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Marketing is one of the most important considerations for any business or brand. Without good marketing, you can’t expect to bring in a steady stream of customers, and without consistent business, you’ll swiftly see profits crumble. However, it’s not enough simply to have a “good” marketing strategy. If you want to elevate your business above your competitors and start thinking big, your marketing strategy really has to be excellent. Here are some of our tips on how you can take your marketing strategy to the next level.
Reach out to bloggers and influencers
More than ever before, traditional marketing is dying out in favour of influencer and blogger marketing. Influencers are an organic way to disseminate information about your product, drum up interest without seeming too advertising-focused, and collaborate with some of the best content creators around. In a similar way, blogger outreach ensures organic links to your business built into content naturally. If you’re looking for somewhere to start in the world of influencer marketing and blogger outreach, try this service. You’ll be glad you did.
Level up your website
While a social media presence is certainly crucial to getting you noticed and elevating your marketing strategy, you shouldn’t overlook the importance of a website. Having a website gives a professional veneer to your business or brand; if someone can’t Google you and find you quickly, then you sadly might as well not exist, even if your social media pages are appearing in the search. A well-designed website helps communicate brand values, clearly shows where people can find your products, and demonstrates that you care about professionalism.
Integrate social media
Just having a social media presence isn’t enough. You also need to make sure that each of your social media platforms is integrated with the others, so that your Twitter, Facebook, and Instagram profiles are all linked together. This doesn’t mean you have to post the same content to each; sometimes a photo says something better than a hundred words could. However, it does mean you need to make sure your social media branding is consistent. Don’t let the tone of each platform be wildly different to the others, and try to make content as consistent as you can.
Think of customer service as part of marketing
Customer service is an important part of your branding, but it’s also critical to your marketing. If you think of marketing as a way to attract new business and show off the quality of your brand, then it should be obvious why customer service is so important. When you’re helping as many customers as possible in a polite and efficient way, the image of your brand exponentially increases. Customers will organically tell others that your brand is great, and word-of-mouth is one of the most effective ways to increase your business.
Focus on engagement
Having eyes on your website and your social media is great, but if those readers don’t engage with your content, then you’re not maximizing your potential. Engagement is critical; the more people engage with your brand, the more understanding they have of your core values, and the more likely they will be to avail themselves of your services. To increase engagement, try adding calls to action in your content – questions, challenges, and other ways to ask people to do things. These will make people feel like they’re participating in your brand and not merely observing it.
Optimize your content for SEO
In the world in which we’re living, Google is pretty much the dominant tech force. It’s the only search engine that really matters for most people, so Google rankings are critical. That’s why you need to make sure your content is optimised for SEO. To do this, you need to research keywords related to your brand and make sure they’re included in your content, your site, and other platforms. Building a mobile-friendly version of your site and making sure everything loads and moves as quickly as possible are also great ways to optimise for SEO.
Create great content regularly
Content is an absolutely critical part of your marketing strategy. After all, if you have nothing to market, why are you marketing? While your product – whatever it may be – is what you’re trying to get people to buy, you should also be creating ancillary content alongside that. Whether it be blog posts, Instagram stories, or tweets, you need to make sure your content is meeting all the right criteria to make it worthy of engaging with. Short, snappy, funny, informative, and clever content will make you a star in the worlds of social media and marketing.
Create an explainer video
If you don’t know what an explainer video is, here’s a quick rundown. Effectively, an explainer video communicates what your brand is all about and what service you offer quickly and efficiently. It’s a way for potential customers to easily see whether you’re what they’re looking for or not. Your explainer video should sit in pride of place wherever you can possibly display it. That means front and center on your website, and easily accessible from whatever social media platforms you have as well. Most customers will just want to watch the video rather than sitting through a lengthy explanation, so it’s worth producing one.
By taking your marketing strategy to the next level, you’ll see your business improve, engagement increase, and the general perception of your brand become more favorable. It’s always worth emphasizing marketing, because without a solid marketing approach, nobody will know what your business is. We hope these tips have been helpful!
