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Friday Final Nationals: CBS Dominates Prime Time in Total Viewers

CBS ruled Friday night television with its combo of “MacGyver”, “Hawaii Five-0” and “Blue Bloods”. Its average total audience of 9.17 million viewers in prime time was 84 percent above ABC’s (4.98 million), the night’s second most-viewed network.

The eighth (and final) season of “The Vampire Diaries” began on CW and performed on-par with its Friday figures from the spring. Its lead-out “Crazy Ex-Girlfriend” returned with a new series-low rating in its Friday debut.

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* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Friday, October 21, 2016
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.2/6 4976 0.6/3 1.0/4 1.4/5
8:00 Last Man Standing 249 94 4.0/8 6441 0.7/4 1.1/5 1.7/6
8:31 Dr. Ken 249 94 2.8/5 4425 0.4/2 0.8/4 1.2/4
9:00 Shark Tank 249 94 3.4/6 5424 0.8/4 1.3/5 1.7/6
10:01 20/20 249 94 2.7/5 4014 0.5/3 0.9/4 1.2/4
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 5.8/11 9164 0.6/3 1.1/5 1.7/6
8:00 MacGyver 254 94 5.0/10 7946 0.6/3 1.1/5 1.6/6
9:00 Hawaii Five-0 254 94 5.9/11 9512 0.6/3 1.2/5 1.9/6
10:00 Blue Bloods 254 94 6.4/12 10033 0.6/3 1.1/4 1.7/6
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 3.1/6 4675 0.5/3 0.9/4 1.3/4
8:00 Caught on Camera with Nick Cannon 244 94 2.1/4 3301 0.4/3 0.6/3 0.9/3
9:00 Dateline NBC 244 94 3.6/7 5362 0.5/3 1.0/4 1.5/5
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.7/3 2650 0.6/3 0.9/4 1.1/4
8:00 Hell’s Kitchen 255 94 2.1/4 3377 0.6/4 1.1/5 1.4/5
9:02 The Exorcist 255 94 1.1/2 1873 0.5/3 0.7/3 0.9/3
PROGRAM AFF* CVG*
(PCT)		 HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 0.5/1 755 0.2/1 0.3/1 0.3/1
8:00 The Vampire Diaries (p) 247 91 0.7/1 983 0.3/2 0.4/2 0.4/1
9:00 Crazy Ex-Girlfriend (p) 247 91 0.4/1 526 0.1/1 0.2/1 0.2/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 1.0/2 1827 0.7/3
7:00 La Rosa de Guadalupe 0.7/2 1418 0.5/3
8:00 Despertar Contigo 0.8/1 1318 0.4/2
9:00 Tres Veces Ana 1.3/2 2230 0.8/3
10:00 El Color de la Pasión 1.1/2 1935 0.7/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.2/0 298 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 355 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.3/1 515 0.2/1
9:00 Velvet 0.1/0 242 0.1/0
10:00 Bloque de Búsqueda 0.1/0 137 0.1/0
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.9/2 1674 0.7/3
7:00 Caso Cerrado: Edición Estelar 0.9/2 1504 0.4/2
8:00 Silvana Sin Lana 0.8/1 1320 0.4/2
9:00 Sin Senos Sí Hay Paraíso 0.9/2 1619 0.6/2
10:00 Señora Acero 3: La Coyote 1.1/2 2082 0.9/4

Sub-Demo Breakdowns – Friday 10/21/16

“Last Man Standing” (ABC)
Women 18-34: 0.8/4
Men 18-34: 0.6/4
Women 18-49: 1.3/6
Men 18-49: 1.0/5

“Dr. Ken” (ABC)
Women 18-34: 0.5/3
Men 18-34: 0.4/3
Women 18-49: 1.0/4
Men 18-49: 0.6/3

“Shark Tank” (ABC)
Women 18-34: 0.9/4
Men 18-34: 0.7/4
Women 18-49: 1.4/5
Men 18-49: 1.1/5

“20/20” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.1/4
Men 18-49: 0.7/3

“MacGyver” (CBS)
Women 18-34: 0.6/3
Men 18-34: 0.5/5
Women 18-49: 1.1/5
Men 18-49: 1.0/4

“Hawaii Five-0” (CBS)
Women 18-34: 0.7/4
Men 18-34: 0.5/3
Women 18-49: 1.3/5
Men 18-49: 1.0/5

“Blue Bloods” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 1.0/4

“Caught on Camera with Nick Cannon” (NBC)
Women 18-34: 0.5/3
Men 18-34: 0.3/2
Women 18-49: 0.7/3
Men 18-49: 0.5/3

“Dateline NBC” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.4/2
Women 18-49: 1.2/5
Men 18-49: 0.8/3

“Hell’s Kitchen” (Fox)
Women 18-34: 0.8/4
Men 18-34: 0.5/3
Women 18-49: 1.2/5
Men 18-49: 0.9/4

“The Exorcist” (Fox)
Women 18-34: 0.6/3
Men 18-34: 0.4/2
Women 18-49: 0.8/3
Men 18-49: 0.6/3

“The Vampire Diaries” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.2/1
Women 18-49: 0.5/2
Men 18-49: 0.3/1

“Crazy Ex-Girlfriend” (CW)
Women 18-34: 0.2/1
Men 18-34: 0.1/0
Women 18-49: 0.2/1
Men 18-49: 0.1/1

“Gold Rush” (Discovery)
Women 18-34: 0.71
Men 18-34: 0.62
Women 18-49: 0.79
Men 18-49: 1.09

“Z Nation” (Syfy)
Women 18-34: 0.12
Men 18-34: 0.13
Women 18-49: 0.22
Men 18-49: 0.24

“Van Helsing” (Syfy)
Women 18-34: 0.13
Men 18-34: 0.05
Women 18-49: 0.17
Men 18-49: 0.16

“College Football: South Florida @ Temple” (ESPN, 6:59-10:33)
0.88 household rating
1.300 million viewers
Women 18-34: 0.11
Men 18-34: 0.40
Women 18-49: 0.18
Men 18-49: 0.51

“College Football: Oregon @ California” (ESPN, 10:33 p.m.-2:48 a.m.)
1.01 household rating
1.516 million viewers
Women 18-34: 0.14
Men 18-34: 0.72
Women 18-49: 0.24
Men 18-49: 0.78

Source: Live+Same Day data, Nielsen Media Research

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