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NFL Kick-Off Game Reaches Over 25-Million Viewers


NBC is reporting 25.4 million viewers in total for the Denver Broncos’ 21-20 victory over the Carolina Panthers in a Super Bowl 50 rematch on NBC on Thursday. This was across NBC and NBC Sports Digital platforms – marking the fourth consecutive year that NBC Sports’ presentation of the “NFL Kickoff” game topped 25 million viewers, according to Fast National data released by Nielsen, and digital data from Adobe Analytics.

The NBC-only broadcast of Panthers-Broncos averaged 25.2 million viewers. The average minute audience for last night’s live stream via the NBC Sports app,, ‘TV Everywhere,’ and NFL Mobile from Verizon was 278,000 viewers.

Written by Marc Berman

Marc Berman

Marc Berman has been writing professionally since 1999 and is the author of the “Mr. Television” for Campaign US ( Most recently, Berman was the creator and Editor-in-Chief of website and newsletter TV Media Insights for Cross MediaWorks. From 1999-2011, he was the Senior Editor for Mediaweek and has also written for The New York Daily News, Variety, The Hollywood Reporter and Emmy Magazine, among others. Berman has also appeared on “Entertainment Tonight,” “Extra,” “Access Hollywood,” “Inside Edition,” “The CBS Evening News,” E!, CNN, CNBC, Fox News and MSNBC.

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