More Dominance for ‘The NBA Finals’ on ABC

6 Comments

1. FROM ABC

   Second-Most Watched NBA Finals Ever on ABC Through Four Games

   NBA Finals on ABC Expected to Win the Night for the 52nd Consecutive Time

   Highest Number of Unique Viewers Ever for an NBA Game on WatchESPN

   The 2016 NBA Finals is the second-most watched ever on ABC through four games, according to Fast Nationals from Nielsen. The series is averaging 17,367,000 viewers (p2+).

   Last night’s Game 4 audience peaked with 20,407,000 viewers from 11:30-midnight ET. The broadcast averaged 16,438,000 viewers. Additionally, the NBA Finals on ABC is expected to win the night across all of television for the 52nd consecutive time.

   NBA Finals Game 4 delivered a record number of unique viewers for an NBA game on WatchESPN. The game generated 1,026,000 unique viewers, 52,800,000 total minutes streamed and an average minute audience of 300,000.

   The 2016 NBA Finals will continue with Game 5 on Monday, June 13, at 9 p.m. ET (coverage starting at 8:30 p.m.) on ABC. The series is also available on ESPN Deportes, ESPN Radio and WatchESPN.

2. FROM NBC

   “DATELINE NBC” & AN ENCORE “TALENT” SCORE AS FRIDAY’S #1-2 NON-NBA SHOWS OF THE NIGHT ON THE BIG 4 IN 18-49

   DESPITE NBA COMPETITION, “DATELINE” DELIVERS ITS TOP FRIDAY TOTAL-VIEWER AND 25-54 NIELSENS SINCE FEBURARY

   Friday Primetime Results:

   NBC scores as Friday night’s highest-rated Big 4 non-sports alternative to ABC’s NBA coverage in all key ratings measures (including a tie in men 18-34).

   “Dateline NBC” (1.0/4 in 18-49, 5.5 in adults 25-54, 5.5 million viewers overall from 10-11 p.m. ET):

   · Is the #1 non-NBA show of the night on the Big 4 networks in 18-49 and most other key demos.

   · Facing ABC’s coverage of the NBA Finals, finishes within 0.1 of a point of last week’s telecast in adults 18-49 (1.0 vs. 1.1, which was the show’s highest Friday rating since Feb. 26).

   · Despite the NBA competition, reports “Dateline’s” highest Friday figures in adults 25-54 (1.6) and total viewers since Feb. 26 (1.8 in 25-54, 5.7 million viewers overall).

   · Grows +12% week to week in total viewers (5.491 million vs. 4.911 million) and +7% in adults 25-54 (1.6 vs. 1.5).

   · Will add substantial viewership via time-shifting – the prior Friday’s “Dateline” increased by +27% in 18-49 (1.08 to 1.37) and +1.1 million persons in total viewers (4.9 million to 6.0 million) going from L+SD to L+3, for the biggest 18-49 and total-viewer lifts of the night on the Big 4 nets.

   · Upscale: “Dateline” delivers a solid upscale audience, indexing at a 110 among adults 18-49 living in homes with $100K+ incomes.

   An encore telecast of “America’s Got Talent” (0.9/4 in 18-49, 4.7 million viewers overall from 8-10 p.m. ET):

   · Ranks #2 for the night among non-NBA telecasts on the Big 4 in 18-49.

   · Ranks #1 in the time period among non-NBA telecasts on the Big 4 in every key measure (including a tie in men 18-34).

   · Despite last night’s NBA competition, retains 100% week to week in 18-49 (0.9 vs. 0.9 for last week’s encore in this slot) andgrows +3% in total viewers (4.702 million vs. 4.563 million).

   · Grow +25% versus NBC’s 18-49 average in the time period last summer (1.0 vs. 0.8, L+SD non-sports).

   In Late-Night Metered Markets Friday Night:

   · In Nielsen’s 56 metered markets, household results were: “The Tonight Show Starring Jimmy Fallon,” 2.7/7 with an encore telecast; “Late Show with Stephen Colbert,” 1.7/4 with an encore; and ABC’s “Jimmy Kimmel Live,” 3.7/10, delayed by a high-rated NBA overrun.

   · In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.8/4 with an encore; “Late Show,” 0.3/1 with an encore; and “Jimmy Kimmel Live,” 1.9/10, delayed by an NBA overrun.

   · From 12:35-1:05 a.m. ET, ABC’s “Nightline,” delayed by an NBA overrun, averaged a 2.0/7 in metered-market households and a 1.0/7 in 18-49 in the Local People Meters.

   · From 12:35-1:35 a.m. ET, “Late Night with Seth Meyers” (1.3/4 in metered-market households with an encore) beat CBS’s “Late Late Show” (0.9/3 with an encore). In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49 with an encore) topped “Late Late Show” (0.2/1 with an encore).

   · At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

   NOTE: Primetime results are based on “fast affiliate time period” data from Nielsen Media Research. All ratings are “live plus same day” unless otherwise indicated.

3. Another reason why the whole networks avoid Fridays and Saturdays thing is bullshit. You had most of the people who watched games 1-3 watch the Finals on a Friday night. I remember when NBC had the rights to the NBA and in their last year back in 2002 the epic Lakers/Kings series reached 23 million viewers for that infamous game 6 where the refs were caught cheating the Kings out of a Finals appearance over the Lakers who should’ve been eliminated that night. This game had a peak of over 20 million.

   You broadcast it these people will come, I don’t want to hear anymore excuses out of these broadcast networks why they don’t aggressively broadcast this night, I know sports are different than regular programming because you have to watch the games live but still.

4. Also my condolences goes out to the family of Christina Grimmie from The Voice who died tragically last night at the hands of a murderer. This story is way too similar to the Rebecca Schaeffer from My Sister Sam death back in 1989 or Selena’s back in 1995. Man we’ve been losing so many celebrities this year. We lost Mr. Hockey Gordie Howe earlier in the day and Muhammad Ali was laid to rest all on the same day.

   • I was just think how this compares to Rebecca Schaeffer. Sad.

     • Yeah both tragedies were really unfortunate both of them died at a young age. Both were similar because they were very approachable social people who had this connection with their fans and unfortunately that led to their deaths. Selena’s was also similar to this as well.

       Marc I know you went to a lot of TV tapings and I went to a My Sister Sam taping back in the day, did you you ever go to one?