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Monday Final Nationals: ESPN Wins Night with ‘Monday Night Football’ Doubleheader

Mixed Results for 'Dancing with the Stars' Premiere on ABC

ESPN won Monday’s prime time with a “Monday Night Football” doubleheader, Pittsburgh-Washington and Los Angeles-San Francisco. Despite being the sole network on TV averaging over 10 million viewers from 8-11 p.m., each game drew multi-year lows. Pittsburgh-Washington experienced a four-year low for an MNF season-opening game (Baltimore-Cincinnati, 2012, 7.0 household rating, 10.9 million viewers). Los Angeles-San Francisco was the least-watched (and tied for the lowest-rated) Week 1 MNF game since 2008 (Denver-Oakland, 6.2 household rating, 9.7 million viewers).

As a positive, Pittsburgh-Washington set a telecast audience record on WatchESPN, ESPN’s digital platform, with 308,000 viewers.

ABC’s “Dancing with the Stars” certainly attracted extra buzz on the night (due to the presence of Ryan Lochte) but earned mixed results for its 23rd season premiere. It was the series’ least-viewed premiere episode in total audience but in the adults 18-49 ratings, “DWTS” surged 17 percent from its Spring 2016 premiere (1.8/6 on 3/21/16) and held even with its year-ago September 2015 premiere (2.1/7 on 9/14/15).

Half-hours for ‬“Dancing with the Stars” on ABC were, as follows:

8:00-8:30 ‬
Household rating/Share: 7.6/13
Viewers: 11.532 million
adults 18-34: 1.3 rating/6 share
adults 18-49: 1.9 rating/7 share
adults 25-54: 2.5 rating/8 share

‪8:30-9:00 ‬
Household rating/Share: 7.9/13
Viewers: 12.047 million
adults 18-34: 1.4 rating/6 share
adults 18-49: 2.0 rating/7 share
adults 25-54: 2.6 rating/8 share

‪9:00-9:30 ‬
Household rating/Share: 8.2/13
Viewers: 12.623 million
adults 18-34: 1.5 rating/6 share
adults 18-49: 2.2 rating/7 share
adults 25-54: 2.9 rating/8 share

‪9:30-10:00 (Ryan Lochte incident)
Household rating/Share: 8.1/13
Viewers: 12.504 million
adults 18-34: 1.4 rating/6 share
adults 18-49: 2.2 rating/7 share
adults 25-54: 2.9 rating/8 share

‪10:00-10:01 (Ryan Lochte incident)
Household rating/Share: 8.6/14
Viewers: 13.215 million
adults 18-34: 1.5 rating/6 share
adults 18-49: 2.3 rating/8 share
adults 25-54: 3.1 rating/9 share

For mobile users, you may scroll this table horizontally.

































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Monday, September 12, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 6.5/11 9942 1.2/5 1.7/6 2.3/7
8:00 Dancing with the Stars (p) 248 92 8.0/13 12185 1.4/6 2.1/7 2.8/8
10:01 The $100,000 Pyramid (f) 248 93 3.6/7 5343 0.6/3 1.0/4 1.3/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/5 4475 0.4/2 0.9/3 1.4/4
8:00 Big Bang Theory (r) 254 94 3.9/7 5888 0.6/3 1.2/4 1.8/6
8:30 CBS Fall Preview (s) 254 94 3.1/5 4786 0.4/2 0.9/3 1.5/4
9:00 Big Bang Theory (r) 254 94 3.3/5 4954 0.5/2 1.0/3 1.6/4
9:30 Mom (r) 254 94 2.5/4 3755 0.4/1 0.8/3 1.3/3
10:00 Scorpion (r) 254 94 2.5/5 3733 0.3/1 0.7/2 1.0/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.0/5 5131 1.1/5 1.5/5 1.9/6
8:00 American Ninja Warrior (f) 243 94 3.4/6 5877 1.2/5 1.7/6 2.2/6
10:00 Running Wild with Bear Grylls (f) 243 94 2.2/4 3640 1.0/4 1.2/4 1.5/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.4/2 2266 0.5/2 0.7/2 0.8/2
8:00 So You Think You Can Dance (f) 255 94 1.4/2 2266 0.5/2 0.7/2 0.8/2
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.7/1 995 0.1/1 0.2/1 0.3/1
8:00 Supergirl (r) 251 92 0.7/1 984 0.1/1 0.2/1 0.3/1
9:00 Supergirl (r) 251 92 0.7/1 1007 0.1/1 0.2/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1599 0.6/2
7:00 La Rosa de Guadalupe 0.8/1 1420 0.5/2
8:00 Despertar Contigo 0.8/1 1472 0.5/2
9:00 Tres Veces Ana 1.0/2 1822 0.7/2
10:00 El Color de la Pasión 0.9/2 1503 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/0 481 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 283 0.1/0
8:00 Moisés y Los Diez Mandamientos 0.3/1 610 0.2/1
9:00 La Ronca de Oro 0.3/0 478 0.2/1
10:00 El Príncipe 0.2/0 355 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1743 0.7/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1712 0.5/2
8:00 Silvana Sin Lana 0.8/1 1480 0.6/2
9:00 Sin Senos Sí Hay Paraíso 1.0/2 1681 0.7/2
10:00 Señora Acero 3: La Coyote 1.1/2 2069 0.9/3

Sub-Demo Breakdowns – Monday 9/12/16

“Dancing with the Stars” (ABC)
Women 18-34: 2.0/9
Men 18-34: 0.9/4
Women 18-49: 2.9/10
Men 18-49: 1.2/4

“The $100,000 Pyramid” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.3/2
Women 18-49: 1.4/5
Men 18-49: 0.6/2

“CBS Fall Preview” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.3/1
Women 18-49: 1.1/4
Men 18-49: 0.8/3

“American Ninja Warrior” (NBC)
Women 18-34: 1.2/5
Men 18-34: 1.1/5
Women 18-49: 1.8/6
Men 18-49: 1.6/6

“Running Wild with Bear Grylls” (NBC)
Women 18-34: 1.0/5
Men 18-34: 0.9/4
Women 18-49: 1.3/4
Men 18-49: 1.2/4

“So You Think You Can Dance” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.3/1
Women 18-49: 0.9/3
Men 18-49: 0.4/2

“Major Crimes” (TNT)
Women 18-34: 0.21
Men 18-34: 0.08
Women 18-49: 0.46
Men 18-49: 0.24

“Mary & Jane” (MTV)
Women 18-34: 0.48
Men 18-34: 0.16
Women 18-49: 0.39
Men 18-49: 0.13

“JonBenet: An American Murder Mystery” (ID)
Women 18-34: 0.45
Men 18-34: 0.21
Women 18-49: 0.68
Men 18-49: 0.32

“Monday Night Football: Pittsburgh @ Washington” (ESPN, 7.69 household rating)
Women 18-34: 2.44
Men 18-34: 5.61
Women 18-49: 2.96
Men 18-49: 6.59

“Monday Night Football: Los Angeles @ San Francisco” (ESPN, 6.23 household rating)
Women 18-34: 2.18
Men 18-34: 5.22
Women 18-49: 2.55
Men 18-49: 5.87

Cable Rankings – Monday 9/12/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Monday, September 12:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
66 45 60 DAYS IN XTRA A&E 9:00 PM 3 645 0.22
92 52 THE FIRST 48 A&E 10:00 PM 63 542 0.21
90 61 KING OF THE HILL ADSM 8:00 PM 30 548 0.18
69 39 CLEVELAND SHOW ADSM 8:30 PM 30 637 0.25
39 17 AMERICAN DAD ADSM 9:00 PM 30 925 0.40
24 13 AMERICAN DAD ADSM 9:30 PM 30 1167 0.50
17 10 FAMILY GUY ADSM 10:00 PM 30 1416 0.65
13 7 FAMILY GUY ADSM 10:30 PM 30 1688 0.80
88 98 YUKON MEN APL 8:00 PM 61 565 0.09
62 77 YUKON MEN APL 9:01 PM 61 655 0.15
92 87 YUKON MEN APL 10:02 PM 61 542 0.13
92 67 REAL HOUSEWIVES OF OC BRAVO 8:00 PM 60 542 0.17
11 9 REAL HOUSEWIVES OF OC BRAVO 9:00 PM 61 1973 0.72
61 46 BOTCHED BY NATURE BRAVO 10:01 PM 60 660 0.22
47 69 ANDERSON COOPER 360 CNN 8:00 PM 60 807 0.17
55 88 ANDERSON COOPER 360 CNN 9:00 PM 60 707 0.13
54 68 CNN TONIGHT CNN 10:00 PM 60 712 0.17
57 50 FAST N LOUD DISC 8:00 PM 60 680 0.21
16 12 FAST N LOUD DISC 9:00 PM 61 1527 0.52
45 25 SACRED STEEL BIKES DISC 10:01 PM 61 836 0.30
28 60 CLOUD 9 DSNY 8:00 PM 100 1084 0.18
27 58 LIV AND MADDIE DSNY 9:40 PM 25 1086 0.18
31 66 BUNK’D DSNY 10:05 PM 25 1034 0.17
30 57 LIV AND MADDIE DSNY 10:30 PM 30 1065 0.19
71 75 KATE & MIM-MIM DISJR 8:00 PM 25 628 0.15
80 76 SO MUCH YOU CAN DO DISJR 8:25 PM 5 590 0.15
65 78 MY FRIENDS TIGGER & POOH DISJR 8:30 PM 25 652 0.15
82 90 QUIET IS DISJR 8:55 PM 5 585 0.13
91 92 DOC MCSTUFFINS DISJR 9:00 PM 25 543 0.11
95 83 DJ NIGHT LIGHT DISJR 9:25 PM 5 540 0.14
1 1 NFL REGULAR SEASON: PITTSBURGH / WASHINGTON (7.69 HH) ESPN 6:55 PM 197 12961 4.76
2 2 NFL REGULAR SEASON: LOS ANGELES / SAN FRANCISCO (6.23 HH) ESPN 10:12 PM 196 10252 4.20
49 47 FOOD NETWORK STAR KIDS FOOD 8:00 PM 60 759 0.22
78 51 CAKE WARS FOOD 9:00 PM 60 594 0.21
76 55 CHOPPED FOOD 10:00 PM 60 620 0.20
4 24 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3278 0.30
5 31 THE KELLY FILE FOXNC 9:00 PM 60 3021 0.27
8 35 HANNITY FOXNC 10:00 PM 60 2533 0.25
86 28 FX MOVIE PRIME: 21 JUMP STREET FX 8:00 PM 150 574 0.28
80 22 FX MOVIE PRIME: RIDE ALONG FX 10:30 PM 120 590 0.31
99 79 THE MIDDLE HALL 10:00 PM 30 512 0.15
85 64 THE MIDDLE HALL 10:30 PM 30 579 0.17
44 70 AMERICAN PICKERS HIST 8:00 PM 60 838 0.16
38 42 AMERICAN PICKERS HIST 9:00 PM 60 927 0.23
33 38 AMERICAN PICKERS HIST 10:00 PM 63 1000 0.25
35 44 TINY HOUSE BIG LIVING HGTV 8:00 PM 30 949 0.23
36 49 TINY HOUSE BIG LIVING HGTV 8:30 PM 30 944 0.22
24 36 TINY HOUSE HUNTERS HGTV 9:00 PM 30 1167 0.25
19 32 TINY HOUSE HUNTERS HGTV 9:30 PM 30 1354 0.27
15 26 HOUSE HUNTERS HGTV 10:00 PM 30 1623 0.30
14 18 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1680 0.36
41 53 DATELINE ON ID ID 8:00 PM 60 910 0.21
29 33 KILLER INSTINCT WITH CHRIS HANSEN ID 9:00 PM 60 1078 0.26
12 14 JONBENET: AMERICAN MURDER ID 10:00 PM 60 1868 0.50
98 82 MOVIE: A MOTHER BETRAYED LMN 10:00 PM 120 517 0.14
34 86 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 971 0.13
18 63 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 1390 0.18
23 94 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 1222 0.11
22 8 TEEN MOM SSN 6 MTV 9:00 PM 61 1289 0.76
52 74 WICKED TUNA: OUTER BANKS NGC 9:00 PM 60 724 0.16
73 89 LIVE FREE OR DIE NGC 10:00 PM 60 627 0.13
63 71 SHIMMER AND SHINE NKJR 8:00 PM 30 654 0.16
89 91 SHIMMER AND SHINE NKJR 8:30 PM 30 562 0.12
84 93 BUBBLE GUPPIES NKJR 9:00 PM 30 582 0.11
75 84 BUBBLE GUPPIES NKJR 9:30 PM 30 623 0.14
96 95 TEAM UMIZOOMI NKJR 10:00 PM 24 537 0.11
59 81 FULL HOUSE NAN 9:00 PM 30 678 0.14
53 73 FULL HOUSE NAN 9:30 PM 30 723 0.16
46 43 FULL HOUSE NAN 10:00 PM 30 818 0.23
50 34 FULL HOUSE NAN 10:30 PM 30 751 0.25
26 41 NICKY, RICKY, DICKY & DAWN NICK 8:00 PM 30 1104 0.24
32 54 GAME SHAKERS NICK 8:30 PM 30 1001 0.20
83 48 COPS (O) SPIKE 8:00 PM 30 583 0.22
73 40 COPS SPIKE 8:30 PM 30 627 0.24
97 56 COPS SPIKE 9:00 PM 30 533 0.19
100 65 COPS SPIKE 9:30 PM 30 500 0.17
57 37 SYFY MOVIE: PERCY J:LTG THIEF (2010) SYFY 8:00 PM 150 680 0.25
67 21 FAMILY GUY TBS 8:00 PM 30 644 0.33
77 27 AMERICAN DAD TBS 8:30 PM 30 602 0.29
79 29 AMERICAN DAD TBS 9:00 PM 30 591 0.28
63 23 FAMILY GUY TBS 9:30 PM 30 654 0.31
51 19 FAMILY GUY TBS 10:00 PM 30 732 0.35
56 30 FULL FRONTAL W/ SAM BEE TBS 10:30 PM 30 694 0.27
70 62 TOO CLOSE TO HOME TLC 9:00 PM 61 632 0.18
36 72 RIZZOLI & ISLES TNT 8:00 PM 60 944 0.16
21 85 MAJOR CRIMES TNT 9:00 PM 60 1317 0.13
3 20 MAJOR CRIMES TNT 10:00 PM 60 3289 0.35
60 97 ANDY GRIFFITH SHOW TVL 7:36 PM 36 673 0.10
68 99 ANDY GRIFFITH SHOW TVL 8:12 PM 36 642 0.09
87 100 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 572 0.07
71 96 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 628 0.11
48 80 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 803 0.14
43 59 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 861 0.18
6 4 WWE RAW (1.69 HH) USA 8:00 PM 60 2833 0.95
7 5 WWE RAW (1.63 HH) USA 9:00 PM 60 2717 0.93
9 6 WWE RAW (1.54 HH) USA 10:00 PM 72 2520 0.86
10 3 LOVE & HIP HOP HOLLYWOOD 3 VH1 8:00 PM 60 2053 1.01
20 11 T.I. AND TINY 5 VH1 9:00 PM 30 1344 0.64
40 16 T.I. AND TINY 5 VH1 9:30 PM 30 918 0.42
42 15 LOVE & HIP HOP HOLLYWOOD 3 VH1 10:00 PM 60 906 0.43

Source: Live+Same Day data, Nielsen Media Research

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