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Tuesday Final Nationals: Vice Presidential Debate Watched by 37 Million Across Nine Networks

Soft Start for 'No Tomorrow' on CW

The lone vice presidential debate of the 2016 election between Donald Trump’s running mate Mike Pence and Hillary Clinton’s running mate Tim Kaine was seen by less than half of the Clinton-Trump presidential debate from Sep. 26 (the most watched political debate of all-time) and was the least-watched veep debate since 2000 (29 million for Dick Cheney-Joe Lieberman). The record holder for a vice presidential debate was in 2008 when 70 million viewers tuned in to watch Sarah Palin and Joe Biden face off.

NBC was the most-watched network for Tuesday’s debate with 7.02 million viewers. CBS was runner-up with 6.46 million, followed by ABC (6.14 million), Fox News Channel (6.08 million), CNN (4.16 milion), MSNBC (3.12 million), the Fox broadcast network (2.2 million), PBS (1.47 million) and Fox Business Network (392,000).

The debate’s moderator was Elaine Quijano of CBSN, the digital channel operated by CBS News.

The CW’s current No. 1 program “The Flash” returned with its third season premiere on the night, down 12 percent in total viewers (3.166 million vs. 3.584 million from 10/06/15) and down a mere 7 percent in adults 18-49 (1.3 rating vs. 1.4 rating from 10/06/15) compared to its second season premiere telecast.

Its lead-out, the debut of the romantic, apocalyptic hourlong comedy “No Tomorrow” couldn’t hold on to much of its ‘Flash’ lead-in audience and it didn’t help that it aired directly opposite the vice presidential debate:

No Tomorrow” retention from “The Flash” lead-in:
Total Viewers: 48 percent (1.514 million from 3.166 million)
Adults 18-49: 38 percent (0.5 rating from a 1.3 rating)

For mobile users, you may scroll this table horizontally.































* AFF = Number of affiliates (stations) airing the program
* CVG = percent of coverage in U.S.
Programming Insider Tuesday, October 4, 2016
ABC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.9/9 7818 0.8/4 1.2/5 1.6/5
8:00 Dancing with the Stars (s) 249 94 6.1/10 9115 0.9/4 1.4/5 1.9/6
10:36 Vice Presidential Post Debate Analysis (s) 246 94 3.1/5 4576 0.6/3 0.9/3 1.2/3
CBS PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 6.8/13 11693 0.7/4 1.5/6 2.2/7
8:00 NCIS 254 94 9.0/15 14440 0.9/4 1.9/7 2.9/9
10:36 Vice Presidential Post Debate Analysis (s) 253 94 3.1/5 4828 0.4/2 0.9/3 1.2/4
NBC PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 4.1/8 7119 1.1/5 1.7/7 2.3/7
8:00 The Voice (r) 244 94 4.9/8 7925 1.3/6 2.0/7 2.7/8
10:36 Vice Presidential Post Debate Analysis (s) 244 94 3.2/6 5105 0.8/3 1.4/5 1.7/5
Fox PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.4/2 2216 0.7/3 1.0/4 1.2/4
8:00 Brooklyn Nine-Nine 255 94 1.5/3 2398 0.7/3 1.0/4 1.2/4
8:30 New Girl 255 94 1.3/2 2034 0.8/3 1.0/4 1.1/3
CW PROGRAM AFF* CVG*
(PCT)
HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.4/2 2340 0.8/3 0.9/3 1.0/3
8:00 The Flash (p) 246 91 1.9/3 3166 1.1/5 1.3/5 1.4/4
9:00 No Tomorrow (p) 246 91 0.9/1 1514 0.4/2 0.5/2 0.6/2
Univision PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1817 0.6/2
7:00 La Rosa de Guadalupe 1.0/2 1768 0.6/3
8:00 Despertar Contigo 0.9/1 1707 0.6/2
9:00 Tres Veces Ana 1.1/2 2034 0.7/2
10:03 El Color de la Pasión 1.0/2 1708 0.6/2
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 0.3/0 426 0.2/1
7:00 Mi Corazon es Tuyo 0.2/0 323 0.1/1
8:00 Moisés y Los Diez Mandamientos 0.4/1 639 0.3/1
9:00 Velvet (p) 0.2/0 354 0.1/0
10:00 El Príncipe 0.2/0 285 0.1/0
PROGRAM HH/Share Viewers
(000)
Adults
18-34
Adults
18-49
Adults
25-54
8-11 Network Average 1.0/2 1835 0.8/3
7:00 Caso Cerrado: Edición Estelar 1.1/2 1857 0.5/2
8:00 Silvana Sin Lana 0.9/1 1452 0.5/2
9:00 Sin Senos Sí Hay Paraíso 1.1/2 1877 0.8/3
10:00 Señora Acero 3: La Coyote 1.2/2 2175 1.0/3

Sub-Demo Breakdowns – Tuesday 10/04/16

Dancing with the Stars” (ABC)
Women 18-34: 1.3/5
Men 18-34: 0.5/3
Women 18-49: 2.0/7
Men 18-49: 0.9/3

Vice Presidential Post Debate Analysis” (ABC)
Women 18-34: 0.7/3
Men 18-34: 0.5/3
Women 18-49: 1.0/3
Men 18-49: 0.7/3

NCIS” (CBS)
Women 18-34: 1.1/5
Men 18-34: 0.7/4
Women 18-49: 2.2/7
Men 18-49: 1.5/6

Vice Presidential Post Debate Analysis” (CBS)
Women 18-34: 0.5/2
Men 18-34: 0.4/2
Women 18-49: 0.9/3
Men 18-49: 0.8/3

Vice Presidential Post Debate Analysis” (NBC)
Women 18-34: 1.0/4
Men 18-34: 0.6/3
Women 18-49: 1.6/5
Men 18-49: 1.2/4

Brooklyn Nine-Nine” (Fox)
Women 18-34: 0.7/3
Men 18-34: 0.7/4
Women 18-49: 1.0/3
Men 18-49: 1.0/4

New Girl” (Fox)
Women 18-34: 0.8/3
Men 18-34: 0.7/4
Women 18-49: 1.0/3
Men 18-49: 1.0/4

The Flash” (CW)
Women 18-34: 1.0/4
Men 18-34: 1.3/6
Women 18-49: 1.0/4
Men 18-49: 1.5/6

No Tomorrow” (CW)
Women 18-34: 0.4/2
Men 18-34: 0.4/2
Women 18-49: 0.5/2
Men 18-49: 0.5/2

If Loving You Is Wrong” (OWN)
Women 18-34: 0.61
Men 18-34: 0.16
Women 18-49: 0.84
Men 18-49: 0.30

WWE SmackDown” (USA)
1.35 household rating
2.316 million viewers

Women 18-34: 0.50
Men 18-34: 0.77
Women 18-49: 0.60
Men 18-49: 0.83

Chrisley Knows Best” (USA, 10:00)
Women 18-34: 0.46
Men 18-34: 0.37
Women 18-49: 0.69
Men 18-49: 0.54

Atlanta” (FX, 10:00)
Women 18-34: 0.26
Men 18-34: 0.62
Women 18-49: 0.32
Men 18-49: 0.47

Tosh.0” (Comedy Central)
Women 18-34: 0.39
Men 18-34: 0.53
Women 18-49: 0.38
Men 18-49: 0.57

Drunk History” (Comedy Central)
Women 18-34: 0.16
Men 18-34: 0.30
Women 18-49: 0.20
Men 18-49: 0.40

Vice Presidential Debate” (Fox News Channel)
3.71 household rating
6.116 million viewers

Women 18-34: 0.50
Men 18-34: 0.50
Women 18-49: 0.80
Men 18-49: 1.00

Vice Presidential Post Debate Analysis” (Fox News Channel)
3.26 household rating
5.291 million viewers

Women 18-34: 0.37
Men 18-34: 0.40
Women 18-49: 0.70
Men 18-49: 0.94

Vice Presidential Debate” (CNN)
2.55 household rating
4.169 million viewers

Women 18-34: 0.67
Men 18-34: 0.95
Women 18-49: 1.03
Men 18-49: 1.28

Vice Presidential Post Debate Analysis” (CNN)
1.94 household rating
3.064 million viewers

Women 18-34: 0.52
Men 18-34: 0.72
Women 18-49: 0.68
Men 18-49: 0.93

Vice Presidential Debate” (MSNBC)
1.99 household rating
3.135 million viewers

Women 18-34: 0.40
Men 18-34: 0.28
Women 18-49: 0.50
Men 18-49: 0.65

Vice Presidential Post Debate Analysis” (MSNBC)
1.54 household rating
2.298 million viewers

Women 18-34: 0.21
Men 18-34: 0.19
Women 18-49: 0.33
Men 18-49: 0.42

MLB American League Wildcard Game: Baltimore Orioles @ Toronto Blue Jays” (TBS)
2.61 household rating
4.195 million viewers

Women 18-34: 0.67
Men 18-34: 1.59
Women 18-49: 0.81
Men 18-49: 1.92

NBA Preseason Basketball: New York Knicks @ Houston Rockets” (ESPN)
0.51 household rating
0.770 million viewers

Women 18-34: 0.16
Men 18-34: 0.46
Women 18-49: 0.16
Men 18-49: 0.43

NBA Preseason Basketball: Los Angeles Clippers @ Golden State Warriors” (ESPN)
0.76 household rating
1.202 million viewers

Women 18-34: 0.30
Men 18-34: 0.73
Women 18-49: 0.33
Men 18-49: 0.69

2016 BET Hip-Hop Awards” (BET)
0.89 household rating
1.643 million viewers

Women 18-34: 0.92
Men 18-34: 0.69
Women 18-49: 0.91
Men 18-49: 0.65

2016 BET Hip-Hop Awards” (MTV)
0.22 household rating
0.337 million viewers

Women 18-34: 0.23
Men 18-34: 0.15
Women 18-49: 0.20
Men 18-49: 0.13

Cable Rankings – Tuesday 10/04/16
What follows are the top 100 most-watched shows in prime time on cable (by order of network) for Tuesday, October 4:

* Vwrs = Viewers in thousands; V-No. = Prime time rank in viewers; D-No. = Prime time rank in demo (adults 18-49)
V-No.* D-No.* Program Net Start Dur Vwrs* A1849
86 62 KILLING OF JONBENET A&E 8:02 PM 43 622 0.18
46 28 MARRIED AT FIRST SIGHT (A&E) A&E 8:45 PM 76 890 0.32
78 56 BORN THIS WAY SPECIALS A&E 10:01 PM 62 671 0.22
65 36 KING OF THE HILL ADSM 9:00 PM 30 753 0.30
42 22 CLEVELAND SHOW ADSM 9:30 PM 30 938 0.41
19 9 AMERICAN DAD ADSM 10:00 PM 30 1311 0.61
20 10 BOB’S BURGERS ADSM 10:30 PM 30 1266 0.60
77 59 AMC PREMIERE EVENT: 2012 (2009) AMC 6:30 PM 210 676 0.19
16 6 BET HIP HOP AWARDS BET 8:00 PM 145 1643 0.78
56 23 BET HIP HOP AWARDS BET 10:35 PM 150 818 0.40
18 11 BELOW DECK BET 9:00 PM 60 1410 0.58
13 17 ANDERSON COOPER 360 CNN 8:00 PM 63 1948 0.48
4 2 VICE PRESIDENTIAL DEBATE CNN 9:03 PM 93 4169 1.15
7 5 DEBATE NIGHT IN AMERICA CNN 10:36 PM 84 3064 0.80
53 18 TOSH.O CMDY 10:00 PM 30 836 0.47
102 39 DRUNK HISTORY CMDY 10:30 PM 30 531 0.30
39 44 DC: DUNGEON COVE DISC 9:00 PM 60 955 0.28
61 42 TAKING FIRE DISC 10:00 PM 60 770 0.29
27 54 MY BABYSITTERS A VAMPIRE DSNY 7:30 PM 90 1104 0.23
30 71 BEST FRIENDS WHENEVER DSNY 9:00 PM 30 1053 0.16
31 74 K.C. UNDERCOVER DSNY 9:30 PM 30 1050 0.16
35 82 MY BABYSITTERS (SERIES) DSNY 10:00 PM 30 1015 0.14
34 88 BUNK’D DSNY 10:30 PM 30 1024 0.13
80 66 SOFIA THE FIRST DISJR 8:00 PM 25 665 0.17
101 85 SO MUCH YOU CAN DO DISJR 8:25 PM 5 534 0.14
91 76 MY FRIENDS TIGGER & POOH DISJR 8:30 PM 25 585 0.15
61 40 NBA PRE-SEASON: NY KNICKS / HOUSTON ESPN 8:00 PM 152 770 0.29
23 14 NBA PRE-SEASON: LA CLIPPERS / GOLDEN STATE WARRIORS ESPN 10:32 PM 159 1202 0.51
50 41 CHOPPED JUNIOR FOOD 8:00 PM 60 856 0.29
44 35 CHOPPED FOOD 9:00 PM 60 915 0.30
49 43 CHOPPED FOOD 10:00 PM 60 865 0.28
6 31 THE O’REILLY FACTOR FOXNC 8:00 PM 60 3091 0.31
1 3 VP DEBATE FOXNC 9:03 PM 93 6116 0.90
2 4 VP DEBATE ANALYSIS FOXNC 10:36 PM 24 5291 0.82
21 27 FX MOVIE PRIME: EQUALIZER FX 7:00 PM 180 1264 0.37
54 24 ATLANTA FX 10:00 PM 37 827 0.40
90 83 LAST MAN STANDING HALL 8:00 PM 30 590 0.14
94 77 LAST MAN STANDING HALL 8:30 PM 30 558 0.15
87 64 THE MIDDLE HALL 9:30 PM 30 620 0.18
83 65 THE MIDDLE HALL 10:00 PM 30 637 0.17
82 63 THE MIDDLE HALL 10:30 PM 30 651 0.18
95 102 HMM MOVIE: LOVE IS A 4 LETTER WORD HMM 9:00 PM 120 549 0.05
89 55 CAST AWAY HBO 8:00 PM 144 598 0.22
37 37 COUNTING CARS HIST 8:00 PM 29 998 0.30
36 32 COUNTING CARS AC HIST 8:29 PM 31 1011 0.31
22 21 FORGED IN FIRE HIST 9:00 PM 63 1234 0.46
51 38 FORGED IN FIRE AC HIST 10:03 PM 61 855 0.30
96 89 FORENSIC FILES HLN 10:00 PM 30 546 0.12
24 33 FIXER UPPER HGTV 8:00 PM 60 1142 0.31
14 15 FIXER UPPER HGTV 9:00 PM 60 1901 0.49
11 16 HOUSE HUNTERS HGTV 10:00 PM 30 2062 0.48
12 19 HOUSE HUNTERS INTERNATIONAL HGTV 10:30 PM 30 1968 0.47
98 101 WALKER,TEXAS RANGER INSP 10:00 PM 60 541 0.08
70 67 SWAMP MURDERS ID 8:00 PM 60 732 0.17
33 53 CRY WOLFE ID 9:00 PM 30 1036 0.23
29 48 CRY WOLFE ID 9:30 PM 30 1085 0.26
25 46 SWAMP MURDERS ID 10:00 PM 60 1125 0.27
43 29 DANCE MOMS LIF 9:00 PM 92 919 0.32
66 51 DANCE MOMS FIRST LOOK LIF 10:32 PM 12 749 0.25
17 50 MSNBC DEBATE PREVIEW MSNBC 8:00 PM 64 1636 0.25
5 12 DEBATE: VP DEBATE: FARMVILLE, VA MSNBC 9:04 PM 92 3135 0.58
9 26 MSNBC DEBATE ANALYSIS MSNBC 10:36 PM 84 2298 0.37
79 98 LIFE BELOW ZERO NGC 8:00 PM 60 668 0.10
85 95 LIFE BELOW ZERO NGC 9:00 PM 60 623 0.10
88 93 LIFE BELOW ZERO NGC 10:00 PM 60 615 0.10
67 75 SHIMMER AND SHINE NKJR 8:00 PM 30 734 0.15
72 79 SHIMMER AND SHINE NKJR 8:30 PM 30 720 0.14
57 72 PEPPA PIG NKJR 9:00 PM 30 797 0.16
63 78 PEPPA PIG NKJR 9:30 PM 30 762 0.15
92 91 TEAM UMIZOOMI NKJR 10:00 PM 24 583 0.12
58 60 FULL HOUSE NAN 9:00 PM 30 793 0.19
52 47 FULL HOUSE NAN 9:30 PM 30 847 0.26
47 45 FULL HOUSE NAN 10:00 PM 30 871 0.27
54 34 FULL HOUSE NAN 10:30 PM 30 827 0.30
26 58 NICKY, RICKY, DICKY &DAWN NICK 8:00 PM 30 1112 0.20
45 68 SCHOOL OF ROCK NICK 8:30 PM 30 914 0.17
74 80 IF LOVING YOU IS WRONG OWN 8:00 PM 60 703 0.14
10 13 IF LOVING YOU IS WRONG OWN 9:00 PM 60 2063 0.57
38 49 TOO CLOSE TO HOME OWN 10:00 PM 60 984 0.26
32 20 INK MASTER SPIKE 10:00 PM 60 1041 0.46
64 61 AFTERMATH SYFY 10:00 PM 60 755 0.19
3 1 MLB WILDCARD: ORIOLES / BLUE JAYS TBS 8:00 PM 221 4195 1.36
40 52 REGULAR SHOW TOON 8:00 PM 30 952 0.23
47 57 STEVEN UNIVERSE TOON 8:30 PM 30 871 0.21
59 69 WEATHER UNDERGROUND TWC 8:00 PM 60 783 0.16
73 70 WEATHER CENTER LIVE: TRACKING MATTHEW: LIVE COVERAGE TWC 9:00 PM 60 714 0.16
76 87 WEATHER CENTER LIVE: TRACKING MATTHEW: LIVE COVERAGE TWC 10:00 PM 60 683 0.13
41 30 COUNTING ON TLC 8:00 PM 60 939 0.32
100 86 BF: DELICIOUS DESTINATION TRAV 9:30 PM 30 535 0.14
97 73 ARROW TNT 9:00 PM 60 542 0.16
99 81 ARROW TNT 10:00 PM 60 536 0.14
67 94 ANDY GRIFFITH SHOW TVL 7:36 PM 36 734 0.10
80 100 ANDY GRIFFITH SHOW TVL 8:12 PM 36 665 0.08
93 99 EVERYBODY LOVES RAYMOND TVL 8:48 PM 36 565 0.09
84 96 EVERYBODY LOVES RAYMOND TVL 9:24 PM 36 632 0.10
71 90 EVERYBODY LOVES RAYMOND TVL 10:00 PM 30 722 0.12
60 84 EVERYBODY LOVES RAYMOND TVL 10:30 PM 30 771 0.14
8 7 WWE SMACKDOWN USA 8:00 PM 120 2316 0.71
15 8 CHRISLEY KNOWS BEST USA 10:00 PM 31 1711 0.61
28 25 CHRISLEY KNOWS BEST USA 10:31 PM 30 1096 0.37
75 92 LAW & ORDER WETV 9:00 PM 60 691 0.10
69 97 LAW & ORDER WETV 10:00 PM 60 733 0.10

Source: Live+Same Day data, Nielsen Media Research

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  1. Live+3 vs. Live+SD data for Tuesday 10/04/2016

    Adults 18-49
    …………………………….. L+SD … L+3
    DWTS Results ………… 1.44 … 1.69
    Vote 2016: Analysis …. 0.88 … 0.89
    NCIS ……………………… 1.86 … 2.47
    Campaign: Analysis …. 0.86 … 0.87
    The Voice-r …………….. 2.01 … 2.27
    Decision ’16:Analysis . 1.38 … 1.39
    Brooklyn Nine-Nine …. 1.00 … 1.38
    New Girl ………………… 1.01 … 1.46
    The Flash ………………. 1.26 … 1.93
    No Tomorrow …………. 0.48 … 0.57

    PROGRAMMINGINSIDER.COM

    Total Viewers (000)
    …………………………….. L+SD … L+3
    DWTS Results ………… 9116 .. 10174
    Vote 2016: Analysis …. 4577 … 4615
    NCIS ……………………. 14441 .. 17381
    Campaign: Analysis …. 4828 … 4877
    The Voice-r ……………… 7925 … 8725
    Decision ’16:Analysis .. 5105 … 5143
    Brooklyn Nine-Nine ….. 2398 … 3092
    New Girl …………………. 2034 … 2758
    The Flash ……………….. 3166 … 4615
    No Tomorrow ………….. 1514 … 1816