its revamped late-night lineup, which could certainly use a boost. Both Stephen Colbert and James Corden are trailing Jimmy Fallon and Seth Meyers on NBC this season, by double-digit percentages, respectively, in total viewers and the key demographics of adults 18-49 and adults 25-54, according to Nielsen.

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Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US (www.campaignlive.com). Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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