An important part of having a website is to make sure that your website is trustworthy and does not contain any red flags that will scare potential visitors away. In this article we will come up with 5 tips that you can use to make your website more trustworthy to visitors and users.
1) Up to date design
One of the first things that a visitor is going to notice is the design of the website. Your website must be at least on par with other websites within this niche. This makes your website not stand out as sketchy and makes sure that the visitor is not surprised negatively whenever they visit your website.
Another point is that many websites can have very up to date designs that lives up to the general standards of the internet in 2020, but the truth is that your website design must fit your niche as well. If you own a website that gives medical advice or psychological advice for people who are hurt, then it is your upmost priority to make sure your website fits those themes. A bad choice of design could be using a drawings, GIFs and memes that can make your website seem childing and unprofessional.
2) Good data management
There are also other tools and websites that allows to check up on specific things such as geographic IP if you can find the website owner and so on. But generally, one of the biggest red flags on whether a website is trustworthy is if their data policy is clear or not. This transparency shows your visitors that you are trustworthy and that you have nothing to hide.
3) Quality content
Make sure that your website contains quality content in forms of images, videos, text and so on. The reason for this is that website’s content often mirrors the quality of what goes on behind the website. If the content is absurd and untrustworthy then it also acts as a red flag even though the design is up to date.
Therefore, it is important that you spend time on your content since it reflects what kind of website it is and the people behind the website. Generally, you want to provide as much positive content as possible that really helps people and ensures that they have gotten a positive experience.
If it is possible you should try to get as many reviews as possible since it is a direct indicator to outsiders if your website is trustworthy or not. If a lot of people are recommending a specific website, then it must mean that the website is good. This concept is called social proof and is used in many scenarios in real life stores as well.
You can get reviews through Google My Business, your Facebook page, social media profiles and other rating websites. All in all, it is up most important to create a positive impression for the people who are interested in spending a lot of time on your website. Make sure that you create a positive impact on your target group within your niche.
5) SSL certificate
An SSL Certificate is probably the easiest and most important way to show general users that your website is trustworthy and can be entered. Most users probably will not notice or understand the SSL certificate, so why is this a problem?
The reason why a missing SSL certificate is a big deal is that many browsers gives users a security warning if the website does not have an SSL certificate. This is a very big red flag and most people would not dare to enter those websites unless they have some technical know-how on why this is the case.
Today it is quite easy to install an SSL certificate on your website through your CMS or webhost. There exists free versions and paid versions that can vary result wise. From a user point of view, it only matters whether or not the website has a certificate or not since that is the trigger for the warning on many browsers. Generally, your visitors are not very technical and does not understand things such as an SSL certificate and therefore sees the browser warning as a big red flag.