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Saturday Final Nationals: ABC Leads Prime Time Demos with 2009 Film ‘The Blind Side’

Saturday television returned to a relatively quiet evening with CBS and ABC winning parts of prime time. CBS led in total viewers (3.73 million) while the telecast of the 2009 football movie “The Blind Side” starring Sandra Bullock in her Academy Award winning role helped ABC place first in all key demographics.

The “UFC 198 Prelims” drew a 0.48 household rating, 786,000 viewers and 399,000 adults 18-49, thus giving the event’s network FS1 the top spot among all cable sports networks in total viewers and adults 18-49 from 8-10 p.m. ET on Saturday. (Source: Fox Sports PR)

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Programming Insider Saturday, May 14, 2016
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/4 3459 0.6/3 0.7/3 1.0/3
8:00 Movie: The Blind Side (2009) (thru 11:00) 2.2/4 3459 0.6/3 0.7/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.5/5 3726 0.3/2 0.5/2 0.7/2
8:00 Crimetime Saturday: NCIS: Los Angeles (r) 2.0/4 3146 0.3/2 0.4/2 0.5/2
9:00 Crimetime Saturday: NCIS: New Orleans (r) 2.4/5 3638 0.3/2 0.5/2 0.7/2
10:00 48 Hours 3.0/6 4394 0.4/2 0.7/3 1.0/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 2.2/4 3288 0.4/2 0.6/3 0.9/3
8:00 Dateline Mystery 2.5/5 3672 0.4/2 0.6/3 0.9/3
10:00 Saturday Night Live (r) 1.7/3 2519 0.4/2 0.6/2 0.9/3
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.6/1 928 0.2/1 0.3/1 0.3/1
8:00 Houdini & Doyle (r) 0.7/1 1098 0.2/1 0.3/1 0.3/1
9:00 American Grit (r) 0.5/1 758 0.2/1 0.3/1 0.3/1
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.8/2 1380 0.6/3
7:00 Fútbol Central (s) 0.4/1 730 0.3/2
7:30 Fútbol Mexicano: Monterrey vs. Tigres (s) 0.7/1 1283 0.6/3
10:00 Cronicas de Sabado 0.7/1 1256 0.5/2
PROGRAM HH/Share Viewers
(000)		 Adults
18-34		 Adults
18-49		 Adults
25-54
8-11 Network Average 0.4/1 943 0.4/2
7:00 Cine El Bombero Atómico (1950) 0.4/1 859 0.3/1
9:00 Cine Colisión (2013) (thru 11:00) 0.4/1 920 0.4/2

Sub-Demo Breakdowns – Saturday 5/14/16

Movie: “The Blind Side” (2009) (ABC)
Women 18-34: 0.6/3
Men 18-34: 0.5/3
Women 18-49: 0.9/3
Men 18-49: 0.6/3

“48 Hours” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.3/2
Women 18-49: 0.9/3
Men 18-49: 0.5/2

“Dateline Mystery” (NBC)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.7/3
Men 18-49: 0.5/2

“Outlander” (Starz)
Women 18-34: 0.10
Men 18-34: 0.09
Women 18-49: 0.27
Men 18-49: 0.15

“30 for 30: Believeland” (ESPN)
Women 18-34: 0.22
Men 18-34: 0.46
Women 18-49: 0.22
Men 18-49: 0.51

For the entire week of May 9-15, 2016 in Total Day (8 p.m. to 5:59 a.m.), Adult Swim is down -2 percent in total viewership (1.013 million vs. 1.035 million) and up +2 percent among Adults 18-49 (617,000 vs. 602,000) from one week earlier; the network is also up +0.4 percent in total viewership (1.013 million vs. 1.008 million) and up +8 percent among Adults 18-49 (617,000 vs. 572,000) from the same week one year ago (May 11-17, 2015). (https://programmingins.wpengine.com/?p=8202)









Adult Swim PROGRAM HH Viewers
(000)		 A18-49
rating
8:00 Dragon Ball Z Kai (r) 0.50 751 0.26
8:30 King of the Hill (r) 0.45 662 0.26
9:00 King of the Hill (r) 0.51 751 0.32
9:30 The Cleveland Show (r) 0.59 856 0.39
ProgrammingInsider.com
10:00 The Cleveland Show (r) 0.81 1342 0.57
10:30 American Dad (r) 0.97 1578 0.68
11:00 Family Guy (r) 1742 0.76
11:30 Family Guy (r) 1840 0.80

Toonami_Logo_2014

Programming Insider TOONAMI – SATURDAY, MAY 14, 2016








Adult Swim PROGRAM Viewers
(000)		 A1849
rating		 A1849
(000)
12:00a Dragon Ball Z Kai 1482 0.68 859
12:30a Dimension W 1160 0.51 642
1:00a Hunter X Hunter 1049 0.46 583
1:30a Samurai Champloo 925 0.39 496
ProgrammingInsider.com
2:00a Naruto: Shippuden 916 0.40 503
2:30a One Piece 819 0.37 467
3:00a Parasyte: The Maxim (r) 705 0.33 417






Adult Swim PROGRAM Viewers
(000)		 A1849
rating
3:30a The Cleveland Show (r) 762 0.36
4:00a The Cleveland Show (r) 766 0.36
ProgrammingInsider.com
4:30a American Dad (r) 784 0.38
5:00a King of the Hill (r) 696 0.33
5:30a King of the Hill (r) 669 0.32

Cable Rankings – Saturday 05/14/16

What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Saturday, May 14:

* Viewers in thousands
Rank Program Net Start Dur Vwrs* A1849
80 THE FIRST 48 A&E 8:00 PM 60 572 0.1
76 FIRST 48 AC A&E 9:00 PM 60 587 0.2
70 FIRST 48 AC A&E 10:00 PM 63 619 0.2
57 DRAGON BALL Z KAI ADSM 8:00 PM 30 751 0.3
66 KING OF THE HILL ADSM 8:30 PM 30 662 0.3
57 KING OF THE HILL ADSM 9:00 PM 30 751 0.3
45 CLEVELAND SHOW ADSM 9:30 PM 30 856 0.4
15 CLEVELAND SHOW ADSM 10:00 PM 30 1342 0.6
9 AMERICAN DAD ADSM 10:30 PM 30 1578 0.7
59 ALL 80’S ALL DAY: BEVERLY HILLS COP AMC 7:15 PM 135 745 0.2
72 ALL 80’S ALL DAY: THE BREAKFAST CLUB AMC 9:30 PM 135 608 0.2
38 MY CAT FROM HELL APL 8:00 PM 61 893 0.2
32 DR. JEFF: ROCKY MOUNTAIN APL 9:01 PM 61 994 0.2
41 DR. JEFF: EXTRA DOSE APL 10:02 PM 61 879 0.2
108 BET MOVIE OF THE WEEK: INEVITABLE DEFEAT/MR&PETE BET 8:00 PM 112 485 0.1
78 EIGHTIES: TEAR DOWN THIS WALL CNN 8:00 PM 60 576 0.1
76 EIGHTIES: GREED IS GOOD CNN 9:00 PM 60 587 0.1
114 PARTS UNKNOWN: THE GREEK ISLANDS CNN 10:00 PM 60 457 0.1
52 ALASKAN BUSH PEOPLE DISC 8:00 PM 60 800 0.2
34 ALASKAN BUSH PEOPLE DISC 9:00 PM 60 933 0.2
33 ALASKAN BUSH PEOPLE DISC 10:00 PM 60 976 0.3
75 MILES FROM TOMORROWLAND DISJR 8:00 PM 25 590 0.1
85 JAKE AND THE NEVER LAND PIRATES DISJR 8:30 PM 25 550 0.2
88 DOC MCSTUFFINS DISJR 9:00 PM 25 541 0.1
74 MICKEY MOUSE CLUBHOUSE DISJR 9:30 PM 25 600 0.2
68 MICKEY MOUSE CLUBHOUSE DISJR 10:00 PM 25 634 0.2
73 SOFIA THE FIRST DISJR 10:30 PM 25 601 0.2
8 THE INCREDIBLES DSNY 8:00 PM 120 1949 0.5
16 LAB RATS: ELITE FORCE DSNY 10:00 PM 30 1307 0.3
27 WALK THE PRANK DSNY 10:30 PM 30 1109 0.2
104 WNBA BASKETBALL: PHOENX MERCURY / MINNESOTA LYNX ESPN 7:30 PM 122 505 0.1
47 ESPN ORIGINAL DOCUMENTARY: 30 FOR 30: BELIEVELAND (0.52 HH) ESPN 9:32 PM 88 844 0.4
35 DINERS, DRIVE INS & DIVES FOOD 8:00 PM 30 929 0.3
46 DINERS, DRIVE INS & DIVES FOOD 8:30 PM 30 855 0.2
49 DINERS, DRIVE INS & DIVES FOOD 9:00 PM 60 836 0.3
48 DINERS, DRIVE INS & DIVES FOOD 10:00 PM 30 843 0.3
51 DINERS, DRIVE INS & DIVES FOOD 10:30 PM 30 811 0.3
19 WATTERS WORLD FOXNC 8:00 PM 60 1264 0.1
11 JUSTICE W/ JUDGE JEANINE FOXNC 9:00 PM 60 1449 0.1
43 GREG GUTFELD SHOW FOXNC 10:00 PM 60 867 0.1
23 SATURDAY MOVIE: WRECK-IT RALPH FRFM 7:00 PM 135 1208 0.5
28 SATURDAY MOVIE: MONSTERS UNIVERSITY FRFM 9:15 PM 150 1066 0.4
54 UFC PPV PRELIMS: 198:WERDUM/MIOCIC (0.48 HH) FS1 8:00 PM 120 786 0.3
30 FX MOVIE PRIME: LONE SURVIVOR FX 8:00 PM 150 1020 0.3
44 FX MOVIE PRIME: 2 GUNS FX 10:30 PM 150 858 0.3
61 FXX MOVIE PRIME: TWILIGHT SAGA: BREAKING DAWN-PART 2 FXX 8:00 PM 150 717 0.3
92 FAMILY FEUD (HARVEY) GSN 8:00 PM 30 531 0.1
102 FAMILY FEUD (HARVEY) GSN 8:30 PM 30 510 0.1
22 HALLMARK MOVIE: VALENTINE EVER AFTER HALL 7:00 PM 120 1220 0.2
6 HALLMARK ORIGINAL MOVIE: TULIPS IN SPRING HALL 9:00 PM 120 2067 0.2
40 PAN HBO 8:00 PM 111 888 0.3
55 WORLD CHAMPIONSHIP BOXING: 5/14/16 (0.44 HH) HBO 10:00 PM 44 767 0.3
26 PROPERTY BROTHERS HGTV 8:00 PM 60 1138 0.3
13 PROPERTY BROTHERS HGTV 9:00 PM 60 1351 0.3
10 HOUSE HUNTERS RENOVATION HGTV 10:00 PM 60 1511 0.3
12 AMERICAN PICKERS HIST 8:00 PM 60 1365 0.3
14 AMERICAN PICKERS HIST 9:00 PM 60 1347 0.3
18 AMERICAN PICKERS HIST 10:00 PM 63 1298 0.3
114 HMM MOVIE: LOVES ABIDING JOY HMM 7:00 PM 120 457 0.1
97 HMM MOVIE: LOVES UNENDING LEGACY HMM 9:00 PM 120 522 0.1
65 MURDER AMONG FRIENDS ID 8:00 PM 60 699 0.2
63 MURDER AMONG FRIENDS ID 9:00 PM 60 715 0.2
53 SCORNED: LOVE KILLS ID 10:00 PM 60 791 0.2
71 THE VIRGINIAN INSP 8:00 PM 90 611 0.0
86 THE VIRGINIAN INSP 9:30 PM 90 546 0.0
21 MOVIE: I DIDNT KILL MY SISTER LIF 8:00 PM 122 1222 0.3
50 MOVIE: TROUBLED CHILD LIF 10:02 PM 120 819 0.2
103 MOVIE: DIRTY TEACHER LMN 8:00 PM 120 508 0.2
104 MOVIE: PREGNANT AT 17 LMN 10:00 PM 120 505 0.2
37 FULL HOUSE NAN 10:00 PM 30 912 0.2
39 FULL HOUSE NAN 10:30 PM 30 889 0.3
17 HENRY DANGER NICK 8:00 PM 30 1300 0.2
20 HENRY DANGER NICK 8:30 PM 30 1256 0.2
24 HENRY DANGER NICK 9:00 PM 30 1204 0.2
25 HENRY DANGER NICK 9:30 PM 30 1184 0.2
67 WALLYKAZAM! NKJR 8:00 PM 30 650 0.2
88 WALLYKAZAM! NKJR 8:30 PM 30 541 0.1
79 BUBBLE GUPPIES NKJR 9:00 PM 30 575 0.1
90 BUBBLE GUPPIES NKJR 9:30 PM 30 538 0.1
109 SHIMMER AND SHINE NKJR 10:00 PM 23 484 0.1
100 SHIMMER AND SHINE NKJR 10:23 PM 24 513 0.1
64 BELLATOR MMA LIVE: 154 (0.44 HH) SPIKE 8:00 PM 142 709 0.3
81 COPS SPIKE 10:22 PM 30 570 0.2
99 COPS SPIKE 10:52 PM 25 518 0.2
106 INTERSTITIAL BREAK STARZ 8:57 PM 5 498 0.1
29 OUTLANDER STARZ 9:02 PM 52 1027 0.2
92 INTERSTITIAL BREAK STARZ 9:54 PM 7 531 0.1
36 SYFY MOVIE: INDIANA JONES AND THE KINGDOM OF THE CRYSTAL SKULL SYFY 7:00 PM 180 926 0.3
56 SYFY MOVIE: THE MUMMY (1999) SYFY 10:00 PM 150 761 0.2
7 BIG BANG THEORY TBS 8:00 PM 30 1988 0.6
3 BIG BANG THEORY TBS 8:30 PM 30 2188 0.7
4 BIG BANG THEORY TBS 9:00 PM 30 2120 0.7
5 BIG BANG THEORY TBS 9:30 PM 30 2112 0.7
1 BIG BANG THEORY TBS 10:00 PM 30 2319 0.7
2 BIG BANG THEORY TBS 10:30 PM 30 2241 0.7
60 DATELINE ON TLC TLC 8:00 PM 60 728 0.1
82 DATELINE ON TLC TLC 9:00 PM 60 558 0.1
84 DATELINE ON TLC TLC 10:00 PM 60 551 0.1
42 TNT BIG PICTURE MOVIES: THE HANGOVER TNT 8:00 PM 120 875 0.4
31 TNT BIG PICTURE MOVIES: THE HANGOVER PART III TNT 10:00 PM 120 997 0.5
69 DEAD FILES TRAV 10:00 PM 60 626 0.2
91 EMPIRE TV1 8:00 PM 60 536 0.2
94 EMPIRE TV1 9:00 PM 60 527 0.2
87 EMPIRE TV1 10:00 PM 60 543 0.2
100 EVERYBODY LOVES RAYMOND TVL 9:00 PM 30 513 0.1
96 EVERYBODY LOVES RAYMOND TVL 9:30 PM 30 526 0.1
98 LIGA MX SAT: QF: MONTERREY / TIGRES (0.28 HH) UDN 7:30 PM 150 521 0.2
62 MOVIE, USA: FRIDAY USA 7:00 PM 120 716 0.3
110 MOVIE, USA: THAT AWKWARD MOMENT USA 9:00 PM 120 483 0.2
111 R&R PICTURE SHOWS: PRETTY WOMAN VH1 5:27 PM 156 474 0.2
83 R&R PICTURE SHOWS: PURPLE RAIN VH1 8:03 PM 150 555 0.2
94 CSI MIAMI WETV 10:00 PM 60 527 0.1

Source: Live+Same Day data, Nielsen Media Research

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