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Tuesday Final Nationals: CNN Tops the Primetime Election Coverage

59.79 Million Viewers in Total for CNN, Fox News, NBC, ABC, CBS and MSNBC

[socialpoll id=”2399707″]

CNN took top-rated honors in primetime for the Presidential Election coverage on Tuesday, with 13.26 million viewers, 6.65 million adults 18-49 and 6.66 million adults 25-54. Second overall among all coverage was Fox News at 12.11 million viewers, while NBC was the most-watched among the Big 3 broadcast networks at 11.15 million.

The primary news networks – CNN, Fox News and MSNBC – totaled 31.31 million viewers, 13.11 million adults 18-49 and 13.66 million adults 25-54. The Big 3 broadcasters – ABC, CBS and NBC – took a backseat at 28.48 million viewers, 9.05 million adults 18-49 and 10.20 million adults 25-54. Combined, the six outlets totaled 59.79 million viewers, 22.16 million adults 18-49 and 23.86 million adults 25-54. This, of course, does not include Fox, PBS, the remaining cable networks and viewing via mobile devices.

Here are the results by network:

-Total Viewers:
CNN: 13.26 million, Fox News: 12.11, NBC: 11.15, ABC: 9.24, CBS: 8.09, MSNBC: 5.94

-Adults 18-49:
CNN: 6.65 million, Fox News: 4.18, NBC: 5.09, ABC: 3.49, CBS: 3.03, MSNBC: 2.28

-Adults 25-54:
CNN: 6.65, Fox news: 4.64, NBC: 4.42, ABC: 3.17, CBS: 2.61, MSNBC: 2.37

In social media, Fox News topped the social interactions across Facebook and Twitter with a combined 1.48 million (Facebook: 1.20 million, Twitter: 279,000). Second overall was CNN at 730,000 combined, followed by NBC (359,000) and MSNBC (358,000).

Source: Nielsen Media Research

For mobile users, you may scroll this table horizontally.
































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, November 8, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 5.4/8 9130 0.7/3 2.7/7 3.1/7
8:00 Your Voice, Your Vote: 2016 Election (s) (thru 10:18) 246 94 5.1/8 8585 2.0/6 2.5/7 2.9/7
10:00 Your Voice, Your Vote: 2016 Election (s) (thru 10:24) 193 83 5.3/8 8959 2.1/6 2.7/7 3.2/7
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.8/7 8140 0.6/2 2.4/6 2.6/6
7:30 Campaign 2016: Election Night (s) 3.7/6 6051 1.2/5 1.5/5 1.8/5
8:00 Campaign 2016: Election Night (s) (thru 11:00) 258 94 4.8/7 8142 2.1/6 2.4/6 2.6/6
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.3/10 11220 1.2/5 4.0/10 4.5/10
7:00 Decision Night in America (s) (thru 7:48) 4.4/8 7285 1.4/6 2.1/7 2.5/8
8:00 Decision Night in America (s) (thru 10:24) 244 94 6.3/10 11219 3.1/10 4.0/10 4.5/10
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/3 2790 1.0/3 1.1/3
8:00 You Decide 2016: Election Night (s) 245 87 2.1/3 3577 1.0/3 1.3/3 1.5/3
10:00 You Decide 2016: Election Night (s) 209 71 1.1/2 1859 0.5/2 0.6/2 0.7/2
12:02a You Decide 2016: Election Night-Post (s) (thru 1:00am) 2.0/4 3350 1.1/4 1.3/4 1.4/4
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.4/1 684 0.1/0 0.2/1 0.3/1
8:00 The Flash (r) 244 85 0.6/1 893 0.2/1 0.3/1 0.3/1
9:00 No Tomorrow (r) 245 86 0.3/0 475 0.1/0 0.1/0 0.2/0
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.6/2 3343 1.3/3
7:00 Noche de Elecciones 2016 (s) 1.2/2 2328 0.8/3
7:30 Noche de Elecciones 2016 (s) 1.4/2 2644 1.0/3
8:01 Noche de Elecciones 2016 (s) 1.5/2 3062 1.2/3
9:00 Noche de Elecciones 2016 (s) 1.5/2 2995 1.1/3
9:30 Noche de Elecciones 2016 (s) 1.7/3 3639 1.4/4
10:00 Noche de Elecciones 2016 (s) 1.8/3 3655 1.5/4
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.2/0 361 0.1/0
7:00 Mi Corazon es Tuyo 0.2/0 493 0.2/1
8:00 Moisés y Los Diez Mandamientos 0.3/0 547 0.2/0
9:00 La Viuda Negra 0.2/0 329 0.1/0
10:00 Bloque de Búsqueda 0.1/0 207 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/1 1958 0.7/2
6:59 La Batalla Final: Decision 2016 (s) 0.9/1 1519 0.5/2
8:00 La Batalla Final: Decision 2016 (s) 1.0/2 1958 0.7/2

Sub-Demo Breakdowns – Tuesday 11/08/16

Election Night in America” (CNN, 8:00-9:00 p.m.)
6.59 household rating
11.972 million viewers
Women 18-34: 3.51
Men 18-34: 4.30
Women 18-49: 4.09
Men 18-49: 4.88

Election Night in America” (CNN, 9:00-10:00 p.m.)
7.41 household rating
13.781 million viewers
Women 18-34: 4.47
Men 18-34: 5.37
Women 18-49: 4.91
Men 18-49: 5.86

Election Night in America” (CNN, 10:00-11:00 p.m.)
8.45 household rating
14.022 million viewers
Women 18-34: 4.83
Men 18-34: 5.78
Women 18-49: 5.28
Men 18-49: 6.12

America’s Election HQ” (Fox News Channel, 8:00-9:00 p.m.)
6.15 household rating
11.061 million viewers
Women 18-34: 1.86
Men 18-34: 2.41
Women 18-49: 2.56
Men 18-49: 3.15

America’s Election HQ” (Fox News Channel, 9:00-10:00 p.m.)
6.66 household rating
12.256 million viewers
Women 18-34: 2.24
Men 18-34: 2.67
Women 18-49: 3.04
Men 18-49: 3.53

America’s Election HQ” (Fox News Channel, 10:00-11:00 p.m.)
7.08 household rating
13.020 million viewers
Women 18-34: 2.55
Men 18-34: 2.97
Women 18-49: 3.27
Men 18-49: 3.99

Election Coverage” (MSNBC, 8:00-11:00 p.m.)
3.30 household rating
5.945 million viewers
Women 18-34: 1.45
Men 18-34: 1.43
Women 18-49: 1.73
Men 18-49: 1.82

WWE SmackDown” (USA)
1.17 household rating
1.921 million viewers
Women 18-34: 0.39
Men 18-34: 0.59
Women 18-49: 0.48
Men 18-49: 0.65

Tosh.0” (Comedy Central)
Women 18-34: 0.28
Men 18-34: 0.51
Women 18-49: 0.27
Men 18-49: 0.46

Drunk History” (Comedy Central)
Women 18-34: 0.16
Men 18-34: 0.30
Women 18-49: 0.14
Men 18-49: 0.28

NBA Regular Season: Atlanta Falcons @ Cleveland Cavaliers” (NBA TV, 7:02-9:31 p.m.)
0.27 household rating
0.427 million viewers
Women 18-34: 0.07
Men 18-34: 0.19
Women 18-49: 0.07
Men 18-49: 0.20

Source: Live+Same Day data, Nielsen Media Research

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