Thursday Ratings: The NFL Hall of Fame Game on Fox Cuts Into NBC’s 2020 Tokyo Summer Olympics

Thursday 8/05/21 Fast Affiliate Ratings

Total Viewers:
NBC: 9.34 million, Fox: 5.90, CBS: 2.28, ABC: 1.20, CW: 445,000

Adults 18-49:
NBC: 1.9 rating/14 share, Fox: 1.6/12, CBS: 0.5/ 4, ABC: 0.2/ 1, CW: 0.1/ 0

Excluding streaming, night 13 of the Tokyo Summer Olympics on NBC dipped to its lowest primetime delivery to-date: 9.34 million viewers and a 1.9 rating/14 share in adults 18-49. Part of the slide was facing the NFL Hall of Fame Game, Pittsburgh vs. Dallas, on Fox, which netted 5.90 million viewers and a 1.6/12 in the demo, also from 8-11 p.m. ET. As a reminder, results for any live sporting event are always approximate.

For comparative purposes, here is the track for the last six set of Summer Olympics for night 13 in the two categories.

Night 13
Total Viewers
2021 – Tokyo: 9.34 million
2016 – Rio: 21.7 million
2012 – London: 22.9 million
2008 – Beijing: 22.4 million
2004 – Athens: 21.5 million
2000 – Sydney: 20.9 million

Adults 18-49 Rating
2021 – Tokyo: 1.9
2016 – Rio: 6.1
2012 – London: 7.0
2008 – Beijing: 7.3
2004 – Athens: 7.5
2000 – Sydney: 8.1

Elsewhere, CBS featured “Big Brother” (Viewers: #3, 3.64 million; A18-49: #3, 0.9/ 7) and “Love Island” (Viewers: #3, 1.73 million; A18-49: #3, 0.4/ 3) in the Thursday 8-10 p.m. block. And the only other original telecast of the event was The CW drama “The Outpost” (Viewers: 338,000; A18-49: 0.0/ 0 at 9 p.m.).

UPDATED 8/14/2021: What follows are the Live + Seven Day rating results for the night’s network telecasts on Thursday, August 5:

Source: Nielsen Media Research