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Saturday Final Nationals: Republican Debate Helps ABC Deliver Its Highest Non-Sports Saturday Viewership in 14 Years

ABC was the dominant victor on Saturday night with the eighth “Republican Presidential Debate” (Women 18-34: 1.2/6; Men 18-34: 1.7/8; Women 18-49: 1.9/7; Men 18-49: 2.4/9). It gave the network its most-watched non-sports Saturday since September 2001. To-date of this political season, the debate was the fifth most-watched Republican debate, and the most-watched debate on a Saturday night and on a Big-4 network. 

More good news on the night for Disney: ESPN was cable’s top network on Saturday night, thanks to the Golden State Warriors’ 116-108 victory over Western Conference rival, the Oklahoma City Thunder (Women 18-34: 0.77; Men 18-34: 2.16; Women 18-49: 0.74; Men 18-49: 1.99). It was the most-watched regular-season non-Christmas NBA game on ESPN since Oct. 31, 2014 (Cleveland-Chicago in an opening week game), according to Nielsen.

The telecast peaked at 11:30 p.m. ET with 4 million viewers.

Additionally, the Warriors-Thunder game was also the most-watched NBA regular-season game ever on WatchESPN.

The fifth annual “NFL Honors”  (Women 18-34: 0.6/3; Men 18-34: 0.9/4; Women 18-49: 0.9/3; Men 18-49: 1.1/4) aired on CBS and was hosted by Conan O’Brien. From the year-ago event when it had aired on NBC (Jan. 31, 2015), it was down 5 percent in total audience (4.428 million vs. 4.669 million) and down 17 percent in adults 18-49 (1.275 million vs. 1.539 million).

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Programming Insider Saturday, February 6, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 8.0/14 13335 1.5/7 2.1/8 2.9/9
8:00 Republican Presidential Debate-New Hampshire (s) 8.0/14 13335 1.5/7 2.1/8 2.9/9
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.6/5 4252 0.7/3 0.9/3 1.2/4
8:00 Super Bowl’s Greatest Commercials (r) 2.4/4 3899 0.5/3 0.8/3 1.1/3
9:00 NFL Honors (s) 2.8/5 4428 0.8/4 1.0/4 1.3/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.4/4 3692 0.5/2 0.8/3 1.1/3
8:00 Dateline Mystery 2.6/5 3961 0.5/2 0.7/3 1.0/3
10:00 Saturday Night Live (r) 2.0/4 3155 0.5/2 0.9/3 1.2/4
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-10 Network Average 1.2/2 1841 0.3/2 0.4/2 0.6/2
8:00 The X-Files (r) 1.2/2 1928 0.4/2 0.4/2 0.6/2
9:00 Lucifer (r) 1.1/2 1753 0.3/2 0.5/2 0.6/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 1046 0.4/1
5:55 Futbol Mexicano America vs. Santos (s) 0.7/1 1173 0.5/2
8:00 Cronicas de Sabado 0.6/1 1008 0.4/1
10:00 Sal y Pimienta 0.7/1 1121 0.4/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.3/1 595 0.3/1
7:00 Futbol Central (s) 0.1/0 250 0.1/0
7:55 Futbol Mexicano Puebla vs. Atlas (s) 0.2/0 400 0.2/1
9:54 Futbol Mexicano Guadalajara vs. Toluca (s) (thru 12:05a) 0.5/1 992 0.5/2
PROGRAM HH Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
7:00 College Basketball: North Carolina @ Notre Dame 1.09 1741 0.62 0.64 0.61
9:13 NBA Saturday Primetime: Oklahoma City @ Golden State (thru 12:01a) 1.99 3239 1.46 1.36 1.31

Sub-Demo Breakdowns – Saturday 2/06/16

“Dateline Mystery” (NBC)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.6/2

Cable Rankings – Saturday 2/06/16
What follows are the top 20 most-watched shows in prime time on cable for Saturday, February 6:


  1. “NBA Basketball: Oklahoma City @ Golden State” (ESPN, 9:13 p.m.-12:01 a.m., 1.99 household rating): 3.230 million (1.36 adults 18-49 rating)

  2. Movie: “The Princess and the Frog” (2009) (Disney Channel, 7:45-9:30 p.m.): 2.959 (0.77)

  3. Movie: “Appetite for Love” (2016) (Hallmark, 9-11 p.m.): 2.398 (0.31)

  4. “The Big Bang Theory” (TBS, 9-9:30 p.m.): 2.152 (0.72)

  5. “The Big Bang Theory” (TBS, 10-10:30 p.m.): 2.144 (0.76)

  6. “NCIS” (USA, 10-11 p.m.): 2.126 (0.33)

  7. “The Big Bang Theory” (TBS, 10:30-11:02 p.m.): 2.120 (0.74)

  8. “The Big Bang Theory” (TBS, 9:30-10 p.m.): 2.089 (0.71)

  9. “The Big Bang Theory” (TBS, 8:30-9 p.m.): 1.996 (0.66)

  10. “NCIS” (USA, 8-9 p.m.): 1.998 (0.35)

  11. “NCIS” (USA, 9-10 p.m.): 1.870 (0.31)

  12. “K.C. Undercover” (Disney Channel, 9:30-10:00 p.m.): 1.804 (0.42)

  13. “The Big Bang Theory” (TBS, 8-8:30 p.m.): 1.764 (0.57)

  14. “College Basketball: North Carolina @ Notre Dame” (ESPN, 7:00-9:13 p.m., 1.09 household rating): 1.741 (0.64)

  15. “House Hunters Renovation” (HGTV, 10-11 p.m.): 1.630 (0.42)

  16. “Nicky, Ricky, Dicky & Dawn” (Nickelodeon, 8:30-9 p.m.): 1.592 (0.27)

  17. “Lab Rats” (Disney Channel, 10:00-10:30 p.m.): 1.578 (0.32)

  18. “Game Shakers” (Nickelodeon, 8-8:30 p.m.): 1.536 (0.25)

  19. Movie: “Thor: The Dark World” (2013) (FX, 9:00-11:30 p.m.): 1.506 (0.61)

  20. “American Dad” (Adult Swim, 10:30-11 p.m.): 1.496 (0.65)


  • “100 Things to Do Before High School” (Nickelodeon, 9-9:30 p.m.): 1.461 (0.20)

  • “UFC Fight Night” (FS1, 10:00 p.m.-1:01 a.m., 0.76 household rating): 1.317 (0.62)

  • Movie: “Manson’s Lost Girls” (Lifetime, 8-10:02 p.m.): 1.257 (0.39)

  • “Cops” (Spike, 8-8:30 p.m.): 1.216 (0.40)

  • “UFC Fight Night Prelim” (FS1, 8:00-10:00 p.m., 0.60 household rating): 1.093 (0.47)

  • “Beyond the Headlines: Manson’s Lost Girls” (Lifetime, 10:02-11:02 p.m.): 1.041 (0.33)

  • “Incredible Dr. Pol” (Nat Geo Wild, 9-10 p.m.): 0.951 (0.19)

  • “Sex Sent Me to the ER” (TLC, 10-11 p.m.): 0.903 (0.26)

  • “I’d Kill For You” (ID, 10-11 p.m.): 0.855 (0.22)

  • “Erin Burnett Post Debate Special” (CNN, 10:36 p.m.-midnight, 0.56 household rating): 0.824 (0.17)

  • “Ghost Adventures” (Travel, 9-10 p.m.): 0.779 (0.27)

  • “Mythbusters” (Discovery, 8-9:01 p.m.): 0.772 (0.30)

  • Movie: “A Walk Among the Tombstones” (2014) (HBO, 7-8:54 p.m.): 0.769 (0.24)

  • “Yankee Jungle” (Animal Planet, 9-10 p.m.): 0.679 (0.17)

  • “Outrageous Acts of Science” (Science, 9:01-10:01 p.m.): 0.561 (0.17)

  • “Super Bowl Saturday Night” (NFL Network, 8-9 p.m., 0.36 household rating): 0.555 (0.17)

  • “It’s Not You, It’s Men” (OWN, 9-10 p.m.): 0.494 (0.18)

  • “College Basketball: Baylor @ West Virginia” (ESPN2, 8:04-10:20 p.m., 0.26 household rating): 0.489 (0.16)

  • “Futbol Mexicano: Guadalajara vs. Toluca” (UDN, 10:02 p.m.-12:05 a.m., 0.22 household rating): 0.403 (0.20)

  • “Break” (HBO, 8:54-9 p.m.): 0.383 (0.16)

  • Movie: “Jim: The James Foley Story” (HBO, 9-10:50 p.m.): 0.381 (0.15)

  • “Futbol Mexicano: Monterrey vs. Dorados” (UDN, 8:00-10:02 p.m., 0.19 household rating): 0.321 (0.17)

  • “Beowulf” (Esquire, 10-11 p.m.): 0.177 (0.04)


For the entire week of February 1-7, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -5 percent in total viewership (1.019 million vs. 1.076 million) and down -8 percent among Adults 18-49 (602,000 vs. 652,000) from one week earlier; the network is also down -13 percent in total viewership (1.019 million vs. 1.168 million) and down -8 percent among Adults 18-49 (602,000 vs. 657,000) from the same week one year ago (February 2-8, 2015). (programminginsider.com)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.44 704 0.27
8:30 King of the Hill (r) 0.44 717 0.27
9:00 King of the Hill (r) 0.54 875 0.34
9:30 The Cleveland Show (r) 0.67 1062 0.45
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.80 1245 0.52
10:30 American Dad (r) 0.96 1496 0.65
11:00 Family Guy (r) 1968 0.94
11:30 Family Guy (r) 1963 0.95

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, FEBRUARY 6, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1447 0.70 888
12:30a Akame Ga Kill 1123 0.51 648
1:00a Parasyte 913 0.44 563
1:30a Samurai Champloo 827 0.40 506
ProgrammingInsider.com
2:00a Naruto: Shippuden 797 0.40 502
2:30a One Piece 698 0.34 428
3:00a Kill La Kill (r) 628 0.30 383






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 614 0.31
4:00a The Cleveland Show (r) 657 0.32
ProgrammingInsider.com
4:30a American Dad (r) 687 0.33
5:00a King of the Hill (r) 713 0.34
5:30a King of the Hill (r) 726 0.34

Source: Live+Same Day data, Nielsen Media Research

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