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Saturday Final Ratings: NBC Scores its Most-Watched Primetime Notre Dame Football Game On Record

NBC Sports’ coverage of Saturday’s primetime game featuring the Notre Dame Fighting Irish hosting the Michigan Wolverines, which the Fighting Irish won by a score of 24-17, produced a Total Audience Delivery average of 7.179 million viewers (on NBC TV and streaming), according to Fast National Data provided by Nielsen and Adobe Analytics:

The game set several ratings milestones: most-watched Notre Dame Football on NBC broadcast in 13 years, since the iconic “Bush Push” game vs. USC (10/15/05; 10.072 million); NBC’s most-watched primetime Notre Dame game on record; NBC’s most-watched Notre Dame season opener in 24 years, and the third most-watched season opener on record, behind 1994 and 1992, both of which were Notre Dame-Michigan games.

In addition, NBC won the night in primetime and was No. 1 in the advertiser-coveted Adult 18-49 demographic.

Viewership peaked in the 10:45-11 p.m. ET quarter hour with a 4.54 household rating and nearly 8 million viewers (7.945 million) as the Fighting Irish held off the Wolverines’ comeback attempt. The game delivered a 4.01 household rating.

Viewership of Saturday night’s game was up 73 percent vs. last year’s first primetime Notre Dame game vs. Georgia on NBC (9/9/17; 4.144 million), and up 52 percent vs. the last Notre Dame-Michigan game on NBC in 2014 (9/6/14; 4.667 million).

Digitally, Notre Dame-Michigan ranks as NBC Sports’ most live-streamed Notre Dame game on record, delivering an average minute audience (AMA) of 88,500 viewers, 19.7 million live minutes, and 296,000 uniques. Those metrics are up 69 percent in AMA (52,300 viewers), 61% in live minutes (12.2 million), and 47 percent in uniques (201,000) vs. last year’s primetime Georgia game.

(Source: NBC Sports)

What follows are the Live + Same Day rating results for the night’s broadcast network telecasts on Saturday, September 1:

Saturday Night Football Pre-Game (P) (ABC, 8:00 PM, 7 min.)
0 affiliates; 0% coverage
• 3.787 million viewers
• 2.3/5 HH
• 0.8/5 A18-49 (0.7/4 F18-49, 0.9/5 M18-49)
• 0.6/5 A18-34 (0.5/4 F18-34, 0.7/6 M18-34)
• 1.0/5 A25-54 (0.9/4 F25-54, 1.1/5 M25-54)
• Median age: 57.7

Saturday Night Football Louisville vs. Alabama (P) (ABC, 8:07 PM, 228 min.)
250 affiliates; 89% coverage
• 4.540 million viewers
• 2.7/6 HH
• 1.2/7 A18-49 (1.0/5 F18-49, 1.5/8 M18-49)
• 0.9/7 A18-34 (0.7/5 F18-34, 1.1/9 M18-34)
• 1.5/7 A25-54 (1.2/5 F25-54, 1.8/8 M25-54)
• Median age: 54.1

Pink Collar Crimes (CBS, 8:00 PM, 60 min.)
256 affiliates; 89% coverage
• 2.159 million viewers
• 1.4/3 HH
• 0.3/2 A18-49 (0.3/2 F18-49, 0.3/2 M18-49)
• 0.2/1 A18-34 (0.1/1 F18-34, 0.2/2 M18-34)
• 0.4/2 A25-54 (0.4/2 F25-54, 0.5/2 M25-54)
• Median age: 62.1

48 Hours (R) (CBS, 9:00 PM, 60 min.)
256 affiliates; 89% coverage
• 2.585 million viewers
• 1.8/4 HH
• 0.3/2 A18-49 (0.4/2 F18-49, 0.2/1 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
• 0.5/2 A25-54 (0.6/2 F25-54, 0.4/1 M25-54)
• Median age: 63.1

48 Hours (R) (CBS, 10:00 PM, 60 min.)
256 affiliates; 89% coverage
• 2.656 million viewers
• 1.9/4 HH
• 0.3/2 A18-49 (0.5/2 F18-49, 0.2/1 M18-49)
• 0.2/1 A18-34 (0.2/1 F18-34, 0.1/1 M18-34)
• 0.5/2 A25-54 (0.7/3 F25-54, 0.4/2 M25-54)
• Median age: 63.1

Notre Dame Football Michigan at Notre Dame (P) (NBC, 7:30 PM, 222 min.)
245 affiliates; 89% coverage
• 7.091 million viewers
• 4.0/9 HH
• 2.1/12 A18-49 (1.5/8 F18-49, 2.8/16 M18-49)
• 1.4/11 A18-34 (1.0/8 F18-34, 1.8/15 M18-34)
• 2.5/11 A25-54 (1.8/8 F25-54, 3.3/15 M25-54)
• Median age: 52.9

Fox Collge Football Extra (P) (Fox, 7:41 PM, 24 min.)
251 affiliates; 89% coverage
• 1.022 million viewers
• 0.7/2 HH
• 0.3/2 A18-49 (0.3/2 F18-49, 0.4/2 M18-49)
• 0.2/2 A18-34 (0.2/2 F18-34, 0.2/2 M18-34)
• 0.4/2 A25-54 (0.3/1 F25-54, 0.5/2 M25-54)

Fox College Saturday-Kick (P) (Fox, 8:05 PM, 11 min.)
251 affiliates; 89% coverage
• 1.293 million viewers
• 0.8/2 HH
• 0.4/2 A18-49 (0.3/2 F18-49, 0.4/2 M18-49)
• 0.2/2 A18-34 (0.2/2 F18-34, 0.2/2 M18-34)
• 0.5/2 A25-54 (0.3/2 F25-54, 0.6/3 M25-54)
• Median age: 50.8

Fox CFB – Big 10 Weather Delay Akron at Nebraska (S) (Fox, 8:16 PM, 197 min.)
254 affiliates; 89% coverage
• 1.061 million viewers
• 0.6/1 HH
• 0.3/2 A18-49 (0.3/1 F18-49, 0.3/2 M18-49)
• 0.1/1 A18-34 (0.1/1 F18-34, 0.2/1 M18-34)
• 0.4/2 A25-54 (0.3/1 F25-54, 0.4/2 M25-54)
• Median age: 52.0

Law & Order: Special Victims Unit (R) (ION, 8:00 PM, 60 min.)
80% coverage
• 1.455 million viewers
• 1.0/2 HH
• 0.3/2 A18-49
• 0.2 A18-34
• 0.4 A25-54
• Median age: 58.2

Law & Order: Special Victims Unit (R) (ION, 9:00 PM, 60 min.)
80% coverage
• 1.515 million viewers
• 1.1/2 HH
• 0.3/2 A18-49
• 0.2 A18-34
• 0.4 A25-54
• Median age: 58.5

Law & Order: Special Victims Unit (R) (ION, 10:00 PM, 60 min.)
80% coverage
• 1.580 million viewers
• 1.1/3 HH
• 0.4/2 A18-49
• 0.2 A18-34
• 0.5 A25-54
• Median age: 56.6

Como Dice el Dicho (Univision, 6:55 PM, 60 min.)
69% coverage
• 0.591 million viewers
• 0.4/1 HH
• 0.2/1 A18-49
• Median age: 45.2

Liga MX Atlas vs. Tigres UANL (Univision, 7:55 PM, 120 min.)
69% coverage
• 0.571 million viewers
• 0.3/1 HH
• 0.2/1 A18-49
• Median age: 45.3

Liga MX Pachuca vs. Guadalajara (Univision, 9:55 PM, 125 min.)
69% coverage
• 0.865 million viewers
• 0.5/1 HH
• 0.3/2 A18-49
• Median age: 41.0

Cineplex !A Volar Joven! (1947) (UniMás, 6:07 PM, 120 min.)
51% coverage
• 0.191 million viewers
• 0.1/0 HH
• 0.0/0 A18-49
• Median age: 47.0

Cine Cantinflas Infierno al Volante (2011) (UniMás, 8:07 PM, 120 min.)
51% coverage
• 0.424 million viewers
• 0.2/0 HH
• 0.1/1 A18-49
• Median age: 40.8

Cineplex Terror Bajo el Agua (2008) (UniMás, 10:07 PM, 120 min.)
51% coverage
• 0.392 million viewers
• 0.2/0 HH
• 0.1/1 A18-49
• Median age: 37.8

Cine Millonario Aviones 2: Equipo de Rescate (2014) (Telemundo, 7:00 PM, 90 min.)
56% coverage
• 0.471 million viewers
• 0.2/1 HH
• 0.2/1 A18-49
• 0.2/1 A18-34
• Median age: 33.6

Cine Millonario Shooter (2007) (Telemundo, 8:30 PM, 150 min.)
56% coverage
• 0.679 million viewers
• 0.4/1 HH
• 0.3/1 A18-49
• 0.2/2 A18-34
• Median age: 38.8

What follows are the Live + Same Day rating results for the night’s select cable telecasts on Saturday, September 1 (with the night’s cable ranks according to total total viewers, household and demo ratings in parentheses):

Live PD (repeat) (A&E, 9:00 PM, 180 min.)
• 0.985 million viewers (#16)
• 0.61 HH (#18)
• 0.27 A18-49 (#10)
• 0.18 A18-34 (#15)
• 0.37 A25-54 (#6)

The Cleveland Show (repeat) (ADSM, 8:00 PM, 30 min.)
• 0.393 million viewers (#83)
• 0.27 HH (#78)
• 0.13 A18-49 (#63)
• 0.15 A18-34 (#21)
• 0.11 A25-54 (#90)

Family Guy (repeat) (ADSM, 8:30 PM, 30 min.)
• 0.508 million viewers (#70)
• 0.36 HH (#60)
• 0.20 A18-49 (#18)
• 0.23 A18-34 (#5)
• 0.17 A25-54 (#55)

Family Guy (repeat) (ADSM, 9:00 PM, 30 min.)
• 0.668 million viewers (#44)
• 0.46 HH (#33)
• 0.30 A18-49 (#7)
• 0.33 A18-34 (#3)
• 0.26 A25-54 (#19)

Rick & Morty (repeat) (ADSM, 9:30 PM, 30 min.)
• 0.692 million viewers (#35)
• 0.47 HH (#29)
• 0.31 A18-49 (#6)
• 0.36 A18-34 (#2)
• 0.30 A25-54 (#14)

My Hero Academia (repeat) (ADSM, 10:00 PM, 30 min.)
• 0.445 million viewers (#77)
• 0.32 HH (#69)
• 0.20 A18-49 (#18)
• 0.23 A18-34 (#5)
• 0.18 A25-54 (#51)

My Hero Academia (repeat) (ADSM, 10:30 PM, 30 min.)
• 0.375 million viewers (#84)
• 0.27 HH (#78)
• 0.17 A18-49 (#32)
• 0.19 A18-34 (#13)
• 0.14 A25-54 (#70)

My Cat From Hell (APL, 8:00 PM, 61 min.)
• 0.558 million viewers (#62)
• 0.39 HH (#51)
• 0.10 A18-49 (#83)
• 0.06 A18-34 (#89)
• 0.14 A25-54 (#70)

My Cat From Hell (APL, 9:01 PM, 61 min.)
• 0.563 million viewers (#60)
• 0.37 HH (#58)
• 0.11 A18-49 (#73)
• 0.06 A18-34 (#89)
• 0.13 A25-54 (#79)

CNN Newsroom (CNN, 8:00 PM, 60 min.)
• 0.947 million viewers (#18)
• 0.64 HH (#15)
• 0.14 A18-49 (#53)
• 0.04 A18-34 (#98)
• 0.18 A25-54 (#51)

Mexican First Division León vs. Pumas (ESPD, 7:59 PM, 116 min.)
• 0.198 million viewers (#99)
• 0.11 HH (#99)
• 0.09 A18-49 (#89)
• 0.06 A18-34 (#89)
• 0.11 A25-54 (#90)

College Football Prime Cincinnati at UCLA (ESPN, 7:00 PM, 208 min.)
• 1.008 million viewers (#15)
• 0.61 HH (#18)
• 0.28 A18-49 (#8)
• 0.23 A18-34 (#5)
• 0.33 A25-54 (#9)

College Football Scoreboard (ESPN, 10:28 PM, 17 min.)
• 0.866 million viewers (#22)
• 0.50 HH (#25)
• 0.28 A18-49 (#8)
• 0.21 A18-34 (#10)
• 0.33 A25-54 (#9)

College Football Prime BYU at Arizona (ESPN, 10:45 PM, 210 min.)
• 1.288 million viewers (#8)
• 0.75 HH (#12)
• 0.46 A18-49 (#1)
• 0.39 A18-34 (#1)
• 0.55 A25-54 (#1)

Tennis: U.S. Open Prime Third Round (ESPN2, 6:59 PM, 450 min.)
• 0.684 million viewers (#38)
• 0.46 HH (#33)
• 0.15 A18-49 (#44)
• 0.07 A18-34 (#77)
• 0.20 A25-54 (#41)

Watters World (FOXNC, 8:00 PM, 60 min.)
• 1.408 million viewers (#3)
• 0.95 HH (#4)
• 0.11 A18-49 (#73)
• 0.07 A18-34 (#77)
• 0.17 A25-54 (#55)

Justice with Judge Jeanine (FOXNC, 9:00 PM, 60 min.)
• 1.668 million viewers (#1)
• 1.15 HH (#1)
• 0.10 A18-49 (#83)
• 0.07 A18-34 (#77)
• 0.17 A25-54 (#55)

The Greg Gutfeld Show (FOXNC, 10:00 PM, 60 min.)
• 1.414 million viewers (#2)
• 0.99 HH (#2)
• 0.12 A18-49 (#69)
• 0.06 A18-34 (#89)
• 0.20 A25-54 (#41)

Saturday Movie Finding Dory (FRFM, 8:45 PM, 125 min.)
• 0.705 million viewers (#31)
• 0.42 HH (#45)
• 0.22 A18-49 (#15)
• 0.19 A18-34 (#13)
• 0.26 A25-54 (#19)

Hallmark Original Movie Season for Love (repeat) (HALL, 7:00 PM, 120 min.)
• 1.303 million viewers (#7)
• 0.93 HH (#5)
• 0.15 A18-49 (#44)
• 0.08 A18-34 (#63)
• 0.22 A25-54 (#32)

Hallmark Movie A Country Wedding (repeat) (HALL, 9:00 PM, 120 min.)
• 1.386 million viewers (#4)
• 0.96 HH (#3)
• 0.17 A18-49 (#32)
• 0.08 A18-34 (#63)
• 0.25 A25-54 (#21)

Ferdinand (HBO, 8:00 PM, 108 min.)
• 0.790 million viewers (#27)
• 0.39 HH (#51)
• 0.27 A18-49 (#10)
• 0.17 A18-34 (#17)
• 0.31 A25-54 (#11)

Justice League (HBO, 9:50 PM, 120 min.)
• 0.604 million viewers (#52)
• 0.37 HH (#58)
• 0.22 A18-49 (#15)
• 0.14 A18-34 (#27)
• 0.29 A25-54 (#15)

Beachfront Bargain Hunt Renovation (HGTV, 9:00 PM, 60 min.)
• 1.095 million viewers (#13)
• 0.75 HH (#12)
• 0.18 A18-49 (#26)
• 0.12 A18-34 (#38)
• 0.27 A25-54 (#18)

House Hunters Renovation (HGTV, 10:00 PM, 60 min.)
• 1.168 million viewers (#11)
• 0.80 HH (#8)
• 0.20 A18-49 (#18)
• 0.09 A18-34 (#54)
• 0.28 A25-54 (#17)

Fatal Vows (ID, 10:00 PM, 60 min.)
• 0.895 million viewers (#21)
• 0.63 HH (#17)
• 0.20 A18-49 (#18)
• 0.08 A18-34 (#63)
• 0.31 A25-54 (#11)

Iyanla, Fix My Life (OWN, 9:00 PM, 60 min.)
• 0.555 million viewers (#63)
• 0.41 HH (#46)
• 0.15 A18-49 (#44)
• 0.06 A18-34 (#89)
• 0.23 A25-54 (#27)

Mind Your Business (OWN, 10:00 PM, 60 min.)
• 0.332 million viewers (#88)
• 0.24 HH (#85)
• 0.09 A18-49 (#89)
• 0.03 A18-34 (#100)
• 0.13 A25-54 (#79)

The Big Bang Theory (repeat) (TBS, 9:00 PM, 30 min.)
• 1.171 million viewers (#10)
• 0.77 HH (#10)
• 0.27 A18-49 (#10)
• 0.13 A18-34 (#32)
• 0.38 A25-54 (#5)

The Big Bang Theory (repeat) (TBS, 9:30 PM, 30 min.)
• 1.337 million viewers (#5)
• 0.84 HH (#6)
• 0.35 A18-49 (#4)
• 0.22 A18-34 (#8)
• 0.46 A25-54 (#4)

The Big Bang Theory (repeat) (TBS, 10:00 PM, 30 min.)
• 1.323 million viewers (#6)
• 0.84 HH (#6)
• 0.37 A18-49 (#2)
• 0.20 A18-34 (#12)
• 0.49 A25-54 (#2)

The Big Bang Theory (repeat) (TBS, 10:30 PM, 30 min.)
• 1.202 million viewers (#9)
• 0.78 HH (#9)
• 0.36 A18-49 (#3)
• 0.21 A18-34 (#10)
• 0.47 A25-54 (#3)

Ghost Adventures Pop-Ups (TRAV, 9:00 PM, 60 min.)
• 0.575 million viewers (#58)
• 0.34 HH (#66)
• 0.19 A18-49 (#22)
• 0.15 A18-34 (#21)
• 0.25 A25-54 (#21)

Haunted Towns (TRAV, 10:00 PM, 60 min.)
• 0.543 million viewers (#64)
• 0.31 HH (#71)
• 0.15 A18-49 (#44)
• 0.08 A18-34 (#63)
• 0.20 A25-54 (#41)

Movie, USA Harry Potter and the Deathly Hallows Part 1 (repeat) (USA, 4:57 PM, 191 min.)
• 0.698 million viewers (#32)
• 0.46 HH (#33)
• 0.27 A18-49 (#10)
• 0.22 A18-34 (#8)
• 0.31 A25-54 (#11)

Movie, USA Harry Potter and the Deathly Hallows Part 2 (repeat) (USA, 8:08 PM, 172 min.)
• 0.912 million viewers (#19)
• 0.55 HH (#24)
• 0.32 A18-49 (#5)
• 0.28 A18-34 (#4)
• 0.37 A25-54 (#6)

For the entire week of August 27-September 2, 2018 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down 2.0 percent in viewership (646,000 vs. 659,000) and up 1.7 percent among Adults 18-49 (409,000 vs. 403,000) from one week earlier; the network is also down 20 percent in viewership (646,000 vs. 806,000) and down 18 percent among Adults 18-49 (409,000 vs. 502,000) from the same week one year ago (August 28-September 3, 2017).

Programming Insider TOONAMI – SATURDAY, SEPTEMBER 1, 2018














Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
10:00 My Hero Academia (r) 445 0.20 261
10:30 My Hero Academia (r) 375 0.17 219
11:00 My Hero Academia (r) 389 0.17 219
11:30 My Hero Academia (r) 427 0.19 243
12:00a My Hero Academia (r) 411 0.18 233
12:30a My Hero Academia (r) 383 0.18 226
ProgrammingInsider.com
1:00a My Hero Academia (r) 375 0.17 218
1:30a My Hero Academia (r) 356 0.15 195
2:00a My Hero Academia (r) 320 0.15 187
2:30a My Hero Academia (r) 309 0.15 189
3:00a My Hero Academia (r) 361 0.17 215
3:30a My Hero Academia (r) 355 0.16 208
4:00a My Hero Academia (r) 343 0.16 210

Source: Live+Same Day data, Nielsen Media Research

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