Post-Super Bowl shows pull in extra viewers, but few keep them

FROM CAMPAIGN US: One of the most interesting scheduling decisions networks make every season is choosing which show will follow the Super Bowl. This Sunday, that honor (or burden, perhaps) has been given to CBS’ newest late-night host, Stephen Colbert and “The Late Show.” This is the first time that the Eye Net is giving a late night talk show the post-Super Bowl spot, which nearly guarantees strong viewership. And Stephen Colbert lead-out “The Late Late Show with James Corden” will also likely fare well, at least on this one night.

Naturally, CBS is hoping to ignite interest in its revamped late-night lineup, which could certainly use a boost. Both Stephen Colbert and James Corden are trailing Jimmy Fallon and Seth Meyers on NBC this season, by double-digit percentages, respectively, in total viewers and the key demographics of adults 18-49 and adults 25-54, according to Nielsen.

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