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Wednesday Ratings: More Slippage for the 2020 Tokyo Summer Olympics; ‘Big Brother’ Holds Up on CBS

WEDNESDAY FAST AFFILIATE RATINGS

© by Image courtesy of CBS

Wednesday 7/28/21 Fast Affiliate Ratings

Total Viewers:
NBC: 11.65 million, ABC: 2.76, CBS: 2.27, Fox: 957,000, CW: 693,000

Adults 18-49:
NBC: 2.7 rating/19 share, CBS: 0.5/ 4, ABC: 0.3/ 2, Fox: 0.2/ 2, CW: 0.1/ 1

Excluding streaming, night 5 of the Tokyo Summer Olympics on NBC dipped an estimated 11.65 million viewers and a 2.7 rating/19 share in adults 18-49 in primetime. As a reminder, results for any live sporting event via these fast affiliate results are always approximate.

For comparative purposes, here are the national rating results for the five most recent night 5 national rating results. While the inclusion of streaming will certainly give the Tokyo Summer Olympics a boost, it still does not compare to the summer games in Rio, London, Beijing, Athens and Sydney.

Night 5
Total Viewers
2021 – Tokyo: 11.65 million
2016 – Rio: 26.4 million
2012 – London: 30.8 million
2008 – Beijing: 27.7 million
2004 – Athens: 28.4 million
2000 – Sydney: 22.3 million

Adults 18-49 Rating
2021 – Tokyo: 2.7
2016 – Rio: 7.7
2012 – London: 9.9
2008 – Beijing: 9.4
2004 – Athens: 10.4
2000 – Sydney: 8.8

Of course, NBCUniversal now has a serious early makegoods issue for the Olympics due to under-delivery of expected viewers.

Elsewhere, CBS summer staple “Big Brother” was on the fast affiliate ratings map with 3.62 million viewers and a 0.9/ 7 in adults 18-49 — second in both categories — in the Wednesday 8 p.m. ET hour. And it led into “Love Island” at 1.83 million viewers (#3) and a 0.5/ 3 in the demo (#2) at 9 p.m.

In season-finale news, “Match Game” on ABC, hosted by Alec Baldwin, concluded the season with a typically modest 2.36 million viewers (#2) and a 0.3/ 2 in adults 18-49 (#2) at 10 p.m. It led out of 3.09 million viewers (#2) and a 0.4/ 3 in the demo (#2) for “The $100,000 Pyramid” at 9 p.m.

UPDATED 8/06/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Wednesday, July 28:

The $100,000 Pyramid (ABC)
• Updated Live+Same Day: 3.194 million viewers, 0.41 adults 18-49 rating
• Live+3: 3.574 million viewers, 0.44 adults 18-49 rating
• Live+7: 3.691 million viewers, 0.48 adults 18-49 rating
• Gains: +0.497 million viewers (+16%), +0.07 adults 18-49 rating (+17%)

Match Game (S) (ABC)
• Updated Live+Same Day: 2.466 million viewers, 0.29 adults 18-49 rating
• Live+3: 2.881 million viewers, 0.35 adults 18-49 rating
• Live+7: 2.971 million viewers, 0.38 adults 18-49 rating
• Gains: +0.505 million viewers (+20%), +0.09 adults 18-49 rating (+30%)

Big Brother 23 (CBS)
• Updated Live+Same Day: 3.786 million viewers, 0.99 adults 18-49 rating
• Live+3: 4.773 million viewers, 1.32 adults 18-49 rating
• Live+7: 5.051 million viewers, 1.42 adults 18-49 rating
• Gains: +1.265 million viewers (+33%), +0.43 adults 18-49 rating (+44%)

Love Island (CBS)
• Updated Live+Same Day: 1.893 million viewers, 0.47 adults 18-49 rating
• Live+3: 2.344 million viewers, 0.63 adults 18-49 rating
• Live+7: 2.446 million viewers, 0.69 adults 18-49 rating
• Gains: +0.553 million viewers (+29%), +0.22 adults 18-49 rating (+46%)

Summer Olympics Wednesday Prime 1 (S) (NBC)
• Updated Live+Same Day: 12.286 million viewers, 2.83 adults 18-49 rating
• Live+3: 12.687 million viewers, 2.92 adults 18-49 rating
• Live+7: 12.773 million viewers, 2.95 adults 18-49 rating
• Gains: +0.487 million viewers (+4%), +0.12 adults 18-49 rating (+4%)

Source: Nielsen Media Research

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