Facebook is the most popular social network worldwide with roughly 2.8 billion monthly active users. That’s why this platform offers you both heaps of opportunities and challenges to meet. Yes, using the platform, you can reach your audience, increase brand awareness, and so on, however with a new algorithm, it’s not easy to become visible for all the users.
How Does Facebook Work?
Today the users have full control of what they see in their feed. That’s due to the updated algorithm of the platform. It is designed in a way to present users with high-quality and most relevant posts. It makes businesses spark conversations and create meaningful interactions only.
Here are the 3 most important factors impacting the relevance of the Facebook content to keep in mind:
- Engagement: whether or not the people take action after seeing the post.
- Publisher: who published the post and whether it is the one with whom you had an engagement.
- Post age: the more present the post is, the more likely Facebook users will see it.
The app measures and marks all these criteria and shows the relevant posts in the feed of your followers. The more your content is engaging and gets meaningful interactions the platform will show it to a larger audience.
7 Tips to Increase Facebook Page Engagement
Yes, it’s somewhat challenging to increase the engagement of your page but not impossible though. And we know at least 7 tips on how to make your page more engaging. Let’s elaborate on them!
1. Go Live
Facebook prioritizes streaming or live videos. Yes, when you go live your followers get a notification and your page is pushed up in the newsfeed so that the larger audience will see that. Herewith, it’s a really great way to boost your Facebook engagement. Besides that, live videos get more reactions and comments. Plus, the broadcast keeps on increasing engagement even after it’s finished because it stays in your feed. What’s more, going live, you can give informal and human connections with your customers to enhance their loyalty, for example.
2. Visualize Your Content and Use Video Marketing
Don’t post plain text. Never. Even if it’s informative. It doesn’t work because nobody likes the posts without captivating images or videos. So, always add some visuals to support valuable information. Feel free to add infographics, related and stylized photos/images, illustration, arts, and so on. Be creative and experiment to find the best visuals to support your brand.
However, when it comes to the choice of videos or images, videos work much better. So, Facebook video marketing is a must-try to drive your page engagement but take into account that:
- The video shouldn’t be too long — engaging videos last about 3 minutes only;
- All the videos should be directly added because videos from external resources will degrade your ranking in users’ feed;
- 85% of Facebook videos are watched muted (without a sound).
Yet, it doesn’t matter what exactly you choose, it’s crucial to use only visuals of the highest quality. And, you’re lucky to have access to such tools as Crello. This service provides you not only with millions of HD images and photos but with banner, cover, ad, design, infographic, video full HD, post, and poster templates for any of your needs. So that you can create any type of visuals to add to your Facebook page. Thanks to Crello even non-designers can make really superb posts to grab users’ attention.
3. Make Your Facebook Content Mobile-Friendly
98.3% of Facebook users access the platform via different mobile phones. So it’s more than just important to optimize all your content published to be mobile-friendly. Always check how the posts look on different screen sizes and resolutions. Make sure all the content is readable and clickable as well as your key message and Facebook captions are short and attention-grabbing.
4. Generate Users Interactions and Engage Back
Having asked the questions in your post or videos, prompting to share the users’ opinion, or adding a poll, don’t forget to:
- Give them a chance to do that;
- Reply to their comments.
Besides, 72% of users only engage with personalized messaging. So, spend time to read the questions/comments to give a complete response and add their name or tag your answer. It will help you to add a personal touch to your comments when engaging back your followers.
5. Use Your Analytics
Experiments are cool, but data is a more faithful strategy to plan what to do and what type of content to use for boosting your page engagement. So, it’s crucial to use your analytics and pay attention to the reactions, reach, comments, and so on. Data will help you to understand your audience and make your strategy more effective.
6. Have an Active Facebook Group
Keeping active Facebook group, you build a loyal and engaged brand community. There you can gather like-minded people together so that they will feel free to share their thoughts. Also, high engagement in such groups leads to high ranks on your main page. Use it to raise awareness of your brand and enhance the audience of loyal users.
7. Quality Over Quantity
Knowing how Facebook’s algorithm works, you should make your posts valuable so that you can get meaningful interactions. Herewith, there is no sense in posting a picture with a plain caption every day because it won’t bring you desired engagement. It’s better to post less often but with more high-quality content. Create strong, relevant, entertaining content so that your readers look forward to the new post. Analyze the metrics to reveal the best days and time for publishing a new post so that you get much more engagement as possible.
The rate of your Facebook page’s engagement depends on many different factors. The listed tactics can help you:
- Attract the attention of the readers;
- Improve the engagement of your page.
You can also boost your Facebook engagement. However, it’s a bad idea to use all of them at once but experiment, implementing the following techniques over time, and track which methods have the largest effect on your brand. Experimenting and continuously learning your audience, you can find the best solutions just for you.