ESPN won the first Monday of 2017 in all key figures with the late-afternoon USC-Penn State “Rose Bowl” that aired 90 minutes into prime time followed by Oklahoma-Auburn in the “Sugar Bowl.”
Rose Bowl delivered a total live audience (TV and streaming) of 16.04 million viewers, the most-watched non-semifinal New Year’s Six game ever. The last-minute USC victory saw a viewership increase of 17 percent from last year’s Rose Bowl Game (Stanford vs. Iowa) which was played on its traditional January 1 date (5 p.m. on ESPN). The Rose Bowl peaked at 19.656 million viewers in the final minutes of the fourth quarter, which included USC’s game-winning field goal (9 p.m. – 9:29 p.m.). Locally, Philadelphia (16.7) set a new market record for the game, while in Pittsburgh (17.0) and Los Angeles (14.9) it was the second highest-rated bowl game ever on ESPN.
The Sugar Bowl between Auburn and Oklahoma (9:29 p.m.-12:15 a.m. on ESPN) generated a total live audience (TV and streaming) of 9.713 million viewers, up 7 percent from last year’s Sugar Bowl (Oklahoma State vs. Ole Miss) which was played on January 1 (8:30 p.m. on ESPN). Birmingham (31.2 rating) was the No. 1 local market, with Oklahoma City (29.7) and Tulsa (26.3) rounding out the top 3.
The Goodyear Cotton Bowl Classic between Western Michigan and Wisconsin (1 p.m. on ESPN) delivered a total live audience of 5.575 million viewers, which includes an increase of 55 percent in the streaming audience from the 2014 Cotton Bowl.
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“The Bachelor” (ABC)
Women 18-34: 3.1/11
Men 18-34: 1.4/6
Women 18-49: 3.0/9
Men 18-49: 1.3/4
“Jimmy Kimmel Live: Here for the Right Reasons” (ABC)
Women 18-34: 1.4/5
Men 18-34: 0.7/3
Women 18-49: 1.4/5
Men 18-49: 0.7/3
“Kevin Can Wait” (CBS)
Women 18-34: 0.7/3
Men 18-34: 0.7/3
Women 18-49: 1.5/5
Men 18-49: 1.3/4
“Man with a Plan” (CBS)
Women 18-34: 0.7/2
Men 18-34: 0.6/3
Women 18-49: 1.4/4
Men 18-49: 1.0/3
“2 Broke Girls” (CBS)
Women 18-34: 0.8/3
Men 18-34: 0.7/3
Women 18-49: 1.5/4
Men 18-49: 1.1/4
“The Odd Couple” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.5/2
Women 18-49: 1.1/3
Men 18-49: 0.8/3
“Scorpion” (CBS)
Women 18-34: 0.6/2
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 1.1/4
“The New Celebrity Apprentice” (NBC)
Women 18-34: 0.7/2
Men 18-34: 0.6/3
Women 18-49: 1.5/4
Men 18-49: 1.1/4
“The Wall” (NBC)
Women 18-34: 0.7/3
Men 18-34: 0.6/3
Women 18-49: 1.3/4
Men 18-49: 1.1/4
“MasterChef Celebrity Showdown” (Fox)
Women 18-34: 0.6/2
Men 18-34: 0.4/2
Women 18-49: 1.1/3
Men 18-49: 0.8/3
“Sugar Bowl: Oklahoma vs. Auburn” (ESPN2, 8:46-9:33 p.m.)
0.95 household rating
1.651 million viewers
0.47 adults 18-49 rating
Women 18-34: 0.31
Men 18-34: 0.36
Women 18-49: 0.41
Men 18-49: 0.54
“Sugar Bowl: Oklahoma vs. Auburn” (ESPN, 9:29 p.m.-12:15 a.m.)
5.56 household rating
9.515 million viewers
2.83 adults 18-49 rating
Women 18-34: 1.94
Men 18-34: 3.73
Women 18-49: 2.27
Men 18-49: 4.44
“Rose Bowl Post Game” (ESPN2, 9:33-9:42 p.m.)
0.45 household rating
0.739 million viewers
0.19 adults 18-49 rating
Women 18-34: 0.12
Men 18-34: 0.19
Women 18-49: 0.15
Men 18-49: 0.24
“WWE Raw” (USA, 8pm)
1.80 household rating
3.042 million viewers
1.08 adults 18-49 rating
Women 18-34: 0.72
Men 18-34: 1.02
Women 18-49: 0.85
Men 18-49: 1.32
“WWE Raw” (USA, 9pm)
1.86 household rating
3.159 million viewers
1.11 adults 18-49 rating
Women 18-34: 0.70
Men 18-34: 1.15
Women 18-49: 0.81
Men 18-49: 1.41
“WWE Raw” (USA, 10-11:12 p.m.)
1.78 household rating
2.939 million viewers
1.08 adults 18-49 rating
Women 18-34: 0.65
Men 18-34: 1.26
Women 18-49: 0.75
Men 18-49: 1.42