‘Dateline,’ Featuring the JonBenet Ramsay Case, Leads NBC to Friday Victory

7 Comments

1. FROM NBC

   THE “DATELINE NBC” SPECIAL “WHO KILLED JONBENÉT?” IS THE MOST-WATCHED FRIDAY “DATELINE” IN NEALRY A YEAR AND A HALF, WINS THE NIGHT AMONG THE BIG 4 IN ALL KEY MEASURES

   L+3: THE PRIOR FRIDAY’S “DATELINE” GENERATED THE BIGGEST L+3 LIFTS OF THE NIGHT ON THE BIG 4

   JIMMY FALLON TOPS KIMMEL & COLBERT COMBINED IN 18-49 IN THE LOCAL PEOPLE METERS, SETH MEYERS TIES KIMMEL & BEATS COLBERT

   Friday Primetime Ratings:

   NBC ranks #1 Friday night among the Big 4 networks in every key measure. Note that the NBC station in San Francisco carried Major League Baseball.

   A two-hour special “Dateline NBC” special, “Who Killed JonBenét?” (1.2/5 in 18-49, 1.8 in adults 25-54, 6.5 million viewers overall from 9-11 p.m. ET):
   · Is currently delivering the most-watched Friday “Dateline” in nearly a year and a half (since March 20, 2015, 6.8 million viewers), pending updates.

   · Is reporting “Dateline’s” highest Friday 18-49 and 25-54 ratings since Feb. 26 (1.2 in 18-49, 1.8 in 25-54) and is matching “Dateline’s” Friday highs since Jan. 29 in 18-49 (1.4) and March 6, 2015 in 25-54 (1.9).

   · Is the #1 show of the night on the Big 4 networks in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

   · Grows +50% from its first half-hour to its fourth in adults 18-49 (1.0 to 1.5), +57% in adults 25-54 (1.4 to 2.2) and 2.3 million persons or +44% in total viewers (5.2 million to 7.5 million).

   · Wins the time period among ABC, CBS, NBC and Fox in every key measure.

   · Will add substantial viewership via time-shifting – the previous Friday’s “Dateline NBC” encore delivered the biggest L+3 lifts of the night on the Big 4 networks, growing by +16% in 18-49 rating (from a 0.76 to a 0.88) and 527,000 viewers overall (3.8 million to 4.4 million) going from L+SD to L+3.

   The 8-9 p.m. ET special “Stand Up to Cancer” ran as sustaining programming and will not be included in nightly or weekly averages.

   In Late-Night Metered Markets Friday Night:

   In 18-49 in the local people meters:
   · Jimmy Fallon (0.9) tops Kimmel (0.5) and “Colbert” (0.3) combined.

   · Seth Meyers (0.5) ties Kimmel and beats Colbert, despite starting an hour later.

   · Carson Daly (0.3) ties Colbert, despite starting two hours later, and beats a Corden encore (0.2), despite starting one hour later.

   · Jimmy Fallon’s Friday guests included James Spader, Mandy Moore and musical guest Jack White.

   · On “Late Night,” Seth Meyers and First Lady Michelle Obama visited Howard University, with guests Taran Killam & Bobby Moynihan and Corbin Maxey.

   · Carson Daly’s Friday guests included Nicole Byer, Elizabeth Wood and musical guest Guided by Voices.

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.9/7; “Late Show with Stephen Colbert,” 1.5/4; and ABC’s “Jimmy Kimmel Live,” 1.9/5.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/5; “Late Show,” 0.3/2; and “Jimmy Kimmel Live,” 0.5/3.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.5/5 in metered-market households) beat CBS’s “Late Late Show” (0.9/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.2/2 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.3/2 in adults 18-49 with an encore in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

2. Wow those were some huge numbers from JonBenet Ramsey for Dateline. People will still watch Dateline in numbers too bad NBC never utilizes their Friday nights properly on a regular basis. Nobody cared about Elizabeth Vargas’ drinking problem on 20/20 in comparison.

   Can’t wait to see how the CBS lineup and Dr. Ken and LMS does when they comeback in a couple of weeks.

3. For the first time ever I don’t have a single interest in any of the new broadcast network drama offerings this fall not a single one interests me at all as I won’t even sample them either, I’ll stick to my past season favorites. This Is Us looks super overrated hoping that one fails on NBC and Designated Survivor looks like a 24 sequel getting tired already of seeing the overplayed promos during college football coverage on ABC.

   • I only have a couple that I am going to try. The only one that really catches my eye is This Is Us. I am going to try McGyver just for nostalgia. And I might try Frequency.

     • MacGyver is the only one I might catch because of nostalgia reasons, I’m just done with CW so I won’t tryout frequency. This Is Us looks way overrated to me in the promos. Bull on CBS might catch my eye down the line but the rest are not even going to get sampled by me.

       • Is Bull the one based on Dr. Phil? I am not so much a fan of his so it has kind of turned me off of the series.

4. Friday Final Nationals: 10.6 Million Watch ‘Stand Up To Cancer’ Across Multiple Networks http://programminginsider.com/?p=10928