Television’s biggest day of the year was headlined by “Super Bowl 50” televised on CBS. The Denver Broncos’ 24-10 victory over the Carolina Panthers didn’t set the all-time average viewership record which was set with last year’s Super Bowl XLIX (114.442 million) — this year’s game off 2 percent in total viewers and off 4 percent among adults 18-49 (47.858 million vs. 49.712 million) from that Big Game — but did become the record holder in all-or-part viewership (for those who tuned into a program for at least six minutes) with 167 million.
Its Spanish-language telecast averaged 472,000 viewers on ESPN Deportes — the second most-watched non-soccer Spanish-language pay cable telecast to-date, behind the 561,000 who watched Fox Deportes’ “Super Bowl 48” on Feb. 2, 2014.
The positives for Super Bowl lead-out program “The Late Show with Stephen Colbert” were that it posted its largest audience with any host in late night, its best adults 25-54 and adults 18-49 ratings in late night since Feb. 25, 1994 (post-Olympics) and its best adults 18-34 late night ratings since August 30, 1993 (series premiere). The negatives: it was down 20 percent in total viewers (20.552 million vs. 25.724 million) and down 8 percent among adults 18-49 (9.786 million vs. 10.668 million) from last year’s post-Super Bowl edition of NBC’s “The Blacklist” and to-date, became the second least-watched post-Super Bowl program in TV history (only ABC’s “Alias” in 2003 drew less).
In late night, “The Late Late Show with James Corden” averaged 4.97 million viewers, according to Nielsen preliminary data. It is the most-watched edition of “The Late Late Show” to-date since the talker launched on CBS in 1995.
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Sunday, February 7, 2016 | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 7-11 | Network Average | 1.1/2 | 1791 | 0.2/1 | 0.3/1 | 0.5/1 |
| 7:00 | America’s Funniest Home Videos (r) | 1.3/2 | 1997 | 0.2/0 | 0.3/1 | 0.5/1 |
| 8:00 | America’s Funniest Home Videos (r) | 1.2/2 | 2120 | 0.3/1 | 0.4/1 | 0.6/1 |
| 9:00 | Beyond the Tank (r) | 0.8/1 | 1219 | 0.2/1 | 0.3/1 | 0.3/1 |
| 10:00 | Shark Tank (r) | 1.1/2 | 1828 | 0.3/1 | 0.5/1 | 0.5/1 |
 |
PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-11 | Network Average | 44.5/69 | 100005 | 32.2/78 | 36.3/77 | 39.6/76 |
| 6:39 | Super Bowl 50: Carolina Panthers @ Denver Broncos (s) | 46.6/72 | 111864 | 33.3/81 | 37.7/80 | 41.3/79 |
| 10:22 | Super Bowl 50 Post Gun (s) | 43.4/67 | 101928 | 32.4/77 | 35.9/75 | 38.9/74 |
| 10:29 | Super Bowl 50 Post Game (s) | 30.2/50 | 70011 | 23.3/63 | 25.4/60 | 27.1/58 |
| 10:54 | The Late Show with Stephen Colbert (s) (thru 12:02a) | 10.3/21 | 20552 | 7.3/28 | 7.7/25 | 8.2/23 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-11 | Network Average | 1.1/2 | 1776 | 0.3/1 | 0.4/1 | 0.6/1 |
| 7:05 | Dateline Classic | 1.2/2 | 1688 | 0.2/0 | 0.3/1 | 0.4/1 |
| 8:30 | MOVIE: Pitch Perfect (2012) | 1.2/2 | 1809 | 0.4/1 | 0.6/1 | 0.7/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-10 | Network Average | 0.5/1 | 880 | 0.3/1 | 0.4/1 | 0.4/1 |
| 7:00 | The Simpsons (r) | 0.5/1 | 838 | 0.3/1 | 0.3/1 | 0.4/1 |
| 7:30 | Bob’s Burgers (r) | 0.5/1 | 838 | 0.3/1 | 0.4/1 | 0.4/1 |
| 8:00 | The Simpsons (r) | 0.6/1 | 1123 | 0.5/1 | 0.5/1 | 0.5/1 |
| 8:30 | Cooper Barrett’s Guide to Surviving Life (r) | 0.4/1 | 654 | 0.3/1 | 0.3/1 | 0.3/1 |
| 9:00 | Family Guy (r) | 0.6/1 | 954 | 0.3/1 | 0.4/1 | 0.4/1 |
| 9:30 | Bordertown (r) | 0.5/1 | 876 | 0.3/1 | 0.4/1 | 0.4/1 |
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
| 7-11 | Network Average | 0.7/1 | 1177 | 0.4/1 | ||
| 7:00 | Aqui y Ahora | 0.9/1 | 1523 | 0.5/1 | ||
| 8:00 | Gran Estreno | 0.5/1 | 919 | 0.3/1 | ||
| 10:00 | Sal y Pimienta | 0.8/1 | 1348 | 0.5/1 | ||
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Half-Hour Breakdowns | |||||
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PROGRAM | HH/Share | Viewers (000) |
Adults 18-34 |
Adults 18-49 |
Adults 25-54 |
|---|---|---|---|---|---|---|
| 7-11 | Network Average | 44.5/69 | 100005 | 32.2/78 | 36.3/77 | 39.6/76 |
| 7:00 | Super Bowl 50 First Quarter (s) | 45.3/72 | 108102 | 31.1/81 | 35.5/81 | 39.1/80 |
| 7:30 | Super Bowl 50 First/Second Quarter (s) | 46.9/73 | 113907 | 33.3/82 | 37.8/81 | 41.4/80 |
| 8:00 | Super Bowl 50 Second Quarter (s) | 47.2/73 | 114848 | 34.1/81 | 38.5/81 | 42.0/79 |
| 8:30 | Super Bowl 50 Halftime/Third Quarter (s) | 47.3/72 | 115516 | 34.8/82 | 39.4/81 | 42.9/80 |
| 9:00 | Super Bowl 50 Third Quarter (s) | 47.4/71 | 114729 | 34.7/80 | 39.2/79 | 42.7/78 |
| 9:30 | Super Bowl 50 Fourth Quarter (s) | 47.5/71 | 113388 | 34.7/79 | 39.1/78 | 42.6/77 |
| 10:00 | Super Bowl 50 Fourth Quarter (s) | 48.4/73 | 113072 | 34.6/79 | 39.1/79 | 42.6/78 |
| 10:22 | Super Bowl 50 Post Gun (s) | 43.4/67 | 101928 | 32.4/77 | 35.9/75 | 38.9/74 |
| 10:29 | Super Bowl 50 Post Game (s) | 36.4/58 | 85960 | 28.4/70 | 31.0/68 | 33.3/66 |
| 10:30 | Super Bowl 50 Post Game (s) | 29.9/50 | 69347 | 23.1/63 | 25.1/60 | 26.9/58 |
| 10:54 | The Late Show with Stephen Colbert (s) (thru 11:00) | 17.6/31 | 38370 | 13.1/41 | 14.2/38 | 15.1/37 |
Some key insights from the Twitter conversation in the U.S. around Super Bowl 50 include:
· 15.2 million People in the U.S. saw Tweets about Sunday’s telecast of Super Bowl 50 on CBS. Those Tweets were seen a total of 1.3 billion times (Twitter TV impressions) throughout the night. The audience reached by Tweets about the event was 53.1% male and 55.8% over the age of 25.
· Overall Twitter activity peaked at 8:44p.m. ET, with a total of 162,000 Tweets sent during the minute after the halftime show. Brand activity hit a high at 7:04p.m., with a total of 49,000 Tweets sent in the minute after Mountain Dew Kickstart aired the “Puppymonkeybaby” ad.
· “Super Bowl” was mentioned 2.3 million times. Beyoncé was mentioned in 967,000 Tweets, Coldplay was mentioned in 734,000 Tweets, and Bruno Mars was mentioned in 514,000 Tweets.
· The Denver Broncos stole the show on and off the field – the Broncos were mentioned in 1.5 million Tweets, while the Carolina Panthers were mentioned in 1.2 million Tweets. For the Broncos, the top player on Twitter for the night was Peyton Manning, with 1.1 million mentions while the Panthers’ Cam Newton was mentioned in 487,000 Tweets.
Source: Nielsen
Sub-Demo Breakdowns – Sunday 2/07/16
“Super Bowl 50: Carolina Panthers vs. Denver Broncos” (CBS)
Women 18-34: 30.9/77
Men 18-34: 35.6/84
Women 18-49: 35.0/76
Men 18-49: 40.5/83
“Super Bowl 50 Post-Game” (CBS)
Women 18-34: 21.0/59
Men 18-34: 25.5/67
Women 18-49: 23.1/56
Men 18-49: 27.7/64
“The Late Show with Stephen Colbert” (CBS)
Women 18-34: 6.6/25
Men 18-34: 8.1/30
Women 18-49: 7.1/23
Men 18-49: 8.4/27
“Shameless” (Showtime)
Women 18-34: 0.42
Men 18-34: 0.39
Women 18-49: 0.49
Men 18-49: 0.44
“Billions” (Showtime)
Women 18-34: 0.11
Men 18-34: 0.20
Women 18-49: 0.19
Men 18-49: 0.32
Cable Rankings – Sunday 2/07/16
What follows are the top 20 most-watched shows in prime time on cable for Sunday, February 7:
- “NFL Primetime” (ESPN, 10:44-11:45 p.m., 1.21 household rating): 2.193 million (0.87 adults 18-49 rating)
- “Family Guy” (Adult Swim, 10:30-11 p.m.): 1.730 (0.76)
- “Family Guy” (Adult Swim, 10-10:30 p.m.): 1.310 (0.59)
- “NFL Gameday Final” (NFL Network, 10:43 p.m.-midnight, 0.63 household rating): 1.234 (0.48)
- “Worst Cooks” (Food Network, 10-11 p.m.): 1.216 (0.36)
- “Shameless” (Showtime, 9:03-9:59 p.m.): 1.157 (0.47)
- “Puppy Bowl” (Animal Planet, 5:02-7:04 p.m., 0.63 household rating): 1.094 (0.36)
- Movie: “Descendants” (2015) (Disney Channel, 8-10:05 p.m.): 1.039 (0.23)
- “Island Life” (HGTV, 10:30-11 p.m.): 1.021 (0.21)
- “American Dad” (Adult Swim, 9:30-10 p.m.): 1.007 (0.47)
- “Law & Order: SVU” (USA, 10-11 p.m.): 0.989 (0.31)
- “SpongeBob Atlantis Pantis” (Nickelodeon, 8-9 p.m.): 0.983 (0.22)
- “Alvinnn!!! and the Chipmunks” (Nickelodeon, 7:30-8 p.m.): 0.976 (0.22)
- “Law & Order: SVU” (USA, 8-9 p.m.): 0.935 (0.25)
- “Law & Order: SVU” (USA, 9-10 p.m.): 0.932 (0.28)
- “BUNK’D” (Disney Channel, 10:30-11 p.m.): 0.920 (0.16)
- “American Dad” (Adult Swim, 9-9:30 p.m.): 0.916 (0.42)
- “Alvinnn!!! and the Chipmunks” (Nickelodeon, 7-7:30 p.m.): 0.900 (0.20)
- Movie: “Despicable Me 2” (2013) (FX, 10:00 p.m.-midnight): 0.861 (0.35)
- “Billions” (Showtime, 10-10:55 p.m.): 0.851 (0.25)
- “Puppy Bowl” (Animal Planet, 3-5:02 p.m.): 2.198 (0.71)
- “Puppy Bowl Pre-Game” (Animal Planet, 2:30-3 p.m.): 1.104 (0.30)
- “Chopped” (Food Network, 9-10 p.m.): 0.766 (0.23)
- “Kitten Bowl III” (Hallmark, noon-3 p.m.): 0.756 (0.17)
- “First Look: Keeping Up with the Kardashians” (E!, 9-9:13 p.m.): 0.615 (0.31)
- “SportsCenter Special” (ESPN, 10:23-10:44 p.m., 0.27 household rating): 0.446 (0.16)
- “SportsCenter” (ESPN2, 10:44-11:55 p.m., 0.17 household rating): 0.293 (0.11)
Final Nationals Flashback-Super Bowl Sunday 1996: NBC’s ‘Super Bowl XXX’ and ‘Friends’ Set Records
With 138.5 million viewers that tuned into all or part of the Big Game between the Dallas Cowboys and the Pittsburgh Steelers, ‘Super Bowl XXX’ was the most-watched program in TV history, as of 1996.
The hour-long post-Super Bowl edition of ‘Friends’ featuring guest appearances by Brooke Shields, Chris Isaak, Jean Claude Van Damme and Julia Roberts, had an all-or-part audience of 66.25 million viewers. It delivered the highest household ratings for a post-Super Bowl program since a 1984 installment of “60 Minutes” on CBS.
To-date, “Friends” remains as the total-viewer record holder for post-Super Bowl telecasts.
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Sunday, January 28, 1996 | ||
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Program | HH/Share | Viewers (000) |
|---|---|---|---|
| 7:00 | America’s Funniest Home Videos (r) | 5.5/8 | 8100 |
| 7:25 | America’s Funniest Home Videos (r) | 6.9/10 | 11300 |
| 8:00 | Lois & Clark (r) | 5.7/8 | 8900 |
| 9:00 | MOVIE: Deceived (r) | 8.1/12 | 11100 |
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Program | HH/Share | Viewers (000) |
| 7:00 | 60 Minutes (r) | 7.2/11 | 9200 |
| 8:00 | Cybill (r) | 5.5/8 | 6900 |
| 8:30 | Almost Perfect (r) | 4.8/7 | 6000 |
| 9:00 | MOVIE: To Dance with White Dog (r) | 6.9/10 | 9100 |
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Program | HH/Share | Viewers (000) |
| 6:00 | Super Bowl XXX Kickoff (s) | 35.5/61 | 66100 |
| 6:26 | Super Bowl XXX: Dallas Cowboys vs. Pittsburgh Steelers (s) | 46.1/68 | 94100 |
| 9:47 | Super Bowl XXX Post Game (s) | 35.0/52 | 69900 |
| 10:13 | Friends “The One After the Super Bowl” (s) (thru 11:13) | 29.6/46 | 52900 |
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Program | HH/Share | Viewers (000) |
| 7:00 | Space: Above and Beyond (r) | 2.1/3 | 3400 |
| 8:00 | The Simpsons (r) | 3.7/5 | 6000 |
| 8:30 | Martin (r) | 3.6/5 | 5300 |
| 9:00 | Married… With Children (r) | 4.1/6 | 6000 |
| 9:30 | Martin (r) | 3.4/5 | 5100 |  |
Program | HH/Share | Viewers (000) |
| 7:00 | Pinky & The Brain (r) | 1.1/2 | 2200 |
| 7:30 | Simon (r) | 1.0/1 | 1400 |
| 8:00 | Sister, Sister (r) | 1.6/2 | 2200 |
| 8:30 | Kirk (r) | 1.6/2 | 1900 |
| 9:00 | The Parent ‘Hood (r) | 1.4/2 | 1900 |
| 9:30 | Cleghorne! (r) | 1.2/2 | 1800 |
Source: Live+Same Day data, Nielsen Media Research
