Posted in:

Digital Strategy

© by Photo courtesy of

A digital strategy, sometimes also known as an online marketing strategy, is a set of activities that combine traditional and online marketing techniques to improve the company’s online presence and marketability. A digital sound strategy takes a cross Functional team consisting of both marketing and IT personnel, with executive management overseeing the process as needed. A digital strategy can consist of anything from search engine optimization (SEO) to pay per click (PPC) advertising, to social media marketing, video marketing, email marketing, viral marketing or more. Marketing professionals who specialize in digital strategy can help your business increase its online visibility by improving its website, blog and other online communication platforms. They can also help your business attract new customers by developing effective advertising campaigns, managing social media marketing, and implementing PPC advertising.

With an online strategy, your goals will be easier to reach, track and evaluate. Online marketers understand how to use all of the digital tools at their disposal to bring you the results you want in the shortest amount of time. By defining your goals, digital campaigns can be developed to support your company’s growth goals, including future growth plans. Digital strategies should always include short, medium and long-term goals.

Your online marketing action plan should include the short-term goals you want to achieve, including new customer attrition and sales. The medium-term goals are the methods you will use to reach those goals. You must determine what resources your company has available to manage your online marketing campaigns. The long-term goals are the long-term techniques you will utilize to achieve your long-term goals. Your strategy should include a strategy for reducing customer attrition and retaining and attracting new customers. A digital marketing action plan should be updated as circumstances change, keeping your goals and objectives in mind.

Digital strategies can include everything from email advertising to search engine optimization, from pay-per-click to viral marketing, from web content to viral marketing, including social media marketing strategies. Digital marketers know which advertising media is best for reaching your target audience, which articles are the most likely to attract your target readers and which social media sites are most likely to encourage your target audience to share your content. Strategies for each of these areas should be carefully developed and monitored. Google analytics is an essential tool for digital marketers, since it allows you to track and analyze web and user behavior. Google analytics can provide you with data on where and how your website or ad is performing, data that can help you make smart decisions about which online marketing tactics are most successful.

Digital strategies can include a wide range of online tactics, including pay per click, search engine optimization, content marketing, video marketing, viral marketing, web content and viral marketing. Each strategy has a purpose, a goal and a time frame, and must be evaluated over time to ensure it is effective. A digital media strategy is only as good as the strategies used to build it. Strategies can prove successful if they are well-built and continuous but can also flounder and fail if the right strategies aren’t used in coordination with each other. The failure of any digital strategy is directly related to the quality of the individual company implementing the plan.

Digital strategies can have a big impact on your business. When using online marketing to promote your business, you need to think about your audience, about what your customers want, about your competitors’ strategies and about what your customers might be interested in. If you use email marketing to build your campaign, you need to think about your audience and about the goals you have in mind for sending emails. If you are targeting African American men aged 25 and up you might not want to send email campaigns about cooking, cleaning or fashion, but you could send one about affordable travel. For many companies, a digital strategy is a strategic planning process that yield