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Saturday night TV audiences increased significantly as they turned out in droves for the start of the 2016 college football season. ABC easily won the night overall with “Saturday Night Football” despite Alabama’s trouncing 52-6 victory over USC. In year-to-year total viewers, USC-Alabama (7.944 million) fell below a mere 0.3 percent from Wisconsin-Alabama (7.967 million on Sep. 5, 2015) but, according to ESPN (Source) for USC-Alabama, there was a 59 percent and 73 percent increase in average minute audience and unique users, respectively, on WatchESPN, over last season’s kickoff week ABC Saturday Night game featuring Alabama vs. Wisconsin.
The day’s top cable telecast was ESPN’s Clemson-Auburn (2.64 household rating, 4.742 million viewers) — a 92 percent increase over the year-ago ESPN prime time game Arizona State-Texas A&M (1.38 household rating, 2.471 million viewers). Leading into Clemson-Auburn was Georgia-North Carolina (1.92 household rating, 3.529 million viewers).
For mobile users, you may scroll this table horizontally.
| * AFF = Number of affiliates (stations) airing the program |
| * CVG = percent of coverage in U.S. |
 |
Saturday, September 3, 2016 |
 |
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-11 |
Network Average |
4.9/10 |
7892 |
2.3/13 |
2.7/12 |
3.1/11 |
| 8:00 |
Saturday Night Football Pre-Game (s) |
|
|
3.7/8 |
6290 |
1.5/9 |
1.8/9 |
2.1/9 |
| 8:07 |
Saturday Night Football USC vs. Alabama (s) (thru 11:44) |
248 |
94 |
4.6/10 |
7944 |
2.1/12 |
2.5/11 |
2.9/10 |
 |
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-11 |
Network Average |
2.0/4 |
2902 |
0.2/1 |
0.5/2 |
0.7/3 |
| 8:00 |
A Football Life Brett Favre (s) |
254 |
94 |
1.2/3 |
1843 |
0.3/2 |
0.4/2 |
0.6/2 |
| 9:00 |
48 Hours (r) |
253 |
94 |
2.1/4 |
3122 |
0.2/1 |
0.4/2 |
0.7/2 |
| 10:00 |
48 Hours (r) |
254 |
94 |
2.5/5 |
3742 |
0.2/1 |
0.6/2 |
0.9/3 |
 |
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-11 |
Network Average |
1.1/2 |
1563 |
0.2/1 |
0.3/1 |
0.4/1 |
| 8:00 |
America’s Got Talent (r) |
242 |
94 |
1.5/3 |
2288 |
0.2/1 |
0.4/2 |
0.5/2 |
| 9:00 |
Aquarius (s) |
244 |
94 |
0.8/2 |
1221 |
0.2/1 |
0.2/1 |
0.3/1 |
| 10:00 |
Aquarius (s) |
244 |
94 |
0.8/2 |
1179 |
0.2/1 |
0.2/1 |
0.3/1 |
 |
PROGRAM |
AFF* |
CVG*
(PCT) |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-10 |
Network Average |
0.8/2 |
1335 |
0.2/1 |
0.3/2 |
0.4/2 |
| 8:00 |
Hotel Hell (r) |
252 |
94 |
0.7/2 |
1230 |
0.2/1 |
0.3/1 |
0.4/2 |
| 9:00 |
Hotel Hell (r) |
252 |
94 |
0.8/2 |
1439 |
0.3/1 |
0.4/2 |
0.5/2 |
 |
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-11 |
Network Average |
0.9/2 |
1697 |
|
0.5/2 |
|
| 7:00 |
Va Por Ti (s) |
0.8/2 |
1357 |
|
0.4/2 |
|
| 9:12 |
Va Por Ti (s) |
1.0/2 |
1839 |
|
0.6/2 |
|
 |
PROGRAM |
HH/Share |
Viewers
(000) |
Adults
18-34 |
Adults
25-54 |
| 8-11 |
Network Average |
0.3/1 |
695 |
|
0.2/1 |
|
| 7:00 |
Cine El Siete Machos (1950) |
0.3/1 |
523 |
|
0.2/1 |
|
| 9:00 |
Cine Pelea a Muerte (2012) |
0.3/1 |
637 |
|
0.3/1 |
|
Sub-Demo Breakdowns – Saturday 9/03/16
“Saturday Night Football Pre Game” (ABC)
Women 18-34: 1.3/8
Men 18-34: 1.7/11
Women 18-49: 1.3/7
Men 18-49: 2.3/12
“Saturday Night Football: USC vs. Alabama” (ABC)
Women 18-34: 1.6/9
Men 18-34: 2.7/15
Women 18-49: 1.8/8
Men 18-49: 3.2/14
“A Football Life: Brett Favre” (CBS)
Women 18-34: 0.3/1
Men 18-34: 0.3/2
Women 18-49: 0.4/2
Men 18-49: 0.5/2
“Aquarius” (NBC, 9pm)
Women 18-34: 0.2/1
Men 18-34: 0.1/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1
“Aquarius” (NBC, 10pm)
Women 18-34: 0.2/1
Men 18-34: 0.2/1
Women 18-49: 0.3/1
Men 18-49: 0.2/1
“UFC Fight Night: Maia vs. Condit” (Fox)
Women 18-34: 0.5/3
Men 18-34: 0.9/6
Women 18-49: 0.5/2
Men 18-49: 1.0/5
“College Football: Georgia @ North Carolina” (ESPN)
Women 18-34: 0.67
Men 18-34: 1.28
Women 18-49: 0.87
Men 18-49: 1.56
“College Football: Clemson @ Auburn” (ESPN)
Women 18-34: 0.91
Men 18-34: 2.16
Women 18-49: 1.21
Men 18-49: 2.49
“College Football: Arizona @ BYU” (FS1)
Household rating: 0.40
Women 18-34: 0.18
Men 18-34: 0.43
Women 18-49: 0.18
Men 18-49: 0.42
“U.S. Open Tennis: Round 3” (ESPN2)
Household rating: 0.55
Women 18-34: 0.09
Men 18-34: 0.10
Women 18-49: 0.11
Men 18-49: 0.14
For the entire week of August 29-September 4, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -3 percent in total viewership (0.969 million vs. 0.998 million) and down -6 percent among Adults 18-49 (559,000 vs. 597,000) from one week earlier; the network is also down -10 percent in total viewership (0.969 million vs. 1.073 million) and down -10 percent among Adults 18-49 (559,000 vs. 623,000) from the same week one year ago (August 31-September 6, 2015). (https://programmingins.wpengine.com/?p=10768)
 |
PROGRAM |
HH |
Viewers
(000) |
| 8:00 |
King of the Hill (r) |
0.50 |
753 |
0.21 |
| 8:30 |
King of the Hill (r) |
0.54 |
855 |
0.28 |
| 9:00 |
Rick & Morty (r) |
0.52 |
859 |
0.36 |
| 9:30 |
American Dad (r) |
0.61 |
966 |
0.40 |
 |
| 10:00 |
The Cleveland Show (r) |
0.72 |
1130 |
0.44 |
| 10:30 |
Family Guy (r) |
0.88 |
1368 |
0.56 |
| 11:00 |
Family Guy (r) |
|
1559 |
0.65 |
TOONAMI – SATURDAY, SEPTEMBER 3, 2016
|
PROGRAM |
Viewers
(000) |
A1849
(000) |
| 11:30 |
One-Punch Man (r) |
1277 |
0.51 |
658 |
| 12:00a |
One-Punch Man (r) |
1129 |
0.47 |
606 |
| 12:30a |
One-Punch Man (r) |
1029 |
0.44 |
566 |
| 1:00a |
One-Punch Man (r) |
962 |
0.43 |
553 |
|
| 1:30a |
One-Punch Man (r) |
880 |
0.40 |
515 |
| 2:00a |
One-Punch Man (r) |
860 |
0.38 |
492 |
| 2:30a |
One-Punch Man (r) |
740 |
0.33 |
419 |
|
PROGRAM |
Viewers
(000) |
| 3:00a |
Rick & Morty (r) |
630 |
0.28 |
| 3:30a |
American Dad (r) |
627 |
0.28 |
| 4:00a |
Infomercials (r) |
534 |
0.24 |
| 4:15a |
Off the Air (r) |
498 |
0.22 |
|
| 4:30a |
The Cleveland Show (r) |
532 |
0.24 |
| 5:00a |
King of the Hill (r) |
602 |
0.28 |
| 5:30a |
King of the Hill (r) |
627 |
0.28 |
Source: Live+Same Day data, Nielsen Media Research
