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6 Useful Tools and Resources to Make Your Startup Smarter

Startups are young companies that provide a unique product or experience. While startups such as Airbnb and Instagram prove to be profitable ventures, the fact of the matter is about 10% of startups fail in the first year

This doesn’t have to happen to you, though. You can be just like the successful startups mentioned – just as long as you use these six helpful tools and resources: 

1. Asana to Track and Manage Your Team

In this era of working from home, it’s notably harder to manage your staff. Unlike before, you can’t just go from cubicle to cubicle to get updates.

Fortunately for you and your startup team, there’s Asana. Apart from helping you oversee your remote workers, it can help: 

  • Track the progress of projects through Kanban boards or Excel
  • Organize tasks to make sure they hit the deadlines
  • Manage workflows through to-do lists (among many others)
  • Collaborate and communicate with the team
  • Integrate Asana with other programs

With these features, Asana can help you meet deadlines 74% of the time. 

2. Slack for Better Business Communication

Are you tired of using various communication apps to get in touch with your team? Thanks to Slack, everything can be centralized in this one innovative program. 

Slack offers a workspace (a unique URL) where the rest of your team can join. Here, you can send a message to your staff via public channels. 

There are also private channels available for communication within a smaller group. 

You can also send a direct message to as many as nine people as needed. 

As with most of the programs in this list, you can integrate Asana with your other startup programs, such as Dropbox, Trello, or Google Drive. 

3. Hootsuite for Social Media Marketing and Management

With 3.54 billion people using social media, it has become one of the best channels for marketing, especially for up-and-coming startups.

Handling various social media accounts with hundreds of notifications, however, can be a nightmare. 

Fortunately, there’s Hootsuite to help you: 

  • Communicate with your customers promptly 
  • Publish content that will help engage your audience
  • Monitor the market trends – as well as your fierce competitors
  • Advertise in social media channels to further improve your reach
  • Analyze the metrics and statistics of your social media pages

What’s excellent about Hootsuite is that you can integrate with Facebook, YouTube, Twitter, Instagram. Basically, any social media account your startup has. 

4. Mailchimp for Email Marketing

Apart from social media, email is one of the best channels to market your startup. More than 3.9 billion people use email – and it’s expected that 4.3 billion people would be using it by the year 2023. 

Like every other startup, you need to tap into this rich client base. For this, you’ll need a program such as Mailchimp. 

Mailchimp is a program that can help you engage clients through email marketing. With this, you can design a compelling email with the use of intuitive drag-and-drop tools. 

Add to that, Mailchimp can help you automate your welcome emails, cart abandonment emails, etc. It also offers real-time analytics, so you know what works and what doesn’t in your email marketing campaign. 

5. Semrush to Improve Online Presence

Any startup needs to build a digital presence. Apart from social media and email marketing, startups are sure to benefit from SEO or search engine optimization. With this, you can top the search engine results and get more clients into your website.

Semrush can help you achieve this through the following: 

  • Find keywords (and identify new ones) that will lead more customers to your site
  • Create an effective marketing strategy based on such keywords 
  • Check your Google ranking
  • Determine your website’s traffic stats
  • Analyze your backlinks – as well as your competition
  • Find better marketing or ad opportunities

6. SketchBubble for Professionally-Designed Presentations

Startups need to present data now and then, especially if they want to seek funding from investors. 

Internally, startup staff has to present financials, marketing strategies, etc., just as often.

Given this vast demand for presentations, any startup needs to have professional slide templates.

This is why SketchBubble is vital for every business – from a small startup to a large corporate entity. 

This website is one of the best places to download fully editable slides. There are 150,000 designs available – with themes ranging from business, HR, IT, and eCommerce, to name a few. 

Apart from these templates, subscribers can also download the necessary diagrams, charts, objects, shapes, and maps for their presentations. 

A good thing about SketchBubble templates is that they can be used with whatever program your startup has. Be it PowerPoint, Google Slides, or Apple Keynote, you can utilize these templates without worrying about design issues.

Best of all, you can download some templates for free! So if your startup doesn’t have the budget yet, you can still create compelling presentations with Sketchbubble’s professional slides.

There you have it – the six best tools for budding startups. If you want yours to succeed, then make sure to sign up for these programs today.