CBS Tops First Friday in April

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1. FROM NBC

   DESPITE AN ENCORE LEAD-IN, “GRIMM” RETAINS 100% WEEK TO WEEK IN ADULTS 18-49, GROWS IN ADULTS 18-34, WOMEN 18-34 AND MEN 18-49

   A “CAUGHT ON CAMERA” REBROADCAST MATCHES THE SHOW’S TOP RATING IN SIX WEEKS, INCREASES +17% VS. ITS PRIOR ENCORE

   THIS SEASON, “GRIMM” IS AVERAGING A +91% LIFT GOING FROM L+SD TO L+7; LAST WEEK’S “GRIMM” LOCKED UP THE BIGGEST L+3 INCREASES OF THE NIGHT

   Friday Primetime Results:

   An encore telecast of “Caught on Camera With Nick Cannon” (0.7/3 in 18-49, 3.5 million viewers overall from 8-9 p.m. ET):

   · Grows +17% or 0.1 of a point versus its prior encore in 18-49 (0.7 vs. 0.6 on March 4) and +19% in total viewers (3.543 million vs. 2.973 million).

   · Retains 100% of last week’s 18-49 rating with a first-run episode (0.7 vs. 0.7) and grows +2% versus last week’s originalin total viewers (3.543 million vs. 3.470 million).

   · Despite last night’s encore, equals the show’s six-week high in 18-49 (matching its best since Feb. 19, 0.8).

   · Ties for #2 in the time period in adults 18-34, women 18-34, men 18-49 and men 25-54.

   “Grimm” (0.9/3 in 18-49, 4,1 million viewers overall from 9-10 p.m. ET):

   · Despite this week’s encore lead-in, maintains 100% of last week’s 0.9 in 18-49 (0.9 vs. 0.9).

   · Maintains a 0.9 rating or higher in adults 18-49 for an eighth consecutive telecast.

   · Grows week to week in adults 18-34, women 18-34 and men 18-49.

   · Builds on its lead-in by +29% in adults 18-49 and +16% in total viewers.

   · Will increase dramatically from these numbers via time-shifting:

   o L+3: The previous telecast of “Grimm” grew by +71% in 18-49 going from L+SD to L+3 (0.92 to 1.57) and 1.9 million persons in total viewers (4.3 million to 6.2 million), for the biggest 18-49 and total-viewer lifts of the night on the Big 4.

   o L+7: “Grimm” has increased by +91% this season in 18-49 rating (from a 0.91 to a 1.74) and more than 2.4 million viewers overall (3.9 million to 6.4 million) going from L+SD to L+7.

   o Upscale: “Grimm” is capturing a strong upscale audience this season, indexing at a 111 among adults 18-49 living in homes with $100K+ incomes (“most current” including L+3).

   “Dateline NBC” (0.9/3 in 18-49, 4.1 million viewers overall from 10-11 p.m. ET):

   · Despite the 10 p.m. hour, grows from its first half-hour to its second in nearly all key measures, including gains of +13% in adults 18-49 (0.8 to 0.9), +8% in adults 25-54 (1.2 to 1.3), +25% in men 25-54 (0.8 to 1.0), +13% in women 25-54 (1.5 to 1.7) and +11% in total viewers (3.9 million to 4.3 million).

   · Will add substantial viewership via time-shifting — The prior week’s “Dateline” increased by +30% this season in 18-49 rating (from a 1.04 to a 1.35) and 1.1 million viewers overall (4.9 million to 6.0 million) going from L+SD to L+7.

   · Upscale: “Dateline” delivers a solid upscale audience, indexing at a 109 among adults 18-49 living in homes with $100K+ incomes.

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.7/7; “Late Show with Stephen Colbert,” 2.1/5; and ABC’s “Jimmy Kimmel Live,” 1.8/4 with an encore.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/5; “Late Show,” 0.4/2; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/3 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/4 in metered-market households with an encore) beat CBS’s “Late Late Show” (1.1/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

2. I voted for Lucifer in the favorite mid season show list. Clever and witty and all around very enjoyable watch. I think it deserves a second season more so over Rosewood which is a waste to be around the hot Empire.

   Damn, Grimm has literally been either a 0.9 or a 1.0 Demo ALL season. Talk about consistent o.O I think NBC will still give it a sixth and final season. Very rare for a genre show to have a 100th episode on broadcast nets these days outside of the CW.

   • “None of Them” seems to se the runaway hit of mid-season… 😉

3. Hawaii Five-0 and Blue Bloods combo is getting it done right on Fridays, CBS should keep them together as long as they can.

   Also good poll Marc about the midseason favorites, I voted for Crowded as I just enjoy that show and it makes me very happy watching it on Sunday nights next to Carmichael. I enjoy LBS too but I love the comedies more.

   I’ve heard great things about Shades of Blue, I’m going to try to get into it now that NBC is bringing back next season. The two biggest disappointments for me are The Real O’Neals which might be one of the worst new comedies next to Life in Pieces this season and Criminal Minds: Beyond Borders which is worse than Suspect Behavior but Gary Senise is the best thing about the show. I would’ve rather seen CBS reboot CSI: NY than bring in an unsuccessful CM spin-off.

   • Interestingly, and for real contrast, Hawaii 5-0 is a show that sank CBS’ Mondays at 10 and never was a hit, but with the help of its lead-out, it looks great compared to the rest of the networks’ programming that day…

4. Friday 4/01/2016 Final Nationals: Boston-Golden State on ESPN in Late Night Draws Best Friday NBA Audience in 4 Months https://programminginsider.com/?p=6916